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The Fiction Library on the
fourth floor has all the new !yooks and enough of each to jo ’round, no membership fees and only 2c a day to 'cad the books. The main floor is shedding its oak fixtures and taking on a rich mahogany. The new fixtures, ivhen complet ed, will be a link in the better service we are planning to give our patrons. lovemaa Joseph $ Loeb The “Shopper" continues to give free shopping service to local patrons who call her on the 'phone, and is already the servant of hundreds of particular women who live out of the city. “Meet me at the fountain" is getting to be popular with ' the many women who have found our soda fountain a convenient meeting place— with the best refreshments in town “while you wait." U * A loud, clear call of newness rings out from the stocks of this great store. Our buyers have been scouring the market places of the world, selecting with infinite care, the goods that are to adorn the homes and to dress the person of our loyal public. Great motor trucks have been unloading into our warerooms and store houses the Au tumn Stocks which we have been for many months assembling. Now the sum total of our endeavors is un covered to your view. Tomorrow Birmingham’s Big Store intro duces to a patient public the fashions and foibles that have been founded for the Fall. ^ It is but a step from the sidewalk of sum mer to this store of a new season. r New ginghams 15c New Autumn designs in Ging hams for house dresses and school dresses. The splendid quality, 22 inches wide, in large plaids and solid colors to match. Also plenty small checks and stripes. Special 15c per yard. (Main Floor) New French challis 59c All wool French Challis, an exceptional display. Inspect these handsome fabrics and en joy an early choice of the many pretty patterns specially de signed for house wrappers and street dresses. Special 59c a yard. (Main Floor) New kimono cloth 15c Our new Fall lino of Kimono Cloth. In the prettiest of pictur esque floral designs. This cloth is more attractive and a much bet ter quality than ever before for 15c per yard. (Main Floor) 10c outing 7V2C An Outing especially adapted for children's underwear, in light colors and neat stripe effects. For undergarments and sleeping garments this 10c fabric is best. Special tomorrow 7 1-2c yard. (Main Floor) 15 yds. Amoskeag ginghams $1 This is the genuine Amoskeag Gingham. A new shipment. Choose It in blue or brown checks. Wise mothers, determine to share in this economy. (Main Floor) 10 yds. “IX” long cloth 79c IX Longcloth is a branded, standard quality, bearing a rep utation for goodness, We sell this quality regularly for 10c the yard, and offer it special tomor row, 10 yards for 79c. (Main Floor) 20c and 25c shirting madras 12V&C This pretty Madras is 32 f Inches wide and offers a real I saving to the woman who would make her husband's shirts or shirtwaists for herself. The pat terns are neat and colors suited to men's shirts . and women's waists. (Main Floor) r~-"j 12 yds. fruit of loom domestic $1 This 36-inch Bleached Domes tic. "Fruit of the Loom," is a household staple at an extra spe cial price. To purchase at least 12 yards of this good Bleached Domestic in the morning should be your most earnest desire. (Main Floor) I New dresses for growing girls, ages 6 to 14, $1.39 Pretty little Dresses for school wear, street wear or play wear, practical and washable. In checked, stripes, in plaid ginghams and percales. The lit tle models are fashionable with long waists and wide belt ef fects. Sensible and pretty and extremely reasonable, too, for 1.39. (Children's Dresses, 2d Floor) New Laird Schober autumn boots $7 More new footwear fashions now than any other shoe store will have a month later. An aristocratic Boot, a model of perfect style and excellent fit—and but, one of a number of new styles. A black patent French calf with cravenetted top. 12 but tons high to meet the shortened •skirts. New style perforated tip. much prettier than the old style double thick cap. Made with turn sole, Louis Cuban heel, jn all lasts from AAA to E. Ask to see Black Boot No. gf)5_ (Shoes, Main Floor) 5000 yards laces and embroideries at less than cost Six groups, each oue offer ing Laces at less than they cost us. Mothers, a most unusual opportunity to buy the Laces which you will soon need for trimming the little girls’ school dresses. This is indeed a most opportune event. One lot of assorted Laces and Em broideries, including Colored Edges, which sold up to O ^ 10c a yard 2 V Linen Lace Edges and Insertions, /Widths from 1 to 4 inches, for scarfs and dress trimmings, n 1 _ values to 25c 4 2V Shadow Laces and Camisoles, up to 18 inches wide, values formerly -| Q to 25c a yard iOv Embroidery Edges and Insertions, widths up to 18 inches, -t Q values to 50c. Special XOV 1.00 quality Chiffon, in the newest shades, in durable quality. OQ Special Os/V Linen Lace Edges and Insertions to match, widths 1 to 3 Inches, for chil dren's dresses and underwear, -| Q values to 50c. Special luC (Laces and Embroideries, Main Floor) Big values for little money in sewing machines Here youTl find the most popular makes with prices ranging from as low as 12.S5 to 65.00. A complete list would he impossible. These specials for Monday only. Great money savers. $35 Ball Bearing Sewing Ma chines $16.75 Drop head style, golden oak case, 1915 models. Complete' set of attach ments, free lessons. Guaranteed 10 years. Monday only 16.75. Also such bargains as these I Mn*rr. drop head, now 18.80 1 Wheeler A WfUon. D. H„ now 1B.OO 1 Mntlniml, “rlinln Mtlleh," now 24.77? I Standard "Rotary/* D. H„ now 34.IM‘ I Pirn non, II. If., now -8.00 I Aviator, drop bead, now 12.88 easy terms $1.00 down, $1.00 weekly (Third floor I 1 New tailored suits forecast the Autumn supremacy of our women s garment store This Women’s Garment Store no longer wears a garb of summer, but lias donned its Autumn apparel. Although the season is yet early, we are displaying Complete stocks of Plain Tailored Suits, Fur Trimmed Suits, new Velvet Suits and Suits of new broadcloth, poplin, whipcord, serge and gabardine. The new colors, too, are well represented by Suits of Burgundy, brown, gray, green, blue, blackberry and Oxford. Prices range from 14.95 to 65.00. Plain tailored suits $35 •lust the suit the conservative woman wants, thoroughly fash ionable but perfectly plain. These plain models are displayed in serges, gaberdines and whipcords, in black, navy and gray. Suits for real service. Black military suits $20 to $35 A military tendency gracefully developed by long, new fitting coats, trimmed with htaid and fur. especially at collar and cuffs. Suits of this type are becoming without exception. Prices rang ing from 20.00 to 35.00; full complement of colors. Smart new serge suits $37.50 A Suit reflecting the season's fashion faithfully and charmingly. Made of Imperial serge, the flaring coats trimmed with two rows of silk braid on collar and cuff and around bottom of coat. The skirt is full flaring, trimmed with two brands of silk braid to match trimming on the coat. An exceptionally pretty Suits for 37.50. • • 1 s The new hats are very large ' or very small Prices range $5 to $12.50 "Your. Millinery Depart- * ment looks very new and busy for so early,” a visi tor told us on Saturday. Fashion has now passed 4 through Us undecided stage and has developed ^ , two types of Autumn Mil linery. One large hats, the other small hats. The large Hats are pone ,y effect sailors with wide ^ soft brims. The poke effect is brought about by droop ing sides and slightly raised back. These large Hats are very simply trimmed and are becoming to women of every .type. Small Turbans will be favored as most women look well in them, and most women like to wear that in which they look well. Colors are mostly new novel shades of blue, purple and green, fabrics are mostly velvet. (Millinery, i!n«l Floor) VAc Red Star towel ing 5c « No Toweling is better known to housewives than Red Star Crash. Its splendid wearing quality and fast edge on bbth sides appeal to them. Red Star Crash Is quickly cut up into kitchen towels, as only two sides necessitate hemming. (Main Floor) Sale of Pepperell sheets / 72x90 Sheets 54c 90x90 Sheets 64c ? 42x36 Pillow Cases 12 1-2c ' 45x36 Pillow Cases 14c Hemstitched Sheets 10c extra. f Hemstitched Pillow Cases 5c extra. (Main Floor) -!\ — 72x90 sheets 25c A seamed Sheet, full 72x90 inches. Made of soft finish, good quality ir»’slin. A Sheet of good wearing qualities and espe cially adapted for outdoor sleep ing rooms. (Main Floor) Dozen pillow cases li 98c A good size, well made Pillow Case, a most unusual economy for 98c per dozen. By all means let us show you these cases, then you will appreciate what values they are. (Main Floor) ^ 25c dresser scarfs 18c Pretty mercerized Dresser . Scarfs, size 18x50 inches. Also included are a number, hand somely embroidered, the game size. These Scarfs have been ' selling here right along for 25c each and are special tomorrow only for 18c each. (Main Floor) - Indian Head domes tic 12%c This 36-inch wide genuine In dian Head Bleached Domestic, for which you always pay 16c a yard, is special tomorrdw for 12 1-2c. The same good quality, the same full width, only the price is lower. (Main Floor) if $1 specials Every one u sensational value. > Only 1.00 worth of each special to a customer. 20 yards Apron Gingham 1,00 20 yards standard brand Cal ico 1.00 18 yards 36-inch Sea Island Domestic 1,00 25 yards Cheese Cloth, all colors 1,00 5 yards Bleached 8-4 Pep perel Sheeting 1,00 14 yards 36-inch Hope Domestic 1.00 (Main Floor) Our new Fait Line of 36 inch Percales has , arrived. Two qualities. 10c-122*2c (Mila Fio*r) i ’ fj- '•t- *V'- ' wV. i ’4.. j- -.-hr «“v. ’ -k x • 1 The new silRs Now, the most radical changes in silken fabric styles that have been brought about in many seasons! A change bringing more style, more ar tistic weaves and colorings. Those new silks required skill to weave. The brightest and livliest of colors are blended into soft, rich plaids and stripe effects, surprising ly beautiful and quiet. Never heard of quiet plaids? Neither did we until these new silks arrived. New grosgrain $2.75 New military stripes Gros grain faille $1.75 New plaid taffeta $2.25 A new fabric in monotoned 4-inch $1.25 A fabric with more body than the This Taffeta is marked by the stripe. The tones combined are We are neutral and therefore, average silk and one which will soft blending of its colors and Is n,vv hlnrU hiaek- display these stripes in the colors raake a suit to hest advantage. DIs- displayed in the following combina berry, tete de negre and black, sub- of all the warring nations. The "if? ^ wh“*- “ an<! terranean green and black These grounds are taupe, gray, blue and brown, subterranean green, „tape. white, three patterns in blue and new colors combined in this new 1,lack- 111 vlvld colorings almost be- b'/e' 1combination an<' „AU ^ ’"h'1®8 fabric offer fashionable women the >'und dcscription, This new mill- M*kes X,T *$ta y n E”wi E°T ^ exceP 'oaall-V active most beautiful of fabrics. 36 inches ,ar>' striped erei>e has already been ^ p,ald 8llks in sultb antl (sllks- 2d Floor> Wlde. made into waists and dresses, which nesses. Npw nlnirl were beautiful beyond compare. g . f f «1 7* New striped silks $3 New chiffon velvet; $5 sweet „ea colors or evening These 8„ks are An important new silken fabric is Forty-two inches wide, in all the shades in Plaid Taffetas are the 0,1 taffeta grounds In stripes of moire striped or •'alcertion" striped Iiew «hades. including kings blue, daintiest ever developed. Sweet blS^a^d1 green0- These are noVthe (Iroscrain This is n solid hlarl- Labrador blue, Rmerald green, Pea Plaids when in combination glaring plaids of yesterday, but are urosgrain 18 a solid black , vlolet nigger brown and with harmonizing shades, in solid S^etn'mnkr« ani1 fabric with a wide moire stripe bIack. This, too. Is one of the lead- color Taffeta, will create the most ® 6 'nCheS WldP pressed in It. Nothing like it be- Ing fabrics of the season. beautiful of evening costumes. New Crepe de Chines 95c fore. ______^_________ ““~~~~~■—“■~~~-—"I A splendid quality Also in this group * * • . • > inches wide, in we display satin Y OU VC DeeTl WOltlUg ? able colors!'* <leSlr" with moire stripes, _| This good Crepe The new Gossard corsets are here! ____(Silks, 2d Floor) Many prices half to feature last two days August Furniture Sale Monday and Tuesday will find all odd lots assembled in the Economy Sec tion of the Furniture Annex at an average of half their original prices All furniture bought Monday and Tuesday will be put on October statements on request Loveman, Joseph & Loeb Furniture Sales never have been 99 per cent start and l’per cent finish. Quite to the contrary; the very best advantage comes at the end of the sale. Then all remainders and accumulations of Furniture, all odd pieces, are assembled in the Economy Section of the Furniture Annex to make one grand half-price sale. In this section will be found jin Solid Mahogany / PERIOD STYLES j Settee. Chair and Rocker Seta, three pieces \ White Enamel Rrria Dining Room Suites/ 1 Z'Z'™ / '^ZVrTZT: hlffonler to Match \ Brawn lleda 1 Chamber Suites \E„ly EnKllsh \A4mm IgS&SSSS,. ‘SS I« WZ ZllVZZ,, Living Room Suites «« jS.r* ~ \ Jacobean \ Mlaalon \ left from aultca, with and with-\ Somnola Library Suites ] jlrt Wmonr | Plain and Quartered oak and mahogany/ * hevaU I French tiray I I Book Caaea from IB.OO to I.'10.00 1 n”k" Boudoir Suites / *-—•«* /£™^SnSS^BBd ,Uwk"B - —V °'"k ChB,r" „ c .. I Ivory [Queen Ann'’ ( KM ^^Bh,7lil, \ ^ MUSIC Room Suites \ „ I Chippendale \ S-7Jn“ T«k'*" « ostume” 1 l u \ White \ Heanlewblte \ Extension Table. Magaalar Stands / D.ven ports \circasslau Wnlnn, WAtoa ‘ «—• / TTV'Z / w aaliKiaiidM, etc., etc. (Third Floor) The August Sale of Chinawares, Glasswares and House wares has a brilliant conclusion tomorrow and Tuesday The housewife who takes advantage of these Thls is a sa!e Wherein the things most needed in the home economies will have “pin money' for a"e?t8d. by lower than ever price reductions. Such things i aa ran 8afeI>' Put away (if there is no present need for her personal wardrobe them) until needed. Consider these offerings here well and Go-carts reduced *1.50 food chopper *1.25 3K5E. * '““',r*a We now place in this sale our This Chopper, offered at a entire Go-Cart and Baby Car- price saving, is known as the U Cedar mop COmbina- $1.20 dozen ice l-iage stock at unequaled savings* Universal No. 2. Good house- tion $1.25 fflaases fi<V. Included are the well known wives who are familiar with glasses Oriole Go-Carts and Whitney & quality appliances will recognize Consisting of two O’Cedar Colonial shaped Glasses of Block Buggies. tl,is name as standing for Mops in one box. If pur- clear crystal glass, reflecting . LIiat ,ls |*cst in chased separately these Mops £,°od ta^t.e and refinement. Onole collapsible go-carts £ °0 d Choppers. , These Glasses are neat These handy ar- wouia sen tor -.00. one is an enough for any service. ,«S.<6 tarts ^.*0 tides never wear Oil Mop, the other an O'Cedar fli-inla mrto tS 5*5 2-“e?V: °Z DU8t,eSS Chem,C<Uly treated « Cads CartS 7*5 10.00 8*5 have 3 blades. 1100 Carts • *-93 Tea cakes of Lesoi lauadrj soap or OC- rht packages Star Naptha OC H cakes Crystal White laundry soap s«ahlag powder kut Your choice Monday of cither 10 cakes Star Nantha Washinsr Powder sella rr^talbWhitlceinaundrvPSoao8 CBoth everywhere all the time for 5c per pack WI*E55St mp*itttflolwlt *■- hei*^m«nt°c' 0*» ers: ^on^rt*. 0 -t i ■ \ i '< •• " ... .