Los Angeles herald. [microfilm reel], January 24, 1909, Page 21, Image 69

About Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911

Image provided by: University of California, Riverside; Riverside, CA

                
JANUARY 24, 1909.
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WHITE STEAMERS MAKE A SHOWY AND REFINED DISPLAY
WHITE STEAMER ADMIRED
BECAUSE of the recent publicity
given the White car as a result
of a number of rather sensational
racing events, including a number in
competition with Barney Oldfield, the
exhibit of this car was never without
its crowding admirers, who were anx
ious to catch a glimpse of the hand
some models offered to show visitors
for 1909.
There are five cars included in the
exhibit, ranging from. the lightest of
runabouts to the heavy 'touring cars
and including the medium weight road
sters.
As in 1907 and 1908 the White steam
cars for this year will be built in two
distinct models which, while differing
from each other widely in power, in
size and in price, resemble each other
in their general lines of construction.
The larger of the new White cars
will be known as the model M and
will be the successor of the model X
of the past season. Model M is rated
at forty steam horse power. The
wheel base is 122 inches, the front tires
36x4 inches and the rear tires 36x5
inches. The car is regularly fitted
with a straight line, seven-passenger
body. The engine is compound, of new
design The smaller of the new White
cars will be known as the model O.
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AMERICAN LOCOMOTIVE'S "B URLEIT" HAS FINE EXHIBIT
BECAUSE of the reputation that the
famous Burleit has made in Eu
ropean motor circles the Ameri
canized type of this machine, whicn
is being shown at the show as the
product of the American Locomotive
company, is coming in for its full
share of admirers, not only because
of its very handsome lines and its ap
pearance of speed and comfort, but also
because of the fact that the machine
has a fifty million dollar company be
hind it. That a great locomotive
works, with an international reputa-
MEDIUM PRICES URGED
Were any agument needed to show
the status of the medium powered car,
a digest of the Paris Salon would offer
convincing evidence. Practically every
European maufacturer of automobiles
has fallen in line, and now lists a ma
chine such as the public demands as
essential to their needs, in addition to
their regular high powered lines.
For several years past the public has
been gradually weaning itself away
from the more expensive- high powered
creations, and this has been greatly
helped by the strides, which many man
ufacturers have made in the matter or
production. Nor has this been from a
standpoint of economy alone, for thou
sands of owners of medium priced ma
chines are well qualified to possess
LOS ANGELES HERALD SUNDAY MAGAZINE
This car may be described more ap
propriately as a smaller edition of the
new model M, rather than as a suc
cessor of any previous model. Model
O is rated at twenty steam horse
power. The wheel base is 104 inches.
This car regularly fitted with a
straight line, five-passenger body. The
engine, except as regard size, is iden
tical with that in model M.
The principal mechanical change in
the new cars as compared with pre
vious White models is in the engine.
As previously mentioned the engines
in the two new models differ only as
regard dimensions. The new engine
construction has been undergoing a
thorough trying out for two years and
both model M engine and model O en
gine have been subjected to tests of
over 40,000 miles of usage and there
fore may be regarded as thoroughly
seasoned products.
The new construction permits of a
great simplification of the engine. The
number of parts is reduced almost to
a half of those formerly necessary,
considerable weight is saved, all ec
centrics are done away with and the
cylinders are brought close together,
permitting the use of a short one
piece crank shaft. The main bearings
are of the annular type and may be
removed from the crank shaft by tak
ing off the lock nuts and lock washers.
tion, should go into the automobile
business is one of the most significant
straws in the industry today, indicat
ing as it does an assurance on the part
of this great concern that the automo
bile future is before it, and that as an
institution the motor car has come to
stay. A number of cars ar e exhibited,
which average up well with anything
showed by any other exhibitors, and
there is little doubt that this company's
name plate will shortly be a familiar
sight on the streets of Los Angeles
and other Southern California cities.
themselves of the most expensive crea
tions. True, there always will be those
who by temperament or otherwise de
sire high powered, expensive machines,
but it is on the cards that as time goes
on their number will, gradually di
minish.
The light, medium powered, Ameri
can made car of today really repre
sents what is a great portion of auto
mobilitsts.
Very few of the large army of owners
can be classed as experts, and it is
admitted that half the joy of motoring
is lost when one is afraid to trust one"
self at the wheel. With the medium
powered car of light weight the average
owner can proceed without a chauffeur,
because it is built to the highest de
gree of simplification.
Taft Buys
A White
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PRESIDENT-ELECT WILLIAM H. TAFT AND FAMILY IN THEIR
WHITE STEAMER rjJJ i . j fc __
President-elect Taft, after duly considering the many so-called "high
class" automobiles, purchased a WHITE STEAM CAR. As there was the
greatest rivalry among manufacturers for the honor of selling a car to Mr.
Taft, the WHITE COMPANY is naturally very much gratified that its car
should have been deemed the most desirable.
Why is it that those who have the best facilities of judging an auto
mobile on its real merits invariably select the WHITE STEAM CAR? The
United States Army and Navy Departments use only WHITE cars in their
service. The WHITE is used exclusively by President Roosevelt.
The luxury of any car depends largely upon its riding qualities, and
here the WHITE is "in a class by itself." it is the only car where starting
and changes of speed can be effected without jerks or jolts. It is the only
car which is free from vibration, because it is the only car where the pow
er is applied evenly and continuously, and not spasmodically. It is the only
car which does not, at times, emit malodorous vapors.
The White Steam Car
"The Car That Won the Los
Angeles to Phoenix Race"
The Most Economical Car to Own and Operate
1909 White Steamers Burn Distillate
thus reducing the cost of operation to less 'han one cent per mile Other
automobiles use gasoline at a much greater expense.
5 Passenger Touring Car $2150 f. o.b. Los Angeles
7 Passenger Pullman $4150 f. o.b. Los Angeles
Let our salesman tell you the good points of the WHITE STEAM CAR
You can't expect the salesmen of gasoline car agencies to tell you Hun
dreds of interested stockholders of gasoline car agencies knock the WHITE
and pose as disinterested. Give us a chance fcr a square deal bv investigat
ing for yourself. , ~ *ca"&a»-
Call and let us demonstrate the WHITE STEAM CAR to you.
See our Exhibit at the Auto Show, Booth 10.
The New Home of the
White Garage
OF LOS ANGELES
When completed (about February Ist) will be the finest and
largest Automobile Repository in Southern California. Open
day and night.
F. C. FENNER, President. S. W. BIXBY, Sec. and Treas.
806-816 South Olive Street
Temporary Address, 717 South Spring Street.
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