Alma record., July 06, 1922, Page PAGE THREE, Image 3

About Alma record. (Alma, Mich.) 1878-1928

Image provided by: Central Michigan University, Clark Historical Library

                
Thursday, .Inlv C, 1022
-THK ATMA nKCORP-
ADVISES SELF
1 HELP STORES
HANSON, STATISTICIAN, AD
VIS ICS MI-HI HANTS TO ADOPT
m:v ni siNKss mi:tiiods.
In an intt'ivicw Koer V. lialim
ttppt-ale'el to iiie-rehatits to study the
.Vtdf help" stuns. lie lx-lit-ves that
the small im-reliant has -meat eippur
tunity if he will only adopt iihmUtm
tm-thods and advertise metre. He in
sists that tin- pulilie- el'M-s not ele-maml
thi' Chain Storrs hut rather dt'inaiuU
f t (iiioniii al and eemve'iiie'tit sci iio.
lYoplf huy from tin chain stoics le--tause
that is tlu only place in their
community that they tan jet Midi
Service, he eolitinued.
"Chain stores are having a tre
lmndous run today. They are sprin;:--inK
up like weeds in eery rommun
ity. I.oe-il merchants art- lee,iriniii.tr
to heittine panic strieRen. They fear
that the chain store is to swallow up
fYerythine;. Croccis, druuists, and
clothing ilealers are especially trou
bled. Considering the titniendoiis
numher of small merchants this is a
problem in which ery one should
bo interested. There are for in-tan e
over .'500,000 independent kioccis in
this country. To have their l'iiii!- s
wiped cut would result in a tremend
ous economic appeal. All together
there are over l.ooo.poo small mer
chants in America who are vitally in
terested in this problem, as they will
bo wiped out if the chain store proves
to bo the legitimate method of mer
chandising. "Peisonally 1 feel that thi han'e
is due to the fad that chain stores
come Dealer to ejvinjj the public
what it wants and prospers for that
leason. If the local men hanN will
adopt the same up-to-date methods of
economical merchandising they need
have nothing to fear from chain Non
competition. These newer aiil es
pecially these self help etabli.-h-ments
are dninj-f a splernlid lnjiness
because their plan i- pradical and
because they are bein upej-at--d by
youn men with initiative and en
thusiasm. The railroads did a line
business when they Were so operated,
L'O or .'!0 years a'.'. Chain stores,
however, will hac their troubles just
as the railro.-nls have had theirs.
Clerks, truck drivcis, and buyeis will
some day be organized and as saucy
and irulepeiident as the typical plumb
er is today. Then the (bain store
sales will drop olT and operating ex
penses will increase and they will
have to adopt a moie nmdi-m fi.rm of
merchandisin;; or x'wv way to a new
(iider. The "slf help" system elimi
nates labor difficulty to a considera
ble extent and presents a n)'..-t inter
esting study both a to seiche ami
to (st.
"I appeal particularly to nu -reliant
of the ,lder school and urje them to
study very carefully these "self help"
stores, with their "self help" service.
It is true that the average merchant
cannot K'et the advantage of collec
tive buyiriK unless he himself join - a
chain. Any merchant, however, can
install a "self help" system of sell
ing independently. Of course, thi
means more than reoianizin the
fixtures of his store. He must change
his entire attitude. The "self help"
stores for instance arc very depend
ent upon advertising, much more so
than arc the (bain stores and local
merchants. The latter must advertise
more than ever if he is to adopt the
"self help" system. I am not a mer
chant, nit rely a statistician. Statis
tics, however, clearly indicate that if
the local merchant continues as at
present he will be eliminated from
American industry to make way for
more modern machinery of distribu
tion. "In regard to chain store securities.
Most of these merchandising com
panies should do well for the next
few years. Mail Order concerns will
also prosper, but I predict that e ven
stores like the A & 1' will some day
change over to a "self help" system.
They will be forced to in order to sur
vive. When the change is made
their securities will become "self
help" securities. It is nt my pur
pose," concluded Mr. Uabson, "to rec
ommend them as securities but rather
to try to awake the local merchant
before it is too late, and to K'd them
to adopt the method of more eco
nomical distribution which are win
ning out today."
General busines:; according to the
index figure of the Ilabsonchart stands
at 17'! below normal. This is en
couraging indeed when you realize
that it is lndding up in the face of
the threatened rail strike on top of
the usual summer dullness.
CObLKCK KNhOW.MKNT
CAMPAHJN COMPUni'l)
(Continued from pape one.)
Carne'it C(rporatien. Several have
receiveel ftie from eine eir the either ef
these institutions, but as near as can
be aseertaine'd at the present time
Alma is the only erne te have se-curt-el
from beith in a single campaign.
A mono; the lare pifts elurinjr the
campaign wvro the followine;: (le ne ral
Kelucatien Iloarel, $7",(MMI; Carnegie
Corporation, $.'0,(100; Mrs. Horace K.
Doeie e,f Detreiit, $.":i,000; Mrs. Sarah
II. Lancashire of New York, $.10,000;
Mrs. .le.hn F. Deito ef Detroit, $1.1,
000, arid Mrs. Oren Kcottcn eif Detreiit,
$12,.r00. One eif the early law k'ifts
in the campaign was from the a peel
Dr. Jay Clisbo, fer many years Prei
fessor of Iiible at Alma Ceille-pe. His
gift to the campaign was his home
on West Superior stre-e-t, which is
conservatively valued at $0,(00.
Record want ads pay.
Local Happenings
i
3?jf Tersely Told
You wil 1 find the Lest bread in
Putter ('up wrappers 02 tfc
Donald Smith was in Detroit Sat
urday on business.
lb, ward Handley was in Detroit on
business Saturday.
Otto Sanderhoff and family were
Saginaw visitors July Fourth.
Ask your groceryman about Maple
Nuts. It's something good to eat.
' advertisement oK-'J.")
1 I.oe Sharrar spent the week end
j visiting with friends in Saginaw
and Detroit.
1 Special this week Maple Nut Ice
('ream, J0e per quart. DeLuxe Candy
; ( 'o. advertisement
I Dr. K. G. Sluyter, osteopathic phy
sician, State Savings Hank Huilding,
i Alma, both phones. 57-tf
Mr. by man Rule, who has been ill
at her home with typhoid fever, is
lepoitcil to be gaining rapidly.
Have your gown and hat made
at the Klite Style Parlor. Open
Wednesday and Saturday evenings.
Over Wright Furniture Store. ad
Vel tisement, lt-C.
We are prepared to serve at all
times light refreshments. Special
dinners served on order. The Daisy
Tea Room, just east of the golf
c out : e. -ad vert isc merit o'.Mt-p.
The class of people who indorse
Tanlac is a convincing guarantee of
the medicine's merit. Give it a
trial. lok-Paterson Drug Co. ad
vet lisement ,
I Alma Chapter No. -l:?, O. V). S.,
will hold its regular meeting Friday
: evening at 7:"0 o'clock. The initia
tion has been postponed until Sep
tember. Mi, and Mrs. George Kuhlman,
Rii'-'dl Gilkcn and Flora and Dora
Micks of this city were entertained
by Mr. and Mrs. Lee Raycraft at
their count rv home near Ithaca, Sun
da. R. A. Young, manager for the
Martin Stores Corporation, moved
his goods mi the Fourth from Rattle
Creek t ) Alma and is now settled
at 111 Fast Center street. Mr. and
Mrs. Voting share the feeling of en
thusiastic satisfaction with Alma
and consider it one of the prettiest
"smilingest" most homelike towns
ever. They hope the future develop
imnts will find them permanent res
idents, sharing in Alma's undoubted
prosperous future.
i:lyi;ll
! The Ladies' Aid Society was hdd
at Mrs. Chas. Rockwell's last Wednes
day, forty membe-rs enjtyed dinner,
i After dinner busine ss was done, and
; decided to hold an ice cream social
mi Will Wacha's lawn, duly 12th.
Mrs. Charles Havens who has he-en
quite sick is some better.
The Gould show that showed here
all last week and had a full house
every night, went from lure to Hreck
enridge. Finest Howe from Shepherd and
his wife visited at George Taylor's
and Helen Kinney's.
Asa Dalrvmitlc, an eld settler.
passed away at the home of his son!
Kvering, at the age of Mi. Interment
was made in the Seville Center cem
etery beside his wife. The' funeral
Was hedd at the house, conducted by
the Oddfellows.
Victor Fisher who lias been in the
standing army has received his dis
charge and is home with his parents,
Mr. and Mrs. Marion Fisher.
Amy Mallory is attending the sum
mer Normal at Mt. Pleasant.
The new viner for shelling peas
and beans has proved very successful.
Men worked part of every night with
trucks drawing the peas to Fdmore
for canning. They will commence on
the later peas after the Fourth, hav
ing about six hundred acres planted
in peas and beans.
Mr. Law, the banker, is on his va
cation. Milo Langworthy from the
State Rank in Alma is here while Mr.
Law is on his vacation.
Of course, we all know that France
and Germany must eventually fight it
out again. Rut in accordance with
the accented order of things they
should first kiss and make up.
Special this week Maple Nut Ice
Cream, 10c per quart. DeLuxe Candy
Co. advertisement
h Alma Creamery Co'sW
1 t r r
UA1RY JTOODS
.4
Kit
It's A Good
Night Drink
Our milk of certain ?.
quality puts you into
a sleepy, pleasant nod
o' dreams frame of V
mind if you drink a
r1. tflass or two before r
retiring. Try it.
ALMACRFAMERrCq)
Pasteurized Pivducts
Republic Trucks
in Annual Tour
The eighth annual "Pike" tour will
leave Detroit next Friday noon for a
1 1 day swing around Lake Michigan
with the Copper Country ef Michigan
as its northern terminus. The tour,
as in former years is conducted by
the Michigan Pikes Association. Dur
ing the two weeks tour ('apt. W. S.
Gilhreath, Manager of the Detroit
Automobile Club and President of the
M. P. A. will conduct 77 good roads
meetings. The object of the tour is
to create interest in improved high
ways and to popularize through tour
ing routes. Out of the l.'5'i days
spent on the road all but two days
will be in Michigan territory.
After spending five years in doing
the necessary missionary work to in
sure the completion of an improved
highway from the Ohio line on the
south to Sault Ste. Marie, on the
north, known as the Fast Michigan
Pike and Dixie Highway, the "Pik
ers" blanched out in their efforts and
started tours circling the Great
Lakes. In 1020 the tour was around
Lake Huron, in I'.'Jl around Lake
Superior and this tour will be around
the last of the three greater lake's.
The Michigan Pikes Association is
made up of men from all parts of the
state, who are interested in the good
roads movement and annually give ef
their time and nmne-y to help carry
out the ideals of the organization. A
similar body is located on the west
side of Michigan, known as the West
Michigan Pikes' Association, which
was formed to foster the building of
the West Michigan Pike, with its
southern terminus in Chicago and its
northernmost point, Mackinaw City.
This organization, of which W. H.
Loutit, eif Grand Haven, is President,
is making its fifth and final tour over
the West Pike, which is now practi
cally completed. The We st Pike tour
starts from Chicago on duly 1 I and
will join with the Michigan Pikes'
Association caravan, at Harbor
Springs, on duly 17, and make the re
turn trip down the eastern shore of
Lake Michigan, as far as Grand Rap
ids. Manufac turers and dealers have en
tered cars and trucks in the coming
"Around Lake Michigan" tour. Fn
tiies do not close until duly tl, the day
before the tour. The cars now en
tered are as follows: Cadillac (pilot
car), Cadillac (pacemaker), Cadillac
Motor Car Co.; Oldsmobile (press
car), Oldsmobile, Olds Motor Works,
Lansing; Oldsmobile (entered by the
Milwaukee elistributor, the Wisconsin
.Journal's Scout ear); Oakland (press
car) the Oakland Motor Car Co., Pon
tiac; R & V Knight, (Speakers' Com
mittee car), R. i: V. Motor Co., Mo
line, 111.; Durant Motor Car Co., Lan
sing; Franklin, (Secretary's ear, Detroit-Franklin
Co.; Fail, Fail Motors
Corp., Jackson; Detroit Steamer, De
troit Steam Motors Corp.; Dcilge,
USC THE! OLD
MARSHALL'S
CATARRH
at all DruMtfUli. or anl prepaid ly
Williams Mru. Co. ClivLi an o. o.
Winslow Hros. Drug Store
30
30
imTULior
niles mown SALES CO.
ALMA TIRE & SPORT, SHOP, N. Wood worth Ave.
Dodge Hrothers; Packard (Tour Man
ager's Car), Joseph LaForet. Fntries
have been tentatively from 11 addi
tional factories or distributors. The
trucks now nominateil for the tour
include, Ruggles (special baggage
truck), Ruggles Motor Truck Co., of
Saginaw; Republic (special cot
truck), Republic, (special blanket
truck), Republic- Motor Truck Co., of
Alma, with pending entries from five
truck factories.
Summer Conf erence
Attendance Increases
The Summer Conference which be
gan its sessions at the College Mon
day shows a fine increase in attend
ance over last year and promises to
be the best yet hedd. Dedegates are
here from all over ihc state. The
speakers include Rev. Lanfer eif New
York, dean of the conference; Miss
Norton of Philadelphia, an expert of
national fame in Sunday Schoed work;
Rev. Hawkins, Assistant Supt. of
Home Missions in Michigan; Rev.
Shirey, Supt. of Sunday School work
for the Presbyterian denomination in
Michigan; Rev. Miller, of Grand Rap
ids; Rev. Fischer f Saginaw, Rev.
Rice of Detroit, Rev. Moore-, mission
ary from India and others.
After the opening session which
was held Monday evening at 7:-'5o
o'clock, the members of the High
School I'ndeavor Soede-ty f the local
Presbyterian church gave a reception
in Wright Hall to the e-onfeicnce del
egates. On Tue.ulay evening a pageant wa--given
by the conference delegates and
which was enjoyed by quite an audi
ence of town people and students.
Scenes portraying the historical
events leading up to the signing of
the Declartion of Independence were
represented. The enactment f tlu
pageant took about an hour's time.
Considerable credit is due to the
Rev. Shirey and his daughter who
wrote the pageant and arranged for
its presentation.
The conference will last until Sun
day evening. The closing meeting
which is usually the climax of all
the good things which preceded it
should not be missed by any delegate.
This meeting, however, is planned
more especially for the delegate s than
for the general public. For this rea
son arrangements have been made to
have one of the conference leaders
speak , at the union Sunday evening
se-r vices to be held in the Park at 7:0
Cherries are Ripe
We have a crop of sweet and sour CHFURIKS, and later
will have PLUMS. PKACIIKS. PKAKS AND APPLES.
Will fill parcel post or express orders and guarantee satis
faction. SIIKLPY, Oceana County, is easily reached by
Truckers, and they are welcome.
SHELBY-NEW ERA CO-OP. ASS'N.
0. K. II AWL FY, Mtfr.
and HiaiYligh J4il&agb R&cords
The high mileage records of Firestone Cords continue to em
phasize the fact that Firestone methods are different and better.
These records, steadily increasing in number and in mileage
totals, justify the Firestone contention that there is one best
way to build tires.
Among the primary sources of Firestone extra mileage is
double gum-dipping the saturation of Vhc cord plies in a vat
of liquid gumthus coating each cord afnd virtually eliminating
internal heat and friction.
Another is Firestone air bag curing, with its 200 pound
pressure, which places every cord accurately and equalizes the
tension.
By blending the rubbers of different plantations end types,
and by tempering it before mixing, Firestone men add still
more mileage. '
Many cord tires are good a feyV are better Firestone users
cay one is best. J
Those who have already expfjienced Firestone mileage, have
stopped shopping and experimenting they have made these
cords standard equipment. Investigate your friends' success
with Firestone Cords and t'uy your next tire accordingly.
Come in and get your share 'if extra mileage.
FF'Rt('
I 3 OldfleM " ' $7.
I OUtteLI m'7 8.V4
39 i 3
20 i l)i
.' CORD
,ft J Regular Slxe $13.73
3,l3 LitraSU 17.50
32 4 4 32.40
32 i AM 4I.0
Wi 4 -
o'clock. Thii will enable people of
the town to gain some of the inspira
tion coming from the conference also.
On Sunday morning Rev. C. W.
Lanfer of New York City will speak
in the Pn-sl yte rian church; Rev.
Moore, missionary from India will
speak in the M. F. church ami Rev.
H. L. Latham, S. T. D., of Jonesville,
Mich., will speak in the Haptist
church.
Noun:
The Annual School District Meet
ing of School District No. 1 Frac
tional Areada and Pine River Town
ships will be held in the High School
auditorium in the city ef Alma on
the loth day of July, 1!22, at S
o'clock p. m., for the purpose of vot
ing to raise the necessary amount of
money to be .piead upon the tax roll !
in said district for the maintenance
of the schools for the coming year,
also to elect two members as trus
tees on the board ef education to fill
the vacancy caused by the expiration
of the term of two members of the
board at this time.
At this meeting the proposition of
purchasing the following lots in Flm
woo( sub-division at .2O0.00 each
will be submitted to the legal quali
fied voters, the lots being as follows:
Lots No-. s, NO, 00, 01, 02, IK!, 01,
0o, !'., loo, 101, 102, 10.5, 101, 10.",
10?, 107 and 10.
' All other business that may conn
I prope rly before the legal qualified
'voters of the district will be trans-
! acted at this time.
Dated, Julv 1, 1022.
I Signed, A. J. ARCHFR,
, .V.i-lt-c. Secretary.
R-N-M White Naptha Soap
MaJc especially to be ustd with
Rub-No-Morc Washing Powder.
Csc them together and save half
your soap bill and above all save
your clothes.
AT YOUR GROCERS
Kul)-No-More Company
J ore Wgnc, InJitna
MOSTMILES
per DOLLAR
$ .3
10.63
mm
i delifjhtf ul combination of flavors:
VENETIAN
French Chocolate with Whole Fruit
Ornnjrf Sherbet Uaspberry Parfait
DO IT
ELECTRICALLY
We are fully equipped for all
kinds of electric wiring and
repair work.
We carry a full line of fixtures
and appliances.
Brintf your automobile igni
tion, starting and lighting
troubles to us.
Hanley's Electric Shop
The Mcrilcr Fleet ric Shop and Coryell Fleet ric Company
Consolidated
Phone 108
TR
o
mt UNIVK?SAL TP. A (.Tor!"
F.O.3. DETROIT
.
, Km
Fordson Often Does More
In a Day Than Six Horses
The Fordson substitutes motors for muscles.
The Fordson substitutes tractor wheels for the
legs of man and horse.
The Fordson takes the burden off flesh and
blood and puts it on steel.
It allows the farmer's energy to be devoted to
management, and not merely to operation. It
gives him time. It cuts his producing costs.
There's a big story of savings made possible
. by the Fordson. Let us tell you. Write,
phone or coll.
NILES MOTOR SALES CO.
f C. V. Ml.KS, Manager
ALMA, MICH.
2f: East Superior
13
.St