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The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, July 16, 1922, FINAL EDITION, COMIC AND MAGAZINE SECTION, Image 26

Image and text provided by Oklahoma Historical Society

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn85042345/1922-07-16/ed-1/seq-26/

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The Short, Tight Skirt, the Fluffy
Scarf Itakishly Worn, the Snappy
Vanity Box, the Huge Picture lint
Made Up the Flapper Out lit
Miss Kleanor Physloc Wore (S"
to Furnish a "Horrible tf'
. ..J .. II i
IjAlllll JJIC 111 11 JMCMS
Reform Exhibit in New York City.
WHKN tho Flapper smashed nil tlio trndl
lions in sight nml tinkered n liit with tho
prevailing moralities great many pioilo
smiled Indulgently. Truu, nho had to stnnil a
serins of hot shots, f rum conservative pulpits, not
to mention n few shrill cries 'of protest from
doclul workojra, old-fashioned mothers nnd modest
' young men who wore afraid of bolng corrupted.
Hut, on tho whole, she got nwny with it. It was
not until iho began to Interfere with the mi.-rcd
' institution ofbusincBs efficiency that she got horn.
Now it looks as if Big Business may banish
. the Flapper. She will at least bo made mm
'cxlstont during working hours if .tho present
movement for de-ilappcrizlng female employes of
uuglncM homes gets very far.
Why the Hoy Lingered
This movement was first noticed in Newark,
fc J. A fond mother wai, wont to send her son
to make deposits at tho bank. After a while h0
began to .onsumo much more time in the opera
tion than mother considered necessary. She in
Vustigated and found that he had all his business
dealings with a young woman that mother con
eldcred illegally attractive.
Everything about the young woman had a
modern and if the truth mim be known a pro
vocative slant. Her hair wn- bobbed, her hidden
ears wero hung with jade earrings, her low-cut
waist allowed cortain exciting revelations, and
suggested even more. And as she walked toward
tho back of her cage n pair of low-cut, llat-heeled
sport Fhooa with chnmpngne-culurcd IcgB spring
ins out of them, cume into view. Kven in tho
way she checked tho deposit slip wa3 an in
souciance auggostivo of a new age and new ideas.
This circumstance was duly reported to offi
cials of tho bank The Fidelity Trust Company
Her Dress and Deportment Are Now
as Banks and Corporations Adopt Regulations
Dooming the "Vampy" Types on the Left in Favor
of tlie Demure Ones on the Right.
MIsh Amelia
Johnson of
Newark.N.J.,
in the
Costume
She Wore to
at the Fidelity
Trust Company
Heads of the
Hank Ruled "No Sheer Hose.
No Low Cut Waists, No Short Skirts."
whereupon the head of the institution, Uzal H.
McCnrtir. pausrd m his consideration of foreign
exchange, outstanding loans, etc., etc.,' and gavo
a thought t the feminine personnel of his estab
lishnient. The result was the Issuance of tho
following order:
"A rul is herein adopted regarding require
menta in dresa for employes holding positions in
tho bank.
"All men employes must wear coats in tho
jw I niou '
:rS' tho I)a the
otrlco between 8:30 A. M. and T, P. M. Should
an employe not provide himself with an office
in tho office botwecn the hours of 8:30 A. M. and
C 1 M. to tho following requirements:
"The dress (No. pattorn), sold In
all stores at a cost of $5, must be worn and must
be provided by the employers, In cither blue, black
or brown, and sleeves must not bo shortened
ahnvo the elbow. The dress must not be worn
higher than twelve Inches from the ground.
"These requirements nro positive."
This order caused all the indignation that
might have been expected. In the first place tho
girl workers resented tho charge that exposed
biceps and dimpled knees militated against effi
ciency. Tho girl whoso get-up started the in
vestigation contended that sho couldn't bo held
responsibly for the wmiderliig brain of somo
wcak-wittcd mother's boy.
"These low-hipped gobbles never worry me,"
sho said. "I keep my cash straight and my deci
mal points In order. Furthermore, if somo dumb
bell starts hanging onto the cage I tell him to
move on. They don't block traffic outsido my
cell. Why, then, should they bo starting all this
plaln-jane-nnd-no. nonsense business? They'll be
putting us In gunnysacks with nothing but our
hands sticking out tho next thing you know."
The Inconvenience of It
"It won't work out," another girl prcdlctod.
"For ono thing, it Isn't sanitary. How do thoy
think we can afford to have office dresses enough
to chnngo around in, and outsido clothes besides?
It Isn't sanitary nnd thero will be many moro
reasons for not liking the rules.
"Wo were told thnt wo could get tho dresses
for $!, but I know better. We can't afford to
buy several new dresses and It really isn't fair.
If we wpnt to go out to dinner or meet someone
after work, we shall have to run homo first to
change."
Nevertheless, despite all this indignation,
when the timo came, all of the girls affected by
the order came to work in the prescribed dress.
The first group who camo under the order woro
the fifty girls who came in contact with the public.
Concurrently with the action of the Newark
Hank, female employes of the Federal Reserve
Hay,k in New York wero told emphatically that
they could take no time off during the day for
beautifying. Sho could have bobbed hair, but
sho could not Huff it on tho bank's time. No
standard rules of dress were put in force, but a
committeo of employes was delegated to prevent
any ultra-ilapper from wearing anything extreme.
The heads of ono of the oldest department
stores in New York found it necessary to redirect
the attention of incipient flappers to rules that
had been in existence for two years. These rules
prescribed blue or black dresses for winter to bo
varied by n white waist in summer. Tho stock
ings and shoes must be black at all times and
the dress must bo not too high at tho bottom and
not too low at tho top. In Detroit, telephone
girls hnve been given a uniform, and in Dayton
the National Cash Register Company has placed
bobbed hair, short Bkirts and silk hoso under
the ban.
These actions are typical. Everywhere Bus!
ness is seeking to extirpate from the minds and
manners and nppcarances of their women em
ployes those peculiar manifestations of vitality
which mako the flapper.
Tho outcomo of this attitude toward doggy
dress may result In a uniform costume for all
women for work-n-day tasks, at any rate A
Nwplixr l'ratur Merrier, 1913.
Toned Down
.
The Street
Costume
in Which.
Viola Petrclli
Appeared at an Exhibition at n New York'
Y. W. C. A. to Show Young Girls tho
Proper Way to Dress.
few observers have declared that there Is an un
mistakable trend toward tho samo standardiza
tion in women's clothes as now exists in men's.
Mr. W. I-. George, tho Knglish novelist, was
intrigued by this idea. He thought that women
might, with profit, adopt a standard attlr'o for nil
coat, his business coat must be worn during tho
hours above mentioned.
"All lady employe must conform their dross
HEl ..aH SKIES
Business Girl Is
Coming to, the Garb Prescribed
by Big Business Full Length
Sleeves, High Necks, Longer Skirts. The
High Heels Were Evidently Overlooked.
sorts of set occasion. For tho evening gtwn h
suggested black relieved by white at the edges.
All women looked well in black, ho declared, and
the lack of variety would be more than balanced
by the high standard of sartorial effectiveness.
Answering the argument, that women would
loso interest in dross if they were denied the op
portunity for originality, tho adherents of; Mr.
George's view replied that comparatively few
women showed any exceptional taste ln dre4s,
as it was.
A naval officer recalled tho case of tho girls
who turned yeomanottes during tho war.
"In the uniform they all looked smart, neat
nnd attractive. And ono looked about ae good
ns the other, so far as her clothes wero concerned,
regardless of whether she had good taste In
clothes But when they were mustered out and
went back to mufti n comparatively small per
centage of them continued to look smart while
the others reverted to varying degrees of dowdi
ness "
Another reason advanced In favor of stand
ardization of dress is that it would make a wom
an's wardrobe less expensive. Out in Emporia,
Kansas, merchants testifying at the hearings of
tho Kansas Court of Industrial Relation's said
that a girl could dress on $90 a year. This pro
duced mocking laughter in New York.
Members of the New York League of Girls'
Clubs made up aJist of their own, which Included
the following items: One spring suit, $27; one
winter nult, $B0j threo-dressy dresses, f 75; one
winter coat, $50; ono spring coat, $25; six waists,
$30; two dozen stockings, ,$42; soven pairs of
shoes, $35; two heavy dresses, $40; one sport
skirt, ?8; three summer dresses, $36; underwear,
$40; four hata, $20; noveltias and Incidentals,
gloves, sweaters, purses, etc., otc., $25; total, $503.
Several members of representative women's
organizations outside Now York declared that
such an estimate was unnecessarily liberal; that
girls who would do their own sowing and part of
their own washing and would purchase evening
dresses that could bo worn on other occasions
could manago on much less. Dut even witl,
economics nil women admit that dress consumed
from a third to a half of one's income.
But. Dig Business has apparently dtcidod tha,
the Flapper must go. Whether sho will flnallj;
disappear, not only from business j offices but
from tho parks, promenades and places when
two or threo aro gathered for jubilation, re
mains to be see"-
C

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