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Loveman, Joseph & Loeb
Loveman, Joseph & Loeb Lovemcm, Joseph & Loeb * _ _ Loveman, Joseph & Loeb J j y es I" cr ————— i Madam liusted Makes Announcement The Dressmaking Salons are now open and the latest dress modes are at the service of fashionable women. The dressmaking organization has been strengthened with the addition of Madame Hermine of New York and Paris, who comes as chief design er, cutter and fitter in assistance to Madgun Husted. (4th Fl0°D jlfOR one week,, beginning Monday, 111 March *2, Mr. Marino will tailor to order Epohge, Ratine and Crepe Suits and Dresses, material and making, trimmings and findings complete, for 25.00. Narrow Skirts and Low Shoes Remind You of New Hosiery And women who shop around have learned to know that the quality hose sold by Loveman, Joseph & Loeb are by far the cheapest in the end. There are new McCallum Silk Hose in a complete range of the new Spring colors, at 1.00 and 1.50 a pair. McCallum’s Black ITose are here at 1.00, 1.25, 2.00 and 2.50. There is a special Black Silk Hose here for women with wide tops, in regular sizes, nt 1.75. Women’s outsizes in black at 1.75 and 2.50. The new note in the McCallum line is the White Silk Hose, embroidered and in laid in lace medallions, at 3.50 to 10.00 a pair. Silk Cobweb Hose 50c Best 50c Silk Boot Hose that was ever made. Here in black, white and tan. L.. J. & L. special M-35 summer weight Black Silk Lisle Hose, three pair for 1.00. (Hosiery, Main Floor) Ne w (Silks Follozu the Return of the Silk Chief The Silk Chief is back and all that he has seen during his weeks’ contact with this Silk Mill and that 4 is expressed in the beauti- C ful Silk Show that we make here tomorrow. $ The very newest fashions are j already here almost as quickly as ’q if he had brought them along, and a in quantities and variety that are in full keeping with the reputa tion of this, “The South’s Best Silk Store.” New Printed Crepe $2.50 An assortment of 40-inch Silks, includ- t lng the famous “Martine” Prints, which Paul Poiret. discovered In the famous Martine Art School of Paris. The Chinese patterns alco strike a new note in Fashions. Exception- _______ al variety of floral designs. New Trimming Silks Both odd and unique pat terns in Marline Printed Beng&lines that dressmakers are using to splendid advan tage for contrasting collars, cuffs, sashes and bells. These are 1.75 to 2.00 a yard. New Moire Taffetas $2 Taffetas have taken such a conspicuous place in the Spring Fashions that these two-toned combinations will lie especially acceptable. 30 inches wide. New Tub Silks S1.25 The kind of Silks that wom en will use for making tail ored shirts and street, dress es. Light grounds with satin stripes. 32 inches wide. New Shepherd Check Silks Smart black and white Shepherd Check Silks, offer ing choice of four different! size checks. 27 inches wide. These 3ilks will lie offered at the special Introductory price on Monday of 98c. The Spring Millinery Fashions at Their Very Best in The Loveman, Joseph & Loeb Millinery Store For the woman to whom price is no object and exclusiveness the only con sideration, and for the woman whose extreme limit for a new hat is 5.00—for either there is a positive advantage of selection in this store. ('""lnS;,s""'",) u TIT_ __ t ■_ And in harmony with the beginning I of the new season, we have the honor tc I announce a display of V1 New Spring Tailored Suits New Spring Dancing Dresses New Spring Separate Skirts ' New Spring Millinery Styles New Spring Blouses New Spring Pumps New Spring Silks New Spring Trimmings New Spring Cottons And Dress Accessories \ In fact, without any suggestion of formality, we venture to dignify the occasion of this fash- * ion show as: An Advance Opening of the New Styles in Millinery and Dress i Not the least feature of the new styles are the extremely moderate prices that prevail throughout the store. Revival of Old Time Fashions and Old World Colors in the New Garments for Women Silk Suits, Wool Suits, Chiffon and-"' Taffeta Dresses Feature Initial Display* As might be expected, the store largest and best by reputation rises to the occasion of its su premacy with a surpassing fine exibit of the styles . that women will wear. And these new garments that are distinguished by the complete revolution in styles revealed, will he of special interest to all women who would he generally in formed as to these changes. 1 Especially is this an opportunity for those women affiliated as customers or ' Lonploves of other stores, who will later show these same new fashions. Exceptional Dress of Chiffon Taffeta at $15 You will quite agree, we are sure, that this is not a 15.00 Dress. Has double ruf fle skirt, lace collar and cuffs. Exceptional Chiffon Taffeta Dress at $22.50 The kind of Dress that the average woman would pay 22-50 for without a moment's hesitation. Charming style with elbow sleeves, lace col lar and cuffs and a deep ruf fled Persian girdle. New Silk Suits $27.50 Plain colored Suits of Silk Poplin, with one-button cut away coat, brightened with C] lace collar and cuff. Double ^ ruffle skirt. ^ New Silk Suits $30 Novelty plain colored Silk Poplin Suits, with one-but ton coat, fancy back and \ front. These have elbow sleeves and fancy collar. The skirt is tunic effect. ^ New Silk Suits $45 This Suit introduces the n Panier skirt. Fancy coat 11 with short sleeves and lace ■ollar and cuff. The Suits above feature the new s Spring shades of Tango, Copen hagen blue, wisteria, etc. Government Serge Suits $35 Man Tailored Suits of Govern ment Serge with three-button cut away coat and peg top walking skirl. Set in tailored sleeves. A Suit that is especially suitable for I he woman who prefers a plain tail ared garment. Pussy Willow Silk Dress $27.50 Smart bid not eccentric. Fashioned of the new figured Pussy Willow Silk, made with elbow sleeves, lace col lar and front, double ruffle skirl. Chiffon Taffeta Dress $27.50 Exceptionally dainty style. Has embroidered collar and cuffs, double ruffle skirt and girdle of crushed taffeta. There are many other dress ttyles here, in fact the cases are ult. Prices ranging from 15.00 :o 50.00. in the newest shades. ovelty and Plain Tailored I Wool Suits at $13.50 1 The Wool Crepe material Is a I sw fashion In Itself. Two button ■ itaway coat with • • otfttt* nin. ersian collar. T1 -Mri it 4t •aped effect. tnperial Woo' 1 $17 0 Two-button ciifJHpai' mono sleeves: ' . iff; three tier** ’ "Hirt . fool Crepo i $19.95. Fancy Crepe Poplins; three-but in coats of short, jaunty fashion. i ew satin ruffle collar; tunic skirt. Wool Poplin Suits $24.95 Smart one-button cutaway coat ith fancy collar and cuffs and inic skirt. Wool Poplin Suits $30 Strictly tailored Suits, three-but m cutaway coat and plain'tailored 5 k Irt. The stock of Spring Tailored uits embraces many styles at lany prices between 13.50 and ( 5.00. featuring the new shades. i The New Balmaccan Coats This is the Coat that the New York women are enthused over. Black and white and tan and white mixtures. m You will note the very loose effects 42-inch length 12.50 50-inch length 14.95 (Women1* Garment*, 2d Flow* And Now Cotton Goods Have a Turn And those who take the cotton from our own fields of white and convert it into the fabrics of dress, have this season made new history with their looms. With sueli consummate skill have the designers and weavers combined their genius that cotton fab rics threaten to supplant finer silks and satins, even for those garments that will he worn at the dance and formal dress occasions. Cotton Crepes, Yard 59c KpoiigeB, 40 and 44 inches wide, in a great va The much wanted plain color Crepes, in all netv ol corns, the new shades. The fashions are so very par- Embroidered Crepes, I ard 50c tial to Crepes this season that they are here in Manufactured in this country or the price plenty. would be much higher. Compare favorably, too, • n __, __ with the imported Crepes. Ratines, Yard 75c White Linen Lawn & Linen Cambric Ratines, it seems have come to stav. Love- “L _n A hk. v A man. Joseph & Loeb are showing an exceptional *9c, 5UC, 59C, bDc and /DC I ard quality in white and colors at this popular price. I his will be a good ‘white season. W hite n v JOft Linen Lawns and White Linen Cambrics will be Eponges, Y ard o9c jn great demand for waists and dresses. 3(5 The aristocracy of the rough fabric family, jmqies wide—and dependable qualities only, and very desirable for 1914 Spring styles. New (Wash Fabrics, Main Floor) ",WV*VV V-IAIWI CVO X41V lIJLg Models Charitable Organizations May Benefit Loveman. Joseph & Loeb. who origi nat'-ri the first exhibit of Living models iik. the south in their Fall Opening of l'.Ml, will again hold a Living Model exhibit 'lining "Fashion Week.” begin ning March 16th. We desire, as models, the services of prominent society women. To the char itable organizations which these wom en sponsor, we will pay the remunera tion that would otherwise go to pro fessional models for tlieir services. Women who are interested in giving these few hours of service will please make their intentions known to our Superintendent V.. ... — ■ '■■■ mf Colonials—The Last Word in Footwear 'v Colonial Footwear is a nat ural sequence of seventeenth century styles in dress. Colon ial designs are conspicuously preferred in footwear fashions. At 4.00. 5.00. 6.00 and 7.00 the Ijovo man, Joseph & Wool) Shoe Store makes an exceptional display of Colonial Pumps and Oxfords. This display is unusual for its variety of styles and its exclusive designs. In all widths and sines, there arc patent leathers, dull and bright calf skins. dull kid skins, suedes, buck skins and satin. Here first—later everywhere. (Shoe Store, Main Floor) The Colored Wigs of the Parisiennes The mode of Colored Wigs was first introduced in September among the smart Parisiennes at Deauville. A revival of the fashion with which French Court ladies of 50 years ago startled the world.* Then Mrs- George Keppell introduced this fashion a few weeks ago at her “colored wig dance” in London. Last week the Dixie elub in New York brought the Colored Wig fashion to this country. Although some women in this country have ventured out in the daytime with a new Colored Wig, it is generally conceded that artificial light is essential to their success. These Colored Wigs Are Sold On Spe cial Order in Our Beauty Parlors The New Millinery Modes Demand a Change in Coiffure Styles In fact, the new high ltair dressing is essential to the proper effect. It is almost impossible to accomplish tills effect without a Fluffy Switch. So tomorrow we are offering an unusual value in A 26-inch heavy Fluffy Switch, priced instead of 6.00. for 4.98 24-inch first quality Switch, priced instead of 10.00, for 7.75 Princess Waves from 2.00 pair upwards (Balcony, Main Floor) -1 Notice:—All who are anxious to have new spring costumes ready for Go-to Church, SundayiMarch 8)will find stocks and service here ready to give assistance. Corset Styles Were Never So Important As This Year The very habits of our women, their dancing and golfing and athletic pastimes have demanded a change in corset fashions. This, coupled together with the figure change as exemplified in the Spring fashions, have demanded a new foundation. No where else in Birmingham are corsets sold with that same intelligent service as in the Loveman, .Joseph & Loeb Corset Store. Gossard Corsets $2 This Corset has a medium bust, flat back, long skirt with ample fullness. Made of a splendid ever i*st cloth, and like all Gossard <'Gr eets, is guaranteed to give abso lve satisfaction in wearing, serv ice and design. Gossard Corsets $5 The waist ia rather large; the bust is cut very low and the skirt at the back is long enough to con fine all the figure and mould it to beautiful lines. The front cut out •lightly, allowing u new freedom in walking or dancing- Made of a dainty PYench batiste material of •plendid wearing quality. Gossard Corsets $6.50 - Made in a medium and low bust. ^B Has natural waistline and long ^j3 skirt with elastic sections on either \ side. This permits of ample free I doni. The material used is a dainty s' dotted batiste, which clings to the M figure and is distinctly out of the JU ordinary. Gossard Corsets $8.50 AsC Extremely long and straight in l yT| the skirt with a natural waist. M’ Made in both a medium and low (If bust. The skirt is supplied with . f|| three elastic sections, one at the k back and one on each side. The i) elastic sections and the scientific jit boning molds the figure below the ( '5 waist into graceful lines. Stout women find this cutset indispens _ lble. Made of a novelty coutil. “"bciax-i Tango Gossard Corsets $7.50 Extreme, indeed, is the latest Oossard Corset—for the women who ride, dance, gulf and motor. Snell freedom and graceful lines will captivate you. Made in sizes 20 to 34. Extends just above the waistline, and the skirt is medium in .length. Three dastic sections permit the utmost! freedom of movement. The abdo men curves just the slightest bit and the waist is natural. Bien Joile Grecian-Treco Corsets Are Right—$5 to $15 Grecian-Treco is a wonderful knitted fabric. Strong enough to hold the figure in firm lines, yet it is light, soft and flexible enough to allow the suppleness of the tin corseted and perfectly natural fig ure. The seamless hip feature in sures a glove-like smoothness in contour. New De Vevoise Bras sieres for the Spring Wardrobe Brassieres will he more import ant than ever this season. The new stylo Corset leaves the entire upper part of the figure to the Brassierd alone, where before tl)e < Corset itself furnished more or less contour and support. No other Brassiere can approach the new De Bevoise. Many styles. 50c to 15.00. (Coraeta, 2d Floor) an - Jewelry Store Sales , No. 1—A special sale of quadruple No. 3—Eight only, Sterling Silver I plated Cloth Brushes, good bristles; Mesh Bags, with six-inch frames and uu- l formerly priced up to 3.00. Monday only breakable mesh; priced formerly up to I 1.95. 14.75. Monday only 9.95. Jm No. 2—A sale of Sterling Silver Mesh No. 4—Twenty-four only, gold filled W Coin Purses, in four different style Baby Bracelets, every one warranted for .1 frames; formerlv priced up to 12.00. Mon- service; priced formerly up to 2.00. M6n^ J day only for 8.95 day only 135. J«w«iry Main FImp) ftM f THE LARGEST STORE V SOUTH or | TMB « OHIO, d If Lovemaa Joseph! Loeb'