The Birmingham age-herald. [volume], August 29, 1915, Page 12, Image 12

About The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950

Image provided by: University of Alabama Libraries, Tuscaloosa, AL

                
The Fiction Library on the
fourth floor has all the new
!yooks and enough of each to
jo ’round, no membership
fees and only 2c a day to
'cad the books.
The main floor is shedding
its oak fixtures and taking
on a rich mahogany. The
new fixtures, ivhen complet
ed, will be a link in the better
service we are planning to
give our patrons.
lovemaa Joseph $ Loeb
The “Shopper" continues
to give free shopping service
to local patrons who call her
on the 'phone, and is already
the servant of hundreds of
particular women who live
out of the city.
“Meet me at the fountain"
is getting to be popular with '
the many women who have
found our soda fountain a
convenient meeting place—
with the best refreshments
in town “while you wait."
U *
A loud, clear call of newness rings out from
the stocks of this great store.
Our buyers have been scouring the market
places of the world, selecting with infinite
care, the goods that are to adorn the homes
and to dress the person of our loyal public.
Great motor trucks have been unloading
into our warerooms and store houses the Au
tumn Stocks which we have been for many
months assembling.
Now the sum total of our endeavors is un
covered to your view.
Tomorrow Birmingham’s Big Store intro
duces to a patient public the fashions and
foibles that have been founded for the Fall. ^
It is but a step from the sidewalk of sum
mer to this store of a new season.
r
New ginghams 15c
New Autumn designs in Ging
hams for house dresses and
school dresses. The splendid
quality, 22 inches wide, in large
plaids and solid colors to match.
Also plenty small checks and
stripes. Special 15c per yard.
(Main Floor)
New French challis
59c
All wool French Challis, an
exceptional display. Inspect
these handsome fabrics and en
joy an early choice of the many
pretty patterns specially de
signed for house wrappers and
street dresses. Special 59c a
yard. (Main Floor)
New kimono cloth
15c
Our new Fall lino of Kimono
Cloth. In the prettiest of pictur
esque floral designs. This cloth is
more attractive and a much bet
ter quality than ever before for
15c per yard. (Main Floor)
10c outing 7V2C
An Outing especially adapted
for children's underwear, in light
colors and neat stripe effects.
For undergarments and sleeping
garments this 10c fabric is best.
Special tomorrow 7 1-2c yard.
(Main Floor)
15 yds. Amoskeag
ginghams $1
This is the genuine Amoskeag
Gingham. A new shipment.
Choose It in blue or brown
checks. Wise mothers, determine
to share in this economy.
(Main Floor)
10 yds. “IX” long
cloth 79c
IX Longcloth is a branded,
standard quality, bearing a rep
utation for goodness, We sell
this quality regularly for 10c the
yard, and offer it special tomor
row, 10 yards for 79c.
(Main Floor)
20c and 25c shirting
madras 12V&C
This pretty Madras is 32
f Inches wide and offers a real
I saving to the woman who would
make her husband's shirts or
shirtwaists for herself. The pat
terns are neat and colors suited
to men's shirts . and women's
waists. (Main Floor)
r~-"j
12 yds. fruit of loom
domestic $1
This 36-inch Bleached Domes
tic. "Fruit of the Loom," is a
household staple at an extra spe
cial price. To purchase at least
12 yards of this good Bleached
Domestic in the morning should
be your most earnest desire.
(Main Floor)
I
New dresses for
growing girls, ages
6 to 14, $1.39
Pretty little Dresses for school
wear, street wear or play wear,
practical and washable.
In checked, stripes, in plaid
ginghams and percales. The lit
tle models are fashionable with
long waists and wide belt ef
fects. Sensible and pretty and
extremely reasonable, too, for
1.39.
(Children's Dresses, 2d Floor)
New Laird
Schober autumn
boots $7
More new footwear fashions
now than any other shoe store
will have a month later.
An aristocratic Boot, a model
of perfect style and excellent
fit—and but, one of a number
of new styles.
A black patent French calf
with cravenetted top. 12 but
tons high to meet the shortened
•skirts. New style perforated
tip. much prettier than the old
style double thick cap. Made
with turn sole, Louis Cuban
heel, jn all lasts from AAA
to E.
Ask to see Black Boot No.
gf)5_ (Shoes, Main Floor)
5000 yards laces
and embroideries
at less than cost
Six groups, each oue offer
ing Laces at less than they cost
us. Mothers, a most unusual
opportunity to buy the Laces
which you will soon need for
trimming the little girls’ school
dresses. This is indeed a most
opportune event.
One lot of assorted Laces and Em
broideries, including Colored Edges,
which sold up to O ^
10c a yard 2 V
Linen Lace Edges and Insertions,
/Widths from 1 to 4 inches, for scarfs
and dress trimmings, n 1 _
values to 25c 4 2V
Shadow Laces and Camisoles, up to 18
inches wide, values formerly -| Q
to 25c a yard iOv
Embroidery Edges and Insertions,
widths up to 18 inches, -t Q
values to 50c. Special XOV
1.00 quality Chiffon, in the newest
shades, in durable quality. OQ
Special Os/V
Linen Lace Edges and Insertions to
match, widths 1 to 3 Inches, for chil
dren's dresses and underwear, -| Q
values to 50c. Special luC
(Laces and Embroideries, Main Floor)
Big values
for little money in
sewing machines
Here youTl find the most popular
makes with prices ranging from as low
as 12.S5 to 65.00. A complete list
would he impossible. These specials
for Monday only. Great money savers.
$35
Ball
Bearing
Sewing
Ma
chines
$16.75
Drop head style, golden oak case,
1915 models. Complete' set of attach
ments, free lessons. Guaranteed 10
years. Monday only 16.75.
Also such bargains as these
I Mn*rr. drop head, now 18.80
1 Wheeler A WfUon. D. H„ now 1B.OO
1 Mntlniml, “rlinln Mtlleh," now 24.77?
I Standard "Rotary/* D. H„ now 34.IM‘
I Pirn non, II. If., now -8.00
I Aviator, drop bead, now 12.88
easy terms
$1.00 down, $1.00 weekly
(Third floor I
1
New tailored suits forecast the Autumn
supremacy of our women s garment store
This Women’s Garment Store no longer wears a
garb of summer, but lias donned its Autumn apparel.
Although the season is yet early, we are displaying
Complete stocks of Plain Tailored Suits, Fur
Trimmed Suits, new Velvet Suits and Suits of new
broadcloth, poplin, whipcord, serge and gabardine.
The new colors, too, are well represented by Suits of
Burgundy, brown, gray, green, blue, blackberry and
Oxford. Prices range from 14.95 to 65.00.
Plain tailored suits $35
•lust the suit the conservative woman wants, thoroughly fash
ionable but perfectly plain. These plain models are displayed in
serges, gaberdines and whipcords, in black, navy and gray. Suits
for real service.
Black military suits $20 to $35
A military tendency gracefully developed by long, new fitting
coats, trimmed with htaid and fur. especially at collar and cuffs.
Suits of this type are becoming without exception. Prices rang
ing from 20.00 to 35.00; full complement of colors.
Smart new serge suits $37.50
A Suit reflecting the season's fashion faithfully and charmingly.
Made of Imperial serge, the flaring coats trimmed with two rows
of silk braid on collar and cuff and around bottom of coat. The
skirt is full flaring, trimmed with two brands of silk braid to
match trimming on the coat. An exceptionally pretty Suits for
37.50.
• • 1 s
The new hats are very large '
or very
small
Prices range $5 to
$12.50
"Your. Millinery Depart- *
ment looks very new and
busy for so early,” a visi
tor told us on Saturday.
Fashion has now passed 4
through Us undecided
stage and has developed ^ ,
two types of Autumn Mil
linery. One large hats,
the other small hats.
The large Hats are pone ,y
effect sailors with wide ^
soft brims. The poke effect
is brought about by droop
ing sides and slightly raised
back. These large Hats are
very simply trimmed and
are becoming to women of
every .type.
Small Turbans will be favored as
most women look well in them, and
most women like to wear that in
which they look well.
Colors are mostly new novel
shades of blue, purple and green,
fabrics are mostly velvet.
(Millinery, i!n«l Floor)
VAc Red Star towel
ing 5c
«
No Toweling is better known
to housewives than Red Star
Crash. Its splendid wearing
quality and fast edge on bbth
sides appeal to them. Red Star
Crash Is quickly cut up into
kitchen towels, as only two sides
necessitate hemming.
(Main Floor)
Sale of Pepperell
sheets /
72x90 Sheets 54c
90x90 Sheets 64c ?
42x36 Pillow Cases 12 1-2c '
45x36 Pillow Cases 14c
Hemstitched Sheets 10c extra. f
Hemstitched Pillow Cases 5c
extra. (Main Floor)
-!\
—
72x90 sheets 25c
A seamed Sheet, full 72x90
inches. Made of soft finish,
good quality ir»’slin. A Sheet of
good wearing qualities and espe
cially adapted for outdoor sleep
ing rooms. (Main Floor)
Dozen pillow cases li
98c
A good size, well made Pillow
Case, a most unusual economy
for 98c per dozen. By all means
let us show you these cases,
then you will appreciate what
values they are.
(Main Floor) ^
25c dresser scarfs
18c
Pretty mercerized Dresser .
Scarfs, size 18x50 inches. Also
included are a number, hand
somely embroidered, the game
size. These Scarfs have been '
selling here right along for 25c
each and are special tomorrow
only for 18c each.
(Main Floor)
- Indian Head domes
tic 12%c
This 36-inch wide genuine In
dian Head Bleached Domestic,
for which you always pay 16c
a yard, is special tomorrdw for
12 1-2c. The same good quality,
the same full width, only the
price is lower.
(Main Floor)
if
$1 specials
Every one u sensational value. >
Only 1.00 worth of each special
to a customer.
20 yards Apron Gingham 1,00
20 yards standard brand Cal
ico 1.00
18 yards 36-inch Sea Island
Domestic 1,00
25 yards Cheese Cloth, all
colors 1,00
5 yards Bleached 8-4 Pep
perel Sheeting 1,00
14 yards 36-inch Hope
Domestic 1.00
(Main Floor)
Our new Fait Line of
36 inch Percales has ,
arrived. Two qualities.
10c-122*2c (Mila Fio*r)
i ’ fj- '•t- *V'- ' wV. i ’4.. j- -.-hr «“v.
’ -k
x • 1
The new silRs
Now, the most radical changes in silken fabric styles that have been
brought about in many seasons! A change bringing more style, more ar
tistic weaves and colorings. Those new silks required skill to weave. The brightest
and livliest of colors are blended into soft, rich plaids and stripe effects, surprising
ly beautiful and quiet. Never heard of quiet plaids? Neither did we until these new silks arrived.
New grosgrain $2.75 New military stripes Gros grain faille $1.75 New plaid taffeta $2.25
A new fabric in monotoned 4-inch $1.25 A fabric with more body than the This Taffeta is marked by the
stripe. The tones combined are We are neutral and therefore, average silk and one which will soft blending of its colors and Is
n,vv hlnrU hiaek- display these stripes in the colors raake a suit to hest advantage. DIs- displayed in the following combina
berry, tete de negre and black, sub- of all the warring nations. The "if? ^ wh“*- “ an<!
terranean green and black These grounds are taupe, gray, blue and brown, subterranean green, „tape. white, three patterns in blue and
new colors combined in this new 1,lack- 111 vlvld colorings almost be- b'/e' 1combination an<' „AU ^ ’"h'1®8
fabric offer fashionable women the >'und dcscription, This new mill- M*kes X,T *$ta y n E”wi E°T ^ exceP 'oaall-V active
most beautiful of fabrics. 36 inches ,ar>' striped erei>e has already been ^ p,ald 8llks in sultb antl (sllks- 2d Floor>
Wlde. made into waists and dresses, which nesses. Npw nlnirl
were beautiful beyond compare. g . f f «1 7*
New striped silks $3 New chiffon velvet; $5 sweet „ea colors or evening These 8„ks are
An important new silken fabric is Forty-two inches wide, in all the shades in Plaid Taffetas are the 0,1 taffeta grounds In stripes of
moire striped or •'alcertion" striped Iiew «hades. including kings blue, daintiest ever developed. Sweet blS^a^d1 green0- These are noVthe
(Iroscrain This is n solid hlarl- Labrador blue, Rmerald green, Pea Plaids when in combination glaring plaids of yesterday, but are
urosgrain 18 a solid black , vlolet nigger brown and with harmonizing shades, in solid S^etn'mnkr« ani1
fabric with a wide moire stripe bIack. This, too. Is one of the lead- color Taffeta, will create the most ® 6 'nCheS WldP
pressed in It. Nothing like it be- Ing fabrics of the season. beautiful of evening costumes. New Crepe de Chines 95c
fore. ______^_________
““~~~~~■—“■~~~-—"I A splendid quality
Also in this group * * • . • > inches wide, in
we display satin Y OU VC DeeTl WOltlUg ? able colors!'* <leSlr"
with moire stripes, _| This good Crepe
The new Gossard corsets are here!
____(Silks, 2d Floor)
Many prices half to feature last
two days August Furniture Sale
Monday and Tuesday will find all odd lots assembled in the Economy Sec
tion of the Furniture Annex at an average of half their original prices
All furniture bought Monday and Tuesday
will be put on October statements on request
Loveman, Joseph & Loeb Furniture Sales never have been 99 per cent start and l’per cent finish. Quite to the
contrary; the very best advantage comes at the end of the sale.
Then all remainders and accumulations of Furniture, all odd pieces, are assembled in the Economy Section of
the Furniture Annex to make one grand half-price sale. In this section will be found
jin Solid Mahogany / PERIOD STYLES j Settee. Chair and Rocker Seta, three pieces \ White Enamel Rrria
Dining Room Suites/ 1 Z'Z'™ / '^ZVrTZT: hlffonler to Match \ Brawn lleda 1
Chamber Suites \E„ly EnKllsh \A4mm IgS&SSSS,. ‘SS I« WZ ZllVZZ,,
Living Room Suites «« jS.r*
~ \ Jacobean \ Mlaalon \ left from aultca, with and with-\ Somnola
Library Suites ] jlrt Wmonr | Plain and Quartered oak and mahogany/ * hevaU
I French tiray I I Book Caaea from IB.OO to I.'10.00 1 n”k"
Boudoir Suites / *-—•«* /£™^SnSS^BBd ,Uwk"B - —V °'"k ChB,r"
„ c .. I Ivory [Queen Ann'’ ( KM ^^Bh,7lil, \ ^
MUSIC Room Suites \ „ I Chippendale \ S-7Jn“ T«k'*" « ostume” 1
l u \ White \ Heanlewblte \ Extension Table. Magaalar Stands / D.ven ports
\circasslau Wnlnn, WAtoa ‘ «—• / TTV'Z
/ w aaliKiaiidM, etc., etc.
(Third Floor)
The August Sale of Chinawares, Glasswares and House
wares has a brilliant conclusion tomorrow and Tuesday
The housewife who takes advantage of these Thls is a sa!e Wherein the things most needed in the home
economies will have “pin money' for a"e?t8d. by lower than ever price reductions. Such things
i aa ran 8afeI>' Put away (if there is no present need for
her personal wardrobe them) until needed. Consider these offerings here well and
Go-carts reduced *1.50 food chopper *1.25 3K5E. * '““',r*a
We now place in this sale our This Chopper, offered at a
entire Go-Cart and Baby Car- price saving, is known as the U Cedar mop COmbina- $1.20 dozen ice
l-iage stock at unequaled savings* Universal No. 2. Good house- tion $1.25 fflaases fi<V.
Included are the well known wives who are familiar with glasses
Oriole Go-Carts and Whitney & quality appliances will recognize Consisting of two O’Cedar Colonial shaped Glasses of
Block Buggies. tl,is name as standing for Mops in one box. If pur- clear crystal glass, reflecting
. LIiat ,ls |*cst in chased separately these Mops £,°od ta^t.e and refinement.
Onole collapsible go-carts £ °0 d Choppers. , These Glasses are neat
These handy ar- wouia sen tor -.00. one is an enough for any service.
,«S.<6 tarts ^.*0 tides never wear Oil Mop, the other an O'Cedar fli-inla mrto
tS 5*5 2-“e?V: °Z DU8t,eSS Chem,C<Uly treated « Cads CartS 7*5
10.00 8*5 have 3 blades. 1100 Carts • *-93
Tea cakes of Lesoi lauadrj soap or OC- rht packages Star Naptha OC
H cakes Crystal White laundry soap s«ahlag powder kut
Your choice Monday of cither 10 cakes Star Nantha Washinsr Powder sella
rr^talbWhitlceinaundrvPSoao8 CBoth everywhere all the time for 5c per pack
WI*E55St mp*itttflolwlt *■- hei*^m«nt°c' 0*»
ers: ^on^rt*. 0
-t i
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