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Loveman, Joseph & Loeb Loveman, Joseph & Loeb ' Loveman, Joseph & Loeb Loveman, Joseph & Loeb I 1 We make this request because we believe that our store de serves it. Many of our plans were made months ago, but we believe that the best things that we have done to give you the best possible Holiday Service have been done within the past few weeks. . This is not an ordinary year—people have been thinking differently from what they have thought in former years, aud we believe that our store most carefully expresses it. The gift thought is in evidence everywhere. Practical and useful gifts are here and displayed in a manner that will def initely help those seeking gifts for young and old. The children will he delighted with a visit, and we want you to bring them as often as you will. It will take several visits for them to decide just what they want Santa Claus to bring, and we will welcome them just the same as though a purchase was made on every visit. This Is a Hospitable Store It is our desire that it should be the most accommodating store to you al ways. We want it to be the most helpful store that you have ever known at Christmas time. All of our salespeople are fully impressed with the spirit of our whole organization; they will gladly answer vour questions, if you will make known just, what kind of a gift you wish to secure, or something about the person for whom you wish to purchase it, they can be very helpful to you. Start your gift seeking early so that nothing will have to be done in a rush. Let us help you to make this the most comfortable and happy Christmas sea son you have ever known. Resolve—To Do Your Xmas Shopping Be fore December 15th—This Week If Possible Acceptable Gifts From the Knit Goods Store What better gift could you think of for mother, or aunt, or grandmother than a beautiful knitted Breakfast Sacque, Shawl or Sweater? These are gifts that give comfort—bodily comfort—and are, therefore, gifts which will be more appreciated than anything else you could possibly give. Knitted Breakfast Sacques, in gray and white, 3.00. Shawls *1.50 to $7.50 Sweaters 75c to $18.50 Shawls an, displayed here in the ™ h, ~„ TOlh„ ^ Kllit Goods Store in cashmeres, wool- begin until about Christmas time, so think of ,, 1 -n„. ml,, oemetmonta nro the comfort and warmth and protection that the ens and silks. 1 lie assortments are Sweater you give si8ter or mother will give. large and choosing is, therefore, sat- Our Sweater stocks offer an almost unlimited • , , . choice as to price, as to colors and as to Bizes. asraetoiv . Women’s Woolen Sweaters, 2.50 to 18.50. White Wool Knit Shawls, 1.50 to 2.00. Women’s Silk Knitted Sweaters 12.50. White Wool Silk Knit Shawls, 3.50 to 6.00. Women’s Fibre Silk Knitted Sweaters 6.50. Cashmere Shawls 5.00 (72x72). Girls’ Sweaters, up to 14 years, of wool, 75c Gray Woolen Knit Shawls, 3.50 to 7.50. to 5.00. First Lady. You’ve just been to Loveman’s, haven’t you? Second Lady. How did you know? First Lady. By the Red Cross Seal on your package. Second Lady. That Red Cross Seal makes me proud of every purchase I make there. First Lady. Yes, indeed; isn’t it fine to feel that we are all contribut ing to the Anti-Tuberculosis Association, simply by do ing all of our buying at Loveman’s, and no additional cost to us? The True Xmas Spirit On Our Fourth Floor On the fourth floor of this great, great Christmas Store is much that is beautiful, practical and econom ical for gift giving. For instance, a genuine “Hot Point" KlecLric Per colator, beautifully constructed of aluminum, is only 5.00 Could you choose a more useful, a more inter esting gift? Then there are Japanese Gardens. Ever hear of them? If you haven’t that’s a sure sign they will make unusual gifts. Japanese Gardens range from 50c up. Carving Sets are useful—Reading Lamps, Electric Shaving Mugs, Tea and Chocolate Sets, Plated Table Ware and so on. We could keep on naming gift after gift suggestions, practical gifts, and all at mod erate prices. Austrian China Cake Sets $1.95 As a gift suggestion we tender a quantity of Austrian China Cake Sets, Salad and Berry Sets, which have just been received. These sets are decorated in blue line bord ers, the imitation of Dresden china. Cake Sets $1.95 Consists of one large Cake Plate and six small individual Plates, a total of seven pieces. • Salad or Berry Sets $1.35 j Consisting of seven pieces; -sure to please you. Step Ladder Chair at $1.48 An Interesting Gift Sugges tion The Chair is neat and strong. A sulistan ! tial article which will come irf handy many l times during the day in every household. | Nothing about it to suggest that it is uny , thing other than a chair, but one simple movement converts it into a step ladder. At 1.48 it is a practical, economical gift for the home. Smoked Bamboo Scrap Bas kets Reduced A new shipment of Smoked Bamboo Bas kets which have Just arrived are displayed in several sizes, with roll top brims. These wear better than any other kind of basket. Are marked to sell for more, but are spe cial in price for tomorrow. Small size Baskets, regular 60c; special 35c. Medium size Baskets, 75c; special 45c. Large size Baskets, regular 1.00; special 69c. (4th Floor) 300 Mayonaise Sets Just Re- \ ceived, 98c Per Set An Importation of Japanese China which has just been received Includes three hun dred Mayonaise Sets, consisting of Bowls, Plates and Ladels. There are six different decorations, all beautiful and distinctive. As a Christinas gift these are delightful. Special 98c per set. Wizard Mops at Special Prices Demonstrations of Wizard Triangle Mops will continue another week. Factory rep resentative will show the advantage of the Wizard Triangle Mop with the human elbow Joint. During Demonstration Special Prices 1.60 Mop and can of Polish, total value 2.60. Special 1.00 Mop and 60c can of Polish, total value 1.60. Special Special Wizard Mop for hardwood floora 1.60. Wizard Wall Bruehea 1.00. Wizard Dust Cloths 25c. Wizard Handle Dusters 1.00. Celebrated Wizard Mop Cleaner 25c boxes. Works like magic. Three 15c Packages Lively OQ _ Sally Washing Powder A package of this very excellent house hold cleaning powder, weight 3 3-4 pounds. Lively Sally Is as efflciefit as any cleaning powder on the market. No telephone or C. O. D. orders taken. (4th Floor) EXTRA! EXTRA! EXTRA! Santa Glaus Gomes to Loveman, Joseph & Loeb’s And Opens a Prize Package Store Here is the most wonderful news that we have ever told. It will make the hearts of little folks jump and their eyes sparkle. Here is Santa Claus, alive and jolly, working out his won derful plans to make all his little friends happy. lie has come bundling into our store with great big eases of toys and Christmas gifts such as little people like. But he is not going to let anybody know what’s in the packages. He thinks he knows better than anybody else what little folks like, so he has wrapped them all up and the bundles in pink paper are for boys, those in blue paper are for girls and those in white paper are for the very little kiddies. All of Santa Claus’ >rizes are to be sold at two prices: 25c and 50c Each We guarantee that everyone will get a big .quarter’s worth or a big half dollar’s worth, and every child will be happy when the prize package is opened; but you must not know what you are buying, because that would spoil the fun. He thinks you will take your prize package home and not open it until Christmas morning. How many boys and girls can keep their curiosity that long? Santa Claus Store is on the fourth floor and is already as you read. Come and see Santa Claus and get your prize package. Give the 25c to Santa Claus or the 50c to Santa Claus and he will pick out something wonderfully nice for you. (4th Floor) LINENS A Very Acceptable Gift This Year More people than ever are giving useful things for Christmas gifts this year. What could be handsomer than a beautiful snow white, pure Linen Set of Table Cloth and Napkins— a gift that will be remembered for a great many years. Then we have beautiful Towels to show you. A dozen will make an t elaborate gift, a fair and artistic and sensible holiday remembrance. Here are some suggestions at sav ing prices: Fancy Guest Towels, with red. pink, blue, lavender and yellow borders, at 25c, 35c, 50c and 75c each. Mercerized Bureau Scarfs, size 18x54, hemstitched ends, 25c each. Pure linen, hand embroidered, scalloped Pillow Covers, put up one pair In a box. Lot No. 1 sold for 3.00, special 2.50. Lot No. 2 sold for 4.00, special 2.98. Lot No. 3 sold for 5.00, special 3.98. All Linen Table Cloth, 2 yards wide and 8 yards long, of handsome quality, that us ually sells for 1.25 a yard. n Special at Two yards wide and two and a half yards long, 2.50. Two yards wide and three yards long, 30.0. (Linens. Main Floor) RUGS (5x9 heavy Tapestry Rugs, 5.95. 8-3x10-6 heavy Tapestry Rugs, 9.95. 9x12 heavy Tapestry Rugs, 12.95. 9x12 Axminister Rugs, 15.95. 9x12 Velvet Rugs, 15.95. 9x12 Wilton Rugs, 28.50. These Rugs are all new, fresh and clean, and are one-fourth to one-third less than regular prices. Christmas Sugges tions From the Art Department Laundry and shoe bags of linen or cretonne for 50c and 1.00. Stocking bags and work bags 50c to 2.00. Sweet grass baskets 25c to 2.25. Fancy Pillow Tops to be embroid ered, 50c and up. It took all of page 36 to tell the news of the Christmas Book | Store in today’s paper. Special Sale of Oriental Rugs—the Gift Royal! in some instances the prices are half, and besides the*^ knowledge of choosing from the greatest stocks of Oriental Rugs in the South. Included are Moussouls, C'erebands, Ivarabaughs, Cabis tatifts and Tabrizs. Note the sizes and compare the following reductions: 150.00 rug, size 11- 125.00 rug, size 8 7 by 8-8, 97.00. 10 by 12, 75.00. 300.00 rug, size 13- 212.50 rug, size 8 by 10, 157.50. 11 by 10, 116.00. 250.00 rug, size 10- 150.00 rug, size -/by 14-9, 134.50. 1 by 10-8, 75.00. 162.00 rug, size 10 Don’t miss these by 13-8, 127.50. ?reat rug economies. 104 of Our $30, $32.50 & $10.50 $35 Tailored Suits for AO The choicest ot. our stocks, suits which we would eventually sell out at the original prices are to be hurried out in a one-dav sale tomorrow for 18.50. In these suits there is a quality which women admire—individuality. Tailored in the most Rproved manner in broadcloths, crepe poplins, gaberdines; some new suits of the season are displayed with the 45-inch coats in navy blue, black Russian green, nigger brown. The sizes are 16, 18, 36 to 44. A Christmas Sale of Silk Underwear Prices are reduced on our choicest Silk Underwear and for that rea son are limited to‘Monday’s and Tuesday’s selling only. Underwear of this quality makes a most practical and artistic gift. 1.50 and 1.75 Plain Silk Vesta; wh'te, pink or blue 1.29, 2.50 and 3.00 Embroidered Bilk Vests, lacs trimmed, 1.95. 4.00 Silk Union _ Buits 2.96 See Our Fur Ad on Page 13 Other Iteme on Page 36 1 6,BO Silk Union - --—--—J | Saits B.00 . » V /ij 3.96 Silk Teddy 1/1 f I AAR' 1 Bmts S.3B ttUUGlI (•Ilk IMftwm, Id VlMr) ~ y A service statiorm for the wrappincml and packing oM Christmas parcelsm in the rear of the I Gift Shop. (Main Floor) :|| ■■ * x ^B r Clt? Gift ghops 1 i4re Daily Solving Many Dif- flf ficult Gift Problems 'Mj If the Gift Shops rendered no greater SB service than to offer suggestions to those ? tvho are perplexed over their Christmas HjE list., it would justify its timely existence. IB But the convenience of being able to 1 choose Furniture or Books or Bric-a-brac or leather Goods or Glassware all In one ^B department is overwhelming this depart ment with popular response. ^B Please 'remember that the only kind of ^B gifts that are allowed in the Gift Shops Mg. are those gifts that are different, that ^B are unique, that, are unusual—gifts that ^B are never commonplace. ^B (Main Floor, Roar) B| BRACELET 1 WATCHES I j in the L., J. 6f L. Jewelry [jB j Store Are Suggested to Solve B Many Gift Problems B Bracelet Watches have ceased B to be novelties and fads—their ^B use as reliable timepieces has B| been proved, and combining that B with their attractiveness has B gained them a place among H jj clever gift suggestions. B ' Bracelet Watches here are car- IH ried in great variety, and range IB in price from 10.00 to 30.00. Jfl Silver Bracelet 'Watch $10 I This Watch has a reliable seven jewel ; j| movement and Is guaranteed to keep good H time for a reasonable period- The Brace- 1 let Is attractively wrought In spring links. ■ A dandy outfit, and as a gift must prove j B satisfactory. "f Gold Wristlet Watch $13.50 M The watch case and bracelet are gold JH filled, and guaranteed for 20 years. The H j movement is guaranteed seven Jewel—a ■ dandy timepiece. The watch it> chased ■ design, the back Is plain. A beautiful | ft Solid Gold Wristlet Watch ft $20 1 A gift par excellence. It The Bracelet and Watch in this ta- ft stance are solid gold. The Watch is die- I tlviguished from the commonplace by a j ft j sliver etched dial. The movement to j ft Swiss and can be relied upon to keep ex- ft cellent time, ft Hexagon Shape, Solid Gold 1 Bracelet Watch $30 A This Wristlet affects a most novel ^B shape, the Watch being hexagon shaped, j S Both Watch and Bracelet are 14 karat ' ffl sojid gold. Watch having a gold dial and j ft artistically wrought Wristlet. Is so un- I usual you might give it to someone who I already has a Wristlet Watch and we are ij 9 | quite certain they -would discard it fpr S this new and very different one. V Cameo Brooches $12.30 Up \ Cameo Brooches since the days of ’76 jK have never ceased to be popular. Now | there seems to be an Increasing demand 1 for them. It may be caused by Fashion’s I recalling several decade old styles. 1 Our display of Cameo Brooches in- j 1 l eludes both pink shell with genuine onyx j 9 j atones, many bordered with real pearls. 1 j All are made with pins and links, to be J attached to ehatn and worn as pendants. ft The 12.50 onea are beautiful. j (Jewelry, Main Floor) 1