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Loveman, Joseph & Loeb I^oveman, Joseph & Loeb Loveman, Joseph & Loeb Loveman, Joseph & Loeb j rom Loveman, JosepH<a1Loeb,of Course Women’s Suits and Dresses That Have No Rivals, Either in Style or in Price S. ■ The Pre-Easter business decides! All doubt as to “wbd’s who” in the garment business of Birmingham is now settled. Loveman, Joseph & Loeb have earned their supremacy! The strength of the “House of Fash ions” is tested—diversity of styles that are different, prices that are a challenge, these are the elements of our winning. Stocks Are Replenished for After-Easter Business with Women’s New Coat Suits $15 to $75 New Copenhagen Blue Suits New Nell Rose Suits New Tan Suits New Brown Suits New Shepherd Check Suits New Pearl Gray Suits New Navy Serge Suits New Novelty Black Suits New Plain Black Serge Suits in all sizes for misses and women New Spring Coats $10 to $50 New Checked Coats New Mistrial Coats New Eponge Coats New Serge Coats New Novelty Coats Women’s New Silk Dresses $9.95 to $75 New Cherry Shade Dresses New Coffee a Lait Dresses New Copenhagen Blue Dresses New Nell Rose Dresses New Pearl Gray Dresses New Navy Blue Dresses New Black Dresses In Eponge, Serge and Messalines Women’s New Tailored Summer Suits New Linene Suits New Eponge Suits New Linene Plain Tailored I New Linene Ramie Suits In New Blue, Copenhagen, Nell Rose, Tan Navy, Oyster White and Lavender. (Women's Garments, 2d Floor) La Grecque Tailored Underwear For a Third Less Than Usual If you are wise, you will lay iu a good supply of these Princess Slips and Combinations while the price is so very low. Merely a look at the name will assure you of the quality and the faultless fit of this celebrated underwear. Princess Slips and Combinations 3.00 and 4.00 Garments 2.50 4.50 Garments .2.95 7.50 Garments .5.00 5.00 Garments .3.95 10.00 Garments .6.50 12.50 Garments .8.95 15.00 Garments .10.00 (Underwear, 2nd Floor) Plant Your Flower Garden Now! In the assortment you will find Roses, Ferns, Bulbs and Vines. Springtime is the time to beautify your yard. This sale offers the economical means. Hydrangea Abo esceus Grandi Flora Alba 15c 200 Phlox, assorted colors, red, white and pink 10c 200 Dahlias, named varieties 10c 200 Peonies, assorted red, white and pink to colbr 10c Jasmine Confederate 10c Roses 18c Each 2 for 35c 50 Honeysuckle. Hall’s Japan, buff fragrant flower 'Oc 50 La France, beautiful soft satiny pink. 50 Marechal Niel, golden yellow. 50 Kaiserln Augusta Victoria, rich creamy white. 50 White Killarney, pure white shell shape petals. 50 Maman Cochet, deep satiny pink; fine. 50 Paul Neyron, produces the largest pink roses of any in cultivation. 60 General Jacqueminot, richest velvety red in existence. 50 Duchess Oe Brabant, deep rosy pink with lighter shadings. 60 Mme. Caroline Testout, satiny rose deepening to clear rich red. 50 Crimson Rambler (dormant) blooms in bright red clusters, climber. 50 Dorothy Perkins (dormant) blooms in shell pink clusters, climber. 50 Etoile De Lyon, rich canary yellow. Ferns Spengari 10c each Boston Fern 10c each Asparagus Plumosus 10c each Whitmani Ferns 10c each Larger Variety Ferns 25c Boston Fern. Whitmani Fern. Hanging Fern Baskets $1.25—Also Clematis Pamculata 10c Clematis Jackman! 15c Golden Euonymous 20c Hollyhocks, assorted colors 10c Palms—Small Kentia 25c Lily of Valley, per dozen 35c Chrysanthemums 10c each Geraniums 10c each Hibiscus, large 25c each Begonias 10c each Cannas, per dozen 35c Tuberoses, per dozen 15c Gladiolus, eight mixed varieties, direct Importation of 10,000 bulbs, per dozen 15c \ New Embroideries For Dresses and Underwear Only such Embroidery as you will find at Loveman, Joseph & Loeb’s. Suitable and fashionable for dresses and underwear; novel ruffllngs, braids, sets, Scalloping and galloons. Bulgarian Braids 5c and 10c a Yard About fifty pieces of new Bul garian Braids. Bright and fresh with the extravagant tint of Bul garia. Just enough to add a stylish touch of finish to your new Spring dress of silk, linen or ratine. New Bulgarian Ruf fling 25c to S1.50 Yd. New Bulgarian Ruffling* for sleeves and neck trimmings. Made on good chiffon, nets and shadow laces. Baby Embroidery Sets 10c Yard Beautiful new Baby Embroidery Sets in Swiss and nainsook, with real St. flail hand loom work. Many new patterns of dainty sets with edges and insertions. Baby Embroidery A Hovers 89c .Made of fine quality Swiss and Nainsook. All dainty baby pat terns, hand loom work; exquisite designs. French Embroidery Scalloping Six Yard Piece* 25c New French Embroidery Scallop ing—most desirable and service able trimmings for children's wash dresses of every kind. Made in white, black and all colors; em broidered In neat, wide French scallops. Embroidered Galoons 25c a Yard These Embroideries are really unusual at the price. In fact they were purchased for about 25 per cent less thap ordinary. Embroid ery Galloons on Swiss in very elaborate design for trimming voile and lingerie dresses. Flouncings 95c a Yd. New 45 Inch sheer Swiss Flounc ing in novel Baby" Irish patterns. Embroideries in wide band and scalloped designs; really worth 1.50 a yard. See those beautiful little hats, so conspicuous lor their individuality—from Loveman, Josep & Loeb’s. of course. See those costumes of character, those lovely lingeries—those charming silks—from Love man. Joseph & Loeb’s, of course. See that fashionable looking little girl’s frock—see that boy’s contrasting suit so clever—fron Loveman, Joseph & Loeb’s, of course. Those smart looking shoes, that exquisite lace collar and all of the things that are inspirini comment this most important Sunday of the year—from Loveman, Joseph & Loeb’s, of course. to To Be a Success a Hat Must Become Loveman, Joseph & Loeb Hats Do You have lost nothing by waiting. If you seek a hat that will become you better than any other woman living, you may depend on finding here one that will become you to perfection. Scores of new hats that you have not seen—all here to greet you tomorrow. Yes, mostly small hats because small hats are mostly wanted, that for real chic, and charm are worth their weight in gold. We believe we have the prettiest hats in Birming ham. We know we have the best millinery values. (Millinery, Second Floor) P. S.—The least expensive hats—those mar velous popular price creations at 2.98, 3.98 and 5.98—that are matchless even at the prices doubled—are on the new Millinery Balcony main floor—rear. Children’s Lingerie Dresses Exceptional Prices This dale of Children’s Dresses has taken much time for preparation. Proper selection for mothers who are careful that their children are properly dressed. Children’s Dresses $1 Made of an excellent quality of ginghams; in new, novel designs—the materials look as Scotch as the down of a thistle or the bell of a heather, but they are made in America. Fast colors. About six hundred Dresses to make your selection from. They are really worth about 2.00 each. Children’s White Middy Dresses $1.50 Beautiful White Middy Dresses; fast color collar and cuffs, silk laces in the front. Skirt has straps over the shoulder; in red and blue. (Children’s Dept., 2d Floor) You’ve Been Neglecting The House—A Reminder Rock Bottom Prices On First Quality Beddings and Linens 72x90 PEPPERELL SHEETS 59c 81x90 PEPPERELL SHEETS 65c 90x90 PEPPERELL SHEETS 69c 42x36 PEPPERELL PILLOW CASES, EA. 12y2 45x36 PEPPERELL PILLOW CASES, EA. 15c House Furnishing Linen Mercerized Cloths for Tables $1.50 Two yards wide and two yards long; beautiful floral designs; a riot of flowers all over your table cloth. Mercerized Table Cloths 1.75 Excellent quality of mercerized Table Damask, t wo yards wide and two and one-half yards long. Napkins $1.75 Dozen Napkins to match the above table cloth; 24 inch Napkins, excellent quality. Table Damask 89c a Yard Seventy inch all linen Table Dam ask; well -worth 1.00 a yard. If yon are needing Table Damask now is an excellent time to lay in a good supply. Table Linens 98c a Yard An extra heavy Table Linen, bleached or silver bleached; 70 inches wide; sells everywhere for 1.25 a yard. You will find this linen lo be just exactly what it is represented to be. J8 In. ALL LINEN NAPKINS, DOZEN 1.50 Free With Every Pair of Shoes—An Intelligent Fit \Vhat matters the quality, or the style, or the price of a shoe if it pinches! What keener disappointment than a hurting shoe! What a satisfaction to know that your shoes will be litted as they should be—as they are in this shoe store. The shoe fitting service of this store is the best shoe fit ting service of the South—just as the shoes, too, are best. So Here We Have QUALITY, STYLE, PRICE, FIT Bronze Button Oxfords 6.00. Patent Colt Pumps 6.00. Combination Pumps 4.00 to 9.00. Lace and Button Oxford? 4.00 to 6.00. 5.00 Pumps and Oxfords Black Russia Calf Pumps. Gunmetal Calf Pumps. Matt Kid Pumps. Ooze Calf Pumps. Cravenette Pumps. Satin Pumps (in blue and black). Tan Russian Calf Pumps. Gray Buckskin Pumps. Cinnamon Brown Pumps. Champagne Kid Pumps. Red Kid Pumps. Gray Kid Gaby Pumps. Patent Colt Oxfords. Matt Kid Oxfords. Black Russia Calf Oxfords. Tan Russia Calf Oxforde. Gunmetal Oxford*. 4.00 Pumps and ' Oxfords Black Satin Pumps. Black and Tan Ruaala Calf Pump*. Gunmetal Calf Pump* and Oxford*. Patent Colt Pump*. White Linen and Buckskin Pump*. Gaby Combination Pump*. Black Russia Oxford*. White Linen Oxfords. Tan Russia Calf Oxford*. 3.50 Pumps and Oxfords Tan Russia Calf. Tan Kid. Gunmetal Calf. Patent Colt Black Satin White Linen and Nubuck. 3.00 Pumps and Oxfords. Tan Russia Calf. «. Gunmetal Calf. Patent Colt and Kid. , i She Ijouse of fashionable fabrics First, last and all the time this is THE Store of Fashions by the yard. From its very inception a Dry Goods Store— not for one single moment has it ever relinquished its dry goods leadership. This new Spring season we are in our element with cherry blossom tints, with soft pinks, grays, greens and pearly whites, with marvelous blendings of color expressed in silks and cottons of an endless variety of fascinating weaves. New SilKs Foulard Silks 73c yd. Cheney’s Showerproof Foulards; plenty of navy blue and Copen hagen blues In the lot. Makes splendid dresses that require hard service. The colors are staple and the qualities good. Dolly Madison Silks $1.50 a Yard Dainty Dolly Madison Silks—the very kind she wore herself. Small Dresden designs with changeable grounds. Also small stripes and checks. All 24 inches wide. Crepe Meteors $1.98 a Yard An extraordinary quality of Crepe Meteors in all shades. The lovely quality that drapes so well. You cannot find anything better for a dressy gown than Crepe Meteor. A regular 2.50 quality. Yard Wide Messa lines 89c a Yard This Messaline comes in solid colors. All shades imaginable for waists, dresses and princess slips. A beautiful, heavy, firm quality with a twilled back. Silk Poplins $1.75 a Yard Plain and Brocaded Silk Poplins, 44 inches wide. One of the best materials made for semi-dress. Just enough wool in this poplin to keep it from wrinkling. All shades. Crepe de Chine $1 a Yard All Silk Crepe in all shades, in cluding white, light blue, pink, Co penhagen, navy blue and black. 24 inches wide. All these colors in Crepe de Chine are very scarce, but you will find any quantify of them here. Worth 1.30 a yard. New Cottons Wash Goods of Love ly Texture for Spring and Summer Dresses The varied kinds and type* of the new Wash Goods to please a woman’s vanity. Their unusual at* tractiveness and becomingness. Iq every way they flatter her whims. Particularly they encourage the draped effect^ Bulgarian Crepes 59c a Yard Novelty and brightness expressed in the new Crepes, Original de signs. 27 inches wide. Exquisite materials for dresses and trimming purposes. An excellent, variety of patterns to select from. Cotton Ramie 25c a Yard An artistic Imitation of Tdnen Ramie. Quality that sells for 75o and 85c a yard. An excellent ma terial for one piece dresses' and coats. ___, Colored Table Cloths for Various Purposes $5 to $10 A new and complete line of Colored Table Cloths, in printed and embroidered effects. Hand some designs in profusion. Much used for breakfast cloths, card tables, porch tables and veranda tables. Messaline 98c Yard, Hairline Stripe Messaline, 36 inches wide; in brown, tan, gray, navy, black and wisteria. Makes very practical dresses for all oc casions. A Former College President Advises People to Own the Books They Read WHY? Because the man who buys a book—a good book—who owns it himself, who puts his name upon its fly leaf—lias in this book an interest deeper and more personal than for any other form of literature. Lt is in permanent form, and when he puts it upon the shelves of his library he knows that it is there to stay; that its familiar face^ will confront him day after day; that it will ever be saving to him—“Come. Take Me, and Enjoy Me. I Am Your Frieud and Your Frieud Forever.” For the hook you rent or borrow you can have no such feeling. Such a book in your hands is like a transient guest in your home, to be gone in the morning and forgotten. The book you own is vour abiding guest, your friend forever, ' your daily companion in hours of meditation arid of pleasant recreation. Again, because the man who does not buy and owg a book for himself generally ceases to read hooks at alb He contents himself with his newspapers, his magazines, which however good, are not hooks, and can never take their place. If 1 could reach the ear of every young man, every young woman in the land, I wbuld say to him or her: Buy books. Start a library of your own. It may be a small one, indeed, it had better be small. But, whether large or small it will be to you a source of satisfaction and pride. Buy books, good hooks, strong books, books that have iron in them and that put iron in the blood of lrim who reads, GEO. EDWARD REED, Former President Dickinson College, In the Philadelphia North American. New BooKs Just Received In the Heart of the Hills, by John Fox, Jr: Life Mask, by the author of “To M. L. G4 Andrew the Glad, by Maria Thompson, Davies. The Amateur Gentleman, by Jeffrey Farnol. Valiants of Virginia by Hallie Ermine Rives. The New Freedom, by President Woodrow Wilson. [The Gay Rebellion, by Robert Chambers1