The Birmingham age-herald. [volume], July 06, 1913, EDITORIAL SECTION, Image 25

About The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950

Image provided by: University of Alabama Libraries, Tuscaloosa, AL

                
THE BIRMINGHAM AGE-HERALD
VOLUME xxxmi_ bIrMINGHAM, ALABAMA, SUNDAY, JULY 6, 1913 EDITORIAL SECTION NUMBER 61
Steele-Smith Dry Goods Co., A. W. B. Johnson, President, 1913 and 1915 Second Ave Steele-Smith Dry Goods Co., A. W. B. Johnson, President, 1913 and 1915 Second Ave. |
15c
Curtain
Scrim
Remnants
5c
A Lockhart mill
sends a quantity
of ends of yard
wide printed Cur
tain Scrims, in
one to ten yard
lengths. The pat
terns are vry de
sirable for sash
curtains, etc., etc,
The regular 15c
quality; in this
sale
for .
(UruperleH
.Second Floor) I
L0CKHARTMM1LL-ENDMSALC 1
AS FAST AS THE NEW GOODS COME FRQMTHE LOOMS.THE MILLS CUT THEl
ENDS OFF EVERY PIECE. THIS RULE APPLIES TO THE FINEST, MOST FASHION!
ABLE FABRICS MADE OF SILK.WOOL,OR COTTON. THESE CUT PIECES VARY"*
FROM ONE TO FIFTEEN YAROSIN LENGTH. MILLIONS OF PRQViDENT WQ 8
I MEN IN THE LARGE CITIES WHERE THE LOCKHART SALE IS HELD |
WATCH AND WAIT FOR THE OPPORTUNITY TO PICK THESE GOODS I
OVER. IS IT STRANGE? in IS 1*
I.9C KH ART "M ILL'END SALE |j
:R ONE HONORED THOUSAND YARDS,GARMENTS AND ARTKLEil
IOOSE FROM. EVERY DEPARTMENT IN THIS GREAT STORE i
’ERfLOWING W!TH"MILbF.ND” LOTS. THEY COME IN BEWILpi
^ASSORTMENTS OF THE HOST ADVANCED. BRILLIANT. EXQUISITeH
FASHIONABLE STYLES MANUFACTURED. YOU DO NOT RAY RETAIL B
-5. THESE GOODS ARE SOLD AT"MILL END"PRICK RllTYffllT lB
um WHATSUCH PRICES HEflfl UmLgWIfflwrffMul
15c
Pongee
Remnants
7 l-2c
Again the Lock
hart sale cuts the
price clear in
half. Mill ends, 2
to 10 yards each,
of plain colored
silk finished pon
gees, in blues,
tans, browns,
pink and cream.
Material similar
to soisette, and
suited for making
shirtwaists and
children’s dress
es. Full 15c val
ue. This rj 1 _
sale . 4 2 C
(Firth Floor)
Come To This Great Lockhart Mill End Sale
Do You Know
Lockhart’s Mill
End Sale?
It is known almost every
where and scores of the best
stores in the United States
have held these famous sales
and thus given their patrons
the privilege of buying at
mill cost. That’s what
Steele-Smith’s propose to do
now. Back of this sale is C.
A. Lockhart, who has rev
olutionized the Mill End bus
iness of America. Back of
him are the mills. You may
come to this gigantic sale
and actually buy new, clean,
crisp merchandise at about
the cost of production. Come
exepcting the greatest val
ues ever offered in the mer
cantile history of Birming
ham. You will not be disap
pointed.
^
Lockhart Mill End Sale Wash Goods
65c and 75c Suit Linens
The best assortment of colored
Suit Linens shown in Birmingham
and at savings of 12c to 22c a yard.
Choose from heavy Russian Ramie
and light weight French linens, in
brown; for dresses, suits and
best shades of blue, pink, tans and
skirts. Positive 65c and 75c goods,
in this Mill End
sale, yard ..
19c to 35c Shirting 15c
Yard wide Shirting, in madras,
soisette, pongette and mercerized
novelties, in light and medium col
ors. Patterns suitable for making
shirts, dresses and waists. 19c to
35c values; in this Lockhart
Mill End Sale, yard .
<Second Floor)
15c and 19c Voiles and
Tissues 10c
Crepe Voiles—and Silk Striped
Voiles, in light and dark colors; for
making waists and dresses. Ex
cellent values; good shades of blue,
pink, rose, brown, black and white
with black stripes. One of our
host wash goods offerings; hi this
Mill End Snle,
-vard .
( Sfcoml Floor)
50c Jouey Silks 27c
A new wash fabric—of a white
Secco silk body, prettily overprint
ed in floral pal terns, in French and
Bulgarian colorings; 2(5 inches
wide; used for making waists, cut
away jackets and dresses. Excel
lent regular 50c kinds. Mill
End Sale price, yard ■■....
tSecond Floor)
Amoskeag Apron
Gingham 6V2C
An offering of genuine Ainos
keag staple Gingham, in all best
checks and plaids, in black,
blue, brown and green. The
very best money can buy at
8 l-2c to 10c a yard. Gockhart
Mill End
price, yard ■ -.I
___
29c Striped Voiles 21c
Fine thread Merecrized Voiles,
with white ground; overprinted in
stripes, in pretty shades of blue,
pink, lavender or black. Excellent
for making summer dresses. Good
regular 25c and 29c
values at .
(Second Floor)
--—
45c and 59c Ramie Lin
ens 23c
A special purchase enables us lo of
fer these excellent Ramie Linens at
about 1-2 their worth 36 inches
wide; good firm quality; blue, tan,
lavender, gren and brown; 45c to
59c Linens in this Lock
hart Mill End Sale, yard ..
(Second Floor)
To 35c Colored Wash
Goods 22c
Choose from this large table of host
quality colored Wash Goods at less
than values...
Material to satisfy most every taste
and purpose, in crepes, voiles, rat
ines. tissues and novelties, in all
good colors; values to 35c
(Second Floor!
To 75c Ratine Crepes
29c
Extra light, voile weight Crepes, in
white grounds, with woven stripes
in black, tan and blue. One of the
season’s best styles; for cool, cum
mer dresses: good regular 50c to
75c; in this Lockhart Mill
End- Sale, yard .
( S!‘('4>mt It'loori
_
Perfect Silks at Mill End Prices
Thousands of yards of new, lustrous Silks, bought especially for this great Lockhart Mill k3nd Sale. The factories
contributed liberally of their best merchandise for this big sale. They made special price concessions that we
might be able to offer the best values ever quoted.
Regular 75c Habutai at 39c ( 65c All Silk Pongee 39c
This beautiful black silk comes in short l Another great Lockhart Mill End Bargain!
pieces in lengths up to five yards. A splen- \ All Silk Pongee, of soft, rich finish; will
did quality for the making of shirtwaists l drape perfectly. Women know what a
and one piece dresses; will launder perfect- ) splendid silk this Is for the making of one
ly. Habutai that, was purchased especially S piece dresses and shirtwaists; Copenhagen,
for this sale and will actually be sold at 1 tan nnd navy. Pongee. 24 Inches in width,
Mill End Sale, QQ/» / anrl worth fully 05c; here in this Q(A
yard .. r Lockhart Mill End Sale, yard .... Ot/C
(Second Floor) l (Second Floor)
$1 Wash Silks at 75c
This Mill End Sule permits us to
offer tilts regular $1 Striped Ha
butai at 75c a yard: il is full 36
inches wide; absolutely fast colors;
nothing better for the making of
cool shirtwaists for summer; re
duced a fourth for this Mill End
Sale; the regular $1
quality, yard .
New Bulgarian Silks
95c
We have just received in time for
this sale a shipment, of new Bul
garian Silks used so widely for
trimming purposes; H and 36 inch
widths. On special
sale, yard .
( HmoihI Floor)
89c Silk Ratine 65c
This very popular fabric is bard to
get, but we were fortunate in se
curing quite a quantity of it for this
Lockhart Sale. Silk Ratine, in
Copenhagen, lavender, amber and
other colors; 27 Inches wide. Very
desirable for the making of jack
.....
$1 Peau de Cygne 75c
A fourth off of me regular price!
This good, substantial Black Silk is
30 inches wide; 11 is used largely
for one piece dresses and for lin
ings. Everywhere $1.00 a yard;
Mill End Sale,
yard .;..
I Mecooil Floor i
25c Cheney Foulards
49c
Silks bought especially for this
sale! Every woman knows what
Cheney Foulard are—they are cele
brated everywhere for their quality.
In this lot there are a good line
of colors, Including plenty of black.
Showerproof Foulards, 24 Inches
wide: these splendid quality stand
ard make silks of the 85c grade
will be selling during this Lock
hart. Mill End Sale, ja
yard .4i)C
50c Tub Silks at 29c
Only 500 yards; striped patterns;
r.T'■.29c
ISecond Floor)
Greater Bargains Than Ever In Footwear
Kor Ibis Lockhart Sale we shall actually offer greater values Ihau ever before in our big Shoe Section. Space does
not pcrtnil us to go into details regarding the scores of underpricings. Below we briefly tell of a few of the many
money saving opportunities.
Women’s Mary Jane one C
strap Oxfords that are $
white kid lined; trun
soles; in this sale . ^
Broken lines of women's
$3, $3.50 and $4 Pumps
and Oxfords.ln this Lock
hart Bale, pal.’ ..
Women’*! Pumps aiul Button Oxfords, In all leathers; worth
$4 an 1 Si, a fair; In this sale, pn'r.
50 Pairs of Women’s Pumps of
the $4.00 Grade to Sell Now at
Just 50 pairs, and all last year’s styles; broken sizes, of course, to close ,
out. Black strapless Pumps and two strap Tan Pumps. You
may be here, if so, you can buy regular $4 Pumps
In this Bale at .
Specials for Children
Button Oxfirds ri d One Strap Slippers, In white canvas,
patenl an1', dull hut hers, pried for this sale no follows:
Whits Car.vas, size 5 to 8, pair .$1.03
White Ciiwux size 8 1-2 to 11, pa’r .$1.29
White Canvas, size 11 1-2 to 2, nair .$1.59
Patent cr r'uM size, 5 to 8, pair .$1.19
Patent o' dull ?ize 3 1-2 to 11, pair.$1.09
Paten* or c -.11, s’zr 11 1-2 to 2, pair .$1.69
( II a Irony )
5 Opportunities to Buy Hosiery
^ About Mill Cost
I lFlr»t Floor)
No. 1
Forty dozen samples of
ladies’ fine gauze lisle and
silk lisle Hose; in black,
white, tan and Borne col
ors. Various numbers of
the best 25c qualities.
3?.19c
No. 2
Fifty dozen samples of in
fants’ and children's fancy
silk, lisle and cotton
Socks. Come mostly
• white with neat fancy col
;//1ored tops and stripes. Ev
il I ory pair a regular 25c
tg number. This sale three
I sr..50c
I No. 3
I 1000 pairs of mill sec
I onds of ladies’ silk, lisle
' and lisle thread Hose, in
thin, sheer qualities for
mid-summer wear; blacks,
whites and tans; good reg
ular 50c numbers; sold in
this sale 3 pairs
NO. 4
Twenty-five dozen infants’ finest lisle and silk Socks.
Samples of best regular 50c makers. Come in jacquard
stripes, in white, blue, brown and black ground effects;
some are silk clocked. Extra special OC ^
for this sale...»
All $6, $8 & $10 <n»|“
Bon Ton Corsets
Did you ever hear of
Bon Ton Corsets being
reduced in price before ?
Well, we have cut the
price and cut it deep.
You may come to this
Lockhart sale and
choose from more than
3000 brand new Bon
Ton Corsets and pay but
$5. A genuine honest
reduction of from $1 to
$o. All the very best
models in medium, high
or low bust. We need
not tell the average
women of the quality of
Bon Ton Corsets, you
know they are the best
that money will buy
anywhere in the world.
auction 1 Think what it
’ means to yoii—-our entire
stock of $6, $8 and $10 cor
sets here for your 00
selection ......
(Balcony I
Think of the re
->
Waists at About
Mill Cost
$2.50 Waists $1.00
New styles in semi-tailored Voile and
Lingerie Waists; lace yokes; embroid
ery fronts; high or low
necks; slightly soiled:
worth $2.50; Mill End
Sale price .
$1.50 Waists 49c
Semi-tailored stylos; long or short
sleeves; high or low neck; some are
new, some are soiled; in this sale
t hese $1.50 Waists 4
at . 49c
4 Second Floor)
$1.50 Balkan Middies, in sizes 8 to 20
years; red, blue or Bulgarian nn
collars . «7oC
$3 and $3.50 Voile, Crepe and Lingerie
Waists, in plain white or floral de
signs; reduced 99
$3 and $3.95 Tub Silk Shirts at $2.50.
Jap or silk soisette; high or low col
lar; plain white or striped patterns.
In this Lockhart (PO CA
Sale . «P^.dU
$6.50 and $7 Waists $4.98—hand em
broidered in plain white or colors;
Dutch or high neck; some with cluny
lace yoke; in this Lockhart tjij aq
Mil! End Sale . eP41r.«70
$1.50 Waists 98c—Linen or lingerie;
high or low neck style; some with
hand embroidered front; OO
sale price «/OC
$2.50 Tub Silk Shirts $1.50—Save an
evn %1 on one of these Jap silk or
Dolly Varden Waists; some witli col
ored collar and a»-| r a
cuffs; at. JpA.OU
New Waists 79c
Worth $1.50
Just received for this Lockhart
sale. One of the greatest val
ues ever offered in voile waists.
There are just 7 dozen, 84 in all.
Waists with pleated net frill;
low turn down hemstitched col
lar and hemstitched cuffs. Re
member these are new and in
the latest styles. They are
worth $1.50 regularly. Mill
End Sale 7Q/»
price . Il/V
<Second Floor)
---.
! Undermuslins at Mill End Cost
Anything we might write about this
Lockhart Mill End Sale of Undermus
lins would not do it justice. We inert -
ly invite you to come and see for your
self I he greatest Underwear values
ever offeflfed by any retail store in
Birmingham. There will be many so
called sales of Undermualins during
this month of July, but so far as val- ,
ties are concerned there will be none
to compare with those that follow r
here, (tome and share the scores of
money saving opportunities.
75c Muslin Skirts 50c
These are made of splendid quality
nainsook, muslin or crepe, trimmed in
blind embroidery ruffle or dainty Val
edge; all lengths; instead of 75c, in
this Loekharl Mill End
Sale .
Hnlrony) r
25c Drawers 19c
Women's good quality Muslin Draw
ers, with hemstitched ruffle; open or
closed; worth 25c; Lockhart 1 Q
Mill End Sale price •. Xt/C
llalcouy )
$3.50 Gowns at $1799
These are made of splendid quality
wash silk and are trimmed in Val
edge; empire style; pink, white or
blue; many styles. Can be used
for either negligees or gowns;
Sale
price .
Italcony)
$3.50 Princess Slips
$1.99
Women’s Japoniea Silk Princess
Slips, trimmed In linen insertion;
others trimmed in Val laces; well
made, full length garments; Lock
hart Mill End
Sale price ..
Ilalrony)
50c Corset Covers 39c
These are made of longcloth, mus
lin or lingerie, trimmed In Val laces,
embroidery edges or linen laces;
many styles front which to select;
worth regularly 50c.
Sale price .. Ol/C
Hitlcony)
To $1.25 Gowns 69c
You may buy these splendid qual
ity Nainsook Gowns at 69c in this
Lockhart Sale. Dainty Maderia
motifs form yoke; others neatly
trimmed In linen laces; well made,
full cut garments.
Sale price . Ol/C
" nnlron; >
$1 Combinations 69c
Women’s well made Combinations
in princess style, with deep yoke of
German Val and linen insertions,
dainty edges to match; worth $1
regularly; in this Lockhart /JQ
Mill End Sale.Oi/C
I In I rim j )
1.99 Corset Covers 98c
Made of splendid quality waslt
silks; trimmed in large motifs of
round thread lace; reduced QO
for this sale to . 1/OC
llnlrolly )
75c Combinations 50c
These are made of soft quality nain
sook and longeloth, trimmed in
linen laces, German Val or neat
blend embroidery edge. Princess
style or regulation corset cover
and drawer. ETA
Sale price . OUC
llalrouy l
75c Drawers 50c
These are the well known Dorothy
Drawers that, are made of good
quality longcloth, nainsook or mus
lin; finished with flounces of em
broidery or lace.
Sale price only . OUC
lliilcoiiy |
$2.50 Silk Vests $1.50
Italian Silk Vests, in pink, white
and blue; heavy quality; all sizes.
Women everywhere know that
these Vests are celebrated for their
splendid quality and comfort; if
you care for something really good,
don’t overlook these d»-| fPA
regular $2.50 Vests at .. «pi.*DU
< lialroiiy!
19c Vests 10c. Extra
Large Sizes
These full bleached Vests come in
sizes for large women; light weight
gauze; taped neck and sleeves;
while 2000 last, these 19c Vests, In
this Lockhart Mill End -| O _
(Sim'oimI Floor!
Knit Underwear Spe
cials
For Women
$1.50 Knit Union Suits $1.00.
$1.00 Knit Union Suits 50c.
50c Knit Union Suits 3 for $1.00.
For Children
19c Knit Underbodies 10c.
15c Muslin Underbodies 10c
Baleon y >
THE NEW AUGUST PATTERNS
The Toadies Home Journal Patterns for August have just arrived. Stop at the Pattern ;
Department on the second floor and get your -| AND -J
new summer patterns. . AUl/ AtlC
Good Dressing, an illustrated magazine of 20 pages, FREE.