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Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911, January 16, 1910, Image 25

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PART 111
Forty.Eight Agents Signify Intention
of Exhibiting More Than 100
Late Models of Manu
facturers' Art
Tlio decorative scheme for the 1910
automobile show to be hold in tho
Grand Avenue rink, February 0 to 13,
ims been decided upon, and all plans
tor beautifying the large auditorium
will be completed this weak.
Like a canopy over tho entire ex
hibit will bo the roof of vari-colored
electric lights, which will reflect their
brilliancy in the highly polished sur
face nf the exhibition carg. There will
be 3SOO sixteen-candlopower lights
used, and tho display should bo tho
most elaborate ever seen in Los An
The decorators are busy planning
just how the lights will be strung to
give tho best effect. Thoy will probably
tall from a center to tho four sides.
These lights will ba mostly purple
and white. When the crowds gather
for the opening the immense building
will be lighted only by side lights. The
exhibits will loom up in a subdued
glow. Then at a word from Mayor
Alexander, who will be asked to make
\ho opening address, the lights will
flash up, and with a burst the auto
show will be on.
The idea of a canopy will be carried
nut throughout the show. At the junc
tion of all aisles there will be an over
load trellis work done in greenery,
and this will lend to the general beau
ty of the show.
Must Adopt Rules
The show committee, composed of
Chairman W. K. Cowan, Volney
Beardsley and L. 11. Jc_ '--n, will
Inild many meetings this wee"". Among
tin important matters to be decided
upon will be the adoption of rules to
govern the installation of exhibits and
the general governing of tho show.
Manager Walter Hempel announced
last night there would be forty-eight
exhibitors of licensed, independent
and foreign automobiles, and a full
line of trucks and electrics. These
will represent over 100 different models
and will result, in one of the most
(imiplefC and interesting of automobile
1 me of the big features of this show
will be the many new cars which will
be shown. Any number of machines
which have never been seen in the
west will make their debut at this
display. Many of these cars will not
reach here until a day or so before the
opening of tha show, and there will be
great desire to see these new models
from the big'eastern factories.
Tlie exhibit of commercial trucks
will be ono of the attractions for the
business man. There is hardly a. big
business house in Los Angeles which
has any deliver y or carting work to
do which is not figuring on a line of
trucks^ ami this will be a good oppor
tunity to look over the different lines
and decide on the most serviceable.
There will lie every type from the
Put It This Way:
If Toil Had Learned That
Tires will equip 54,000 1910 automobiles, or 36 per
cent of the entire output for the year—
That the remaining 64 per cent is divided among
22 established tire manufacturers—
Wouldn't you conclude that GOODYEAR Tires
are best?
The Motor Car manufacturer? will take 216,000
GOODYEAR Tires this year. The dealers and con
sumers will take over 100,000 more.
6463 949-51 SO.MAIN ST. F6901
San Francisco Office 545-51 Golden Gate Avenue
Los Angeles Sunday Herald
small delivery wagon to be used for
small packages to the heaviest trucks
capable of carrying tHree tons.
This section of the exhibit will prove
of interest not only to the business
man, but to the general public which
is always Interested hi the development
of the automobile industry, and no
branch of this industry has taken
greater strides during the past few
years than this commercial truck
Another Interesting featuro will be
the many different models of electrics.
These will be shown from the smallest
runabout to the most elaborate coupe.
Much interest is certain to be shown
in the display of Fiat cars. This Is
the Italian machine which has made
such a clean-up on track and road
during the past few years. No car
has done greater things tho world over
than the Fiat, and a complete display
of these models cannot but Interest
a largo majority of the thousands who
visit the show.
The 1910 Columbus cars will be seen
for the first time at this show. A
special shipment is on the way. Among
those will be the torpedo body roadster,
one of the real novelties of tho year in
the east.
Manager Hempel announces that ho
has all but a few small spaces sold.
The space in the southwest corner
which was used for accessories at the
first show will be used for tho same
purpose next month.
L. H. Johnson announces that he
hn.s a shipment of Nationals on the
way to be exhibited at the show. The
Ford coupe will be another novelty
seen for tho first time.
Success or Failure of This Type of
Car Depends on Reliability
and Economy
To the general public the gasoline
commercial cars of today are pretty
much the game as last year, but there
is a vast improvement in details that
can be observed easily by close obser
On the details depends to so great a
degree the success or failure of a car
from a standpoint of reliability and
economy. Up to a year or so tho com
mercial car was not much of a suc
Chief among- the faults of the com
mercial car that has hindered its prog
gross has been inaccessibility of parts.
The best engineers have contended that
the first thing to be considered In de
signing a truck was to so attach the
different vital parts to one another that
within a few minutes any part could
bo taken away without disrupting any
other part, and that until thie was done
without sacrilteing strength or adding
weight the design was not correct. For
example, suppose in the past a bear
ing in the transmission went wrong
from some cause, probably not alto
gether the fault of the car. This bear
ing in itself might be very inexpensive,
but after the car had been taken all to
pieces, the bearing fixed and the car
put together again, the repair bill pre
sented to the owner of the truck, to
say nothing of the time lost, made him
skeptical of the economy of motor was
ons over horses. If this bearing could
have been gotten at quickly and Hxed
It would have been another story. An
other thins which tended to give the
motor truck a black eye was that en
gine bearings, and in fact bearings all
over the car, were too small to with
stand the hard wear, tremendous
strains and shocks to which they were
subjected, and the result was short
New Model White Gasoline Car, Sister
Machine to Now Famous Steamer Car
P; a[ . ,»al
Expert Declares Demand for Cars Far
Exceeds Supply, and Factories
Are Unable to Cope with
the Situation
It has been stated by a competent
authority that no industry lias made
the gigantic strides or has shown the
wonderful development within the same
period of time as ha 3 that of the auto
That it was destined to take the
place of the horse in a degree, or that
Its existence would prove ultimately a
boon to mankind, was beyond the most
vivid imagination. Today the industry
occupies a position high up on the list
of the world's great industries, with
many millions of invested capital and
with an army of employes.
Its growth, in fact, is 0110 of the re
markable chapters in the industrial
history of the country. In a decade it
has become one of the most flourishing
pursuits in the Meld of business
activity. All through the middfc west,
where many of the largest producers
of wagons and buggies are located, it
will be found that the manufacture of
automobiles is fast supplanting the
production of hor.se-drawn vehicles.
As a matter of fact, many of the most
prosperous automobile concerns are
made up of men who have been or
who are at the present time associated
with the wagon and carriage Industry.
Factories Well Distributed
In the opinion of men who have fol
lowed the trend of industrial develop
ment, the permanency of the automo
bile is assured. The argument presented
is that no exertion is required in its
operation, and the ease and rapidity
with which distant points 1 can be
readied. That this view of the indus
try is not -confined to any one section
of tlie country, but obtains all over,
is readily verified by the substantial
character of the structures that have
been reared to dispose of the product
of the factories in the big cities.
In round figures, the amount of busi
ness done in automobiles and acces-
dories in New York city is roughly
estimated at $30,000,000 annually. More
automobiles, in fact, are sold in New
York than In any otlmr city in the
world. In fact, so extensive has the
ay tomobile industry become an organ
ization to solidify trade interests has
been organized in New York.
As is probably well known, an auto
mobile merchant, in ordering cars
months ahead, is supposed to be able
to discount the future. This gauging
the supply far ahead of the demand
on the part of the members of the
dialers' organization is zealously fol
lowed by the great factories in tlie
west. For, after all, it is the market
that regulates the law of supply and
demand, and New York is the most
active automobile market. The finan
cial condition today of the New York
Automobilo Trade association, the cor
porate name under which all the coit
cerna in New York are united for the
common good, is the most prosperous
in its history.
Demand for Cars Urgent
Never before has the demand for cars
been so urgent. The trouble is not
with the automobile factories 10 much
as it is with the makers of automobile
parts. All over the country there ii a
hue and cry for more parts, but not
withstanding: tlie fact that the part fac
tories have been working night and day
for months past, they have been unable
to produce material fast enough to meet
the demand. And it is a foregone con
clusion that you will find a scarcity of
standard types on the market before
the season is far advanced,
"The prophecy made at the beginning
of the year that 200,000 cars would be
produced during the 1910 season," said
an expert in the automobile Industry,
"has been shattered. anil 1 doubt
whether more than half that number
will ever sea the light of day. It is
certainly a remarkable situation, and
one without parallel In the industrial
world. To appreciate it fully you must
realize that It applies to an industry
scarcely more than a decade old.
"In the early days of the trade in
New York, when Thirty-eighth street
and vicinity was the automobile center,
$1500 a year for a store was considered
a good rental. Now the rentals run
anywhere from $3500 for a store up to
$30,000 a year for a building-, while in
some instances they go aa high as
"Another thinsr I would like to touch
on." continued the speaker, "is the fal
lacy that automobile merchants are be
coming wealthy through the alleged
high prices paid for automobiles. The
overhead charges and the expensive
methods necessary successfully to mar
ket the product prohibits anyone from
becoming rich too fast. A man pays
exactly for what he expects to get; no
more, no less. The days when any kind
of an automobile could be sold, irre
spective of merit, belongs to the past,
to the period when the industry was
undergoing a process of experimenta
tion. Today an automobile to gain
recognition must be built as perfectly
as is possible within the bounds of hu
man limitations."
Driver of Racing Car Who Has Been
in Two Accidents This Sea
son Forgets the Past
Lee Lorimer, driver of racing cars
and the victim of two serious acci
dents this season, says only the driv
er's ignoranc- of the future makes
automobile racing possible.
"Of course, we all know there will
be accidents," he says, "but we all be
lieve that we -will be the ones to es
cape injury. If we could foresee ac
cidents, none of us would drive more
than one race. And, though it may
sound strange, I firmly believe that
could we foresee accidents and still
had the- nerve to drive, there would
be even more deaths ai.d seriouc in
juries than at present. I would sure
ly lose my nerve if I knew anything
was going to happen. As it is, I never
think of an accident when I enter a
"I have heard that two accidents
take away a man's nerve; that he is
never a good driver afterward. I
don't believe there is anything in that.
I have never found time to get fright
ened in an accident.
"Take that spill of mine at Buffalo,
for instance. Everything was running
smoothly the last I remember; the
next thing I knew I was lying in a
hospital, bandaged up like a mummy,
and too busy with a few broken ribs
to lose niy nerve. It was the same
way at Atlanta. When I saw Hardies
car cross the track and less than two
lengths ahead of me, I didn't have any
Chance to get frightened. It was all
over in short order. •
"And I always thought that there is
no logic in getting frightened about a
thing of the past. I don't know what
the "future holds. It may be that I
shall never figure in another accident,
then again—Oh, well, it's fascinating,
Ralph Hamlln's six-cylinder Frank
lin torpedo, which was exhibited last
week ut the New York show and will
be shown the first wek In February at
the Chicago show, will be shipped by
express to Los Angeles immediately
following the Chicago show.
■ R C. Hamlln has experienced such a
demand for the big six-cylinder Frank
lin that it was necessary to have a bar
shipped from the Seattle, agency to
l.ns Angeles. This cai^rrived last
week uml was delivered til-.t. W. siitr
lor.,-- ■ • . / ', -•: :
"White Streak," After Many Unusua
Experiences, Overcomes
Bad Stretches of
The following is an account of a
trip to Elizabeth lake taken by J. W.
Uilbreath and party in a Buick White
"We left Los Angeles at 1 o'clock
Monday, following the big stovm. There
were myself, a Mr. TV ride and a Mr.
Parker. We were loaded with 600
shells, rruns and other necessities for
a hunting trip. The roads were very
heavy, and when wo got to Tejunga
we found that there was only one ma
chine that had been able to make the
road before us. Quicksand was al
most hubdeep, and one portion was so
bad that when I crossed it the water
splashed over into the bed of the ma
chine. After that there was compara
tively no trouble until wo struck
Newhall grade, which we found was
about eight inches deep with mud and
sand. After some trouble we got over
the grade to lind that the north side
was covered wi-.i snow and ice, and
it took chains on all wheels to keep
from sliding off the road.
"We arrived at Saugus at S o'clock.
After taking lunch we proceeded up
the Solidad canyon, where we again
encountered very heavy roads, frozen
and slippery with ice and snow. Just
at the mouth of Mint canyon we met
a six-cylinder Chadwick coming back,
which had started on a northern trip,
but was forced to return. The owner
of the car assured me in most em
phatic terms that it was entirely use
less for me to attempt to go up the
canyon in the We Htreak, as he said
he had failed.
Proceeds to Akton
"I went on, and after bridging in
several washouts, running through
mud hubdeep, arrived at Akton at S
o'clock. There we stayed all night, ami
having supposod that I had drained all
the water out of the engine I was sur
prised to find next morning that the
pumps were frozen up, and in trying
to loosen it I put both the oil and
water pumps entirely out of commis
sion. Still, at 12 o"'clock I started tor
Palmdate without water or oil circula
tion. Arrived there at 3 o'clock, being
the first and only machine that had
been able to get over the road.
'•I left Palmdato for Elizabeth lako
at 2 o'clock, and soon ran into ten
inches of snow, which entirely hid the
road, and I had to feel my way
through,' getting into washouts, using
railroad ties, etc.
"As I progressed toward Elisabeth
lake I found the snow increased until
it was something near fourteen inches
deep. The road was pretty well washed
out, and I drove, through mud almost
hubdeep all the way, arriving at Eliza
beth lake at 6 o'clock. The mud had
frozen on the wheels, axles, etc., until
you could not see a spoke in any
wheel, and had frozen the fenders
until the chains were cutting a circle
just large enough to let them pass.
"I had to stay at Elizabeth lake for
a week, waiting for the snow and ico
to melt, so that it was safo to start
over the grade.
"On Tuesday, January 11, we con
sidered the grade was enough to
get over, but it was harrder work than
\\h expected on account of much mud
on the road up to the summit.
"We came back by way of San
Franclsqulto canyon. I found that the
old road had been washed out in places
for 100 yards at a stretch. We had to
plow down the stream, picking our
way among boulders, driftwood, etc.
"I was told at Saugus that no other
machine had been able to make the
canyon before. . One other seven-pas*
■enser machine had tried it, but had
broken an axle in the attempt, and was
comuelled to *etuin."
Inspection of New Models on Display
Will Show Great Advance
by Manufacturers
Time was not so many years ago
when the motorcycle generally was re
ferred to as the "poor man's automo
bile." The past year or so has wrought
a great change. More properly the ap
pellation now might be "tho little
brother of the rich."
An inspection of the new models on
display will prove that the motor
cycle not only is a pleasure vehicle for
poor and rich alike—ranging In price
from $100 for the small single cylinder
machine to more than $500 for the
expensive four-cylinder touring model
de luxe—but a utility vehicle as well.
These little distance annihilators
have made rapid advancement since
first they were staged in the Madison
Square Garden automobile show, and
the rt-flning process of evolution will
have been never more noticeable than
at the forthcoming exhibition.
General refinement seems to be the
tendency for lUIO. Many Improvements
have been made in spring forks as the
result of hard road contests during the
past year, and some of the machines
will appear with spring frames and]
longer wheel base, all of which make
for the comfort of the rider. As re
gards the appearance of tho motor
cycle, better quality and more lasting
enamel, as well as heavier plating,
seems to bo the aim of the manufac
turers. Handlebar control practically
is universal, and magneto ignition
will be more popular than ever next
season, several of the makers having
decided to make this type of ignition
standard equipment, instead of op
tional as heretofore.
Increased power apparently is a gen
eral tendency, and mechanical oilers
also will be in evidence, which will
eliminate guesswork in lubrication,
which removes one of the previous
bugbears of riding. Several of the
manufacturers have decided to abolish
the muffler cut-out which, with the
muffler improvement noticeable, should
make the motorcycle of 1910 as silent
a steed as its forerunner, the bicycle.
A speedometer for aeroplanes is the
latest invention of A. P. Warner of
the Warner Instrument company. The
new device, according to advices re
ceived by W. F. Halllwell, jr., man
ager of the Warner branch In this
city is placed on the frame of the
aeroplane toward the front, where it
will be constantly exposed to the rush
of air as the aeroplane shoots forward.
The revolutions that record the sp ed
are secured by means of cups that
catch the air and revolve according to
the pressure upon them. The device is
along the same lines as that, used by
the United States weather bureau in
determining the velocity of the wind.
The Greer-Robbins company will
have one of the largest exhibits in the
licensed auto show. All models of the
Mitchell will be shown. There will be
three models of tho thirty runabout,
two models of the thirty touring car
and two models of the big six. This
will he one of the most complete ex
Lengthens the Life of
Your Auto Top
That's the Effect of the
Baird Auto Top Holder
No trouble to attach.
No trouble to take off.
No jar and no mar.
No more bent bows.
Will make your top outlast your car by keeping
it in perfect condition, though used closed as a
dust shield on the machine, by keeping all bows . :
steadily in equal action with evenly distributed
strain. • w
The Hartford Adjustable Wind Shield
:t folds right and Is light, but tight. . ;
Its frame is of brass. Him polished edge glass.
Its neatness and. ease appeal to women. Its long life to I
everybody. ' i_i »
Absolutely no rattle anywhere. No obstructing strip in
One haud does all the work, and you stay to jot. seat.
as Good as'the Highest Priced, but Cheaper
945-947 SOUTH MAIN STREET .....' „; -^
* ■ ■- - , ■ *
Meerschaum pipes that color quick makes John.
Briar pipes that are always sweet make. John. ,
If John repairs your pips you are satisfied.
Smoke John's pipes and be hoppy.
JOHN'S PIPE SHOP 130 West Fifth Street
Between Spring and Main. NO CIGAB STOKK. Twenty-eight year, a pipe maker. «,
While It Is Not Intended for Unusual
Trials, the Highest Standard
of Car Construction Has
Been Attained
The White gasoline car is one or tha
neatest looking cars that have ever
come out west, and has without ques
tion the smoothest and quietest run
ning- motor of any car this season. It
is almost as noiseless as the White
steamer, and this is because of the fact
that the cylinders are cast in block,
which not only maintains the align
ment, but affords large water spaca
surrounding all of the cylinders and
valves, and prevents any of the normal
noises of even the best possible con
struction from getting outside of tha
motor Itself and reaching the car.
Discussing the White gasoline car
yesterday, Capt. H. D. Ryus, manager
of the Pacific Motor Car and Aviation
company, agents for the White motor
cars, stated: "The White gasoline car
is rated at twenty horsepower (foreign
rating), but is not a racing car. It ia
not overpowered and not a car with
which to do stunts. The car ha\i, how
ever, an abundance of power to do any
thing except to do racing stunts *nd
put the car in the repair shop.
Up to High Standard
"It is not the largest amount to look
at on the market for the money. It
does not have more varnish than any
other car. It Is simply up to the high
est standard of construction abroad,
which no other American car at thin
time is. It is a copy of the best French,
car built for every day, stand up use.
"As an illustration—the bearings on
it, the crank shaft, etc., besides beins 1
made of the finest material are as
strong and have as large wearing sur
faces as any American car with throe
times our rated horsepower.
"It is as economical in fuel consump
tion and upkeep as any foreign car, anil
considerably ahead of any American
car. at any price.
"In smooth running, perfect control,
easy riding and general comfort it ia
the very next thing to tho White steam
er, which all unprejudiced authorities
conceded to excel in all of these quali
"It lists at $2000. The car. of which
this is a copy, lists at $3000 in France.
We can sell it at this price br-""> l*e tha
surplus production adds nothing to our
factory management, overhead ex
penses, selling expenses or advertising.
"It is built to sell strictly on quality
and not on price, and we think thosn
contemplating the purchase of a car
made by one of the numerous makers
trying to see who can maka the cheap
est car would do well to pay the differ
ence and get a White, and we do not
believe any man need pay more than
the price of a White to get tho best
"We think most of those considering
the purchase of a higher priced car
would do well to examine the Whito,
because we think it preferable to apy
car built to carry five passengers at
any price."

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