Newspaper Page Text
•'_- ■ • • > - -^ "^ VV *"I.'""ju'" v ■ '^^rx^^^^ Iw^v THE MEN'S CORNER PETER PRY SHEVLIN Trade Talks — The Advertising Man. The advertising field not only offers great possibilities because of Its limitless horizon, but for another reason appeals to the young man. This is because tho ad vertising business Is like the newspaper field, Inasmuch as It offers an Immediate chance of a living snlnry to a young man with no other equipment than n good education, but only when accompanied by an alert mind and an Instinctive knowl edge of humanity. Practlcnlly every other profession Is closed to the Intelligent young mnn — If he doesn't possess the spe cial training of tbe business college. It is needless to make nny claim for the advertising expert, for he advertises his success wherever there Is printer's Ink and billboard pnlnt. The field Is roughly divided Into the men who create advertise ments and the solicitors who secure them for the magazines and newspapers. The advertising writer must possess a certain nmount of literary ability and an artistic eye; the advertising solicitor, however, must bank on business ability, persistency and a certain amount of "Jolly." It standß to reason that ns the advertising solicitor of n publication is the man who directly "brlugs In the money" and has to cross wits with the shrewdest business men of a community that the openings are great est and most plentiful In this particular field. The foregoing assertion that the adver tising and newspaper business do not re quire special training may be slightly misleading. As a matter of fact, there cannot be too much special knowledge and training for each, it being a case of "thp more the merrier:"' but in the last analysis success is largely a matter of native ability and climbing from the low est rungs by bard work. Study In the numberless advertising schools, acquaint ance with the many advertising maga zines Is bonnd to make this climbing easier and quicker; It may help win suc cess for n person who could not have at tained a like fulfilment solely through native ability. It Is a prime desideratum. Salaries run us low as $12 a week for the beginner to $30 for the middle class, or "average" man; in most cases per centage money, based on results, come as a bonus. From $50 to $100 runs the gamut of men who have achieved substantial success; after that, tho horizon Is limit less. One great virtue of the advertising busi ness that will appeal to the young man Is that it is much unlike more staid professions where a man may work years at a certain salary and never really know whether he is climbing. A month or two will tell the advertising beginner whether he is a success or not, and tell the story conclusively, via the pay envelope or dis missal. The pace Is so fast that It quickly weeds oat Incompetents and gives them an immediate chance to switch to some thing that may be more congenial. Every community holds lots of young men who have an Inclination for literary work, for which work hard-hearted edi tors have not a like Inclination. To them is suggested that they go to several small merchants in their vicinity, after first Meals for the Invalid* SARA CRANFORD When a member of the family becomes suddenly 111 there Is usually found to be few or none of the little things which go so far toward making an invalid com fortable in the house. Very few are pre pared with the bedside table, the tray fitted with suitable dishes, the small hem med tray-cloths, the numberless little things that arc at once found to be neces sary. Evert* housekeper should have these things ready at hand, to be put in use at short notice. The first essential lg the table for the tray. There are lapboards fitted with short leg!) to be bad at a reasonable price, but perhaps the best of the tray holders is the white enameled iron table, stand ing on a support, which consists of a long arm, which reaches under the bed, to give a solid base, and an upright which ninv be heightened or shortened at will, so that the table top fits dowu snugly over tbe lap. Many small covers are needed for the tray Itself. These may be bought quite chen ply, or may bo made from a table cloth which has seen better days. Enough must be provided so that each meal may have Its fresh cloth, but, as they are simply hemmed around the edge to about n Inch in depth, they are easy to make and launder nicely. Some of tbe suitable Invalid trays are, however, very tempting. This one Illus trated wns made of strong light wood with handles, nil enameled with crenin The Care of the Skin* The reason that many people have bad complexions or rough skins Is that they do not know how to use the hot and cold water and soap to the best advantage. A little attention to this mat ter will make a great deal of difference In the texture and clearness of the skin. These two principles ace to be remem bered: Hot water opens the pores and cold water closes them. To properly wash the face, first wring out a WHsh cloth lv hot water and hold It against the face, repeating this several times. Thla opens th» pores. Then take a small piece of flannel, old flannel. If possible, and dip It In hot water. In which a little borax has been dusted. Lay this flannel cloth on the hand and rub some soap on it. Rub this to a lather with the fingers lie tore applying it to the face, as If ap studying each business requirement. Let them bring to each merchant several "changes of copy," 1. c., a set of new ads that are more crisp, catchy and more appealing to the public. Small merchants have not the tlcde to frame their own nds even If they hnve the ability, neither have they the money to hire a regular advertising man. A young man who wishes to test his abilities in this line may se cure five or six merchants who 'will pay enough— in the aggregate — to recompense the beginner for advertising after his regular working or studying hours. But, nbove all, if you would be an-ad vertising solicitor have thct, magnetism nd persistency, If you would be an ad vertisement writer have an artistic eye for type display nnd a knowledge of hu man nature coupled at all times with new Ideas. PETER PRY'S PHILOSOPHY. Don't starve your brain to stuff your pocketbook. Many a "successful man" nt heart knows himself to be miserable failure. A rich father is no excuse for a young mnn to be worthless. Anticipating tomorrow and regretting yesterday is a foolish way for a man. to spend his time. Financial — Tricks of the Trade* Newspaper exposures and government disclosures have been proving for the past few years to the great public that their Investments hnvn often been In stocks which were given fictitious values by great manipulators; that even bank state ments and market reports were jnggled to stultify the Investor; that In most cases he was one of the puppets that danced without knowing the real reason why, whenever the masterhand pulled the string. So dramatic have been these reve lations and their effects that the ordinary render hns but glimpsed the mechanism that made them possible. One of the best-kaown and most widely practiced methods of fleecing the investor Is "watering" stock. This means placing a fictitious value on a corporation., The "water" Is the amount of stock issued In excess of Intrinsic value. There is no legal check placed on this procedure, though explained this away on the witness stand immoral and thieving. E. H. Harriman the present-day conscience brands It as quite naively: "It is capitalizing the future," he said. As a matter of fact, nearly every cor poration stock in the country has been plentifully "watered" by its promoters at some stage In its history. Many of the companies whose future has thus been capitalized have been blessed with such a natural Increase of business that this "water" has been gradually squeezed out. Even in these cases the original stoek ownef has been mulcted, for In this in terim his stock would have otherwise earned large dividends and attained high er market value. FEMININE FANCIES whlte, and set with cream-white dlsheß, edged with gilt. The tray held a pretty low teapot, a tiny cream pitcher and sugar bowl, a little coffee pot, a covered illsh. an egg cup, and an attractively shnped cup and saucer; besides this there is a broth set with a good-sized covered bowl and a toast rack. As to the invalid's food, there are cer tain staple dishes which it Is well to know Just how to make. Of these one of the simplest is; Beef Tea.— Chop fine half a pound of raw, lean beef, cover with one pint of cold water and let stand In an earthen dish in a cool place for some hours. Cook over the fire, stirring constantly, until vapor begins to rise, then remove from tbe tire. Strain through a cheesecloth, pressing the liquid from tbe meat. Season with salt. Poached Kkb.-Ailil a few grains of salt to the white of an egg, beat until dry, and turn into a buttered glass or a china bowl ; form a nest on the top for the yolk. Set the glass on a trivet, in a covered dish of lukewarm water, and let cook until ttie egg is Bet and rises in the glass. Do not let tba water boil around the glass. lOkk NiitK' — Bent the yolk of an egg; add one or two tablespoonfuls of sugar, and, when mixed with the egg, a table spoonful of sherry or brandy ; mix again ; then add, gradually, a cupful of milk, and lastly, fold in the white of the egg, beaten stiff. plied directly the. soap will clog the pores. ' Then rub the face thoroughly with the flannel cloth. By this the pores are cleansed. Then again put the wash cloth In hot water and wash out the soap from ' the face, taking care to do this carefully so that no soap remains on the skin. :. Then soak the cloth with cold water and hold it on the face so as to -close the pores up. A little pure alcohol, not wood alcohol, may be applied to the, skin once 'or twice a < week, after was%|ng, with very good results. . , ' ' - , ■ ■, ' If the skin Is treated In this way it will always look fresh and have a soft, natural color, and will never i look In any way -' oily .or shiny, but i will show a , smooth, velvety ■ surface, r; and " have ■ a clean , and • attractive appearance. >■» : ; > : ■- ■■; ..,; -;'. BEATRICE CABBY. . LOS ANGELES HERALD SUNDAY SUPPLEMENT A MODERN EIGHT ROOM BRICK HOUSE. The second most popular pastime of the great stock manipulator is known as "rigging the market," and It can be sub divided Into a hundred tricks, known and secret, of forcing stocks up End down, making the "lambs" buy them when the stock is high, scaring them into selling when the stocks slump low. One of the most brazen of these meth ods can only be practiced by a certain clique of millionaires, sometimes called the "Standard OH group" and other names quite as misleading. Any five of these men, through the great railroads and corporations they di rect, may directly or indirectly, control $4,000,000 in the National banks. On a certain day, it will be found that 20 millions have been transferred from the banks to tbe trust companies. The next day tbe bank statement is issued, ami (as trust companies do not figure In it), It is labeled "weak" — the New York money market is apparently "tied up." Stocks accordingly take a downward plunge, "lambs" frantically sell at the lower price, financiers gladly buy. Next day the millions are returned to the banks and stocks bob up again. Probably the most popular way to jug gle a particular stock is by "wash," or make-believe, sales— a trick possible to the smaller fry of promoters. For Instance: two promoters wish P. D. & Q. stock to show a lively upward movement, to indicate a "boom" that will nttract In vestors and get It off their hands at a good price. PromoterA goes to his broker and tells him to try and sell for him 10,000 shares of P. D. & Q. stock. There is no hurry, he Instructs him, but be wants the highest price possible for <£ & What to Bring Home from Abroad* Jfi <£ The average woman who goes abroad with a small amount of money to spend and the Intention of bringing back as much as possible without having trouble wltn the custom-house can save a very large amount by judicious purchases. For In stance, take soaps, perfumes, lotions, creams, powders and toilet articles, which are extremely high In price in America. A clever shopper can buy in Parts for a franc (twenty cents) soap that costs a dollar a cake over here, and all toilet articles cost in much the same proportion. If these article* show any signs of use, or the wrappers are broken, they will be classed as personal property, and In all them. At the same moment Promoter B Is telling another stock broker he must have 10,000 shares of P. D. & Q. "I must have them," he declares; "buy them at any price." This broker makes a harried call for P. D. ft Q. stock and finds another broker hns It for sale at a higher price tnan the market. Being both Innocent, they dicker earnestly for their clients. Accordingly, Promoter A has the money and Promoter B, the stock. A day or so later the two wily promoters meet and exchange their possessions, and matters are the same as before. When these "wnsb" sales are multiplied and magni fied through a number of other brokers, a higher market value Is put on the stock, day by day. Every day sees !t quoted higher and the scramble of the lambs to buy it commences. Then the promoters unload at high prices. Brokers are forbidden under heavy penalties from dealing In these "wash" sales, but It is harder for the broker himself, much less the public to know that they are "wash" or fictitious. Of course, there Is always room at the top — if you can push the other fellow off. Labor* Toil swings the axe, and forests bow. The seeds break out In radiant bloom, Rich harvests smile beneath the plow, And cities cluster round the loom; Where towering domes and tapering spires Adorn the vale and crown the hill, Stout Labor ligbts its beacon fires And plumes with smoke the forge and mill. likelihood will come through without duty. Here alone Is a large saving. There are few women who have the means who do not Indulge In these dainty toilet acces sories, and their large cost In America Is well known to American women. The woman who wishes to purchase ad vantageously abroad can put these articles first on the list. Combs and brushes as well are very low in price and high In quality abroad; but these may be bought better In London than in I'aris, and are made to last a lifetime. Laces can be had on the other side for prices which simply amaze the woman who has come to look upon real laces as A Petition By the Worker* These are the gifts I ask Of Thee, Spirit serene: Strength tor the daily ittak, Courage to face the rood. Good cheer to help me bear the traveler's load; And, for the hours of rest that come be tween. An inward Joy In all things heard and seen. These are the things I fain Would have Thee take away: Malice and cold disdain. Hot anger, sullen hate, Scorn of the lowly, envy of the great, And discontent that casts a shadow gray On nil the brightness of a common day. Pride may go before a fall, but It Is Just then that the right kind of pride puts a man upon his feet again. Great Business Axioms. Though Marshall Field, the greatest merchant In the world, has been dead slightly over a year, his business philoso phy will long endure among the men of the nation. Never give a note. Never borrow. Work always on a cash basis. Never buy a share of stock on margin. Buy for cash and sell for short time. Never heavily mortgage real or person al property. Hold customers to strict enforcement of their contracts. quite out of her reach. A veil costing per haps six francs In Paris sells for five dollars In New York. Though cheap, It must be remembered that the London gloves and Paris comet do not fit the American woman. This Is true also of the French gloves. For this reason corsets, gloves, shoes and ready made lingerie should be blacklisted by the American abroad. Embroideries, sliver and jewelry of all kinds seem to be much cheaper abroad tnan here. These things will have to pay duty, though, and the duty on jewelry Is quite large. One hundred dollars' worth of things for one's own use are allowed free of duty, however. A Two Story Modern Brick House By Chas. S. Sedgwick, Arch., Minneapolis. Costing $5,500.00, Exclusive of Heating and Plumbing Good, hard brick is a material that will never pass into dlsase, and the prospect ive homebuilder Is always wise to tlilnk long over the question of tho uso of brick before discarding It and using wood for the exterior of his future home. lv the early colonial days, when everything about was new, lumber was plenty aud cheap, brick was scarce and expensive, there was every reason for building tbe houses entirely frame construction. The rapid disappearance of timber, the In crease In the price, the Increasing amount of brick being made every year and the great variety has brought the brick ques tion down to the medium-sized nnd even small houses. The first cost Is still more than wood, even at the advanced prices, b'lt the dif ference Is not nearly as great as It used to be. The use of brick as a veneer on the outside of frame structures Is nn old practice, nnd was In common use in the outlying districts of New York city !!0 years ago, nnd this method of construc tion Is frequently employed nt tbe pres ent time. In the Judgment of the writer. It Is far better for homes of medium cost than either siding or shingles, and the cost Is not much greater. It has become quite common of late to build modest homes and the more expensive residences with a very rough-faced vitrified brick, variegated in color and of rugged appear ance, and to trim the same with either smooth-cut stone or terra-cotta. The plain, smooth trimmings relieve and give a fin ished appearance to what would other wise be a rough and ugly appearing ex terior. Cement walls have been used In all countries to a greater or less extent for many years, and the nse of this material for exteriors in our own country has rap idly increased during the past 10 years, but this will not do away with the use of brick. The majority of people prefer the looks of a well-treated brick wall to a cement surface. The house that we are Illustrating this week Is such a one as will meet the geu eral requirements of the average mer chant or tradesman. It Is a small-sized house of eight rooms, nearly square In outline, designed to be built of a good quality of brick for the outside walls, the author suggests the use of a light colored cream brick, using a gray cut stone for the "coigns" on the outer angles and for the foundation, watertable, sills, etc. The roof Is to be covered with a green Spanish tile or with good ghlngles FIRST FLOOR PLAN. Summer Gowns and Materials* DOROTHY DALE Some charming designs for summer wash materials are shown in the group drawing. The figure at the left shows a costume of pale pink batiste, trimmed with bands of cream batiste embroidered in pink, these bands being used both on the skirt, bodice and open sleeves. A design in band-embroidery in pink and cream white decorated the bodice front, the little yoke or scalloped collar being outlined by narrow cords of black taffeta silk, which gave a most becoming relief to the all-pink of the batiste. Black taffeta buttons and cords also ornament ed the back of the girdle. The chemisette and undersleeves were of very sheer white mull and Valenciennes. The waist pictured Is an excellent de sign for heavy linen, the model being in white, with the little revers showing a design in eyelet embroidery done In white wash cotton. The little plaited frills down the front and about the waist were of sheer white lawn and lace, and were so made that they could be laundered and replalted separately. The third sketch shows another prac tical tub frock, the skirt of this costume being so made In a plain gored circular cut that It can be unbuttoned down the entire length, and laid out flat on the table for Ironing. Hand-embroidered scallops and mother-of-pearl buttons trimmed the skirt, the little bodice show ing Insertions of Carrlckmacross lace, with a detachable yoke of fine lawn and beading. This frock was of white linen, the scalloping being done in white wash cotton, and is especially practical for seashore wear. In buying colored linens It Is economy In the end to select tb« better, and, con sequently, more expensive grades, as the cheap imitations linen weaves are apt to fade very quickly. In the all white materials, however, there are excellent imitations of linen, especially In the heavy qualities to be had, which can be made up with just as good effect as the expensive real linens. I have seen sev eral delightful little frocks made of a cotton material called "cannon cloth," which comes at 12% cents a yard, which had the effect of much more expensive linens when cleverly made and orna mented with a little hand embroidery. This material is also excellent for sep arate white short skirts, and launders perfectly. All linens and heavy cotton materials should be shrunken first before The Proper Way to Move Books* Books are apt to suffer more from handling and from the effects of moving than almost any other part of the house hold furniture. The only correct way to move books Is to lay in a supply of empty boxes, such as may be bought from a gro cer at a nominal cost, or any sort of flat, strong boxes. Line these boxes with old newspapers and they are ready to be filled with books. Lay the books inside In layers, sepa rated wltb more newspapers, filling in the cracks or spaces wltn small books or crumpled newspapers. Do not have any holes or open spaces, as the books will slide about and mar each other. Then spread paper over the top and the task Is ended. stained dark green, the trimmings, cor nices, window frames, sash, etc., all to be of pure white. The floor of the piazza should be of con crete, with either a cement top or tile, nd the steps of cut stone; the broad piazza extends across the front and on one side back to the dining-room, with steps down at the rear to the lawn. Tbe size of this bouse on tbe ground is 81 feet by 84 feet. The first story Is 9 feet 6 inches and the second 8 feet 6 Inches In height. The front of the bouse Is sym metrical In design, with central vestibule entrance, opening into a reception hall, at the right of which Is v small den. Op posite the entrance is a fireplace, with the main staircase leading up at the right of the same. The sitting-room opens at th» left of the reception-room wltb a wide archway. Back of tbe sitting-room Is the dining-room, and at the rear of the reception hall is the kitchen, connec ting with the dining-room through the pantry. There Is a convenient lavatory opening out of the rear ball. The main staircase Is made with the combination of the stairs to the basement, and grade entrance and rear stair connecting and thence up to the second story. In tbe second story are four good chambers, one with fire-place, the corner chamber with alcove, and opening In con nection with tbe chamber over tbe dining room, ample clothes closets, bathroom and stairs to third story. The third story Is arranged with a large playroom and servants' rooms. The floors throughout are hardwood, hardwood finish In the first story and enamel finish In the second story. The basement is finished with laundry and drying-rooms, vegetable cel lars and furnace-room. It Is estimated that this house can be built complete, exclusive of heating and plumbing, with solid brick walls, for S.OOO, If the walls are veneered with hrlck it can be built for $5,000, or the house can be constructed entirely of wood for $4,600. The author will be pleased to answer all communications and give any information that may be required regard ing this house, its construction, finish and decorations. It is often the case that the interior arrangement of a house pleases when the exterior designs would be bet ter liked If it were modified in. detail or roof treatment. The design of xnis honse Is in the Italian renaissance, the details are refined and the general treatment is symmetrical. SECOND FLOOR PLAN. being made up, and If any cotton braids or embroidery cotton are used they should also be shrunken before using. The materials shown this season for warm weather gowns are unusually ar tistic In coloring and design. There Is a decided fancy for pattern and border ed fabrics, and frocks of pale blue. lav ender or pink batiste, trimmed with deep flounces and Insertion of mull to match, embroidered in white, are also much in favor. These frocks are rather expensive in the Initial cost, but as the making is not difficult, and no further trimming Is required, they really cost little more than a plain mull elaborately trimmed with lace Insertions. The bor dered cottons are less expensive, and are delightful when properly made. A favorite pattern shows large, round discs about the lower part, with smaller dots in graduated sizes above, these dots be ing printed in color on a white ground. A new idea In making up these bordered patterns is to use the material cross wise, instead of lengthwise, as Is com mon with these extra wide-bordered stuffs. The border, used In this way. Is plaited in to form a front panel run ning the entire length of the gown, shaped closely by plaits about the waist, but falling loose at the lower part of the skirt, the effect being repeated In the back. Fine lace Insertions or cluny beading usually ornaments the bodice of such a frock, a sheer yoke and under sleeves also being Introduced. Other bordered fabrics show lovely flower designs, and In the very sheer stuffs, such as moussellne et cetera, many of the model gowns show hems and bands of black moussellne let In Just outside the flowered border. Where the material Itself has not this black border the dressmaker often adds it by inserting a band of Irregular lace. Plain brown or green, or any of the lighter colors In harmony, can also be intro duced in the same way about the bottom of tbe skirt, and about the gulmpe and sleeves. This is undoubtedly to be a "color" season, and even the white costumes In a great many Instances show the In troduction of color In some way. For instance, many of the sheer white blouses or frocks are embroidered In some light color, and mention has been made lv former articles of the use of sheer bands of tucked mull or organdie In color on gowns of white material. , Unless the boxes are to be carried only • short distance, however, they must be coy ered up with a board top. Otherwise, they ! may be coveredtslmply with burlap or can vas. The board covers merely add weight, and If plainly marked "books" the movers should know : how ,to j take care >of j them.' ln the case of valuable books, they should bc securely boxed to avoid mishap. i Ji v • .. If there : are several . bookcases ■ In , the house, each box of books ■ should ;be lab eled, to avoid confusion as to where I the | books ; belong, and as ' far las possible the contents of each shelf should be packed together, i so \ that : at ■, the * destination « the , books : may " be ; restored 5 to ■ their S former places, which :- have become •' familiar ■to thai* readers. ; BEATRICE CAREY.