OCR Interpretation


The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, June 24, 1906, Image 10

Image and text provided by University of Alabama Libraries, Tuscaloosa, AL

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn85038485/1906-06-24/ed-1/seq-10/

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To good-clothes wearers
BECAUSE wool, like many other good things, is higher priced, most
clothing manufacturers have deliberately cheapenedtheir qualities,
to keep prices down.
Mercerized cotton, and other cotton yarns are mixed with the wool in
clothing fabrics; the cost is less, and so is the wear-value; the saving
is made at the wearer’s expense.
There are not half a dozen clothing manufacturers in the country
who have not sacrificed good quality to price. The excuse is—"It is
necessary in order to hold our trade;” which amounts to saying that
you who want good clothes will not pay for having them good.
If your grocer puts sand in your sugar to avoid charging you a cent a pound more,
for fear he “would lose your trade,” he’d lose it, all right. But you let a clothing
manufacturer do the same thing to your clothes; put into them, in some cases, as much
as sixty or seventy-five per cent of cotton; you may be wearing such clothes now.
Under the circumstances, you are justified in assuming that anv
manufacturer or clothier who doesn’t say plainly that his clothes are all
wool is offering you cotton-mixed goods. He may have a lot to say
about style and fit, and the way they’re made; but if he dodges on the
all-wool point, depend upon it, the “sand is in the sugar.” You may
buy such clothes if you choose. If you do so because they’re cheap,
and you think you cant afford better, you deserve respect; but you 11
find all-wool the real economy.
We stand for the highest possible quality in clothes; we use, and will have, none but
all-wool fabrics, We are against “mercerized cotton” in clothing fabrics because it opens
the way to general adulteration of fabrics; it lowers the quality for more than it lowers
the price; many a man is paying almost the full all-wool price for goods half cotton.
We have been told that we could not maintain this position; that we
would lose trade; that the pressure for low prices would force us to
lower qualities. On the contrary, our goods are more than ever in de
mand, for what they are, rather than for what they cost; there are
enough men who want the best to keep us busy.
We take our stand on this question in the interests of high standards
in the business of making, selling and wearing clothes; we’d like to
see every man who wants honest merchandise taking his stand with
us, whether he wears our clothes or not.
Hart Schaffner & Marx
Good Clothes Makers
M. WEIL & BRO.
| Sole Agents
(j 1915 and 1917 First Avenue
| Birmingham, Ala.

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