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26% More Light—No Glare Glaring, dazzling headlights have caused the maiming and death of hundreds of people. With the ordinary head light, the risks you run are great —of being hurt badly yourself, or of injuring someone else. Now, because of a remarkable new invention, you can get more light for night - driving, and positively eliminate all glare. Wonderful New Headlight Lens Legalite shoots the light downward and anead, «t vkere it is needed, never higher then 42 inches from the ground at any disunce from the car. It shoots this driving light, clear across the road, and from 250 to 500 feet ahead, showing up every bump, every depression, every irregularity. In gpproaccing the top of a hill it lights the road instead of the iky! While it gives this intense light nxhe'e you tuant it, it blinds nobody—neither you, pedestrians, or other car drivers. Fine out about - j? It may some day save your life. It will add f- " ' • J3J to your motoring pleasure whenever you drive "rfy at light. Come in and see -jL-ky this lens con forms to every State and City law, why it is endorsed wherever known. You. life may be at stake.' At least .ec Legalitc Lenses. FRONT-MARKET MOTOR SUPPLY COMPANY Service Station for Bosch Magnetos. Speedometer Repairs. Prest O'Lite Storage Battery. Goodyear Tires and Tubes News Element a Factor in Modern Advertising "The News Element in Advertising'' •was th» subject of the talk made by Lee Anderson, commercial manager of the Hupp Motor Car Corporation be fore the Youngstown. Ohio. Advertis ing club. In part he said: "I have watched for someone beside myself to sav something about this news element in advertising. Up to this , time I seem to have a monopoly on this subject. In my opinion, the news element in advertising is one of the 1 biggest factors in every advertising success, and in the importance which advertising in general holds in our modern economic scheme. And in our day we have come to.r«- ' gard news as intelligence on some event of importance. Thus we say "good news" or "bad news.'' News al- , so. from a purely newspaper viewpoint, is recent intelligence which is consid-1 ered of interest to the greatest num- 1 ber of readers. The wider the interest the more such tidings are regarded as; "big news." Consider the front page of your i daily papers. Here is the news which the editors consider most important, because of greatest interest to the greatest number of readers. Yet how much of it is vital to you? Henry Ford goes to Europe in a fa-1 natjcal attempt to consummate peace —do you care? The German govern ment sends across the Atlantic a 300- foot submarine carrying 1,000 tons of.; dvestuffs for the United States—is it anything in your young life? And vet quite incidentally the arrival of the U-boat "Deutschland" consummated one of the greatest feats of salesman- ; ship in the history of the world. How Steel Is Tested to Ascertain Hardness Machines and devices for testing the materials that go into automobiles are being constantly developed 'and im proved. A notable advance is the new Brinell steel testing machine, of whieh one of the finest examples in the co'un try is installed in the laboratory of Dodge Brothers. With this machine the hardness of the various steels that enter into Dodge Brothers case is tested and careful checks are kept on all materia!. In testing a piece of steel it is placed in the machine and a small steel ball of great hardness is pressed into the piece to be tested. By the pressure ex- 1 erted, which is indicated,on a gauge.' VULCALENE —SELF VULCANIZING— For punctures, blow-outs, cuts, tears, hot-water bags, and all rubber goods. SAVES FROM 200 TO 500 PER CENT. ON YOUR TIRE TROUBLES Heat or friction will not affect it. Will outwear any tube. It is a pure Para rubber compound, not a tire dough, tire putty or tread gum. Burns Brothers Star Garage Sixth and Reily Streets 13th St., Xear Derr.v General Distributors The Vulcalene Company CHICAGO WASHINGTON HUDSON SUPER SIX SAXON Hudson Sales Agency 1139 Mulberry Phone 1396 SATURDAY EVENING, i and by the dimensions of the impres -1 sion made on the piece, the operator is able to make comparison with certain standard figures and arrive at the ex act hardness of the steel tested. This method of testing steel has : largely superseded the old method whereby small steel balls were dropped on the test piece and the height of the rebound indicated the hardness of the I steel. Both the machines are the inven tions of J. A. Brinell. a Swedish engi neer. who has a wonderful reputation because of his knowledge of steel and ' its composition. High-Salaried Counsel on Advertising Accounts An illuminating idea of the immense importance which advertising has as sumed in the industrial development ( of the nation is furnished in the recent . refusal of an annual minimum retain er of SIOO,OOO by an advertising man who graduated a dozen years ago from | the editorial department of a small i town newspaper. Instances of retainers equally large and even larger are not uncommon to legal financial world. The Schwab organization is frequently cit ed as a sort of breeding-ground for | huge earnings and several of the big ' financial houses like Kuhn-Loeb, employ counsel whose annual retainers ; are calculated in many ciphers. But advertising has only taken rank with :/he older professions in this respect Within the last few years: and the present instance is the most impressive yet recorded. The advertising man in question is . Theodore F. MacManus. of Detroit, Michigan, who declined the honorar ium because it involved the removal of his headquarters from Detroit to Chicago, insisting that infrequency of contact with his Detroit clients and responsibility for too many other ad vertising accounts might lessen his ef | fectiveness. | Mr. MacManus has for several years, i acted as counsel to Dodge Brothers. ! the. Cadillac Motor Car Company and itbe'Hupp Motor Car Corporation; and , for the past year, has written and ex ecuted all of the advertising for the Goodyear Tire & Rubber Company. FARM BUILDINGS BURN Hagerstown, Md., Aug. 12. All of the buildings except the dwelling on the farm of George H. Miller, near Williamsport, were swept away by 1 fire Thursday causing a loss of sev ' eral thousand dollars. WILLYS HOST TO SIXTY THOUSAND All the Employes of Mammoth Overland Factory Have Three-Day Party Host to 60,000 people—one-qviaxter of the entire population of Toledo — John X. Willys, president of The Willys-Overland Company, of Toledo. Ohio, entertained for three days— July 27, 2S and 29. the families of the 17.300 employes of The Willys-Over land Company and those of several other Toledo factories associated .with his big automobile plant, with six performances of the Barnum & Bailey circus. For three days everything was free from the tickets admitting their bear ers to side shows, menagerie tent and main attractions, even to car tickets to and from the circus. Each employe was presented with three admission tickets and six car fares. Sixty thou sand admission, tickets and 120.000 street car tickets were specially print ed for the occasion apd distributed For three days huge Overland and Willys-Knight flags waved from the center poles of the big tops—replacing for the first time the streamers of the Barnum & Bailey circus. Large Over land banners were spread across the entrance to the tents, inviting all the guests to a joyous good time. And from all reports a good time was the order of the day. Each per formance saw the big top—the largest circus tent in the world—crowded to capacity. The clowns, the freaks and performers sensed the unusual event interpolating a number of new stunts and feats, for the benefit of the auto makers and their families. None enjoyed the show more than John X. Willys himself, who came to Toledo from Xew York for the open ing performance, bringing with him as his guests a number of the biggest railway officials of the country. In To ledo they were joined by John Ring ling, head of the circus, who had also come to Toledo to supervise personally the "Overland Circus Party." All of these voted the circus party an entirely new- and thoroughly de lightful departure in outings and en tertainments. So well did John N. Willys enjoy the first show that he viewed several subsequent perform ances during its stay here. But John N. Willys, his friends, his employes and their families were not the only ones to enjoy the "party." In fact none were made so happy by the three-days' stay of the circus as the performers themselves. No parades for three days, and a chance to sleep out of doors on the circus grounds or at hotels. Instead of In stuffy sleepers, caused a pleasant break in the monot ony of circus routine. As a result there were any number of genuine and unsolicited "boosts" for the Overland products from the per formers. One of these took the shape of a miniature parade, conducted by Buck Baker, one of the show's lead ing clowners. He secured a spavined and antiquated horse, named it "An nie One:" a rattling and wheezy mo tor vehicle of uncertain vintage and labeled it after another make of au tomobile. and brought up the rear with a new Overland model. The legend then read, 'Any One Can Afford the Overland Now." The clown's ingenuity earned him many laughs and compli ments. The performers, too, took turns rid ing about in Overland cars, which were plentiful on the lot for several days. In fact the side show freaks all seemed to take delight in spinning around the race track which encircled the circus grounds in a new Model 75-B. The little car earned many compliments because of its strength, power and comfort from a number of performers who are owners of automo biles. The "Circus Party" is an outgrowth of "Overland Day," which for a num ber of years has been the big play day of the Overland plant. For five years the entire factory had shut down for a half a day once each year and had marched to the baseball park in To ledo to attend professional ball games. In 1914 and 1915 major league ball clubs were brought to Toledo for ex hibition contests in mid-season. But this year it was decided to include the families of the employes in the festvi ties. The ball park could no longer ac commodate comfortably even the em ployes of the Overland plant. The cir cus plan was then hit upon. Arrange ments were rapidly made and carried out so successfully that the Overland circus party proved the biggest event of its kind in the history of American industry. United States Tires Have Broken All Sales Records The United States Tire Company has ' smashed all previous sales records in j to splinters, according to a statement ; just given out by J. C. Weston, I general sales manager. "Our business," says Mr. Weston, I "this July has been far greater than even our greatest optimist expected. Our sales have reached a point that is absolutely unprecedented in our his ! Tory, and I am speaking now only about sales to dealers In the United States. Naturally, if we took into con sideration our sales to manufacturers alone," we should show a large in crease, because of the immense num ber of automobiles manufactured this | year. But lam talking about sales to dealers who have to meet the de- I mands of the public. "It is my belief that our heavy news i paper advertising campaign is in a : large degree responsible, but you must | remember that the consistent increase j to such an enormous total has more i behind it than the advertising alone. ; efficient as it has proved. Our tires ! have made good. Therein lies the an swer. The care given to details of man ufacture, the tact that we consider fractional thousands of an inch in in specting our tires as they go through the factory has everything to do wit the make-good qualities of Untted States tires. . "I am delighted with the way our business has increased this year, and I look for an even greater increase dur ing the year to come." PUNCTURE REMEDY APPEARS Applied by An>one In a Jiffy Without Heat or Acid Punctures ana blowouts have and ! always will be a source of more or less i annoyance to tlie motorist. Just so lon« as air is used to inflate the pneu maitc tire they will continue to give more or less trouble. Demountable rims have gone a long way to solve the puncture question, but it happens that the last tire used sometimes picks up a tack or nail. Quick repair outfits are part of ths equipment of manv cars, but the repair is not always satis factory for one reason or another. With the idea of eliminating as much trouble as possible for the car owner, the Vulcalene Company have marketed a rubber compound which ' can be applied to any puncture and is 1 guaranteed to seal the leak. It does 1 not require heat or acid to make it ! adhere to the tube and obviates all danger of burning or scorching the j tube lr can be applied by anyone and j only takes a few minutes to make the repair. „ J HAKRISBURG TELEGRAPH Jf jjy JB Series - Model 75 B Rides Like a Breeze! Pick out that rough road It's the easiest riding, Many high priced cars which slows up all the low-priced car the lack these advantages, cars you know. world has ever known. No other low priced car Put this $635 Overland l° n g est day s trip rides rough roads with over it at any speed y° u ever take ease as this one does, you want to drive. not be lon S enough to tire you in this won- Makes no difference See how smooth and derful car. what car you're used easy it rides. Cantilever rear springs t0 r^e * n one Now ™„ take all the shock out and learn the luxuf y you have one of , , of real easy riding, the great secrets of of rough roads. this car's tremendous The big four inch tires See us today —ride and popularity. help, too. you'll buy. 4 cylinder en bloc motor X "I DK» J 4 / Electric starter 3H" bore x 5" stroke | \/ Electric lights 4-inch tires, non-skid rear A. . J £ Switches on steering column Cantilever rear springs 6 P**sen*er Touring Ca* Magnetic speedometer Streamline body Roadster $620 Horfiepower Complete equipment f.o.b. Toledo The Overland-Harrisburg Co. Open Evenings 212 NORTH SECOND ST. Both Phones The Willys-Overland Company, Toledo, Ohio "Made in U. S. A." Time Payment Plan No need to wait any longer. Get your new car now. No need now to dig deep into your savings or to scrimp for months in order to pay for your car in one lump sum. The "GUARANTY PLAN" makes that unnecessary. You can now get any Overland or Willys-Knight Car for a small payment down. Then you can pay the balance monthly—a little at a time. ' That in a word is the "GUARANTY PLAN" a thoroughly organized, financially sound system of time -ayments to help people buy Overland or Willys-Knight Cars. The "GUARANTY PLAN" is one which we can heartily recommend to all. * Come in right away, learn all about it and pick out your car. It's just the sort of plan everyone has been waiting for. And now it's here—an accomplished fact. Of course there'll be a rush to take advantage of it. So don't wait until we're slowed up on deliveries. Get your r.rdcr in now—specify immediate or later delivery as you wish, but ake sure of your car to-day. , • Open Evenings Tbe Overland-Harrisburg Co. . 212 NORTH SECOND STREET AUGUST 12. 1916.