The times dispatch. [volume], April 27, 1912, Page 9, Image 9

About The times dispatch. [volume] (Richmond, Va.) 1903-1914

Image provided by: Library of Virginia; Richmond, VA

                
Complim
Yes, one thousand sets of Everybody's Cyclopedia are speeding on their way to Richmond. They will be here Tuesday, ready fordistribntionl
A wire was received last night saying that 1,000 sets of these $12.00 books are on the way. Come on?get yours?there is no longer cause for
waiting. Clip the coupons?be sure to get in line. Remember, too, that as soon as these first thousand are gone, others will be coming?until the
complimentary sets are all gone, then it .will be too late. Come Tuesday.
THIS
FREE By The Times-Dispatch
For Six Consecutive Coupons
SET OF
MODERN
REFERENCE
BOOKS
CONTAINS
JUST
WHAT YOU
WANT TO
KNOW
fn a con?
venient
form that
makes it
f> o 6 s i ble
or you to
find the
desired in
f o rmation
in an in?
stant.
And only the necessary promotion and
expense items of distribution until this
introductory edition is exhausted,amount*
ing to only
$1.98
Full directions given under the Advance
Complimentary Coupon printed daily on
another page.
A
GIFT
TO
ALL
Millions of dollars are being spent
in advertising EXPENSIVE sets of
educational books. The Britannica
alone is expending upwards of a mil?
lion dollars in general publicity in the
four-page announcements you have
seen run for over a year in every mag?
azine you open. But any expensive
set is large and unhandy; they are
made up of ten, or twenty, or more
books; they are heavy and unwieldy.
The prices of
all larger sets
are 60 high?
over S100?that they must
be sold on the installment
Elan. The publishers of
Everybody's Cyclopedia
took advantage of all these
facts, and from a revision of ALL these various large
and good cyclopedias, they have compiled all that
Is good?all that is necessary?and have merely
eliminated or condensed that which would be of
interest to a specialist or a technical student.
FEATHER WEIGHT
EDITION
^Consists -of
fitsje volumes,
complete
front A to Z
Thc wealth
of informa?
tion c o m
ptiaes a re?
vision of the
subjects from
ALL the large
cyclopedias that
are spending
h u n d r eds or
thousands of
dollare monthly
in all magazines
you opetn. it has
retained EVERY
item of general and
useful interest-?
Every ithing of
Value.
You Get the Complete
Set All at Once
THE $12 SET?JUST AS IT LOOKS?Bound in English Cloth
CLIP THE COUPONS FROM THE
AND GET THIS HANDY REFERENCE WORK
This FEATHER WEIGHT edition; only FIVE volumes; contains
ALL important cyclopedic FACTS; every ready and HANDY to use;
and priced at LESS than the average of ONE installment. BUT it is
NOT advertised in the magazines, and you can get it ONLY through
this newspaper, while this one edition lasts, previous to its being put
on sale through canvassers at its regular SI2 price aftc this immense
publicity campaign is finished.
For the boy at school; for the girl at school; for the young man or
voung woman out of school; for the older members of the family?in
fact, for ALL who desire to PROGRESS, this USEFUL set of books
means SUCCESS. It is KNOWLEDGE that causes the wheels to
revolve; it is EDUCATION* that leads to ADVANCEMENT. This
HANDY reference work is your STOREHOUSE of KNOWLEDGE?
it is the means of EDUCATION for your children?it is the ever
ready GUIDE to ADVANCEMENT.
?
I
OUT-OF-TOWN READERS K.rA?
will be tent to you on the above terms
express charges upon receipt of same.
OST USEFUL
OF BOOKS ON EARTH