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Newspaper Page Text
f TULSA DAILY WORLD, FRIDAY, OCTOIJER 22, 1920. .
Shoe Market in Chaotic Condition!
An Open Letter to the Public
Wed, Oct, 20th
To the Public:
t . i
The writer, being President of the largest chain of retail shoe stores
in the southwest, also operating a large factory in New York City and a wholesale house
in St. Louis, is in position to inform the public of the real conditions of the shoe market
at the present time.
All materials going into the construction of shoes (including lea
ther) have-been declining for some time. Factories have not sufficient orders with which
to operate at any where near their capacity; some being closed entirely. Many retailers
arejcancelling orders and returning shoes. Conditions like these will exist Jor some time
, and have caused complete demoralization of the shoe industry.
With- these conditions' existing there is absolutely no reason why
shoes should be retailed at the prices beings asked in many stores today. ?he reason
you are being forced ta pay these high pricesh that a good many of you do not un
derstand that good shoes can be had at a REASONABLE price.
. Many fnerchants will not look these facts in the face and arje at-
' tempting to unload shoes' at high prices, with the statement that good shoes cannot be sold at a reasonable
When prices were advancing many merchants felt justified in tak
ing advantage of the market condition in demanding more than heir normal profit. Now shoes are de
clining. Force them to give you the benefit of the declining market."- '
' . Many people are under the false impression that good shoes can
not be bought at a reasonable price. .
It has been the policy of my firm to build up our business on val
ue,1 and we judge our business by the amount of pairs sold. We have been selling good shoes in our stores
for the past sixty' days as low as $3.00,per pair1. Many people took advantage of these savings, but others
feared that a price so lout meant inferior quality.
I take this opportunity of informing YOU and our fellow shoe
merchants who question our ability to sell good shoes at the low prices being asked in our stores that every
. sale shows us a satisfactory profit at the present market replacement value.
: .'" N want also to advise you that our stores guarantee every sale made
to give satisfaction it quality; style and service or money cheerfully refunded.
' - . ' ' , - . , (Signed) LEO GORDON, Pres.
Gordon Shoe Co., Inc.
Operating the GORDON BOOTERIES