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Hemstitching charge 25c. 10c per yard minimum Ith Floor Store Opens at 8:30 a. m. LOVEMAN, JOSEPH The January Sale & LOEB Weather: Store Closes 6 p. m. Saturday 9 p. m. of White ** Cold i Brimful of the most durable values « With the opening ot the store this morning begins the third day of this really unusual midwinter event —the January White Sale—an occasion that affords unusual economy of interest to women who are most exacting. It is a sale that deserves your undivided attention if you count yourself among those women who are ever on the alert to save without sacrificing style and quality. Here you have placed before you garments of every character tor women, misses, children and mlants, in silks and cotton fabrics. As a matter of emphasis, we beg to remind you once again that every item that goes to make up this re markable January White Sale was purchased by us a full 12 months ago, at prices that then were less than current quotations—since that time the prices on silken and cotton fabrics have advanced many fold—yet you are, through the force of our foresight in buying, enabled to share today in the prices that were considered low a full 12 months ago. Women9s fancy lingerie teddies $1.25 This is truly a most exceptional offering of the daintiest and most attractive style teddies,- developed from extra quality ma terials. Many of these show the/camisole tops, while others are in the regular styles. They are made up of extra fine soft materials, in white and flesh batiste, daintily trimmed in lace and embroidery. All in all, it is an offering that will appeal to the women who admire the daintiest. “ Women’s summer knit union suits 89c In this offering of summer weight knit union suits you have choice of six different grades and styles in flesh and white lisle in tight knee styles, French band tops and crochet finish. These are regular sizes in 34,36 and 38. You will all the more appreciate the worth of this offering when we say to you that they are of a style and of a quality that you will be glad to buy next summer at 1.50 to 1.75 per suit. Children’s muslin drawers 29c Neatly made garments of extra good quality muslin, in 2 to 12 year sizes. Children’s muslin body waists 39c Well, made, substantial body waists of extra quality muslin, in 2 to 12-year sizes. Girls’ muslin teddies $1.25 This is an extra offering of lit tle girls’ teddies, made up in at tractive styles of extra good quality muslin, in 6 to 12-year sizes. Girls’ hand made drawers $1.19 These drawers are made in from 2 to 8-year sizes. They are genuine hand made lingerie of extra quality and are ex tremely attractive and excep tional values at this price. 580 fine crepe de chine teddies $2.95 This offering of crepe de chine teddies is really one of the most unusual merit. It per mits you to select finely tai lored models and fancy ones as well, in flesh tints of an extra heavy and dependable quality. And we will say right here that you have often bought these same garments and paid decid edly more for them. Girls’ crepe summer sleepers $1.50 It will certainly pay you well to take advantage of this especial offering of girls’ crepe summer sleepers now while this oppor tunity exists. These sleepers are well made of an extra qual ity material and come in all sizes. Misses’ new summer pa jamas $2.50 to $3.50 These summer pajamas are very attractively made and are just as good and satisfactory in point of wear as they are in ap pearances. They are shown in all sizes and at a price of 2.50, 2.90 and 3.50. Children’s washable dresses $1.25 In the White Sale we include as an especial attraction a most unusual group of children’s wash dresses in extra quality ginghams and percales, in from 2 to 6-year sizes. These dresses are well made and show the season’s very smart little styles. Children’s rompers $2 Here is another offering in lit tle tots’ frocks, consisting of rompers and dresses. Are made of an extra quality material, in the various smart styles, in 2 to 6-year sizes. Women’s flesh batiste teddies 75c There is only one reason in the world why we are in position to offer you such remarkable garments as these today at this extra ordinarily low price, and that is simply because we bought them just 10 months ago. You know what that means—it means that we bought at prices then that wouldn’t cover factory cost today. This offering includes exceptionally attractive tailored styles, hem stitched, bodice tops, in a full complement of sizes. Continuing the sale of SUITS DRESSES AND SKIRTS AT ✓ s All the wanted shades colors and fabrics and sizes Styles that reflect the season9 s smartest modes This offering of suits, dresses and skirts, coming at the very height of the season, enables the women of Birmingham to select from the most fashionable models at a time sufficiently early to enable them to secure the utmost use and worth on the pur chase while it is yet in season. m 11 you have the lirst thought oi aress m your mind, we would advise you to attend this clearance just as early this morning as you possibly can, so as to secure j the widest choice from the various models before they have been shopped over. "T* “ F,oor I --- $5 and 86 Cotton Filled Comforts $4.50 These comforts are full 72x84-inch size. They are filled carefully selected cotton batting, and are bound, covei the most attractive designs, with plain border to match. / —Linen Section. Viejo A three day sale of BLANKETS AND COMFORTS Beginning* this morning and continuing through Friday and Saturday, we offer the housekeepers of Birmingham the most attractive opportunity to secure blankets and comforts that they may expect to encounter this entire season. We will not dwell at length upon the whys or wherefores of this three days drive, simply let us say to you that it is an event that does make possible for you the most un usual saving at a season of the year when these items are at the highest demand and when you need them most. Come to this Blanket and Bedding Department expect ing the exceptional—you will not be disappointed. $2.75 Quality Tan Cotton Blankets $1.98 These blankets are full 54x74-inch sizes, are of a soft finish and of a splendid weight and texture, warm and comfortable. These are shown in both pink and blue borders. $3.SO Cotton Blankets $2.95 These blankets are 60x76 inches. They are in white, gray or tan, are exceptionally attrac tive, soft and warm; excellent weight. $5 Quality Cotton Blankets $3.95 In this offering of blankets you have extra large size well made blankets, soft, warm and comfortable, in white or gray, of an extra heavy texture. i $9 Quality Wool Blankets $7.51 In this offering of blankets you have choice I either single or double bed size* in §ii excl lent quality^ wool blanket. These aije decfda ly unustial values. They are shovfal in whj only. Extra Fine Wool Blankel per pair These are of an unusually attractive quail of extra size wool blankets, very soft aj warm, and of a smooth finish. They, are fj ished in pink or blue borders, and are shof in white only. * $4 Quality Silkoline Comforts $3.45 This is an opportunity for you to seeurc a r{ ular 4.00 silkoline covered cotton filled c< fort in the most attractive designs, at a dc ed saving. They are made full size, wi soft and comfortable. Women’s satin camisoles , Women’s summer lisle vests Women’s washable satin bloomers Girls’ hand made teddies Pine lace and muslin brassieres Gossard mesh bust confiners Gossard satin brassieres Children’s muslin * drawers Children’s muslin body waists Girls’ muslin teddies Girls’ hand m^de drawers Girls’ hand made teddies 1.39 25c 2.95 1.59 89c 49c 1.00 29c 39c 1.25 1.19 1.59 Women’s machine made lingerie gowns and teddies $1.95 These gowns and teddies show a remarkable degree of style and attractiveness. They are made up in soft, dainty materials and are of the most attractive designs, richly trimmed and finished in the most at tractive manner. Other styles especially priced at 2.50 and 2.95. Women’s lingerie corset covers 69c Very dainty and durable, in a ! large variety of the most at tractive styles. These corset covers are developed from an extra fine quality of soft lin gerie cloth, trimmed in the daintiest lace and embroidered effects. Women’s lingerie gowns—20 distinct styles $1.50 We could grow eloquent in telling you of the unusual goodness of this really remarkable offering of lingerie gowns at this exceptionally low price—but space forbids. Let it suffice to say that the offering includes no less than 20 distinct styles of the daintiest creations in flesh ba tiste, white lingeries, in plain tailored styles and fancy lacey effects. They are gowns that\will instantly appeal to you because they are so decidedlV attractive; in fact you will recognize in these garments the same high qual ity of materials, trimmings and workmanship as you have seen on display here many and many a time at a decidedly higher price. Children’s lingerie gowns $1.25 to $2.50 In this offering of children’ lingerie gowns there is also in eluded princess slips at th( same price range. Both o these garments are made of ex tra quality materials and in th most attractive styles, in a sizes.