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The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, December 07, 1913, EDITORIAL SECTION, Image 27

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn85038485/1913-12-07/ed-1/seq-27/

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Burger E >ry Goods Co.’s a Storehouse of Useful Beautiful Gifts
This is the Christmas Store. The holiday spirit pervades every floor. Thousands of things especially suitable for gifts are brought forward,
and hundreds of useful things are given a brighter, more inviting appearance by Christmas boxes or attractive wrappings. Some departments
require room for expansion, which necessitates some changed locations.
Early in the Month!
Early in the Week!
Early in the D ay!
Only 15 shopping days before Christmas!
Thousands have begun their Christmas shop
ping, but other thousands have not. Already
the throngs are coming, but the real rushing
ana crowding will come later.
If you shop early in the month, early in
j the week and early in the day, you will save
time, avoid worry and fatigue. And please
remember that many of the choicest gift
things are imported or in limited quantity,
and will be sold out before Christmas. Make
out your gift list—and ctme tomorrow.
Handkerchiefs Are Appropriate Gifts!
Everyone wants thorn, and nearly everyone buys them for someone. We bought them by the tens of thousands,
beginning our preparations for this Christmas nearly a year ago, and ineluding'in our immense stock. Handkerchiefs
from Ireland, France, Switzerland, Spain and America. The variety i3 almost unlimited—everything is here, from
a child’s Cotton Handkerchief at 5c, to the finest Venice ljaee Handkerchief:
Ladies’ hand embroidered sheer Linen Handker
chiefs, entirely new patterns. Each ...
Am hr ay embroidered pure Linen Handkerchiefs, KAp
3 in a box, assorted styles. Box .
Hand embroidered Initial Handkerchiefs, pure QEt p
linen: 3 assorted designs in a box. Box.
Children’s Nursery Rhyme Handkerchiefs; a "I
picture in each corner; 3 in a box, for. AOt
Men’s plain Initial Cambric Handkerchiefs, OQ „
Men’s Tiffany Initial Handkerchiefs,
Men’s plain Lawn Handkerchiefs, full
size, soft bleach. Dozen. t/wL
Children’s plain white and colored border "| u „
Handkerchiefs; 3 in a fancy box. J eJC
Children’s Initial Handkerchiefs, white OpT ~
or colored borders, 3 for .
(1st Floor)
A Great Holiday Sale of Silk Hosiery !
This is an event the like of which lias seldom been known in this city—and surely never before on the first of
December, when fine Silk Hosiery is in the minds of thousands of Christmas gift buyers! We have a full assortment
of the styles in this remarkable sale of famous
“Onyxr Radmoor” and “Eiffel” Silk Stockings Much Under Price
But we must describe them briefly here. Thousands of pairs, for WOMEN AND MEN, in a bewildering assort
ment of the season’s most desirable styles, includiug beautiful novelties, at special reductions from the regular
prices. See these tomorrow.
“Radmoor” fine Silk Hose, with deep lisle tops, QC ~
black and all colors. Pair.. t/tlv
“Eiffel” fine thread Silk Hose, black, white and tan only,
mostly white and tan. To close
out these $1 values, pair.
“Radmoor” Socks for men, all pure silk with lisle toes
and heels, heavily reinforced; r A „
black and colors. Pair.
“,On^x” Silk Socks, in black and every wanted Off _
color. Heavy fibre silk that wears fine; 35c Socks
There is Never Any Doubt About Umbrellas!
Everybody Welcomes One as a Gift
Been preparing since last September for this—
—the long dry spell made umbrella makers gloomy—some of them took de
pressed prices because they had to move stocks whether or not.
An immense variety of handles all told, including silver deposit and
carved; and the variety at each price is remarkable.
Ladies’ Black Gloria Top Umbrellas in plain, carved and silver mounted
handles. Extra values at, each. $1.00
Men’s Umbrellas with Gloria tops, 27 and 28-incli frames, extra strong and
well-made. Some with suit case handles, each .$1.50
Children’s Umbrellas, small, medium and large sizes; plain and fancy han
dles ...50c, 75c and $1.00
(First Floor.)
Neckwear Men Will Appreciate for
The Christmas Gifts—25c, 50c & 75c
This assortment of neckwear, imported and American, is not
surpassed anywhere. Here you will find beautiful designs
and color blendings that will suit the most exacting men on
your gift list:
Silk Ties in the reversible and flowing end styles, and Knitted Ties in a full
range of colors, each..25c
Extra good values in heavy Silk flowing end ties and Silk knitted Ties. 4
fine selection of light and dark colors,. 50c
(First Floor.)
Why Not Make Up Something
For Your Xmas Gifts?
I Handmade novelties are always appreciated. Our art
department is brimful of fancy tilings for making up
serving sets, pin cushions, slippers, garters, coat kang
| ers, tie racks, aprons, caps and many other pretty things.
.Ivory Rings, 5c to 10c Dozen.
Slipper Soles, 25c to 35c Pair.
Coat Hangers, 5c Each.
Silver Thimbles, 25c and 50c.
Celluloid Thimbles, 5c.
Celluloid Stilletos, 5c and 6c.
That is keeping our Shoe Department busy. Here
are a few of the many exceptional values that the trade are now buying;
This Department is Brimful of Xmas Suggestions
Ladies' Crocheted House Slippers, in red, black and blue. Holiday price,
pair . 49c
Slumber Sox, in holly boxes; red, ulue, gray, pink and fawn color. Holiday
price, pair .290
Ladies’ fur trimmed felt Juliette House Slippers, in red, black and brown
colors. Holiday price .98c
Ladies' felt ribbon trimmed Juliette House Slippers, in either maroon, black
or gray. Holiday price . $1.25
Ladies' comfcrt sole E. Z. House Slippers, ribbon trimmed felt; old rose,
black and blue. Holiday price .$1.50
Ladies’ hand crocheted Slippers, in harmonizing colors; gray and pink, red
nnd white, blue a*nrt white, lavender and white, in holly Xmas boxes. Holi
day sale . 98c
Men’s hand turned Kid House Slippers, chamois lined, Everett, Romeo ov
0pera styles. Exceptionally priced for this slae .$1.98
Men’s black felt House Slippers, hand turned sole, in Romeo or Everett style.
Priced, pair ....$1-25 ar|d $1-50
Imported Japanese House Slippers, all colors ...39c
An Xmas gift that will bring joy to the young ladies' heart. Tango set,
rhinestone cr cut steel buckles; most varied assortment to select from, at
$1.00 up to $5.00 pair.
Evening Footwear—White, black, blue and pink satin, satin lined, steel
buckles, new Louis XV heel, Gabby pump; worth $5.00. Holiday sale $3.45
Everything in Ladies’, Boys’ and Misses’ and Children’s Footwear to please
and satisfy the most exacting.
Expert, competent shoe fitters to serve you. (1st Floor)
Silk and Lace Waists-Special!
They are the Waists in greatest demand this season, to harmonize with the soft ma
terials and graceful drapings in skirts and suits:
Special at $2.95
Waists of silk, lace, net or lace-and-net,
with soft little ruffles, trimmings of flesh
color chiffon, black velvet, Persian ribbon or
rhinestone buttons.
$6.75 Waists, $3.95
Of cream shadow lace, exquisitely trim
med with chiffon, plaitings of net and pearl
. __
Special at $4.95
Crepe de Chine Waists, in white, further
softened with plaitings of white net. An un
approachable value.
Waists at $5.95
Of crepe de chine, in white, light blue,
pink and mais. Made in surplice effect, witli
a finish of plaited frill and soft folds of self
material. (Second Floor.)
Women’s $25 to $ i Q.95
$35 Suits at.
Never before has the store held sueh. a sale in De
Such an event usually takes place in February.
Here you have it at the height of the suit season.
As far as can be classified, these suits are dressy
I and fur-trimmed styles; suits showing Chinese influ
ence; suits with Drecoli’s gilet style; severely tailored
Broadcloths and staple serges, wool poplins,
cheviots, eponges and jacquards in the lot—sizes up to
49 bust measure.
ij All the wanted colors, and navy or black.
^$25 and $35 Suits, $19.95
A wool poplin, lined with satin, blouse coat, and a
fancy color striped eponge, with velvet trimmings,
and chamois broadcloth gilet, piped with velvet, at
Women’s $12.00 and $15.00
Winter Coats at $9.95
Made of faitcy mixed cloths, In various colorings.
The yoke and sleeves are satin lined, th ecollar and
cuffs of plush; kimono sleeves. New white Chinchil
la Sport Coats, worth $15.00, included at $9-95. Also
of plaid back cloth, unlined—$9.95.
Women’s $16.50 Winter Coats $12.95
These are of lustrous black and colored fabrics,
lined throughout with pean de cygne,-and-Interlined#'
kimono sleeves, collar of velvet. (
Women’s $18.00 Winter Coats $14,951
A miscellaneous group of high grad© Coats; mads
of fancy mixed cloths, plain color polo cloth, a few*ol<
Persian-cloth. Various styles, principally In medium
sizes. , u /
Women’s $30.00 Winter Coats $19.95
Nearly full length Coats;' of Persian clots ami
fancies, easy fitting and lined throughout with heavy;
satin; long roll collar and cuffs of plush amt-fastoad
ing with a braid ornament. All sizes. /»
(2d Floor?
Practical Gifts
for the
Infant and Baby
Brother or Sister
There's a daintiness and pretti
ness about even the most practical
of these little garments that make
them particularly giveable, and
these gifts have the added advan
tage of pleasing baby’s mother:
of cream cashmere, hand embroid
ered or braid trimmed. The Cloaks
are made with cape. Also Short
White Coats. Sizes 6 months to 5
years. Prices $1.25 to $10.00.
ribbon trimmed; 12 to lk-inch sizes.
Prices 25c to $3.00.
. ' . I
Gift Suggestions
A beautiful line of silk kimonos,
mnny pretty styles to select from*
$3.50 and $5.00 values for 92.05.
Bath robes in many pretty colors*
$3.50 and $5.00 values for 92.95.
Handsome Japanese silk hand era-'
broidered kimonos, both light and
dark colors. 97.95 to 927.50.
Infants and children’s bath robes,
made up In heavy or light weight
material, 50e to 92.05.
Full line of infants’ and children’s ,
hand-made dresses, gowns, bibs and
capes at very low prices. (3d Floor)
Fmhroldered Pillow ('Hues 50c
50 dozen fine rpiality pillow cases,
sen Hoped and embroidered, also hem
stitched initial. Ordinary price 75a
For Monday only, 50c pair.
llntli Kobe Illanketn 92.50
Always acceptable and useful, fill!
size robe blankets, with cords and
tassels to match, $3.00 value, at 92.5H
n »«*(.
Luncheon Sets
Choice of two styles, scalloped
round sets contain 13 pieces and
scalloped embroidered 3 piece sets
with asbestos lining. Neatly boxed,
at 91.50.
Klemntltohed Scarf* 25c Kach
Made of mercerized figured da
mask. These scurfs make nice gifts,
well finished, 25c each.
.Scalloped ’I'uble Center* 50o Haclt
30 in. table centers, square or round,
with embroidered corners, always
desirable, 50c each.
If you want to help Santa Claus, Just let your own eyes follow the
children through—
This Bright Doll Store
—And you’ll loam more In an hour than we could toll you In a whole news
paper page. You’ll live over ^iguln your own childhood days among the
hundreds of beautiful dolls and the many accessories to doll beauty and
comfort. (lat Floor) :
Wool Blankets, 20%Discount
Starting Monday and continuing for six days we offer choice of our t
regular stock of wool blankets, selling from $1 to $14, at a discount of
20 per cent. This Is a special discount from our regular prices and not
prices “MADE FOR A SALE.’’ This includes white and plaid blankets of tha J
best mills In this country.
Art crashes in all grades. More crashes shown here than at any two
stores, in cream, tan or brown, for fancy art work. For Monday we offer
real Iiusslai\ crash, hand woven, at 18c yard
Winter Millinery Reduced!
Trimmed and Untrimmed Hats
Plumes and Fancy Feathers
Tomorrow begins a Hearing sale of several hundred trimmed and un
trlmmed hots from our own regular stock, Including Imported hats as wedl
as our own—many at half regular prices—and also of feathers, wings,
plumes. fancies and other]
,nnfff°T,wwrj*‘~nH| trimmings. It will be an oc»,
casion or interest to everjr ,
woman, surely, for there must1,
be somethin? among thesfi
which every woman needs.
fft and 90 lints now 92.9ft
9* and 910 hats now 98 9ft
910 and 9»2 lints now 94.9ft
l 9>‘« mid $lft hats now 90.9ft
i 9l.ft0 92 uiitrlmmed vel
1 vet o« piusli liuts Oftc
J 52*50 to 98.ft0 velvet or plush
j hats now 91.50
p Olrls’ 98 to 98 school hnts
'<■ now Oftc
(■Iris* 98.8ft to 98 mannish
felt lints Oftc
91 to 98 fancy feathers now
25c to ftOc
58.50 and 98 Ostrich fancies
now 91
91 to 9l.ftO Imitation Pural
disc effects ftOc
58.ft0 to 90 ostrich plumes
now 92.2ft to $4
<8d Floor)
A Great Season-End Sale of
Domestic and Oriental Rugs!
In order to reduce our immense stccks on hand, prior to taking in- [,
ventory, and owing to the extra amount) of space required by large pur- $
chases for the coming seaf^n, hundreds of fine Oriental and American
rugs are now marked at prices that will insure a quick clearance. An
event of rare economy Interest to owners of homes, offices, hotels and i;
institutions. Chi Floor*
1 ^——————— . —

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