Newspaper Page Text
Modnay. November 25, 1913.
ISSDtd UondaVS and Thursdays 1
issucu ai i
Bert R. Greer,
li. W. Talcolt,
Editor and Owner J
SUBSCRIPTION RATES. j
One Tear $2.00
fcix Months 1.00 j
Three Months 50;
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1 LLtrliUiN L 09 i
Advertising rates on application.
First-class job printing facilities.
Equipments second to none in the
Entered at the Ashland, Oregon,
Postoffice as second-class mail mat
ter. Ahiand, Ore., Monday, Nov. 25, I2
A SURFEIT OF IHJL1T1CS.
Politics and political discussion is
educative, and the American voter
by this time ought to be entitled to
his doctorate of advanced learning
in this subject.
The big metropolitan newspapers
have been printing daily anywhere
from ten to twenty columns about it,
exclusive of paid advertising. In the
smaller journals, not merely is
much space given to general politics,
but John Smith and Thomas Brown
have been issuing fervid appeals to
their neighbors, setting forth the
reasons why they should be honored
with legislative and other positions
The amount of printing matter
distributed during this campaign re- j
garding politics is beyond the powers
of "the human mind to understand.
It is safe to s&y.that the average
daily newspaper has printed seven
columns of 1,200 words each for a
period of 180 days, that the average
weekly has printed five columns of
120 words each for 26 weeks. Mul
tiply one total by 2,600, about the
number of dailies, and the other by
18,000, about the number of week
lies, semi-weeklies and tri-weeklies,
and the astonishing total of 6,739,
200,000 words is shown from the
newspaper press alone. I
This very conservative estimate
does not include the enormous
amount of paid newspaper advertis
ing, the great amount printed in
magazines and distributed in circu
lars through the mail and otherwise.
This would not allow for the general
news of government activities, but
simply the discussion of merits of
candidates and platforms for the elec
tion of 1912.
Only a small amount of time is
given by the ordinary men to read
ing the entire newspaper. When you
divide ten columns of finely printed
matter up among the voters' hasty
ten minutes, it is to be feared when
Mr. Voter comes up before the exam-
iners for his degree as doctor of poli
tics, that he will fall down on some
Much of all this stuff is very far
from being educative. After you
have read a column setting forth the
reasons, usually largely personal and
factional, why the republicans are
going to lose or gain 500 votes in
Jay county, you have not acquired
one scintilla of information relating
to the tariff, the trusts, or any other
of our' big government problems.
As a whole the discussion had un
told value. Millions of voters know
a lot more about the economic
theory and the personalities of the
great men of our times than they
did six months ago. But like the
boy who had been kept after school
all the term to get extra lessons,
they feel anxious to get out on the
playground again, and will welcome
other themes but politics in the head
lines. POOL, BILLIARDS AND BOWLING,
The moral evolution which these
three games have passed affords an
instructive spectacle to the social
There was a time, except in some
of the large cities, when a young
man who was seen punching shiny
little balls over a green cloth was
regarded with grave suspicion by the
moral forces of the community.
Occasionally there might have
been some slight ground for this
feeling. In country towns and even
in many good sized cities these three
games were closely associated with
the flowing bowl and other vices.
Of course these little diversions were
as free from guile or stain as the
deacon's contribution box. Yet it
actually happened from their asso
ciations, that the fellows who were
using them. were often unable to get
around to work the first of the week
until Tuesday or Wednesday.
In spite of the liberal feeling of
our present days, there may be some
conservative circles where these pas
times are etill regarded with sus-
picion. While no one would Assert
that they are intrinsically harmful,
yet certain timid moralists would
! argue that the boy who learns to play
. j pool in the T. M. C. A. may wind up !
bj plaing U in the EaIoon- 1
The argument g a reminder of the '
way some conscientious people of j
'Jears ago used t0 feel about walk-
ins sucua. lue iraumou lias ufti
handed down to the writer that in
;a cer,aln towI man? years ago. it ;
was proposed that the cemetery be
opened on Sunday.
It was argued by the liberals of t
those days that the young people
could not possibly meet with any
harm in the solemn precincts of the j
burial ground, and might even get )
some good from reading the Scrip-1
ture texts on the gravestones.
To which the "unco' gude" in stern
tirntcct ron icui that if tha VAimr ;
, . . . , v
people were allowed to walk in the
... ., !
cemetery, sooif thev would be walk-
, , .v , ,j . . .
ing in the fields' and the woods. So;
the cemetery remained closed to this
profane pastime for a few years.
How absolutely this feeling has
changed today! Now, the majority I
of Young Men's Christian Associa- j
tions have all or part of the games
named above. Many churches find
that their members may be quite as: 3
well off at the weekly social if they
are punching balls into the pool
pocket, as if they sat around the
sides of the room hesitating which
should speak first.
DOVT MISTAKE LADYBIRDS FOR
A writer in the current issue of
Farm and Fireside says it is the !
plain duty of all of us to get to know
insects by sigat, so that we may!
know our friends when we see them.
Following is an extract:
"It is a sign of an up-to-date farm
er to know his friends by sight. And
because some insects are nuisances,
people have come to believe that all
insects are likewise. This is a great
mistake. There are thousands of
insects whose life activities are giv
en over to helping mankind, and
very little credit do they get for it
from the ignorant. Among these
beneficent insects are the ladybirds.
These have done such a good work
that finally they are being generally
recognized as friends. The case of
the ladybird called the Vedalia was
so widely known that it has done !
much to bring about a popular un
derstanding of the work of these in
sects. In 1888 it seemed as if the
orange-growing industry in Califor
nia was to be destroyed through the
attacks of the fluted scale insect,
which had been introduced from
Australia on nursery stock. The
government sent an entomologist to
Australia to discover what enemies
this scale insect had in that country
that kept it in check. As a result
of his studies, the entomologist
brought back some little red and
black ladybird beetles. These were
cared for and colonized on the trees,
and after two or three years became
thoroughly established and finally
practically put an end to the fluted
scale, thus Baving California millions
of dollars annually.
"Since the beetles must spend the
winter in safety, they seek warm
nooks and corners, and often come
into our houses, and here they meet
with hard treatment from foolish
women folk, who mistake them some
times for an unwelcome bedfellow.
But the ladybird is very different in
appearance from the bedbug, for it
Is rounded and shining, while the
bedbug is flat and has no wings at
all. The ladybird is sometimes tak
en for a carpet beetle, but this little
rascal is smaller and is not shining.
It has black, dull wing covers spot
ted with white and with two scarlet
dots, while the ladybirds are never
CUTTING DOWN SPEED.
The abandonment for the time be
ing at least of the 18-hour speed be
tween New York and Chicago on the
New Work Central and Pennsylvania
roads may be significant of some re
action against speed.
Theoretically, these trains have
been run to save business men a cou
ple of hours time. One suspects,
however, that the sporting desire for
speed has sold more tickets on them
than the economy of working time.
Fast train running appeals to the
same instinct that pleases the small
boy in the snow country, who experi
ences indescribable thrills of delight
as, he coasts down some precipitous
hill, while his parents at home mo
mentarily expect to see him return
by ambulance. '
The trains on the two first-class
roads referred to may be substan
tially as safe as any others. The
worst of such railroading is that it
tempts second-rate roads ill equipped
for speed to attempt similar rec
ords. When you reach your destination
on a fast train you may have to wait
around for hours for the time of
your appointment to come. But with
what pride you sit in the hotel
smoking roqm and discourse to
change acquaintances about those TO
miles an hour of speed. You set all
the elation'Df tha automobile scorch-
er without any dangc of being run
into court and made to give up $25
by some fussy justice.
The great majority of eaginemen
are splendid fellows, ooble examples
of rourag., and responsibility. But
there is always drifting element in
the business of a rough rider tvpe.
who handle a train about as they
wouid a wlld broncho.
i Railroad operation is only as safe
as its weakest link. If the most in
significant little crossroads branch
line freight tra'n is operated by a
' daredevil, it may end in a heap of
i wreckage that will ditch the fast ex-
Press, even though the latter may be
, . . . . . , y
In the hands of a trained engineer as
responsible as an ocean steamship
g TI Hnmo fivrla
S I If v 1711716 LlClC
H Thoughts from the Editorial Pen
Once there was a woman who did
things. Left with half a dofcen chil
dren to support, she took in board
ers. And siie made it pay. She gave
satisfaction to her boarders, and she
made a living for her children, be
sides putting something aside each
year toward the education she was
determined they should have. Much
of the actual work of the house was
I done by herself, and all of the plan
ning and marketing.
From having led a sheltered exist
ence, without previous knowledge of
business, she was equipped, when
finally the burden fell upon her, with
nothing beyond intelligence and en
ergy to relp upon. Yet she planned
and managed, and showed marked
executive ability, besides untiring
She was ambitious, too, that the
hard work she had to do should not
rob her children of the intelligent
comradeship to which they were en
titled. So she kept abreast of the
times. She read and studied, often
far into the niehr. that nht mliht ha
J able to talk 0 the 8ubject8 .
wished them to be informed upon.
Also, she kept up her music, and
she kept her youth, and she never let
herself slip into that soddenness
which is so often the fate of the
worker who follows the line of least
It was not an easy path she set for
the feet to follow. It was rugged
and stony and hilly, and often she
seemed too weary to keep on climb
ing. Yet, when discouragement
would try to get in an entering
wedge, she would look at her chil
dren and feel her strength renewed
for the struggle.
All this she did, in a town which
had known her as girl and woman
and no one recognized the work she
was doing. To old friends she was
only the keeper of a boarding house,
in whom their interest had lapsed
in fact, coincidental with their for
tunes. For such is the way of the
But she, with her face turned up
ward toward the high goal she had
set for herself the best development
of her sacred charges, her children
had not- time to notice that she
walked alone, bo far as human
friends were concerned.
And then one day a wonderful
thing happened to her, just as it
happens to the princess of a fairy
tale. A relative whom she had never
seen left her a. fortune, because he
did not have anybody, else to leave it
to a quite substantial fortune, so
that she was able to give up taking
boarders. She bought a beautiful
home and I don't know what all be
sides. But the important thing was
that she kept right on doing what
she had been doing minus the hard
work of keeping boarders she kept
right on trying to mould the thought
of her young, that they might make
brave, honest, cultured, God-fearing
men and women.
Her friends of the olden time, be
fore the period of her poorer days,
did all that they could to hamper
her high ambition. She had sudden
ly grown so dear, so dear, that they
did not want to leave her alone an
hour, with her children and her
They wanted her to drive with
them in their automobiles now
that she had one of her own. They
wanted to entertain her in their beau
tiful homes now that she had a
beautiful home of her own.
And how they did admire her!
Rather, they admired her hats, her
gowns, the furnishings of her house,
her landscape gardening, her machine
and all the gew-gaws her money had
The things that she had accom
plished, the woman that she was
the work she had done all these
meant nothing to them.
And the woman does she know
what caused the sudden influx of
attention? Does she appreciate the
love and friendship which were with
held during the days of her struggle
Her placid, unexcited acceptance of
their homage, her serene aspect as
she keeps right on doing the real
things, leads one to think that she is
as little moved by their interest as
she was by their indifference. For
6he has her face set toward the light,
and neither adulation nor neglect can
cause her to turn aside.
The next time you get hemmed
in, actually sewed up in a crowd so
that it seems impossible either to
go forward or get back, you can
work a trick that, if you do it heart
ily, will open a path along which
you may pass between smiling faces.
The only thing it is absolutely neces
sary for you to observe in using the
formula is that unless you are sin
cere and hearty about it, it won't
Just say: "Neighbor, will you
help me get through?" And add, jf
you wish and it's the truth, "My
work requires it."
It never fails, that word "neigh
bor" that we have so nearly lost
from our daily use. It seems to call
out an echo of the spirit of the help
ing hand it stood for in the long
ago, when neighboring was neces
sary. "Get together" and "boost" and
"everybody's doing it now" are slang,
of course, but slang reflects what
people are thinking about, after all.
Nothing else is more expressive.
This neighboring revival happened to
come up for discussion when several
girls who have little leisure con
vened to "confabulate," as they call
it, during the lunch hour. Some
body wanted to know what "we,"
who must be bread winners, could
do, just each one her mite, toward
the general welfare. One said:
"It would help a lot to get to
gether the things and people meant
for each other. Here I've been wor
ried to death over some unmothered
babies, and only just found out about
a day nursery with all sorts of play
things( nurses and good food, where
the mother can leave them while she
is at work. Will I get them togeth
er? Well, will I?
"The lady who gave and equipped
and maintains this day nursery didn't
realize it needed to be advertised.
Lots of things happen like that and
many good intentions go astray for
lack of boosting, but if everyone of
us boost every chance we get, it
ought anyhow to make a dent, dodn't
They all did think so, and then it
was that Marion, who always has
some queer quirk of an idea and a
quaint way of her own in expressing
"Let's start a revival in neighbor
ing. Let's guess everyone we mee
I SMe 2Ssile 2 1
Going Out of the Men's
Big bargains of high grade merchandise in men's and boys
wear are now being sold for less than it costs to bring the goods
here.. If you have not taken advantage of the values we are of
fering, it will pay you to do so at once. Note the prices quoted
All Goods Sold for Cash Only
Men's $3.00 Longley hats, all shapes
and. colors, now on sale at $2.29.
Men's felt hats in many styles, $1.50
values, now on sale at $1.00.
Men's Cooper's gray wool Under
wear formerly sold at per suit $2.50,
now at $1.90.
Men's linen collars, Arrow make,
15c values, now on sale at 10c.
Men's flannel shirts., colors blue and
brown, $1.50 values, now at $1.15.
Men's cotton fleeced Underwear,
regular $1.00 value, now per suit, 75c.
The Store with
a Rest Room
' 1 1 i 1 T
Do Not Throw
on a glutted market. Put them in cold storage for better prices.
Your potatoes will not sprout or grow BOft in cold storage.
Get our prices, which are as low as in the east.
WOOD AND COAL
We have a limited amount of dry wood for sale, and the best
Washington state coal for the lowest possible price for cash.
Ani Aiun iff Aivin qtarace1 rn
x uuuuanu ivij nil is ktviinuii vvr I
is as good a fellow as any of us, un
til he does something that proves he
isn't. Suppose we do make a mistake
once in a while, who's harmed by
that? Pretty nearly everybody is as
good as he's had a fair chance to be.
Lot's of people v.ill think us crazy,
but let's smile right along and keep
on being neighborly and I bet you
they'll get to like it."
TALKS ON ADVERTISING TO TID
(By Ralph Kaye.)
We have thus far taken
moral side of advertising.
we get down to the specific cases
let us work out a few imaginary ad
vertisements, finding the real sell
ing points and proper way to present
them. The best way to do this Is to
pick certain lines of. business and
ascertain why people should patron
I want the reader to understand !
that because any one talk does not i each should subscribe for a maga
treat of his particular business the zine and share it with the others as a
article is of no interest to him. Christmas present. This plan worked
Even if you are In the clothing busi- out well."
ness and we are discussing shoes, "
the principle is the same. The main l"l-t-Bate Stores in Constantinople,
object is to sell the goods irrespec-! Constantinople's principal depart
tive of what they are. And if a cer-, nient stores are run on the same
tain method sells shoes, you should Iines 88 the stores in New York or
be able to find some suggestion in j Chicago. They do a great deal of
that method that would lead to an j window dressing and interior deco
idea to sell clothing, and vice versa. I ratinS- Advertisements are run in
Will you co-operate with me to I French' Turkish and Greek newspa-
the extent of giving your ideas in
You know (as every business man
knows) that by thinking over and
criticising, the subject should be
whipped into fairly presentable
With this present series I would
like every reader to write his views
of each subject or business taken
Men's fine all wool Underwear, color
. tan, formerly sold at per suit $4.00, now
Men's Copeland-Rider Shoes in tan
and black, formerly sold at $5.50, now
cn sale at $4.40.
Boys' Suits all reduced. Reductions
range from $1.00 to $3.00.
Boys' Shoes, all styles, are all re
duced. Men's Union Suits, Vassar and
Cooper make, are all reduced from 50c
T 1 1 tl 1 1 1 1 1 1 1 m n 1 1 ,
Your Apples Away
up, to me in care of the Tidings. The
publishers will forward it to me, and
in future articles I will bring them
out, giving credit to every communi
cation quoted. If you will co-operate
with me, much benefit is bound to
accrue to all concerned, as the ex
change of Ideas is bound to lead to
something beneficial. Will you do
The first business we will take up
in the next Talk on Advertising is
clothing for men. In the meantime
before the talk appears run over in
your mind, first, what prompts you
to buy a suit of clothes, and, second,
why did you buy them in the particu
lar store you patronized? See if my
views coincide with yours.
One Present for Four People.
In the December Woman's Home
Companion appears a page made up
of suggestions for Christmas gifts.
One of the suggestions follows:
"Four young lady teachers board
ing at the same place agreed that
Bnu lney nave sPial bargain
Big Increase in Gas Production.
Thirty years ago the value of
natural gas produced in the United
States was less than $500,000. In
,1911 there were nearly 30,000 wells,
which produced 508,353,241,000 cu
bic feet of gas, valued at nearly $75,
000,000. The Store with
a Rest Room