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The times dispatch. [volume] (Richmond, Va.) 1903-1914, March 20, 1910, INDUSTRIAL SECTION, Image 16

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weounll.B, Into Plttsylvanla and other)
/Virginia countles, to say nothing of i
'tho vaat Nortli Carollna terrltory bey
yond Danville. So, summed up, Lyneh- j
Iburg may be called a rallway centro
ithat enjoy* competlng rates not only
?to all parts of the two Virginia* nnd
the two Carollnas, but all over tho
itreftt south fttid all over the United
euten. The Mill Clty can w.ll lay
clalm, ns it doos do, to the dlstlnctlon
of belng the Virginia ralllwny centro j
and tho gateway to the South.
MlfthCr lilntribtitlBR Point,
?fXyma advantagos have naturally
.made Lynchburg a great dlstrlbutlng
.jolnt for *ll klnd* of good*, and It
ls no wonder that wholesale and Job
lilng houses of nll klnd* flourlsh here,
nnd it Is no wondor that between G00
and 800 travellng sntesmen who are
seattercd all over tho land, reglster
at tho hotels of the country nnd in
overy part of the country as from
Lynchburg. Wholesale drug houses.
hnrdware house*, dry poods and notlon
houses. hat houses, groeery and con
fectlonery houses, seed artd provlslon
houSes, and, in fort. all klnds of Joh?
blng houses, flourlsh here.
Last yekr the capltal represented
.bv the jobblng houses of the clty was
close On to $10,2SO-,000. The value of
tho wholesatlng establishmonts was
$4,250,000, and tho volume of johblng
business In all lines was vel-y near to
Manufncturlnsc Figure*.
The Jobbers and the manufacturers
nre so closely ldentlfled lt was at first
hard to soparate thelr flgures. but T
succeeded ln 'doing It. and I flnd thnt
the manufacturers of tho clty have
nearly $9,000,000 Invest ed. They cm
ploy about 6,000 people. 'and pay out
on pay-rolt account so;nothlng close to
J3.0m0.0OO a year. Of course. the hlgh
?vrater mark was hlt last year. and a
stlll blgger hlgh-water market wlll be
hit thls year. for be It understood
there is no such word ln Lynchburg
bs "back track." and no enterprlse
here inter.ds to take the back track. It
ls more than llkely that tho flgures
this year Wlll show an advance ln thc
manufactured output of nt least 13
per cent. The value of tho manu?
factured output last year was about
$12,000,000. This year It may run
JS.000.000 over that figure. The varlous
factorles, Includlng shoes, hosiery.
cloths. cotton goods. overalls iron
working se wer-ptplng, flour-maklng,
wagon and . buggy-making. candy
tnaklng, etc, are crowded wlth work,
are away behlnd In thelr orders. nnd
nine out of ten of them are plannlng
to enlarge thelr plants and do yct a
blgger business.
True Shoc-Moklnfir Tovrn.
Whlle Lynchburg flourtshcs on
varted manufaeturlng. the fact remalns
that shoe manufaeturlng is the one
thlng that has given Lynchburg a
twentieth century grcatness in excess
of most of Its neighborlng towns and
clties, and really ln excess of any
Southern town. In the matter of shoe
mak'lng, it ls tho "Boston and the
Brockton" combined of the South, and
there are somo farseetng prophets
who thlnk it wlll somo day ln the not
far distant future outstrip even Bos?
ton and Brockton in the shoemaklng
business. And why shouldn't it?
Geographlcally, climatlcally, socially,
rellglously and otherwise, Lynchburg
can give all ot Massachusetts "spades
and cards" and beat lt, and somo day
U'b golng to do lt. so far as shoe?
maklng is concerned.
When Southern folks begin to learn
ihat the south can make anything and
everythlng just as good and a llttle
better than the samo thlngs can bo
made up Xorth or ln Europe, and make
up thelr mlnds to glve Southern-madc \ ?
iVXOOds. especlally shoes, the preference,
.',' ? then Lynchburg wlll be tho shoo-mak
';"lng town of the world, and Instead of
J -tlvo immense factorles lt wlll havo
flfty or more of like lmmensity. South
?.?rn folks aro learnlng, too, and learn
>lng fast,
Shoe-maklng haa undoubtediy made
.Lynchburg great, and as for tliat mat?
ter helped ? materially to mako Vir?
ginia great, and so I havo no excusc
to offer for devotlng the most of thls
space to the account j)/t tho Hill City's
greatness as a shoe-making, town, for
-whlle the hlstory of the growth and
development of the Jobblng and manu
'facturlng of shoes hero ls. of course,
more or less famillar to the thousands
of merchan.s ln all the terrltory south
.ot tha Potomac and Ohio Bivers and
'.east of the Mlsslsslppl River. even
east of the Rocky Mountalns, it is per
"haps likely that the goneral reader of
The Tlmes-Dlspatch even in Virginia
does not know of and does not reallze
?what an important and tromendous
lndustry has grown up rlght under
??his nose, ?P..to speak. Certainly I
know of rjo stdry-i-that ls more Inter?
estlng thitn ffia't, of thls great lndus?
trlal development rlght here ln Lynch?
Thc Whole Mory.
To-day I asked a well posted young
man to tell me all abdut lt. and I am
golng to tell the story ln hls own
language, because he ls a young man
of dlscernment and knows flgures
when he sees them. I marveled some
?what at hls statements. but I am as?
sured they are all right. Ho spoke,
or rather wrote out, as follows:
The first venture into the field of
.-Wholesale dlstrlbutlon of shoes was
ated. Ten years later. in 188S, tho
flrm of Wltt & Watklns, whose suc?
cess frotn the start commanded the
attentlon of tho rather locallzed ter
ritory ln which this firm then opor
ated. Then years later, in 1888, tho
second hpuse. that of Craddock-Terry
& Co., was established. A few years
later a third flrm came Into tho fleld.
and then another and stlll others, untll
to-day there aro slx large wholesale
Rhoe flrtns in thls llttle clty doing
business ln forty-three States* of tho
Union. These Ilrrns or corporatlons,
' a-. at present organlzed, are the Georpre
D. Wltt Shoe Company. Craddock
. Terry Company, and Smlth-Brlscoe
Shoe Company, manufacturers, and
around and about theso havo grown up
several Jobbing houses. flve or six ln
. number, and as a matter of fact somo
. of them were ln the Jobblng business
before the factorles were started, but
?they later got the advantago of
Lynchburg's rcputatlon as a shoe mar?
ket and profited not a llttle thereby.
One of the oldest factorles, that of tho
George D. Wltt Shoe Company, was
orlglnally only a Jobblng house oper
ated under the name of Wltt _. Wat?
klns, but tho orlgln of thls manu?
faeturlng plant ls another story, to bc
told later.
The next Richmond to got ln the
fleld was what Js now the Craddock
Terry Company. They dld a Jobblng
business at first, but ln 1901 they
finichod and equlpped thelr "South
land Shoe Factory," which at the time
was the largest, best bullt and best
We Want Your Orders?We
Need Them ln Our
Successors to August Pohlig,
Paper Box Manufacturers
New Factory Building,
2411-241? East Franklin Street,
Cor. Twenty-flfth St,,
Kichmond, Va.
Please note the new location.
Office Telephone 2880. Expe.t
encctl hands wanted. Apply in
pereoa to the superintendent.
lulpped 8hoo factory in the entlro
Strictly TJp-to-Date.
Thls factory was built and equipped
long the most modern and sclentlfic
nes. and attracted wide attention and
-VOrablo eomment throughout the
_untry, particularly ln the older shoe
entres of tho East. Many predlcted
.nd belleved that lt would not be a
uccess in competition wlth the older
!actorle3 ot tho East and 'West. Tho
reverse, however, was the case, as the
reliability and attractlvcness of the
shoes mado here met wlth favor and a
ready sale, and the business Increased
from year to year.
The year followlng the Georgo, D.
tt'ltt Shoe Company erected its modern
S'lnth Street factory, whlch has been
jperated "constantly slnce ln a most
?uecessful way.
Encouraged by the success of theso
wo factorles, there were three other
arge bulldlngs erected, and, profltlng
iy tho experlence of the past,. they
rere made more complete and up-to
ate. They were completed during
906, ono each by tho Craddock-Terry
ompany, George T). WItt Shoe Com
any and Smith-Brlscoo Shoe Com
any. Thls gives Lynchburg flve shoo
ictorles, employlng 2,000 or more
ands and constltutlng a leadlng ln
ustry of thls active, hustling South
rn city.
Compnrattve FI*ure?.
It ls belleved hero that the slx
holesale shoe houses of Lynchburg
111 distrlbute thls year $9,000,000
orth. or more of shoes, one-half of
hlch will be manufactured here.
When lt ls remembered that, ac
irding to the census report of 1900,
ie entire South only manufactured
.,000.000 of shoes and the larger
irt of these were made ln prison
lops, ln some cases leased and oper
:ed by New England manufacturers,
can be appreclated what rapid
:rldes havo been made In the shoe
anufnetttring business in Lynchburg
nce 1901. No other Southern clty,
id"only a few clties throughout the
hited States to-day manufacture
ore shoes than Lynchburg, and If
ie can judge tho .future by the past,
hat has been a'coompllshed ln thls
[rectlon is only an lndlcatlon of tho
reat expanslon which may be ex
_cted of tho shoe manufacturlng ln
irest of Lynchburg and of Vlrglnla.
Flgures Thnt Talk.
The rapid growth of the shoe busl
ess is best told in cold flgures, cov
ring tho past twenty years.
In 18$S the _Jp_tal shoe business of
itls town amounted to $500,000. Ten
cars later. ln 1S97. thls business had
:rown to $2,500,000, whllo last year the
olumo reached $9,000,000. What
ther community, North, South, East
>r West, can show such strlklng de
?elopment in any one line of manu
acturlng, and, that a new and difflcult
mo to the section?
Fow. even of thoso actlvely connect
d wlth tho shoe lndustry ot tho coun
ry, fully reallze and appreclate Vir
rlnia's important position in thls
rreat lndustry. Through the ohannels
)f tho wholcsale houses of the sev
iral Vlrglnla clties there wero dls
rlbuted in 1908, 340,354 dusos of New
.ngland mado shoes, in addltion to
argo quanllties made wlthln the con
Ines of the State, which, accordlng to
'Tho Shoe and Leathor Rocorder," tho
'ecognized statistical paper of the
?radc, puts Vlrglnia third among the
States of tho Unlon ln Importanco ln
:ho shoe btislnetvs, exceptlng only New
Vork and IUInols, ln tho ordor named,
ind puttlng Vlrglnla ahead ln shoe
dlstrlbutUm through tho East of tho
grnat cOmmerclal clties of Mlssourl,
Pcnnsylvanla, ? Ohio, etc.
To Sum TJp.
When one comes to conslder ln con?
nectlon with this romarkablo state?
ment, the fact that .Lynchburg ls to
day manufacturlng moro shoes than
all thc rest of tho South comblned,
some Idea of the magntflcent develop?
ment ln thls progreeslvo Vlrglnla clty
can. be gained.
Al! of the Bhoe factorles ln Lynch?
burg. as wlll be shown, are models of
constructlon, equipment and conr
venlence, but Jt ln likely that tho new
factory of tho Crnddock-Terry Com?
pany. known as tho "West End Fac?
tory." can carry off the palm ns not
only the best equipped general shoe
factory, but in many r.speots tho best
<S89jtcuc.teji &x& ???Q!fii?3 iadustclftl
plant in the South, if not ln the coun?
try. The building ls CO by 250 feet,
four storles high ,ln addltlon to power
plant, machlne shop, etc. It ls slt
uated on a four-acre plot, which has
beon highly dcveloped undor tho dl?
rectlon of a landscapo archltect of
natlonal note, and, surrounded by Its
beautiful flower beds, carefully
trlmmed lawns, qualnt cottages, etc,
it truly prcsents more the appearance
^of a park or private grounds than a
IIIgh-Grade Shoe*.
Then, or about then, came along tho
Smlth-Brlecoo Shoe Company, and the
head centre of that concern, a man by
tho name of Smlth, concelvod the Idea
that Lynchburg mlght as welljje the
headquarters of hlgh-gr'ade shoea as of
a genoral variety. and cheaper grado
shoes, and thls company wont to work to
cnter only to the very best of men's
shoeware. The-Smlth-Briscoe Company
took the bull rlght by the horns and
announced in the very beginnlng that
they were maklng nothing but men's
very best shoes. Thoy had nerve, and
they erectod rlght here ln this shoe
town a magnificent factory and de?
elared from the outstart that it was
only for the make of tha bost grades
of men's shoes, If they have ever
made a shoo that anybody can get for
less than the four to seven dollar prlce
set upon lt, nobody has ever seen lt.
Anything that comes out of the Smith
Briscoe factory naturally retalls from
$4 to $7. They make nothing undor
these' figures. and they have only two
brands, known the country over as the
"Steadfast" and the "Blltrite." The
"Steadfast" ritalls from $5 to $7, and
tho "Blltritesl" go from $4 to $5. It
took a good hea.1 of nerve on the part
of these Smlth-Brlscoe people to stick
to and maintain a dlstlnct better grade
shoe factory, but they had all klnds
of nerve, and the good wbrk of the
last threo years shows that the afore
sald nerve was not improporly utillzcd.
O, yes, they had tho nerve, for before
thoy could havo tlmo to demonstrate
what there was or mlght be ln South?
ern loyalty to.Southern entorprlse and
energy, they bullt ln thls good town
of Lynchhurg one of the best. lf not
the very best,"equlpped'"flne shoe fac?
torles ln tho round, round world. Those
people make nothing but strlctly flne
shoes for mon's wear, and by conflnlng
their attention to this ono llne and
not branchlng out ln other and more
varlod llnes they have been able to
reach tho high mark of perfeotlon ln
thia spectflc llne.
lnvailtng th. North.
As a result they aro-pressed to thetr
fullest capaclty, which ls a thousand
palrs of men's shoes per day to flll
thelr Immense orders. Just yesterday
I was ln thls factory and saw tha
men fllling a $10,000 order recolved
from a Phtladolphia house. Just thlnk
of that, wlll you?a Virginia house
puttlng Vtrginla-made Bhoes on tho
retail market in Philadelphia, $10,000
worth at a cllp! Ono of the mon ln
tho factory told me that lf I would
walt Just a llttlo whllo longer I mlght
seo hlm fllling a $10,000 ordor for New
Orleans, just at the othor end of tha
compass, so to speak. I dld not have
time to walt to seoi the thlng done,
but I was told that^hls $10,00a/shlp.
ment was golng to a New Orloans re
taller, who operates elght rotajl storea
ln tho Cresccnt City, and Just- a year
ago, after reading a blt lnN the ln?
dustrlal Sectlon of Tho Tlmos-Plspatoh,
ho concluded that lt would be worth
whllo anyhow to lnqulre about Vlr
glnln, ln general and Lynchburg ln
partlcular. H.a?inqulry rosulted In
regular business and the $10,000 ordor
above roferred to.
Thc Wltt company*
Tlio Georgo LV* Wltt Shoe Company,
tho ploneers ln tho shoe-maklng busi?
ness hore, are yet rlght ln tho lead.
It was away back yonder ln 1878 whon
the flrm of Wltt & Watklns was formed
to go into tho shoo jobblng buslnoss.
Later on thoy declded to manufaoturo
shoes. and tho Qeorge D. Wltt Shoo
Company of to-day, was formod. They
built an up-to-date/ factory, and ln tho
course. of tlmo tho' business demanded
a socoud factory and thon a dlstlnot
wholosalo warehouse, and then a dls?
tlnot rubber goods dopartinont, all of
whloh were provided, and to-day thero
Ia not a uhoe Bhop ln a,\l the world
tM_ lftl',8 9Wi *.?* WW> fiSJaWo^lfinv..
["helr goods are sold not only In tho
South and Southwest, but thelr sales
oen have -lnvaded tho West and the
sew England Statos.
Altogether, lt is estlmated that the
-.ynchburg factorles wlll thla yoar
nako and sell ovor $10,000,000 worth
if shoes, and thls wonderful lndustry
tas enormous weekly pay rolls. the
:ollectio_-s from whlch' make'.tho.reta.ll
nerchants and the niarket stalls and
.he real estate folks and the churches
md tne -schools- of the Hlll Clty
nlghty happy all the year around.
South Cnn Help the South.
Whlle tho fact ls tha_t Southern folks
iro disagreeably slow' to catch on to
ho idea and tho absoluto fact that
iouthern towns can make just as good
?hoes and just as good anythlng else
ts can be made ln Naw England or
mywhero else on the face of the
rlobe, the fact Is that th_y are reaily
leglnnlng .to catch on,.and I think that
n a few yoars, maybe only one or two
'ears more, Southern folks wlll be
tuylng . verythlnsr they want ln South
?rn markets and Southern manufac
.urlng towns. When that good day
:omos, aa come lt must, Lynchburg ls
?olng to be even a bigger town than
t now ls, because lt can make any
hlng that anybody wants or ought to
vant. and lf It can't make lt the wlde
iwake Lynchburgers can order lt by
vlre and got lt there before the patlcnt
tuffcrs to any great extent.
A POat_cr.pt.
There are some other Industrtes and
luslness Instltutlons ln Lynchburg
hat I propo.se to talk about next Sun
lay, and then, perhaps, I may have
nuch to say about tho rellglous. so
lal and educational development of
he Hill City. But why should I? The
3hamber of Commerce, under the wlse
nanagement of President Craddock
ind Business Secretary Mayfleld, has
ixplolted all of these splendld advan
ages. By the way; the Chamber of
JoMmerce i?~ doing a jnagnlflcent
>uslnoss ln the way of buildlng np
jynchhurg and getting ,now .folks to
iome hero and hereabouts to seo tor
hetnsetves. I am tnformed that the
ihambor 1ms oujJlned work for this
?ear that covers every' feature of pros
lectlve dovelopment, and with a wldc
iwako secretary and ono of the most
ntelllgent and attentlve. executive
iommlttees I havo ever seen, I am led
o think that thore* are big things on
iliead for Lynchburg.
Dur Phone Rang:
We wcrc called upon to prepare plana
br an advertising campaign for a promi
lent concern.
After familiarizing ourselvcs with their
.roduct, copy was written, drawing
nadc, the ads. placed in suitable mediums,
:{fective follow-ups prepared and the
nsertions carcfully checked.
This c.lient's entire output has been
>old, and they are now unable to (Ul
Our servicea cost them nothing.
Wo can do as well for you if your pro
iuct possessea merit.
Phoning us may bring YOU like result..
TheStapIes Adv. Agency
Slxth Floor Mutual Bldfi.,
Rlchmond, Va.
(Contlnued from Flrst. Pago.1
the offerlngs ln tho leaf tobaeco llne
were not as large as last woek, 400.
000 pounds of tho weed was sold on
tho South Boston market durlng the
past weok. Tho prlces remained about
tho same, although the quallty was
rather Inferlor. As long as there ls
j any tobaeco to bo marketed, South
! Boston gets hor share. and tho buyers
1 and warehousemen aro ever alert to
1 tho sltuatlon,>> and high prlces havo
' prevalled throughout the season,
Peteraburg Tobaeco Market.
[Special to Tho Tlmes-Dlspatch.]
Petersburg, Va., March 19.?Sales of
loose tobaeco thls week aggrogated
between 400,000 and 600,000 pounds.
showing somo falling off from the
heavy recelpts of last week. Tho qual?
lty now offerlng shows Improvemont,
as tho planters are bringlng ln the bost
of thelr crops. But lt ls said tho pren
oral crop is not up to what it promis
ed at tho cutttng last summer. tha
season belng unfavorable for erettlnR
a good color. The Amerlcan Tobaeco
Company's buyer has made a pood lm
presslon on tho planters. Ho ls ad
vlslng those who make small plants
to cure without smoko. Smoke-bltten
tobaeco loses' much ln valuo on tho
market. It is estlmated that about 75
or 80 per cent. of the crop ln thls
sectlon has been sold.
Quotatlons: Common lugs. $5.60 to
$7; good lugs, $7.50 to $9.50: short leaf,
$7.50 to J9; short wrappers, $10 to
$12.50; shlpplng, $10 to $15; fine wrap?
pers, $18 to $35.
Falllag Off la Receipt*.
rspeclal to The Tlmes-Dlspatoh.l
Danville, Va., Maroh 19.?Recelpts
fell off consldorably thls week, and
sales were over'each day by the dln?
ner hour.
Tho offerlngs wero about, an aver?
age in quality, as they wero the laat
week, there helng a sall quantlty of
wrappers and tobaeco of a declded
The market was active and prlce3
flrm. The farmers aro now taking ad
vantage of tho opening weather tp
preparo their plant beds, and thls, ln a
measure, accounts for tha recelpts not
belng as large thls weekv
Trado ln redrled lots has been qulet.
Wlaston-Salem Tobaeco.
As ono of the/results of tho lndus?
trlal censua takon by the ..Board of
Trade of Winston-Salem.. N. C, J, S.
Kuyk'endall, secretary of tho board,
prescnts flgures relatlng to tobaeco
manufaeturlng ln that cltv ln 1909.
Thoy show 43 faotorlcs in active oper?
atlon, 23 storage waruhouses, $18,1.0,
000 valuo of products, 6,280 employes,
of whom 2,150 were whlto and 4,130
were negroes, who wore paid $2,140,000
salarles and wages, and 1,9?7 horse
po'wer, 1,167 steam and 823 eiectric,
used. Tbo factorlea received durlng
the yeai* 5,07,9 carloada of frelght and
shlpped 6,220 carlaads of product. Tbo
dealers handied 43.207,007 pounds of
tobaoco, and the revenue. paid to the
government amountcd to $2,503,420, Mr.
Kuykendall estimates that lf tho to?
baeco factorles of Wlnston-Salem ware
arranged in ono bullding 100x125 foat.
tlie bullding would rlso 165 storles, and
that to haul the entlre freight rocoivod
by the factorles and thelr manufac?
tured products last year would requlro
a traln of cars reaohing from Phlladel?
phla to New York.
New Hlghway Froin Lanca*ter fo KU?
luaruoclc Heat tu Entlre Section.
[Spoclal to Th' Tlmes-DIspatch.l _ ,
Lancaster, Va., fdaroh 19-?Tho model
road, which' has b'een bullding slnoe
last fall. and on whleh work had to
be suspended durlng'tbe }ong spell oC
rough weather ln January and Feb?
ruary, is beginnlng to demonBtvate to
tho people ot thls seotlon the great
lmportance of sotentlfio road-bullding.
That portlon of the road which has
beon comploted ls by far tho best road
thut any ono ever aaw ln thla seotlon
of Vlvginla. Tho sand-olay blend has
mado an Ideal road, and whlle thV0
was much complalnt about the road
durlng ..tlio ..winter.;'seaaon:.,whllo the,
sand and the olay we*p belng mlxed,
there le nothing but p.ralse tor. it A?.w>
American Furniture & Fixture Co.,
Show Cases and Artlstlc Wood work Interlor Flnlsh.
Office and Factory:
2817 to 2829 Eaat Maln Street, - - - - - , Rlchmond, Va.
. . Telephone 5398. .
Ask our expefrt estimator to call. . .
The Bristow-Worsham Co.
(Incorporated), \
Manufacturers and Dealers in
The season is now right to secure the best prices. Let us quote you.
1417 East Main Street,.- - Rlchmond, Va,
Phone Madlson 5915.
Successors to F. C. Hbdnniger & Bro. (Inc), Richmond Buggy and Wagon Go.*
Manufacturers' Agents and Dealers ln
Buggles, Wagons, Trucks and everythlng Iri Vehlcles, Harness, Etc,
Agrlcultural Implements, Mowors, Blndors, Steam,
. Gas and Gasollno Engines.
Offlce and Salesroomst 1433 E. Maln Street, - - Richmond, Va.
? - Phone 3704
Wareho.. e.No. 1, C, & 0, and S. t\:L; tracks?-Phone 5.6S. Warehousr
tfo.'2,'(_..._-0. tracka. . \ '.'"'?."

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