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ft 12-14- Broadway Hittiing the high places only, here fe it—Chicago—eleventh convention, 'Associated Advertising Clubs of the 'World—June 20 to 24— opening Sun i|ay morning and closing Thursday fight. Lay sermons by prominent men will lie delivered in fifty Chicago pulpits that Sunday morning. i Sunday afternoon, a great inspira tional meeting will be held at the Au ditorium Theater, which President JToodrow Wilson has been Invited to Address. .Monday morning, the convention Pro er will open at the Auditorium The ter, with addresses of welcome, etc., nd for the transaction of other pre minary business*. The Monday afternoon session will |e given over to inspiration. There fi'ill be a wonderful address on "Com tnerce and Christianity," by Bishop Iwarren A. Ciindler, Emory Univer sity, 'Atlanta, Henry D. Estabrook, t^'ew York University, will BPeak on ('Building an Industrial Conscience," nd the orator for the third address— ^ho will be equally famous as an in ,V mm v Uf ]Being a brfef outline of the program and arrangements for the Chicago Convention, June 20—24, for the purpose of giving the delegate a general im pression of tke great importance of each of the five days of the meeting. „r For nearly forty years the Luger Furniture Company lias served the people of Fargo and the Northwest. The steady growth from a small beginning to what now comprises the largest house-furnishing store in the state of North Dakota, is attestation of the fact that 44Luger Company intended it should be—an endeavor to be in every particular, subservi ent to the needs and desires of its customers a desire to please and satisfy the purchaser at any cost. As a result the people of Fargo and vicinity look to the Luger Store for everything in the line of Bugs, Furniture, Crockery, Draperies and Curtains, in fact everything needed to furnish the home properly. We cor dially irrvite you to visit us, and inspect this great store, whether you care ta purchase anything or not. Luscr Furniture Co. LARGEST AND Bfcoi HOME FUhmonc.no ifx THE WEST. established In 1878 THE CONVENTION IN A NUT SHELL spirational speaker—will have the sub Jest, "Education and Business—or the Influence of Education on Business Morality." The Program Committee la expected to obtain a great educator for the last address named, but at this writing, the arrangement is not suf ficiently definite to make an announce ment possible. At nine o'clock Tuesday morning there will be a brief session at the Auditorium Theater for all those who will go into various departmental meetings that morning, the purpose of this gathering being a detailed expla nation of the plan of the departments and the National Commission. Mem bers of the various departments will be Instructed as to how they shall bring to the attention of other depart ments any matters which, in their opinion, should receive the considera tion of such departments, and those who will attend conferences—which is the term used to designate a di vision which has not yet become a de partment capable of joining the Na tional Commission—will be Informed of The Oldest Bank in Norftt Dakota Service" has been just what the Luger Our Various Departments China and Crockery, Talking Machines, Trunks, Bags and Suitcases Victor and Edison Records and Accessories Home, Office and Hotel Furniture Rugs, Carpets, Linoleums Draperies and Curtains, Pianos and Organs, Sewing Machines EVERY POSSIBLE EFFORT HAS BEEN MADE TO HAVE OUR ADVER tising matter conform to the principles of Truthful Advertising as laid down by the rules of the ASSOCIATED ADVERTISING CLUBS OF THE WORLD, always eliminating all exaggeration, sensationalism and any form of clap-trap advertising and adhere strictly to the truth regarding the article advertised. Any sale or special article may be relied upon to be strictly as advertised. The Luger Company with nearly forty years of honorable dealing with the people of Fargo and the Northwest stand sqauarely behind any statement made in their adver tising matter. Fargo, the procedure necesary to Join the Na tional Commission. Immediately following this meeting, the departmental will open their ses sions in various places, to be The Thursday morning session will be of the most vital importance be cause. at this meeting, some of You need a personal banker as well as one for your business. This bank offers you every inducement—« convenience of location, accessibility of officers, a spirit of friendliness, and the,,last word, in safety for your funds. FIRST NATIONAL BANK Fargo, North Dakota THE FARGO FORUM AND DAILY REPUBLICAN, EVENING, JUSTE V. *§15. will thb very practical results of the work of the National Commission will be In evidence. There will be a report from the commission, reports from commit tees, and an open parliament for dis cussions. Trophies will be presented Thursday afternoon, save that the Baltimore and Kalamazoo truth movement awards will have been made at the great Mon day afternoon session, and the Prin ters' Ink cup will be presented Thurs day evening. A meeting at the Auditorium The ater, Thursday lnght. while originally conceived as an entertainment feature, A Business Man s Personal Checking Account Regardless of where the "house" keeps its account, the First National Bank invites the business man to have his personal account here. '"*vi have considerable significance, 'ohn H. Fahey, Boston, president of ''ip Chamber of Commerce of the lited State#, will deliver the prln pal address. 1 Dakota IN. assigned by William C. D'Arcy, in charge of departmental sessions for the program committee. There will be departemental sessions Tuesday afternoon and Wednesday forenoon, and on Wednesday after noon will be held the educational and vigilance conferences, in charge of Lewellyn E. Pratt, chairman of the National Educational Committee, and Merle Sidener, chairman of the Na tional Vigilance Committee. On Thursday morning and Thursday afternoon the delegates will accemble In general session again, and it is on Thursday that the next meeting place will be selected, officers for the new year elected, etc. Capital and Surplus—Half Million Dollaw K A V V Kin The Convention Committee has ar nged three chief entertainment fea urea. Monday evening, the great adver Ming pageant wilt march down Ml igan Ave., participated in by the vi sing advertising men, and floats re esenting nationally advertised pro ducts ajid hundreds of flower-decked i itomoblles. On Tuesday and Wednesday eveningrs 11ere will bo an advertising show, the I olix. at the Auditorium Theater, and n each of these evenings, a boat ride •m Lake Michigan in the 'largest' earner afloat on the lakes. Ample arrangements have also been -nade for the entertainment of visit ing ladies. Throughout the convention, both the 1 xecutive Committee of the A. A. C. of ". and the National Commission will ld dally meetings. The Chicago Convention Committee 111 make arrangements whereby a invention badge will be an open se ame for those who will desire to stay Friday or longer to visit the Chi 1 n'er go 1 Stock Yards or any other of Chi- tco's large industries. Ad Men Wlio'll Preach Sermons at Chicago I Hi* of Chieteg* «4*wrtls i'1* men arranging for the lay sermons, Sunday morning, June 20. which will "Pen the great Chicago Convention of the Associated Clufae, has practically ompleted its task. The committee is arranging for sermons in at least fifty i rominent Chicago churches. As this 4 written, the following speakers have ?en definitely engaged: i CJayie Aiken, Jr., advertising mana ger, Maison Blanche Company, New i 'rleans. Stewart Anderson, Springfield, Mass. C. A. Brownell, advertising manager, T'ord Motor Company, Detroit. Joe Mitchell Chappie, editor. National Magazirwe, Boston. George W. Coleman, director of pub licity, W. A. McJSlwalne Company, Bos on. T. A. DeWeese, advertising manager, Shredded Wheat Company, Niagara Falls. John Temple Graves, New York American, Washington. Hiram M. Greene, editor, Illustrated Sunday Magazine, Buffalo. Alfred Hanchett, advertising mana ger, P, A. Patrick & Company, Duluth. N. A. Hawkins, commercial manager, Ford Motor Company, Detroit. G. W. Hopkins, advertising manager, I oose-Wiles Biscuit Company, Brook lyn. George C. Hubbs, advertising mana ger, Dodge Brothers, Detroit Edward Hungerford, advertising manager, Wells Fargo & Company Ex ress, New York. Dr. J. L.. Kesler, Dean of Baylor University, Waco. Theodore E. MacManus, Dunlap Ward Advertising Agency, Detroit. William R. Malone, president. Postal Life Insurance Company, New York. Mac Martin, president, Mac Martin Advertising Company, Minneapolis. Charles W. Mears, advertising man ager, Winton Motor Car Company, Cle veland. T6en Mulford, Jr., vice-president, Blaine-Thompson Company, Cincinnati. Martin L. Pierce, Phillips Bible In Souers, Canton. E. S, Ralph, advertising manager, American Seeding-Machine Company, Springfield, Ohio. John C. Reld, National Oats Com pany. St. Louis. James A. Rice, «t£ormji Bio* Soures, Canton. Charles C. Roeewater,' manager, Omaha Bee, Omaha. Frank H. Rowe, advertising mana ger, E. L, Hjiddy Company, Ltd., Tor onto. R. E. Sherman, president, El Paso Ad Club, El Paso. E. L. Shuey, advertising manager, Lowe Brothers Company, Dayton. Merle Sidener, president, 'Sidener Van Riper Advertising Company, In anapolis. iRoy B. Simpson, vice-president, Fl sher-Steinbruegge Advertising Com pany. St. Louis. Frank H. Sisson, H. 15. Lesan Adver tising Agency, New York. Tim Thrift, advertising manager, American Multigraph Sales Company, Cleveland. K C. Tibbits, advertising manager, B. F. Goodrich Company. Akron. Edwin A. Walton, advertising man ager, Burroughs Adding Machine Com pany, Detroit. Jack Wilson, Los Angeles. 1 1 *J 7 V v v 4 v Edgar T. Welch, secretary and treas urer, Welch Grape Juice Company, Westfield, N. Y. Charles G. Wood, Commissioner ot Arbitration, Boston. Louis J. Wortham, president, Fort Worth Star-Telegram, fort Worth. Soldiers, Gold Braid— Ad Men in Gala Attire BoMMM and mounted policemen, bands and the gold braid at public of ficials: marching clubs in costume and more bands dozens and scores of floats representing: nationally advertised goods and more bancs still other marching clu.bs in gala attire, and more bands and more floats and more clubs and so on and so on— But you will not miss the pageant on Michigan Boulevard, Chicago, Mon day evening, June 21! You will be a part of it! J. j. Hauser, secretary of the pag eant committee says the "Dutch Clean ser" women with some "Ham What Am" will be in pursuit of the "Sweaty heart of the Corn'—but falls to odd whether it is a case of jealosy or not. Then, in all seriousness (and with proper seriousness) he suggests that he pageant Monday night is going to oe the greatest little booster for ad- i vertislng in general and good adver-, tisln* in particular that has ever been pulled off. This man Hauser is so enthusiastic that, he says every advertising man, should bring bis family along if for no other reason than to see the page ant—and he says if you have no family I bring somebody's else family. The committee In cnarge Is anxious to have the pageant as representative as possible, and manufacturers of ad vertised products are invited to get in touch with J. R. Woltz, chairman, who can be reached at the Advertising Association of Chicago, 123 West Mjftd ison St., Chicago. Direct-by-Mail Meeting Program Is Attractive Hoeher J. Buekley, chairman of the Conference on Direct-by-Mail Adver tising at the Chicago Convention, an nounces that, among others, the follow ing well-known men will be on his, program: Tim Thrift, Multlgraph Com pany. Cleveland Martin Tuttle, Motor Company of America, Des Moines James Wallen, Sales Service Bureau, Buffalo A. H. Billstein, Arbuckle-Ryan Company, Toledo, and Nortnan Lewis» The Houae of Hubbell, Cleveland. Movement to Elect Houston President New York friends of fterbcrl S. Houston, first chairman of the National Educational Committee of the Asso ciated Clubs, expect to present his name at the Chicago Convention for president of the A. A. C, of W. It is expected that Harry Tipper, president of the Advertising Men's League, New York, and also president of the Association of National Adver tisers, will present Mr. Houston's name. Mr. Houston is vice-president Oi Doubleday, Page & Company. Community Advertising Conference at Chicago Edward F, Trefz, field secretary of the Chamber of Commerce Of the United States, will be chapman of a new Conference on Community Adver tising at the Chicago Convention. Mr, Trcfz expects that Frank T. Har rington and John £ee Mahln will have a prominent part in the program, both I of them being experts ja community mm I advfcrtiSlMU of them oeing experui ib wmmiwiw M.B.C. PRODUCTS Are Pure and Wholesome ART1, will BECAUSE WE USE ONLY MATERIALS THAT APPROVED BY THE NORTH DAKOTA AND U. S. A. PURE FOOD INSPECTORS. BECAUSE THEY ARE MANUFACTURED IN OUR SANITARY MODERN FACTORY, WHICH IS GIVEN HIGHEST RATING OF ANY FARGO FACTORY BY PURE FOOD INSPECTORS. BECAUSE OUR PACKAGES ARE "AERTITE," WHICH KEEPS THE CONTENTS PURE AND FR&S FBOil CONTAMINATION. V E Y O N S U E I N N O A K O A SHOULD USE MADE IN NORTH DAKOTA" GOODS BECAUSE OUR PAYROLL OF $5,000 PER MONTH TO OVER 76 EMPLOYES SUP PORTS ABOUT 850 PEOPLE. THE ONLY CRACKER FACTORY IN N. DAKOTA Manchester Biscuit Co. Fargo, North Dakota To Make Advertising Pay Better By Merle Sldeaer, Chairman, National Vigilance C. of W. How to make advertising more ef fective—that will be the big idea in the conference to be held on Wednesday afternoon of the Chicago Convention. .For, after all, that is exeactly what the vigilance movement is trying to ac complish—make all advertising more effective, by making it believable and trustworthy. All business men are urged by the National Vigilance Committee to at tend the conference of vigilance work at the Chicago Convention. Th* program I believe this Wednesday 'afternoon conference is going to be one of the most practical features of the conven tion and it will be of much wider interest than to be of value, merely, to vigilance commltteee men. It is be ing planned with the thought of inter esting and helping every man who Is spending money for advertising. All such men need to attend. The fact is, the men who are eape |cially engaged in promoting the truth in-advertising movement, have found ja most gratifying interest on the part of business men generally, when they are made to realize that this move xnent is directed solely toward the creation of public confidence in ad I vertislng—for their benefit. Those who have misunderstood the purposes of the movement become its moat enthusiastic supporters when they I come to a knowledge of the fact the •vigilance effort is purely constructive. The vital Importance of the truth movement to all business will be em phasized at the conference—evidence of the real damage done to business Iby wrongfully uspd advertising will be submitted. And there will be Proof of the increased value to business of de pendable advertising. It is not the plan to have long ad dresses at this conference, but rather to have a number of short talks, right to the point, by men who have learned through experience. There will be messages from news paper men who have found it has ac tually paid in dollars and cents to maintain absolutely clean columns. There will be messages from retail merchants who have found they actu ally increased their business when they ceased to use comparative values and other current forms of exaggeration in their advertising. There will be messages from mem bers of local vigilance committees, where the impress of the truth-ln-ad vertlsing movement on the community has brought about better business con ditions. There will be messages from the local committees which have found a means of financing their work so that they may employ paid secretaries and thereby multiply their efficiency many fold. Then there will be a round-table di« cusslon which will be participated in by men from large cities, small towns and communities in between, who will have something definite to say about tlv "how" of the vigilance work in whlcft A J- ii i 1 be of the greatest interest and importance to business men as a whole, and not merely for club men who have taken an especially active interest in the truth movement. they have been engaged. To sum up, the conference will be definite expression of the concrete value of absolute honesty in advertis ing. In addition to this conference, there will be a vigilance exhibit in the Gold Room of the Congress Hotel, which will be designed to give the public A definite Impression of the movement. Examples of "before and after taking" will be displayed. Department store advertising that is following the mod ern idea and some of the advertise ments of concerns that have been for cibly estopped from advertising will Bhown. It is hoped to have comprehensive ex hibits of the work of some of the lead ing local committees as a means of showing how work Is done In these communities. In both the conference and the ex hibit, the committee will seek to show that insults are being accomplished through co-operation rather than co ercion. It will be the aim to impress nlj who are interested in adertistng, di rectly or indirectly, with the fact that vertising existence of objectionable ad vertising discredits all adverUsing^ hurTs every advertiser. Advertising which adversely affects health, morals or pocket-book is oh" Jectionable, and every business man has an obligation to Join In this move ment to drive it out—and needs, there fore, to attend this conference and see this, exhibit. The Chicago Convention In All its sessions, and especially in the vigilance conference, offers business men an op portunity to learn how they may make their own advertising of maximum ef firlency—how they can Join in this great movement for more effective ad vertising and make their licks count. So far as organized effort toward more truthful advertising Is concerned, let me say that, it is not of necessity either especially difficult or disagree able to join in this great truth move ment—to help your own advertising and everybody's advertising pull bet ter. It' is possible to accomplish good results rapidly, and this confarence and exhibit have been planned for the double purpose of showing all business men the value of truth-in-advertislng, the practical, dollars and cents side of the question, and to show them and all advertising club men how practical re sults have been obtained in several places. It is anticipated that all clubs which are now doing effective vigilance work will have representatives at this meet ing. and most especially is It desired also, that every club not now actively In the fight should appoint a commit tee to attend the conference and study the exhibit, so as to be prepared to make a comprehensive report to the club upon its return home. Business Established 1849. The Bradstreet Company Incorporated. Offices, 346 and 348 Broadway, New Yorlc. Offices in the principal cities o"f the United States, Canada, Cuba, Mexico, Australia, and In London, Eng land, with an established list of correspondents throughout the civilized world. Represented throughout the European continent by Institute W. Schimmelpfeng. ALFRED M. COLBY, FARGO OFlTCCB, Superintendent. 8, 9, and 10 Ma^ill Blk. *1 A I y •. A' 1 '•lU, Committft, '*3 »4s»a i i U J.