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PART 111 PLAN FOR AUTO SHOW COMPLETE ELABORATE LIGHT SCHEME TO ENHANCE EXHIBIT MANY LATE MODEL CARS WILL HAVE SPACE Forty.Eight Agents Signify Intention of Exhibiting More Than 100 Late Models of Manu facturers' Art Tlio decorative scheme for the 1910 automobile show to be hold in tho Grand Avenue rink, February 0 to 13, ims been decided upon, and all plans tor beautifying the large auditorium will be completed this weak. Like a canopy over tho entire ex hibit will bo the roof of vari-colored electric lights, which will reflect their brilliancy in the highly polished sur face nf the exhibition carg. There will be 3SOO sixteen-candlopower lights used, and tho display should bo tho most elaborate ever seen in Los An geles. The decorators are busy planning just how the lights will be strung to give tho best effect. Thoy will probably tall from a center to tho four sides. These lights will ba mostly purple and white. When the crowds gather for the opening the immense building will be lighted only by side lights. The exhibits will loom up in a subdued glow. Then at a word from Mayor Alexander, who will be asked to make \ho opening address, the lights will flash up, and with a burst the auto show will be on. The idea of a canopy will be carried nut throughout the show. At the junc tion of all aisles there will be an over load trellis work done in greenery, and this will lend to the general beau ty of the show. Must Adopt Rules The show committee, composed of Chairman W. K. Cowan, Volney Beardsley and L. 11. Jc_ '--n, will Inild many meetings this wee"". Among tin important matters to be decided upon will be the adoption of rules to govern the installation of exhibits and the general governing of tho show. Manager Walter Hempel announced last night there would be forty-eight exhibitors of licensed, independent and foreign automobiles, and a full line of trucks and electrics. These will represent over 100 different models and will result, in one of the most (imiplefC and interesting of automobile shows. 1 me of the big features of this show will be the many new cars which will be shown. Any number of machines which have never been seen in the west will make their debut at this display. Many of these cars will not reach here until a day or so before the opening of tha show, and there will be great desire to see these new models from the big'eastern factories. Tlie exhibit of commercial trucks will be ono of the attractions for the business man. There is hardly a. big business house in Los Angeles which has any deliver y or carting work to do which is not figuring on a line of trucks^ ami this will be a good oppor tunity to look over the different lines and decide on the most serviceable. There will lie every type from the OF COURSE YOU WOULD Put It This Way: If Toil Had Learned That Goodyear Tires will equip 54,000 1910 automobiles, or 36 per cent of the entire output for the year— That the remaining 64 per cent is divided among 22 established tire manufacturers— Wouldn't you conclude that GOODYEAR Tires are best? The Motor Car manufacturer? will take 216,000 GOODYEAR Tires this year. The dealers and con sumers will take over 100,000 more. HAVE YOU GOT YOURS YET? W-B-NEWEKF MAIN RUBBER CO. home 6463 949-51 SO.MAIN ST. F6901 San Francisco Office 545-51 Golden Gate Avenue Automobiles. Los Angeles Sunday Herald small delivery wagon to be used for small packages to the heaviest trucks capable of carrying tHree tons. This section of the exhibit will prove of interest not only to the business man, but to the general public which is always Interested hi the development of the automobile industry, and no branch of this industry has taken greater strides during the past few years than this commercial truck business. Another Interesting featuro will be the many different models of electrics. These will be shown from the smallest runabout to the most elaborate coupe. Much interest is certain to be shown in the display of Fiat cars. This Is the Italian machine which has made such a clean-up on track and road during the past few years. No car has done greater things tho world over than the Fiat, and a complete display of these models cannot but Interest a largo majority of the thousands who visit the show. The 1910 Columbus cars will be seen for the first time at this show. A special shipment is on the way. Among those will be the torpedo body roadster, one of the real novelties of tho year in the east. Manager Hempel announces that ho has all but a few small spaces sold. The space in the southwest corner which was used for accessories at the first show will be used for tho same purpose next month. L. H. Johnson announces that he hn.s a shipment of Nationals on the way to be exhibited at the show. The Ford coupe will be another novelty seen for tho first time. B!G IMPROVEMENT SEEN IN COMMERCIAL AUTOS Success or Failure of This Type of Car Depends on Reliability and Economy To the general public the gasoline commercial cars of today are pretty much the game as last year, but there is a vast improvement in details that can be observed easily by close obser vation. On the details depends to so great a degree the success or failure of a car from a standpoint of reliability and economy. Up to a year or so tho com mercial car was not much of a suc cess. Chief among- the faults of the com mercial car that has hindered its prog gross has been inaccessibility of parts. The best engineers have contended that the first thing to be considered In de signing a truck was to so attach the different vital parts to one another that within a few minutes any part could bo taken away without disrupting any other part, and that until thie was done without sacrilteing strength or adding weight the design was not correct. For example, suppose in the past a bear ing in the transmission went wrong from some cause, probably not alto gether the fault of the car. This bear ing in itself might be very inexpensive, but after the car had been taken all to pieces, the bearing fixed and the car put together again, the repair bill pre sented to the owner of the truck, to say nothing of the time lost, made him skeptical of the economy of motor was ons over horses. If this bearing could have been gotten at quickly and Hxed It would have been another story. An other thins which tended to give the motor truck a black eye was that en gine bearings, and in fact bearings all over the car, were too small to with stand the hard wear, tremendous strains and shocks to which they were subjected, and the result was short life. SUNDAY MORNING, JANUARY 16, 1910. New Model White Gasoline Car, Sister Machine to Now Famous Steamer Car P; a[ . ,»al ONE OF HANDSOMEST BABY TONNEAU DESIGNS TURNED OUT BY THE WHITE COMPANY AUTO INDUSTRY GROWS RAPIDLY Expert Declares Demand for Cars Far Exceeds Supply, and Factories Are Unable to Cope with the Situation It has been stated by a competent authority that no industry lias made the gigantic strides or has shown the wonderful development within the same period of time as ha 3 that of the auto mobile. That it was destined to take the place of the horse in a degree, or that Its existence would prove ultimately a boon to mankind, was beyond the most vivid imagination. Today the industry occupies a position high up on the list of the world's great industries, with many millions of invested capital and with an army of employes. Its growth, in fact, is 0110 of the re markable chapters in the industrial history of the country. In a decade it has become one of the most flourishing pursuits in the Meld of business activity. All through the middfc west, where many of the largest producers of wagons and buggies are located, it will be found that the manufacture of automobiles is fast supplanting the production of hor.se-drawn vehicles. As a matter of fact, many of the most prosperous automobile concerns are made up of men who have been or who are at the present time associated with the wagon and carriage Industry. Factories Well Distributed In the opinion of men who have fol lowed the trend of industrial develop ment, the permanency of the automo bile is assured. The argument presented is that no exertion is required in its operation, and the ease and rapidity with which distant points 1 can be readied. That this view of the indus try is not -confined to any one section of tlie country, but obtains all over, is readily verified by the substantial character of the structures that have been reared to dispose of the product of the factories in the big cities. In round figures, the amount of busi ness done in automobiles and acces- dories in New York city is roughly estimated at $30,000,000 annually. More automobiles, in fact, are sold in New York than In any otlmr city in the world. In fact, so extensive has the ay tomobile industry become an organ ization to solidify trade interests has been organized in New York. As is probably well known, an auto mobile merchant, in ordering cars months ahead, is supposed to be able to discount the future. This gauging the supply far ahead of the demand on the part of the members of the dialers' organization is zealously fol lowed by the great factories in tlie west. For, after all, it is the market that regulates the law of supply and demand, and New York is the most active automobile market. The finan cial condition today of the New York Automobilo Trade association, the cor porate name under which all the coit cerna in New York are united for the common good, is the most prosperous in its history. Demand for Cars Urgent Never before has the demand for cars been so urgent. The trouble is not with the automobile factories 10 much as it is with the makers of automobile parts. All over the country there ii a hue and cry for more parts, but not withstanding: tlie fact that the part fac tories have been working night and day for months past, they have been unable to produce material fast enough to meet the demand. And it is a foregone con clusion that you will find a scarcity of standard types on the market before the season is far advanced, "The prophecy made at the beginning of the year that 200,000 cars would be produced during the 1910 season," said an expert in the automobile Industry, "has been shattered. anil 1 doubt EDITED BY D. W. SEMPLE whether more than half that number will ever sea the light of day. It is certainly a remarkable situation, and one without parallel In the industrial world. To appreciate it fully you must realize that It applies to an industry scarcely more than a decade old. "In the early days of the trade in New York, when Thirty-eighth street and vicinity was the automobile center, $1500 a year for a store was considered a good rental. Now the rentals run anywhere from $3500 for a store up to $30,000 a year for a building-, while in some instances they go aa high as $40,000. "Another thinsr I would like to touch on." continued the speaker, "is the fal lacy that automobile merchants are be coming wealthy through the alleged high prices paid for automobiles. The overhead charges and the expensive methods necessary successfully to mar ket the product prohibits anyone from becoming rich too fast. A man pays exactly for what he expects to get; no more, no less. The days when any kind of an automobile could be sold, irre spective of merit, belongs to the past, to the period when the industry was undergoing a process of experimenta tion. Today an automobile to gain recognition must be built as perfectly as is possible within the bounds of hu man limitations." LORIMER IS NOT AFRAID OF LOSING HIS NERVE Driver of Racing Car Who Has Been in Two Accidents This Sea son Forgets the Past Lee Lorimer, driver of racing cars and the victim of two serious acci dents this season, says only the driv er's ignoranc- of the future makes automobile racing possible. "Of course, we all know there will be accidents," he says, "but we all be lieve that we -will be the ones to es cape injury. If we could foresee ac cidents, none of us would drive more than one race. And, though it may sound strange, I firmly believe that could we foresee accidents and still had the- nerve to drive, there would be even more deaths ai.d seriouc in juries than at present. I would sure ly lose my nerve if I knew anything was going to happen. As it is, I never think of an accident when I enter a race. "I have heard that two accidents take away a man's nerve; that he is never a good driver afterward. I don't believe there is anything in that. I have never found time to get fright ened in an accident. "Take that spill of mine at Buffalo, for instance. Everything was running smoothly the last I remember; the next thing I knew I was lying in a hospital, bandaged up like a mummy, and too busy with a few broken ribs to lose niy nerve. It was the same way at Atlanta. When I saw Hardies car cross the track and less than two lengths ahead of me, I didn't have any Chance to get frightened. It was all over in short order. • "And I always thought that there is no logic in getting frightened about a thing of the past. I don't know what the "future holds. It may be that I shall never figure in another accident, then again—Oh, well, it's fascinating, anyway." TORPEDO COMING HOME Ralph Hamlln's six-cylinder Frank lin torpedo, which was exhibited last week ut the New York show and will be shown the first wek In February at the Chicago show, will be shipped by express to Los Angeles immediately following the Chicago show. BRINGS CAR FROM NORTH ■ R C. Hamlln has experienced such a demand for the big six-cylinder Frank lin that it was necessary to have a bar shipped from the Seattle, agency to l.ns Angeles. This cai^rrived last week uml was delivered til-.t. W. siitr lor.,-- ■ • . / ', -•: : BUICK BRAVES MUD AND SNOW "White Streak," After Many Unusua Experiences, Overcomes Bad Stretches of Roads The following is an account of a trip to Elizabeth lake taken by J. W. Uilbreath and party in a Buick White Streak: "We left Los Angeles at 1 o'clock Monday, following the big stovm. There were myself, a Mr. TV ride and a Mr. Parker. We were loaded with 600 shells, rruns and other necessities for a hunting trip. The roads were very heavy, and when wo got to Tejunga we found that there was only one ma chine that had been able to make the road before us. Quicksand was al most hubdeep, and one portion was so bad that when I crossed it the water splashed over into the bed of the ma chine. After that there was compara tively no trouble until wo struck Newhall grade, which we found was about eight inches deep with mud and sand. After some trouble we got over the grade to lind that the north side was covered wi-.i snow and ice, and it took chains on all wheels to keep from sliding off the road. "We arrived at Saugus at S o'clock. After taking lunch we proceeded up the Solidad canyon, where we again encountered very heavy roads, frozen and slippery with ice and snow. Just at the mouth of Mint canyon we met a six-cylinder Chadwick coming back, which had started on a northern trip, but was forced to return. The owner of the car assured me in most em phatic terms that it was entirely use less for me to attempt to go up the canyon in the We Htreak, as he said he had failed. Proceeds to Akton "I went on, and after bridging in several washouts, running through mud hubdeep, arrived at Akton at S o'clock. There we stayed all night, ami having supposod that I had drained all the water out of the engine I was sur prised to find next morning that the pumps were frozen up, and in trying to loosen it I put both the oil and water pumps entirely out of commis sion. Still, at 12 o"'clock I started tor Palmdate without water or oil circula tion. Arrived there at 3 o'clock, being the first and only machine that had been able to get over the road. '•I left Palmdato for Elizabeth lako at 2 o'clock, and soon ran into ten inches of snow, which entirely hid the road, and I had to feel my way through,' getting into washouts, using railroad ties, etc. "As I progressed toward Elisabeth lake I found the snow increased until it was something near fourteen inches deep. The road was pretty well washed out, and I drove, through mud almost hubdeep all the way, arriving at Eliza beth lake at 6 o'clock. The mud had frozen on the wheels, axles, etc., until you could not see a spoke in any wheel, and had frozen the fenders until the chains were cutting a circle just large enough to let them pass. "I had to stay at Elizabeth lake for a week, waiting for the snow and ico to melt, so that it was safo to start over the grade. "On Tuesday, January 11, we con sidered the grade was enough to get over, but it was harrder work than \\h expected on account of much mud on the road up to the summit. "We came back by way of San Franclsqulto canyon. I found that the old road had been washed out in places for 100 yards at a stretch. We had to plow down the stream, picking our way among boulders, driftwood, etc. "I was told at Saugus that no other machine had been able to make the canyon before. . One other seven-pas* ■enser machine had tried it, but had broken an axle in the attempt, and was comuelled to *etuin." THIS YEAR TO SHOW BIG STRIDES FOR MOTORCYCLE Inspection of New Models on Display Will Show Great Advance by Manufacturers Time was not so many years ago when the motorcycle generally was re ferred to as the "poor man's automo bile." The past year or so has wrought a great change. More properly the ap pellation now might be "tho little brother of the rich." An inspection of the new models on display will prove that the motor cycle not only is a pleasure vehicle for poor and rich alike—ranging In price from $100 for the small single cylinder machine to more than $500 for the expensive four-cylinder touring model de luxe—but a utility vehicle as well. These little distance annihilators have made rapid advancement since first they were staged in the Madison Square Garden automobile show, and the rt-flning process of evolution will have been never more noticeable than at the forthcoming exhibition. General refinement seems to be the tendency for lUIO. Many Improvements have been made in spring forks as the result of hard road contests during the past year, and some of the machines will appear with spring frames and] longer wheel base, all of which make for the comfort of the rider. As re gards the appearance of tho motor cycle, better quality and more lasting enamel, as well as heavier plating, seems to bo the aim of the manufac turers. Handlebar control practically is universal, and magneto ignition will be more popular than ever next season, several of the makers having decided to make this type of ignition standard equipment, instead of op tional as heretofore. Increased power apparently is a gen eral tendency, and mechanical oilers also will be in evidence, which will eliminate guesswork in lubrication, which removes one of the previous bugbears of riding. Several of the manufacturers have decided to abolish the muffler cut-out which, with the muffler improvement noticeable, should make the motorcycle of 1910 as silent a steed as its forerunner, the bicycle. INVENTS SPEEDOMETER FOR USE ON AIRSHIPS A speedometer for aeroplanes is the latest invention of A. P. Warner of the Warner Instrument company. The new device, according to advices re ceived by W. F. Halllwell, jr., man ager of the Warner branch In this city is placed on the frame of the aeroplane toward the front, where it will be constantly exposed to the rush of air as the aeroplane shoots forward. The revolutions that record the sp ed are secured by means of cups that catch the air and revolve according to the pressure upon them. The device is along the same lines as that, used by the United States weather bureau in determining the velocity of the wind. BIG EXHIBIT OF MITCHELLS The Greer-Robbins company will have one of the largest exhibits in the licensed auto show. All models of the Mitchell will be shown. There will be three models of tho thirty runabout, two models of the thirty touring car and two models of the big six. This will he one of the most complete ex hibit*. Lengthens the Life of Your Auto Top That's the Effect of the Baird Auto Top Holder No trouble to attach. No trouble to take off. No jar and no mar. No more bent bows. Will make your top outlast your car by keeping it in perfect condition, though used closed as a dust shield on the machine, by keeping all bows . : steadily in equal action with evenly distributed strain. • w The Hartford Adjustable Wind Shield :t folds right and Is light, but tight. . ; Its frame is of brass. Him polished edge glass. Its neatness and. ease appeal to women. Its long life to I everybody. ' i_i » Absolutely no rattle anywhere. No obstructing strip in center. One haud does all the work, and you stay to jot. seat. as Good as'the Highest Priced, but Cheaper CHANSLOR & LYON 945-947 SOUTH MAIN STREET .....' ; -^ * ■ ■- - , ■ * Meerschaum pipes that color quick makes John. Briar pipes that are always sweet make. John. , If John repairs your pips you are satisfied. Smoke John's pipes and be hoppy. JOHN'S PIPE SHOP 130 West Fifth Street Between Spring and Main. NO CIGAB STOKK. Twenty-eight year, a pipe maker. «, PAGES 1 TO 12 WHITE CAR FOR PRACTICAL USE H. D. RYUS DISCUSSES GASO LINE MODEL IT IS ALMOST AS NOISELESS AS STEAM While It Is Not Intended for Unusual Trials, the Highest Standard of Car Construction Has Been Attained The White gasoline car is one or tha neatest looking cars that have ever come out west, and has without ques tion the smoothest and quietest run ning- motor of any car this season. It is almost as noiseless as the White steamer, and this is because of the fact that the cylinders are cast in block, which not only maintains the align ment, but affords large water spaca surrounding all of the cylinders and valves, and prevents any of the normal noises of even the best possible con struction from getting outside of tha motor Itself and reaching the car. Discussing the White gasoline car yesterday, Capt. H. D. Ryus, manager of the Pacific Motor Car and Aviation company, agents for the White motor cars, stated: "The White gasoline car is rated at twenty horsepower (foreign rating), but is not a racing car. It ia not overpowered and not a car with which to do stunts. The car ha\i, how ever, an abundance of power to do any thing except to do racing stunts *nd put the car in the repair shop. Up to High Standard "It is not the largest amount to look at on the market for the money. It does not have more varnish than any other car. It Is simply up to the high est standard of construction abroad, which no other American car at thin time is. It is a copy of the best French, car built for every day, stand up use. "As an illustration—the bearings on it, the crank shaft, etc., besides beins 1 made of the finest material are as strong and have as large wearing sur faces as any American car with throe times our rated horsepower. "It is as economical in fuel consump tion and upkeep as any foreign car, anil considerably ahead of any American car. at any price. "In smooth running, perfect control, easy riding and general comfort it ia the very next thing to tho White steam er, which all unprejudiced authorities conceded to excel in all of these quali ties. "It lists at $2000. The car. of which this is a copy, lists at $3000 in France. We can sell it at this price br-""> l*e tha surplus production adds nothing to our factory management, overhead ex penses, selling expenses or advertising. "It is built to sell strictly on quality and not on price, and we think thosn contemplating the purchase of a car made by one of the numerous makers trying to see who can maka the cheap est car would do well to pay the differ ence and get a White, and we do not believe any man need pay more than the price of a White to get tho best quality. "We think most of those considering the purchase of a higher priced car would do well to examine the Whito, because we think it preferable to apy car built to carry five passengers at any price."