The Birmingham age-herald. [volume], March 01, 1914, Page 12, Image 12

About The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950

Image provided by: University of Alabama Libraries, Tuscaloosa, AL

                
Loveman, Joseph & Loeb
Loveman, Joseph & Loeb
Lovemcm, Joseph & Loeb
* _ _
Loveman, Joseph & Loeb J j
y es
I"
cr —————
i Madam liusted
Makes Announcement
The Dressmaking Salons are now
open and the latest dress modes are at
the service of fashionable women. The
dressmaking organization has been
strengthened with the addition of
Madame Hermine of New York
and Paris, who comes as chief design
er, cutter and fitter in assistance to
Madgun Husted. (4th Fl0°D
jlfOR one week,, beginning Monday,
111 March *2, Mr. Marino will tailor to
order Epohge, Ratine and Crepe Suits
and Dresses, material and making,
trimmings and findings complete, for
25.00.
Narrow Skirts and Low Shoes
Remind You of
New Hosiery
And women who shop around
have learned to know that the
quality hose sold by Loveman,
Joseph & Loeb are by far the
cheapest in the end.
There are new McCallum Silk Hose in a
complete range of the new Spring colors, at
1.00 and 1.50 a pair. McCallum’s Black
ITose are here at 1.00, 1.25, 2.00 and 2.50.
There is a special Black Silk Hose here
for women with wide tops, in regular sizes,
nt 1.75. Women’s outsizes in black at 1.75
and 2.50.
The new note in the McCallum line is
the White Silk Hose, embroidered and in
laid in lace medallions, at 3.50 to 10.00 a
pair.
Silk Cobweb Hose 50c
Best 50c Silk Boot Hose that was ever
made. Here in black, white and tan.
L.. J. & L. special M-35 summer weight
Black Silk Lisle Hose, three pair for 1.00.
(Hosiery, Main Floor)
Ne w (Silks
Follozu the Return
of the Silk Chief
The Silk Chief is back
and all that he has seen
during his weeks’ contact
with this Silk Mill and that 4
is expressed in the beauti- C
ful Silk Show that we
make here tomorrow. $
The very newest fashions are j
already here almost as quickly as ’q
if he had brought them along, and a
in quantities and variety that are
in full keeping with the reputa
tion of this, “The South’s Best
Silk Store.”
New Printed Crepe $2.50
An assortment of 40-inch Silks, includ- t
lng the famous “Martine” Prints, which
Paul Poiret. discovered In the famous
Martine Art School of Paris. The Chinese
patterns alco strike a new
note in Fashions. Exception- _______
al variety of floral designs.
New Trimming Silks
Both odd and unique pat
terns in Marline Printed
Beng&lines that dressmakers
are using to splendid advan
tage for contrasting collars,
cuffs, sashes and bells. These
are 1.75 to 2.00 a yard.
New Moire Taffetas $2
Taffetas have taken such a
conspicuous place in the
Spring Fashions that these
two-toned combinations will
lie especially acceptable. 30
inches wide.
New Tub Silks S1.25
The kind of Silks that wom
en will use for making tail
ored shirts and street, dress
es. Light grounds with satin
stripes. 32 inches wide.
New Shepherd Check
Silks
Smart black and white
Shepherd Check Silks, offer
ing choice of four different!
size checks. 27 inches wide.
These 3ilks will lie offered
at the special Introductory
price on Monday of 98c.
The Spring Millinery
Fashions at Their
Very Best
in The Loveman, Joseph &
Loeb Millinery Store
For the woman to whom price is no
object and exclusiveness the only con
sideration, and for the woman whose
extreme limit for a new hat is 5.00—for
either there is a positive advantage of
selection in this store. ('""lnS;,s""'",)
u TIT_ __ t ■_
And in harmony with the beginning I
of the new season, we have the honor tc I
announce a display of V1
New Spring Tailored Suits
New Spring Dancing Dresses
New Spring Separate Skirts '
New Spring Millinery Styles
New Spring Blouses New Spring Pumps
New Spring Silks New Spring Trimmings
New Spring Cottons And Dress Accessories \
In fact, without any suggestion of formality,
we venture to dignify the occasion of this fash- *
ion show as:
An Advance Opening of the New
Styles in Millinery and Dress i
Not the least feature of the new styles are the extremely
moderate prices that prevail throughout the store.
Revival of Old Time Fashions and Old World
Colors in the New Garments for Women
Silk Suits, Wool Suits, Chiffon and-"'
Taffeta Dresses Feature Initial Display*
As might be expected, the store largest and
best by reputation rises to the occasion of its su
premacy with a surpassing fine exibit of the styles .
that women will wear.
And these new garments that are distinguished by the complete revolution in
styles revealed, will he of special interest to all women who would he generally in
formed as to these changes. 1
Especially is this an opportunity for those women affiliated as customers or '
Lonploves of other stores, who will later show these same new fashions.
Exceptional Dress of
Chiffon Taffeta at $15
You will quite agree, we
are sure, that this is not a
15.00 Dress. Has double ruf
fle skirt, lace collar and
cuffs.
Exceptional Chiffon
Taffeta Dress at $22.50
The kind of Dress that the
average woman would pay
22-50 for without a moment's
hesitation. Charming style
with elbow sleeves, lace col
lar and cuffs and a deep ruf
fled Persian girdle.
New Silk Suits $27.50
Plain colored Suits of Silk
Poplin, with one-button cut
away coat, brightened with C]
lace collar and cuff. Double ^
ruffle skirt. ^
New Silk Suits $30
Novelty plain colored Silk
Poplin Suits, with one-but
ton coat, fancy back and \
front. These have elbow
sleeves and fancy collar.
The skirt is tunic effect. ^
New Silk Suits $45
This Suit introduces the n
Panier skirt. Fancy coat 11
with short sleeves and lace
■ollar and cuff.
The Suits above feature the new s
Spring shades of Tango, Copen
hagen blue, wisteria, etc.
Government Serge Suits $35
Man Tailored Suits of Govern
ment Serge with three-button cut
away coat and peg top walking
skirl. Set in tailored sleeves. A
Suit that is especially suitable for
I he woman who prefers a plain tail
ared garment.
Pussy Willow Silk
Dress $27.50
Smart bid not eccentric.
Fashioned of the new figured
Pussy Willow Silk, made
with elbow sleeves, lace col
lar and front, double ruffle
skirl.
Chiffon Taffeta Dress
$27.50
Exceptionally dainty style.
Has embroidered collar and
cuffs, double ruffle skirt and
girdle of crushed taffeta.
There are many other dress
ttyles here, in fact the cases are
ult. Prices ranging from 15.00
:o 50.00. in the newest shades.
ovelty and Plain Tailored I
Wool Suits at $13.50 1
The Wool Crepe material Is a I
sw fashion In Itself. Two button ■
itaway coat with • • otfttt* nin.
ersian collar. T1 -Mri it 4t
•aped effect.
tnperial Woo' 1
$17 0
Two-button ciifJHpai'
mono sleeves: ' .
iff; three tier** ’ "Hirt .
fool Crepo i
$19.95.
Fancy Crepe Poplins; three-but
in coats of short, jaunty fashion. i
ew satin ruffle collar; tunic skirt.
Wool Poplin Suits $24.95
Smart one-button cutaway coat
ith fancy collar and cuffs and
inic skirt.
Wool Poplin Suits $30
Strictly tailored Suits, three-but
m cutaway coat and plain'tailored 5
k Irt.
The stock of Spring Tailored
uits embraces many styles at
lany prices between 13.50 and (
5.00. featuring the new shades.
i
The New Balmaccan Coats
This is the Coat that the New York women
are enthused over. Black and white and tan
and white mixtures. m
You will note the very loose effects
42-inch length 12.50
50-inch length 14.95
(Women1* Garment*, 2d Flow*
And Now Cotton Goods Have a Turn
And those who take the cotton from our own fields of white and convert it
into the fabrics of dress, have this season made new history with their looms.
With sueli consummate skill have the designers and weavers combined their genius that cotton fab
rics threaten to supplant finer silks and satins, even for those garments that will he worn at the
dance and formal dress occasions.
Cotton Crepes, Yard 59c KpoiigeB, 40 and 44 inches wide, in a great va
The much wanted plain color Crepes, in all netv ol corns,
the new shades. The fashions are so very par- Embroidered Crepes, I ard 50c
tial to Crepes this season that they are here in Manufactured in this country or the price
plenty. would be much higher. Compare favorably, too,
• n __, __ with the imported Crepes.
Ratines, Yard 75c White Linen Lawn & Linen Cambric
Ratines, it seems have come to stav. Love- “L _n A hk. v A
man. Joseph & Loeb are showing an exceptional *9c, 5UC, 59C, bDc and /DC I ard
quality in white and colors at this popular price. I his will be a good ‘white season. W hite
n v JOft Linen Lawns and White Linen Cambrics will be
Eponges, Y ard o9c jn great demand for waists and dresses. 3(5
The aristocracy of the rough fabric family, jmqies wide—and dependable qualities only,
and very desirable for 1914 Spring styles. New (Wash Fabrics, Main Floor)
",WV*VV V-IAIWI CVO X41V lIJLg
Models
Charitable Organizations May Benefit
Loveman. Joseph & Loeb. who origi
nat'-ri the first exhibit of Living models
iik. the south in their Fall Opening of
l'.Ml, will again hold a Living Model
exhibit 'lining "Fashion Week.” begin
ning March 16th.
We desire, as models, the services of
prominent society women. To the char
itable organizations which these wom
en sponsor, we will pay the remunera
tion that would otherwise go to pro
fessional models for tlieir services.
Women who are interested in giving
these few hours of service will please
make their intentions known to our
Superintendent
V.. ... — ■ '■■■ mf
Colonials—The Last Word in
Footwear
'v Colonial Footwear is a nat
ural sequence of seventeenth
century styles in dress. Colon
ial designs are conspicuously
preferred in footwear fashions.
At 4.00. 5.00. 6.00 and 7.00 the Ijovo
man, Joseph & Wool) Shoe Store makes
an exceptional display of Colonial
Pumps and Oxfords. This display is
unusual for its variety of styles and its
exclusive designs.
In all widths and sines, there arc
patent leathers, dull and bright calf
skins. dull kid skins, suedes, buck
skins and satin.
Here first—later everywhere.
(Shoe Store, Main Floor)
The Colored Wigs of the Parisiennes
The mode of Colored Wigs was first introduced in
September among the smart Parisiennes at Deauville.
A revival of the fashion with which French Court ladies of 50
years ago startled the world.* Then Mrs- George Keppell introduced
this fashion a few weeks ago at her “colored wig dance” in London.
Last week the Dixie elub in New York brought the Colored Wig fashion
to this country.
Although some women in this country have ventured out in the
daytime with a new Colored Wig, it is generally conceded that artificial
light is essential to their success.
These Colored Wigs Are Sold On Spe
cial Order in Our Beauty Parlors
The New Millinery Modes Demand a Change in Coiffure Styles
In fact, the new high ltair dressing is essential to the proper effect.
It is almost impossible to accomplish tills effect without a Fluffy
Switch. So tomorrow we are offering an unusual value in
A 26-inch heavy Fluffy Switch, priced instead of 6.00. for 4.98
24-inch first quality Switch, priced instead of 10.00, for 7.75
Princess Waves from 2.00 pair upwards
(Balcony, Main Floor)
-1
Notice:—All who are anxious to have new spring costumes ready for Go-to
Church, SundayiMarch 8)will find stocks and service here ready to give assistance.
Corset Styles Were Never So Important As This Year
The very habits of our women, their dancing and golfing and athletic pastimes have demanded a change in corset fashions. This,
coupled together with the figure change as exemplified in the Spring fashions, have demanded a new foundation.
No where else in Birmingham are corsets sold with that same intelligent service as in the Loveman, .Joseph & Loeb Corset Store.
Gossard Corsets $2
This Corset has a medium bust,
flat back, long skirt with ample
fullness. Made of a splendid ever
i*st cloth, and like all Gossard <'Gr
eets, is guaranteed to give abso
lve satisfaction in wearing, serv
ice and design.
Gossard Corsets $5
The waist ia rather large; the
bust is cut very low and the skirt
at the back is long enough to con
fine all the figure and mould it to
beautiful lines. The front cut out
•lightly, allowing u new freedom in
walking or dancing- Made of a
dainty PYench batiste material of
•plendid wearing quality.
Gossard Corsets $6.50 -
Made in a medium and low bust. ^B
Has natural waistline and long ^j3
skirt with elastic sections on either \
side. This permits of ample free I
doni. The material used is a dainty s'
dotted batiste, which clings to the M
figure and is distinctly out of the JU
ordinary.
Gossard Corsets $8.50 AsC
Extremely long and straight in l yT|
the skirt with a natural waist. M’
Made in both a medium and low (If
bust. The skirt is supplied with . f||
three elastic sections, one at the k
back and one on each side. The i)
elastic sections and the scientific jit
boning molds the figure below the ( '5
waist into graceful lines. Stout
women find this cutset indispens _
lble. Made of a novelty coutil. “"bciax-i
Tango Gossard Corsets
$7.50
Extreme, indeed, is the latest
Oossard Corset—for the women
who ride, dance, gulf and motor.
Snell freedom and graceful lines
will captivate you.
Made in sizes 20 to 34. Extends
just above the waistline, and the
skirt is medium in .length. Three
dastic sections permit the utmost!
freedom of movement. The abdo
men curves just the slightest bit
and the waist is natural.
Bien Joile Grecian-Treco
Corsets Are Right—$5 to
$15
Grecian-Treco is a wonderful
knitted fabric. Strong enough to
hold the figure in firm lines, yet it
is light, soft and flexible enough
to allow the suppleness of the tin
corseted and perfectly natural fig
ure. The seamless hip feature in
sures a glove-like smoothness in
contour.
New De Vevoise Bras
sieres for the Spring
Wardrobe
Brassieres will he more import
ant than ever this season. The
new stylo Corset leaves the entire
upper part of the figure to the
Brassierd alone, where before tl)e <
Corset itself furnished more or
less contour and support. No other
Brassiere can approach the new De
Bevoise. Many styles. 50c to 15.00.
(Coraeta, 2d Floor)
an -
Jewelry Store Sales ,
No. 1—A special sale of quadruple No. 3—Eight only, Sterling Silver I
plated Cloth Brushes, good bristles; Mesh Bags, with six-inch frames and uu- l
formerly priced up to 3.00. Monday only breakable mesh; priced formerly up to I
1.95. 14.75. Monday only 9.95. Jm
No. 2—A sale of Sterling Silver Mesh No. 4—Twenty-four only, gold filled W
Coin Purses, in four different style Baby Bracelets, every one warranted for .1
frames; formerlv priced up to 12.00. Mon- service; priced formerly up to 2.00. M6n^ J
day only for 8.95 day only 135. J«w«iry Main FImp) ftM
f THE LARGEST STORE V SOUTH or | TMB « OHIO, d If
Lovemaa Joseph! Loeb'