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Newspaper Page Text
31^^^^^^^^ Of Appropriate Easter Apparel^^^ ■ Affording You the Greatest Possible Latitude in Choosins ■-J___ Where Every Model Possesses Stylish Individuality ' 7M^^\^yM "The Style Shop" /# * ,vl ', J\\ "' \ I ifafyj? :t^^^ Of Los Angeles 4^|l !_/;- /: *\i|^^V^fefi^ " i - A^'k #1 No Other Store in the West So Accurately Por- I- r \^Pr^S^^^frl^^MHi /^^^^^^liS i!/ft i& ! IfrJor I <^^S^^^^B^^^^ "^ Parisian style adept who is responsible far'their V^V-Kl^Vw i^m^^BlTW?»^*^^^ '-^^^ unusually charming effect. Countless exquisite creations M\ W^^^^S^S^^ 11 111 &^S W^^^^O^ft iSIS] ■■ S ft^H^f^ 838^***''^ T HE assorttnent is particularly pleasing on account \sl(m'i(A 1 ' Sl^-cKr f^Pll^'WJ^^^ I^fe^ A»ro /^j^y Turbans Without a The New Sailors \^®£* 171 \ \ ■ Wft^^Pf^f^MljllM'.^ and Bonnets Trace of Stiffness Have Arrived 13k I/ I « - NM'i *'W ■' m~': $ % lll:»:/*'^' \§^^ 1 l'l^B^l^^^ • rTHE quaintest and pret- HTIIEY are wonderfully J ARGE, of course, and ! wVi §1 ' : iW(s&W<*' " '$-ftr*^'& v'w'r Wjlid^^ftW^'ll i\ \l*'^rw* % I K^w*******^**" tiest styles yet devised x becoming, too, fitting ±J shown in black, white 11 aJ^I/ I li| II; [» |\f\s v :-^aJil^jP:'W-\9:: 11-ll@r*c'f-^^ vJ...11-^^^^^%t vK / wjfc^ ■■■»■> f° r framin a woman's down over the hair in the and burnt at one dollar r*\ fr? ? $J*<t 5 {-J ' l^aW^-^^ll^rßW^^ll- W^^Whi^w'W^^^^^^W' fjm#>**k*^^°*** i**^ face. Popularly priced. approved style. seventy-five cents and up. "**A^:li[//J I I U' I I^/^' ' /Pi i^^A^Wl -*'F -v >v^ ''-I "'"^\iLf*' >:*?"" Madame Capelli (Formerly Madame Cafferata) Offers Positive Proof of l&^W/f, I ' P'f ll3'*'/ M-^'W >>\\ V'*l^^ the Beautifying Properties of Her Marvelous Cremes and Lotions * J^^^l *lli l^^l t'-'IS IOTH^ >/tN- 'II <%t^\Wl\^3l^t'^'T^^^J^^^^SH^^^^ jMMBOg^ FACE BLEACH that will remove all blemlihei of the II CREME POWDER—A high-class article, scien- V S, 1 II 1. ! iV^: t-!& ■/** k'>V Vfl^lli \ -H*^Sli HI S*^»*^f^^^^^^^^^sKSt Wbh skln ' Jlone y' refunded if it fails to do tlii* in a single II tilically compounded from rose leaves and ric< . ■ }1M I$M 'iKal///' W|:^M**»\*>'^®^'# f^^^Jiyii'fl^^iJS***l*' WM itiftk *J||HK^^ - ENAMELLO— invisible, protection for the face HAIR TONIC, Germicide and Shampoo— (ii t£ »vl U \ iJH Stf l^r «'^^a'i* * ' "'? k: 1 il^^M§i^^ *< against wind and sun. Invaluable! || combination) insures beautiful, abundant hair. :■", US 111 m U'lW^^^^ar^^^^ M ;i*^^^^ Good Sense Suggests the Wisdom of Securing a Suitable New Spring Wrap J\.tlV Ifi^ •■•«« » i *<£ ** naF W'' *I If fj&WL: s**^twssS iifS Wp^ jjssr^ J-£ l:l;f aIC beautiful new Coats and Capes designed eppecinlly for the protection of dainty women clad in Easttr and Springtim.) ffir- BpH $lhfel|»*dP f*M l^"/^^^^A'-*^\lV V^f ,ti^ll^ MODS- H SP^lN(^. COATS OF CLOTH OP GOLD—Entirely new In design and trimming effects. Surprisingly good values at ■mnn c t<\ -t?l^. » KWyP : « /^^^"""^^vt'A ' £*t^Bk ' y FASHIONABLE WHITE SEROR COATS— In many novel and attractive new styles, priced $28.1.0 and up. Tll*-1110 » a'|» 'KW-' WilbJ lliff —- *^t \:\ '■ j^^W^^^W^^ FASCINATING NEW CAPES— Scores of chnrminsj models, gracefully draped and richly trimmed in the very newest colorinjts p WL%-%--^ \Wf BB^>^:\VS &*" NEW COATS TX EVERY MATERIAL, FOR EVERY PURPOSE A l'ttlVlNC DAILY. " : Mont, vk\w9&KS&fa&^ @T/L @$B Gtf/r /f Many Women wm Wear Pretty definitely tO 'SES*'^^^^9P^ Match All the New \\£&l2^^^~ T\7 I &J VX\ *~*^^^»S^/ brought out this Spring, as well as a full range of classy new; llave J\.ltered ~*^ Spring Gowns. Many I /fflV ]^J~^^^»*dr \ weaves, and pin stripe effects. Distinctive styles you won't By Easter ' Bewitching New Patterns 3.?7-9 South j^l^lTlL^ Broadway sec '" other stores about town< At any oi these prices the <Zn*islr,M and Effects at the Most •SfM m*jl 4 ««^ ii^H A t values arc unequaled. *Unday Tempting Prices. *h® Sf«le $&&& QjF LOS As^23 $15> $1950 $23 . 50> $2950 i $35( $45 and Up For Style and Quality the Distinctive Models in Our Suit and Costume Sections Are Positively Unsurpassed Smart Spring Suits fi |q# $q For New Dresses Classy New Suits s% g* (\(\ Beautiful Dresses Keady for Easter! =± JF— Choose Yours Monday in Stunning Styles $^OIHH for Easter Wear S r LStr'V- ChiCV, nnCn pin the, SCj enCC AND ChO°Se fr°m " "nrivaled array °f PreUy dress- YOU won't know till you have worn them for a year T F YOU have decided upon an Easter dress of Shan with the n lnuMin ff iMrst-class adored Suits, *es in fancy figured Silks, Messalines, Rajah, also lor more, WHAT WE KNOW NOW about the 1 tung, Chiffon Taffeta, Messaline, Aeolienne, one of wi lie newest style features in the most approved pure Linen and Lingerie and new models in light weight VALUE incorporated in these splendid, stylish, service- he exquisite new Lingeries, or a stylish, pure Linen Spring colors at $19.50 can scarcely fail to attract the at- French Serge and fancy Panama. An almost unlimited able suits at $25.00. How, in every detail of style, ma- frock in white or colors< will be perfectl y de Hghted tention they cr. rirhu, a^ c r i . j' r " " """11^u terial, color; tailoring, fit and finish they are as periect ... . . .. * .. .• ' *_ „ tention they so richly deserve from hundreds of women assortment in the most attractive Spring colorings and as human ingenuity can make them Not only stunning, vvlth lhosc extremely attractive new models at $2^.00. wlio Have need of just such a suit now. effects sure to please the stylish woman. Plain tailored styles, but many more dressy effects are The variety is something amazing and provides a pleas . * included. ing element of exclusiveness. lilti Coat SUitS for Afternoon and Evenin Wear Beautiful Gowns and Costumes in Our French Room 'T'illi matchless charm of these exclusive models lies not alone in the truly artistic designing and trimmine hut in Jm , ; . • ' . • , r i-Ai , t i . t , , . . f , , *• the rare beauty of tho ; n , nn rt.H tv • a■• L , , j . ' ■ t"lllining. out in I\yf ANY fashionable women take a trip across the ocean for little else than to see the latest triumphs of the dress manv of wmYh r I 1 *° admiTah]y adapted tO their development, and also the lovely colors, M make art, duplicates of which are appearing from day to day in our beautiful French Gown Room, brought <Mom «s--nn J e ™ ' "^ a" W° the firSt time in these suits*' The price range S wide-$35.00, $42.50, here for the purpose of providing the fashionable women of Los Angeles with the highest type of imported costumes. $49.00, $55.00, $65.00 and up to $125.00. , , One may choose from a modest priced gown at $39.00 on up the scale of prices—s4s, $57.50, $69, $85, $97.50 to $250. We Have Greatly Increased Both Our Sales Force and Our Alteration Department to Provide for the Easter Rush. Your Co-operation in Selecting as Early as Possible will be to Our Mutual Advantage The Daintiest Gloves of the Season for Your Fashion Says, ThOU Shalt Wear Waists Skirts.That Combine the Qualities of Grace, \\i Easter Choosing, Then Provides Styles So Charming Women Gladly Obey Style and Service \U A Sm^lv^oT,^ v o n u e t^ f r,Co7 eCt o i ITv. gi2.VfS^arrlved just in time to Snov>y Tailored Finest LinSerie -' Lovely Lace THERE ARE STYLES to suit the tall woman, the short woman, the \l , WJ l\ r, '-, i "iiu ri'i ""''• '" Styli«h.Kid ,Gloves and beautiful enr- StlOZVy Tailored Finest Lingerie Lovely LaCe stout woman and the slender woman-all new and cut.,.: Ift \|T// ,mv, "1..1 m^ U,^ ti^Z^lS^ CfelPagliel IX7 „ ' +~ IJtZ 'Zl TTT ' v. THERE ARE COLORS suitable for every time o' day. The \J. m^JT^ m 'oid wiih SS? 'olnirran^ I? S Va,U?.' ""^ ' WttlStS WCIIStS WdtStS X'rno^^nd^d^ ™*^» "'f"" *k** S^^ '" M \YJ(J_ l| x, J afternoon and dainty white voiles and serges for evening. \\ll W\f $2 Kid GIOVCS -specu"Mondas Sl-25 lX- IH^ very prettiest a HOST of dainty new TTS7AISTS so rich and THERE are fabrics to suit each individual taste, STr-n —TSYi SM7y| Z GIOVCS, Special Monday $1.25 1 styles ever shown> plait . J\ desJgnS| fashioned W exclusive in eflfect as Ko S tPpTpr, and BrlUlaati™. proving the favorites W-fK vSSsifew " '''«"<^ tt cois™"butciL n IZVJ!Vn. at g rly rd^brown.^Soil ed and hand-embroidered from the sheerest of mate- to make them appropriate there are "prices to please the most careful and 1 Y|\JZ /^Sa^SgSS^ everywhere for $2 a pair, very special - - ZZI effects. 1 hese waists are rials, exquisitely trimmed for any dressy occasion— prudent woman. ■ -Jg WVJJS/ '^niffCTi^ai^^^^ tomorrow, per pair '. 51.25 priced $1.50 and up. • with fine lace-$2.75 up. $7.50 to $18.50. w«2S BwlS ARE SIZES to fit the largest and the smallest ■"" */• SY/JZ^\ ■ :' .- • piii-cu ipi.ju rtim uy. wun nne lace—q>-./o up. q>/.OU to , women who ever entered the department—and all the rest. J**£ZS+ZS+!~*' LOS ANGELES HERALD: SUNDAY MORNING, MARCH 20, 1010.