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mm m h \ Ÿ i 1 m mm i Ï« 5 Et, mt Yf. % \X V •V m £®| D rj mt '7a ■ 5S: 7 m n,L ;J Ä\ CH .V Wa . 41 cXeJSitt/O Y 8 MflW Ÿ ■*>' y I HOWARD D. ROSS. Pres. - JOHN P. De HAVEN, See. & Treas. DANIEL ROSS, Vice-Pres. Ya -ASM. (JTA»U*HU> -186 } 1 fjm \Szâ V * J i . . S M » H i <** B 712 Market Street Practical, Sensible, Useful Gifts Prices Too Tempting to be Unheeded Right at the height of (he season, when other stores are asking full price for their merchandise, we come to the front to strengthen our "greatest value giving in town" reputation with this phenomenal C hristmas Sale of Holiday Goods. Rather than follow the usual custom of holding a clearance sale after the holidays, we de cided to give you the benefit of cléarance sdle prices now w hen you w ill appreciate most the saving of a good third and in a few cases a full half on fresh, new merchandise that is very suitable for Christmas gifts—the New Ross Store's regular holiday stock. In fact, we're will ing to sell at a small profit, in order to demon* strate just what the New Ross Store means to yo u as a shopping place. Wilmington, Delaware I 1 V We feel confident, when we place before you, this full page of Practical, Sensible Gift Suggestions that you will appreciate the wonderful possibilities that this s tore oilers seekers of (he lietter kind of Christmas gifts. We've not attempted a detailed description of the store's entire offerings, but have put before you a few of the things that women like and need; things that though trifling in cost, carry with them genuine appreciation, because they are useful as well as pretty. Each and every article shown and described on niis page is bound to make the recipient grateful for the giver's thoughtful ness—and this store is full to overflowing, with hun dreds and hundreds of useful gift suggestions of the na turc shown here. f ft' [ft 0 . y (7 r A Fine Dress Makes a Most Acceptable Gift i Fine Silk Kimonos and Bath Robes Hundreds of Holiday Blouses ■'ii Each in a Holiday Box In* family circles, giving Dresses at Xmas time has become a popular fad. We call special attention to our exceptional line of fine Dresses. Street Dresses in Serge and Taffeta combinations. Afternoon Dresses in Crepe Meteors and Crepe de Chines that have embroidery trimmings. AVf! V* \ ! V* .' $1.00. $1.95, $2.95 and $5.00 Practical Acceptable Gifts V .19 mi .fi \Vr I Q vU It % ! fr Each Dress in a Holiday Box if Such an assortment from which to choose; such pretty, dainty Silk Kimonos, in such a variety of beautiful colors and combinations, and such line, serviceable materials that retain (heir appreciation as gifts long after the holiday season has passed. SHOP EARLY. a f.j \ Street Dresses w 7 $2.95, $3.95 and $5.95 \ I rj ■ 7 / 7 < I I I V, Wi AfternoonDresses $4 and $6 ^ $1 95 $ 5 - 95 h I % to Si to /T= vs Sweaters-Latest Skating Models $3.95 to $11.50 It Party Dresses ( harming new styles. Three of (hem illustrated. Materials are Georgette, Pussy Willow, Chiffon, Shadow Lace. Radium I«uc. ij Crepe de Chine, Silk, etc., in various colors and shades; prettily trimmed, as well as perfectly plain models. Values, $3.50 to $10.00. $9 and $11 7' r * *-~Al 7 ! Pk /\ Coats, Suits and Skirts Very Special For the Holiday Season Silk and Wool Sweaters, fur trim med and plain. All V'l ^ i\\'\ the latest shades and H I ;> \ combinations. Rose, Ik: iCopenhagen, gold. nwAviM* tan » brown, navy, ft' ' r Each Blouse in a Pretty Holiday Box [a t L V f, iS »J > ■O' < 1 T f e/r ^3 »w hite, etc. lllklTÄ - In Holiday Boxes 4! 1c •) J ■X ■'i a N t ■N IV ji Gloves and Handbags Make Excellent Gifts HAND BAGS. "S v v « / . 1 SI I 6.Ä / [\ If.J ÜW Y r I M GLOVES. Washable Cape and Lambskin, in champagne, black, I brown, white, (an ë I m A most complete û assortment of the J newest shapes and sizes in splendid quality leather. [q s> V J and navy. Special ,. . values, at $1.00. styles to suit every requirement, A *■ yr?/ $1.50 and $1.75 the pair. $1.00 to $5.00 Silk and Muslin $1.00 Combinations $1.00 Underwear r> vs. .r.J~ ft w Every Woman Wants Hosiery <3 ^ « • Plain and ent i^pe style. Emhroiderv and lace trimmed, in fine nainsook. Crepe de Chine, envelope combina tions; flesh and white. $1.95 to $3.95 CAMISOLES AT $1.00. Of crepe de chine, trimmed with shadow or val lace: flesh and white. o and we have added many hun dreds of pairs to our regular stock to meet the holiday de mand. Silk Hosiery in black, white, tan, navy, gray and bronze. Extra good quality that we've marked special at /-■ CREPE DE CHINE GOWNS. Flesh and white. CREPE DE CHINE UNDERSKIRTS, Flesh and while. Coats Skirts $3.75 Suits 1 rv c JSjfeyOA \ X ^ rV $5.00 $5.00 $14.97 m BOUDOIR CAPS, One in a pretty box will carry a message of Christmas cheer and good taste. 25c, 50c, 75c and $1.00. 't Newest flare ef fects in plaids, checks and plain col ors, in Poplins, Whipcord and Cor duroys. Were $5.00 and $6.00. Handsome, service able Coats in Zibe line, Corduroy and Mixtures. Fur trim med. Were $25. Beautiful new sty lish Suits in Broad cloth. Velvet and Gabardine. All fur trimmed. Were $32. ft 50c, $1.00 and $1.50 a Pair IV\ J \ ■ Newest Neckwear Ladies 9 Umbrellas Each Pair In a Pretty Holiday Box J l Each piece in a pretty holiday box. Regular 50c value. If » =J • No Finer Gift Than Messaline or Taffeta Underskirt i j a $1 to $5 (T % La Thousands of Christmas Silk, etc. Light in weight and a varied assortment of differ ent style handles. An Umbrella is always an appreciated gift (land these being ex ceptionally meritor ious, will he doubly appreciated. & i \ ■ xr 35c % HANDKERCHIEFS and we show a tremendously large number of dif ferent styles and colors. % Indies' Handkerchiefs, three in a box; regular 75c grade: per box. ladies' Initial Handkerchiefs, Crepe de Chine; regular 75c grade; Regular $1.00 value. 50c ii ' f 85c EACH ONE IN A HOLIDAY BOX. 77^ Wa : \ % Special xalues for the holidays. « I two in a box; tâfn ÊMwi* 50c $ 2 . 50 , $ 2 . 95 , $ 3 . 25 , $ 3.95 per BEAUTIFUL HOLIDAY RIBBONS F me, large assortment of new Ribbons in hundreds of different !'. («Items. Ribbons for fancy work. Hair Bows and other Our regular .>0c quality, marked special for the holidays, per yard ... 4 box ' - / / *' ft» f In purposes. A in Pretty Holiday Boxes ■ 25c I I 9 9 e Jss 9 c - - ft % *