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fUE TULM DAILV WOULD Bl Nl.Y. NOVEMBEE 8, fit TILSA DAILY WORLD Mil M i HI II MM VliUI St "ill. II UJIi Jll II You May Expect Great Things of Your Advertising 1 A I I.- . 1 1 ..a IMI ui let 1 1 ct ii I III. D 1 M 4 I IM. 6 1 Jet. 0 U let. 7 1 Jcl. I. I tel. W 1 III. lu 1 ICt. 11 1 rt IV 1 Jci. U -V lit. 14 1 m. ii i At. it I, i ii! n u.so si:h i But Your Advertising Must Be Practical and Intelli gently Pursued if it is Successful ii i i TK Bt Unity .i at tl Mtm twenty arioua slut. itid l hi Inter- ii But xuii tt director! ttp t ti r sleeVl i Inrh the iwt AM bot have. Btli rta i1 monnti to anuff. lie ri ail I : ; notliim- ii him. idn i ll-'- s Now If tin' Conta Fe ti nln to fl r. .t The) m Mai-lf In tl'- ir I of ti'. pi ojile juf the nlli ,(f tlil town nnil ttv nurrountlii ountrv II will tint lolj ihi- . oniM rue- .:ivctl arvrn ltvi Hob of that l.rnm Ii line to Ci ' Ith- in he d Tha more yon think a1i it II tin the pratltudi More you are convinced that TiiNa I , mankind. Hut realty th only town In tin nl !i which t-rivtlc f hun iieeps it ptliu rt . ord of the p it fa- or i pal peraol ix yi'iirK. I do tbtwga tin m. ii who itaud in tiif ittori to any pin of h And don t forert that n. n aa thta : ft Id of death art the laal I tell the -l,nttion. in aaatttoi mono) for the Y. M. ( A. raim d i lortefi ibout I: And M lhr are . , ' noint for Hi renu We bp ttoltlR to have that h.-me for unknown h ! ry day Pt'd .:v ,i . track i ndlBent mid nE-d hen and women, to ar. th' r- r.re men and Wol en por- " 'n' h 'v1' Xv 1 i Tor we are coins to have n juxt aa I forming thoae ttlltiga Which make for ' ""' ' ' ,' mrely us another sun la goinj. to nie.jt. I I i f all th world Wh Ag Mtjwhtoh ,u i,, oio.luaiw, Some merchant conclude thai any sort of publicity is profitable, No wonder they find it costly in the end. Sou have a right1 to expect gto&i things ot your advertising, provided, however, it i prac tical and persistency, followed. Hut you cannot expect any more of it under certain conditions than yon would a tpisman- nged business, I-i't any man who is perplexed over bis ad vertising problem get back to the academics of advertising the A. Ii. C's of it. Tlieu Re can reasonably hope to build ;i successful plan for it - iii cess, We look upon & successful business with True hie Sunday window exhibit might be his grandest effort of the week, bu even then ji must not be expected that the effect of one day's effort would offset six days lack of effort the curtains pulled down u it were, J. ike the salesman, like the show window -advertising yields a small dail" "ofit the y sults fam any single day's effort mean '"it little. But The results f 365 days of successive- constant- effort tile up considerable in the way of earnings. Nil one is in business fur a day. The nrofits of a going concern is measured by the year, admiration. lint do we Btop to consider that it is the fulfillment of an Idea which first existed in the shape of a carefully arranged program thought out by some man .v organization of men! ience and all the capital in the world could not ;ave produced that successful business in a day, or a week, or a month. Why then, should we demand the impos sible of advertising I You have LDilto .xlDe gat thingsof your adverti'-ing. provided it is practical and persistent. k Adv. rtising is economic in effect, But ii must bo direct as w 11 as cumulative in its benefits, In order to be that it must be specific. T cad rt ave a definite aim. II' must firs choose his field. Then be must select the medium the newspaper whose circulation must thoroughly overs this field, Hi- advertising should be directed to thos$ readers and to no other, IK should advertise to make sales and customers. Advertising is no miraculous power. 1; ;- hp ! i; salesmanship multiplied. It- efficacy 1 - -1 d-- u ' ; i it- continuity. ii salesman would expect ti aoeomplish day and laid off six. I lis entire time and best energies are required to build success. N-1 successful merchant dresses his windows en Sunday and leaves them empty six days ot" tlif week. How unreasonable, then, that we should lay ' iff from advertising six days and demand that the seventh day's effort produce returns suffi cient in offset the loss of the six, Our old Second Header tells the story of a father who offered a prise to the one of his sons who broke a bundle of seven twigs, Five of the boys stepped up and tried but their strength was insufficient to break the combined resist ance of the sewn frail twigs. The sixth sun untied the bundle and easily broke the twigs one by, one. The five sons made the mi-take of trying to do it all at one effort. The other, who succeeded, madr seven efforts Back to the academics of advertising! Guage your strength; determine upon the amount of money you can afford to spend In advertising and set ii aside f r legitimate ad vertising not gigns on poles, benches and fences, or programs and other schemes of alleged advertising value. Use a newspaper the best and strongest for every cent of your appropriation and you are bound to win it' you use your spare intelli gently and persistently, Through The World you can wver Tulsa thoroughly and completely. It- city circulation alone is greater than the number of homes in Tulsa. Practically every banker, every merchant, every real estate man. every lawyer, every doc tor, and every skilled laborer in Tulsa reads The World. Over eleven thousand chosen circulation -the very cream of the buyers moneyed buyers picked from the crowd. They are the people you may talk to through The World, Indeed, you may expect even greater things from your advertising. But first you must get down to a tangible basis. (Watch for tomorrow Talk on this page.) SHEET METAL WORKS Everything in Qalvan iced I run. Tin, Zinc and Copper work. 106 s. Boulder Woolridge & Upton rii. me :'.'"h. Co-Opcralive CARPENTER CABINET SBOP l'urn . re nml PlkttlfM maili to i : Ii r. Job Work of all kinds. Iflatlniataa givon. Nu. ii Wis; Hrudy. I'lionv IHI. . 4 at k o i tot k a iliitl Inn -I .(l l'riini..i i.illi'ii. Tii i will i"' trvral ain.i of in- ra It's Not Always Cigar am: Tobacco 5orlhMain PtMMI t$$J path chair . haruiy foi Parlor warrln b. BMUBS SUNSHINE 1IV..I 604 (lonth Uoullrr. oppoalta court 1 SometUnCfl it- 1' a i II or slltiW h.uaa: cTonniJ flo.-r. I'hone 144. .fl. wVumi trntl nM t,. whether your skylight was FARM LOAN'-i BANK WM CO. S' iRs Jiittl lllfidi ffVTBB lnr T m 1 '! I. Bur T. n nm i- M ie,((. iTTtRTKa l 10 ICCOfl Mi Hi. uu. KliTKU SOI Firt National Uank Hlili Tut. iw. Mala and n-lirr. I'll. .ii. .tijii 3C6 West First, -Street Phone 734. The Place to Stop When in TULSA is at the Hotel Tulsa where important men in every branch of bus iness gutber. "You'll find him here." Every convenience af modern life.