Los Angeles herald. [microfilm reel], May 22, 1910, Page 4, Image 48

About Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911

Image provided by: University of California, Riverside; Riverside, CA

                
4
Fashion Camera's Designs for Summer Wear
THE BUSINESS WOMAN AND
HER SUMMER DRESS PROBLEM
Speclal Latitude Id Dress Allowable In Hot
Wt'Hliirr—The Tailored Suit the Ward
robe's Keystone—That Eternal Shirt
waist—Or What Substitute?—A Buslne-H
Woman May Be Cool in a Dutch Neck
Within Her Office—Dimity I'rurha for
Hottest Days—Parasol and Hat Save the
Business Uniform from Dull Monotony.
MOST women have to consider
economy more or less In the se
lection of a season's wardrobe.
With the business woman economy is
the vital consideration. It stands forth
a forbidding sentinel before the door
way of her most wistful dress desires;
yet in spite of Its everlasting vetoes
must she be ever smart, correst and at
tractive In appearance. Some women,
moreover, may look presentable most
of the time. From the moment she gets
up in the morning until the end of the
long day she must be spic and span;
her coiffure perfect, her neckwear trim
and tidy, no matter how suffocatingly
hot the day, and every detail of her
dress carefully correct.
In summer time the problem becomes
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SERVICEABLE BUSINESS MODEL OF SERGE OR MOHAIR
A SUIT that may he worn in all weathers and look trim and dainty through two
changes of styles should be the choice of the business woman, who sensibly buys
a really smart suit of fine materials once In two years rather than a cheap suit
In some emphasized mede once a year. Either English mohair or one of the
hard twisted serges might be used for this smart little suit which has a practical, roomy
coat with graceful Unei, and a skirt that escapes the ground. With the suit is shown
■ very oblo turban | of good ilit yet not suggesting a picture hat Is any degree.
LOS ANGELES HERALD SUNDAY MAGAZINE
doubly difficult. The smart tailored
suit with a dozen shirt waists which
answer all needs in cold weather are
entirely inadequate in summer, when—
if only to keep up one's flapping spirits
through the unbearable weather—one
must have dainty changes of raiment
in keeping with the pretty costumes
worn by other women.
The solid rock of every business
woman's wardrobe—the keystone about
which the whole structure Is built. Is
the tailored coat and skirt suit; and in
selecting this suit the business woman
should keep in mind the motto that
governs all her purchases of a sartorial
nature, simplicity and good material.
The flimsy suits offered at cheap prices
in some shops where ready made cloth
ing is sold are often smartly cut and
very attractive in appearance to the
little business girl who longs to be In
the fashion and to be becomingly
dressed, but it Is far better to put the
money into a simple mannishly built
suit of good material, unskimped in
proportions and stitched with silk.
Such a suit will be better lined than
the fancy, equally cheap model, and
will hold its lines as long as needed.
The best material for a day-in-and-
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AN ATTRACTIVE SUIT OP VlrtlßfT lINKV
NOT too elaborate for business wear, yet far removed from the monotony of the
ordinary ready made model Is this graceful suit of violet colored linen, with
hands of linen In a slightly darker shade, run through buttonholed slashes
Buttons covered with the lighter linen form an effective contrast on the dark
linen bands. The hat Is of rough violet straw with a tulle crown, and the parasol is of
deep violet with a border of printed Persian ribbon.
BIG JOB
Citizen—Yes, the city Is going to spend
$3,000,000 In improving our parks.
Stranger—lndeed? What is the scheme?
Citizen—We are going to remodel them
to look like the souvenir postals of them.
—Puck.
There Is a quality of poslsble revenge in
having stuck like a porous plaster to an un
worthy friend. It hurts him all right when
you do pull away finally.—Puck.
Every Woman
wants more than material and workman
ship in her clothes. She wants a PERFECT
FIT. not only to her FORM, but to her
INDIVIDUALITY. I make a specialty of
EXPRESSING INDIVIDUALITY In clothes
for LADIES. CALL AND BE CONVINCED.
GEO. EDWARDS
Ladies' Artistic Tailor
318 8. Bway. Reception room 3 A 20 per
cent discount will be given to etch n*w
customer oo her Ant order.
May 22, 1910.
The Elite Button Co.
61T a Broadway, rooms 604-fOI, Los Ange
les. CaL Phone« Main 7211; Flllf. Manu
facturer of all styles of cloth buttons. Skirts
plaited to order; knife and aooordlon pleat
ing. Buttonholes worked In garments. Hem
stitching by the yard. Mall orders given
prompt attention. PRICES KKASONAUJJC.
LADIES
Before having your suit made don't tell
to see
S. Jacobson. Ladies' Tailor
1512 South Broadway, fourth floor. My
prices from $37.40 up. Nt and workman
ship guaranteed.
Ladies* "*fit the face"
i^duic!>. Stylish Millinery
MME. DOSCH