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AU I UIViU E3 I SL C« C-P *9^nr w mt% PART II LOZIER WINS IN ELGIN AUTO RACE Livingstone, the Angeleno Driver, in Second Place with His National Car SIMPLEX HAS WORST LUCK After Moving from Fifth to First Place Tires Fail Eigh teen Times TIME AND CARS OF CONTESTANTS Elgin national trophy for atock cars nnder 600 Inches piston displacement, 805.3 miles; mini her of laps, 80; length of lap 8 miles, 2490 feet. Car— H. P. Driver. -,=•',' Time. L0z1er....... SO Mnlford 4:52:39:85 . National... .40 Livingston ..5i04i10:90 National .... 40 Orelner 5:18:28:03 Simplex,,,,,, Kft .Robertson , |AS3:2O:9S Simplex .50 5ayn0r....'...(84 laps) Knox. M Oldlleld (20 laps) .Harmon .40 I »■ son (27 laps) Black Crow.'.. Stlnson (23 laps) Jackson..... .40 . Sehlefler...:. (13 laps) Klsselkar. .40 Endeentt (11 laps) Matheson.... 50 Basle (11 laps) A1c0.......-.50 Grant (2 laps) Marmon. 40 • Harrow! (2 laps) (Associated Press) ELGIN, 111.. Aug. 27.—Ralph Mulford, a youth, driving a car that never fal tered, today won the greatest road race ever seen in the middle west. He drove a 60-horse power Lozler 805.3 miles In 4:52:29.85, or at an average speed of 62.5 miles an hour. He ran 203 miles without a stop and then halted only-because he was,under a • misapprehension as to one of his tires. The tire proved to be all right, but he seized the opportunity to take gasolinerand water, and was off again after a minute's delay. Albert Livingstone and Arthur Greirier, both piloting 40-horse power Nationals, finished respectively second and third. Livingstone's average was 60.2 miles an hour, and Greiner's 58.4. Livingstone's total elapsed time was ,6:4:10.90 and Greiner's 5:13:23.3.. L George Robertson, whose Simplex looked like a winner over the first seventy-six miles, during which .he climbed from fifth to. first place and had a lead of three seconds over Mul ford, developed a remarkable streak of bad luck. Thereafer he was compelled to change tires eighteen times. He had no other kind of trouble, but one Inner tvbe after another went back on him. When his tires would let him, he ran true to form and finished fourth. In cluding stops, he averaged 64.9 miles an hour. . SIMPLEX STILL GOING Another Simplex, driven by Saynor, was the only other car running. when Starter ' Wagner stopped the race. There were thirteen starters, although no driver was hardy enough to wear ■the number 13 on the bonnet of his car. The long grind, which began at 10 o'clock and did not finish until neacly 4 p. m., eliminated eight cars. Including Continued tra Pace wV Winners A '... _ Reo S Apperson APPERSON JACKRABBIT NO. 1 (stock car) WON THE 200- MILE ROAD, RACE AT CHEYENNE, WYO., AUGUST 23, 1910. AVERAGE 67.3* MILES PER HOUR, THE WORLD'S RECORD FOR THE DISTANCE. The previous record of 64.45 miles per hour was made by the Apperson Jackrabbit in the Santa Monica road race. •'; .APPERSON JACKRABBIT NO. 2 (stock car) was second in the Cheyenne race, averaging 60 miles an hour. It takes an Apperson to beat an Apperson. BOTH CARS defeated a six cylinder, specially built, 120 h. p. Thomas racer, a Buick, an American, a National and others. ••' ..' .'-..>;. REO THIRTY HOLDS THE ROAD RECORD FROM NEW YORK TO SAN FRANCISCO—IO days, 18 hours, 12 minutes. '.;;_.. f REO THIRTY HOLDS THE ROAD RECORD FROM NEW YORK TO LOS ANGELES—I 2 days, 21 hours, 51 minutes. REO—the car that ran 499? miles without stopping the en gine. :/. .'~^T/.,;< DEPENDABILITY ; CONSISTENCY - These Qualities Make Winners * \ IMMEDIATE DELIVERY .. '' •"•" Reo Thirty Touring Car $1400 Baby Reo Runabout i J.'. $ 550 _ Reo Thirty Roadster .... $1400 Apperson Little Jack Reo Twenty Touring 7 Passenger ....'.... $3200 .Car ....... :'.:_."."... $1100 Apperson Baby Jack .. $2150 "A lira n.KATVEK tflil S IXL YOU A lITB OAR." Leon T. Shettler 633 SOUTH GRAND AVENUE Home 10167. .'..-'■'.''■ " : ' M»,n 7034. LOS ANGELES - SAN. DIEGO Member Licensed Denier*' Association of 1*» Angele*. I Member' Automobile Denier*' Association of Southern California. • AUTOMOBILES NEW AGENT WILL LOCATE WITH MONOGRAM BRANDS George P. Moore to Arrange for New York Co.'s Interests March 1, 1910. of this year the New Tork Lubricating Oil company, re finers of th* noted Monogram brands, finding then- Pacific coast trade far exceeding their facilities for handl ing it, established a coast branch of fice to look after their interests here and • appointed Oeorge P. Moore, one of the first owners of an automobile in the west and former manager of the Moore Motor Supply company of San Francisco as their Pacific coast representative. A territory extend ing west from Denver and including the northwest states on the north, and Arizona to tha south, was put under the supervision of this branch. The results of the undertaking have al ready proven its value and the direct effort locally achieved has materially increased Monogram sales in all the west , Oeorge P. Moore, who is now visit ing Denver, will come to Los Angeles from there to arrange for the future representation of Monogram interests. It Is his Intention to maintain the warehouse in this city for the conven ience of the Southern California terri tory and also .to have.' a local I man traveling throughout this section to look after the lubricant sales interest. At present Frank Carroll, associated with Moore as assistant in the San Francisco office,- has temporary charge of the Los Angeles affairs. Carroll ls a prominent member of the Olympic club. " '-,'<•.-'■ MAKES REMARKABLE RUN WITH INTERSTATE CAR Dr. Carl Snodgrass of Peoria, 111., re cently made a trip in a 1911 Inter State from the factory at Muncie, Ind., to Laramie, Wyo., in quite remarkable time. The doctor was not out to break any records, but made the tour in ten days, and upon arriving ln Laramie was so enthusiastic over the action of his car that he sent the following tele gram to the Inter State factory: "Mado Laramie this evening over mountains ln rainstorm. No trouble with car to date. Have not had a wrench on It. Have not cleaned the spark plug. Power to burn on hills. 'i It Is a wonder. Pulled twenty-eight miles ln sand to- day." The Inter State people naturally feel quite elated over this performance in the hands of an amateur driver who was simply out on a tour. . + DELIGHTFUL AUTO ROUTE DISCOVERED BY NELSON There are some flne auto trips In and around Los Angeles that are not well known to the touring public. One of these was taken last Sunday by Man aeer F O. Nelson of the Diamond Rub ber company, together with his wife and his brother and his wife. "We took ttie regular road to Re dondo" said Mr. Nelson, "then cut across the Palos Verde hills through the big Sepulveda rancho, where we made a stop for dinner. After lunch we teased the finny denizens of the deep with not a little success. This is a beautiful day's trip. The road from Redondo to San Pedro, is very good and the scenery en route Is well worth the price of admission. Los Angeles Sunday Herald NEW SOCIETY OF AUTOISTS FORMED Western Automobile Association Causes Much Enthusiasm in Pacific States ALL COAST CLUBS TO JOIN Feeling Is Against Affiliation with the A. A. A. Because of v Slights From the clubs ln all four states Included in the proposed Western Au tomobile association reports are com ing .in indicating great enthusiasm among western motorists who are working for the new organization. It is now practically assured that every club on the Pacific coast will be rep resented at 'the meeting to be held at the Hotel Washington. Annex in Seat tle next Sunday evening.' Several California enthusiasts have been in Seattle since the plans for the association were first discussed. All have been shown the advantages to be gained by / motoring generally from such an organization, and all are now boosting the good cause. While a number of those ' interested in the formation of the association have proposed affiliating with the American Automobile association, It ls considered unlikely that such action will be taken. There is quite a feel ing against the A. A. A. on the coast, and there are few members here. It is argued that the "Three A.s" has had plenty of opportunity to show coast automobile owners that they would benefit by Joining, but has not done so. Another argument advanced is that the people in the east behind the A. A. A. . know nothing of condi tions in the west, and so would not be able to intelligently assist them in any way. j ,H& ~> WORK ITS'" OWN SALVATION The consensus of opinion seems to be that it ls up to the west to work out Its own „ salvation. These questions will all come up at the meeting next week and will be thrashed out then by the delegates ' themselves. L. P. Lowe of California and E. H.. Wemme'of Portland are still the only men mentioned for president of the new organization. Seattle put forth a candidate for ! secretary ln the person of H. E. McDonald, automobile edi tor of the Seattle Times. Los Angeles will present the name of W. G. L. Tucker, automobile editor of The Herald. It is practically assure* that San Francisco or Los Angeles will be selected as headquarters, it being gen erally admitted that one of these two cities is the proper place for the gen eral offlecs. 'II Plans for the entertainment of the delegates to the meeting are being made. They will join in with the celebration to be held here on Labor day, when automobile clubs from Western Washington, British Colum bia and Oregon will be the guests of the Automobile club of Seattle. , Cars will be furnished the delegates from a distance who do , not bring their cars here. A big ' parade. Including a drive over the city, and a banquet in the evening, are the features of the entertainment planned. Press club officials have announced that the club rooms In the Eller building. Third and University, will be open at all times to the visitor* VAPORIZER FURNISHES EXCELLENT AID TO TRAVEL New- Substitute Device for Car buretor Introduced Here A'device of interest to all users of motor cars is just being Introduced Into Los Angeles. It is known as the "vor tex vaporizer" and takes the place of the carburetor. The Invention is by Reichenbach, who is already famous as the Inventor of the kodak films. In a recent experiment near Chicago one of these instruments substituted for a carburetor on a 1910 six-sixty car Increased the horse power, also , the mileage per gallon of gasoline ln an astonishing '. manner. Careful tests show'that while the motor normally developed 55 to 60-horse power, this was Increased by the use of the vapor izer from 75 to 80-horse power, and where normally consuming one gallon of gasoline in six and a half to eight miles they were able to do an average of fifteen to sixteen miles to. tho gallon. Such a showing on top of the hun dreds of thousands : of dollars which have been expended on experiments in this direction stamps the Invention as worthy of attention. , The instruments are handled here ;by Morrow, Loomls & Co., who state that ln' addition to supplying them -. for commercial use they Intend carrying on public tests, which they expect will prove of great Interest. ■ ■■■ BOARD REINSTATES THE PARRY AUTO COMPANY The l Parry Auto ■ company, having been disqualified on June 28 for viola tion of the 1910 contest rules In refus ing to abide by the decisions of the referee 'in the 1910 Glidden tour and by appealing therefrom to the courts at Kansas City for an Injunction re straining the tour, and having upon their application for reinstatement sat isfied '■ the contest . board that at the time of making such application to the courts. they were in Ignorance of the recourse afforded entrants by the con test rules, and having withdrawn such court procedure and all " statements and allegations made against Automo bile j Association of America officials, the disqualification >of ... June 28 has been revoked and the Parry Auto com pany ;on August 8 was reinstated .-to good • standing. ' EDITED BY W. G. L. TUCKER SUNDAY MORNING, AUGUST 28, 1910. Josephine Saxon, the 'Dixie Kid' Girl and Carmen Phillips in '11 Petrel Toy Tonneau '*-*l*~''**~l""S"~*~*" l~*I"~*1~**~^*»*~ __*• i___3 B^_K__ H_».*__i_i-i8 HH_ «^_^> pgfrimi )'miiiii^___,_J __M __■ S-kjdl _S_rlJ_l H^SfSSfe S&'ik,'. I i/V ■ _b^_H 9* yij—i **»■•» -S' _E____f?_. . *"**•*'* -« * II ~fci-t-;^>fc*:>;ii,fr;: -v ,j^ *—__——.»;_:~*.^ _.^-j^^._—__J)iwffw —fewH—Bß—^B^Li._. ........,.,.,,..,.■..: _:_^,_^^_,i.—-i^-a_^^.__,^M<-:v:^:;;.,*»^a>t^__v___«/ — tmawmmmmtmjmwmma^amTmmmmwmtmmammmmmm^^ li — -1 y-^-M-i-M-d-—_»_-»-i-»-S=-=^-i- M -M-M-M-Ml NATURAL AUTO SPEEDWAY ON SAND AT OCEANO Course Is Twenty-One Miles Long and 700 Feet Wide Southern California has the greatest natural automobile speedway in the world at Oceano Beach in San Luis Obispo county, Just inside the northern rim of the southern half of the state. This beach Is twenty-one miles long and seven hundred feet wide at low tide, forming a vast semi-circle around a deep-water bay and harbor. To the autoist who is afflicted with the speed mania this beach forms a haven of Joy unbounded. They are up there now, coughing against the world's records, and this winter will see them home in Los Angeles, wild with enthusiasm and boosters for a new section of Southern California that hitherto has been sadly neglected in that line. Automobile dealers say that San Luis Obispo, Santa Barbara and Kern counties have been fruitful markets during the past two years for the sale of . modern machines, and that this great stretch of beach with Its natur al racing course is to. a large degree responsible for It. Garages are being established along the beach at Pizmo and Oceano, which are two and one-half miles apart. It ls from these places that .the race meets are run. $£'.'■ THEATRICAL MANAGER PURCHASES NEW AUTO George Bovyer Christens His 1911 Halladay Car It takes a good car to catch the eye of a theatrical manager and there is not one manager in a dozen who would not make the most of it as an adver tising feature. But George Bovyer, manager of the Los Angeles theater, while one of the best mixers, js also one of the most bashful chaps that ever stepped before the footlights—not on the stage, mind you, for he has en tertained thousands of playgoers—but off the stage he is one of the most re tiring of men when it comes to news paper publicity. George has bought an automobile, and a beauty at that. A 1911 model seven-pa3senger Halladay car was de livered to him last week; . and that crack driver of the Isotta racer— Marquis— Instructing Mr. Bovyer in driving stunts. With Mrs. Bovyer and a woman friend and husband, the first trip was to the Bristol Pier where the new car was christened. CONFIDENCE IN CAR IS SHOWN BY GUARANTEE All automobile factories make certain guarantees, but it has remained for Woods R. Woolwine, president of the Woolwine Motor Car company, to make a further guarantee than his factory has yet made. So much confidence has Mr. Woolwine ln the stability of the Cartercar that he has unequivocally announced that for one year from date of purchase he wlll keep in repair, free of expense for one year, any Car tercar he sells. This guarantee means Just what it says, and proves beyond a question of a doubt . the unlimited confidence Mr. Woolwine has in this wonderful car. < One of the bugaboos to buyers of new cars has been the possible or probable expense attendant. Legitimate ex pense only Is to be considered in Mr. Woolwine's offer, and no accident from Joy-riding goes. It is a real In novation and timid ones can bank on the gentleman's reputation to carry out bis part of the agreement. ENJOINED FROM INFRINGING ON THE SELDEN PATENTS . An injunction has Just been served by United States Marshal Henkel on C. A. '. Duerr & company,' of New York, who were formerly agents of the Ford Motor company In New York, restrain ing them from making, selling, or using cars Infringing the Selden patent. Duerr & company were defendants in the same suit as that brought against Ford Motor company and the injunction now granted against them was served on Charles. A. Duerr as president of the company, and Lindsay Russell, as trustee In „ bankruptcy for the company. Charles A. Duerr ls now New York distributor for a licensed car and the effect of the present action will be to enjoin him from selling anything but cars made under Selden patent li cense. , NEW PETREL CAR WINS LAUDATION AT SEASHORE A Stormy Petrel has been the bug aboo of childhood, but it remains for the makers of a good car to give the name- "Petrel" to a motor vehicle that can go some, and then come back. Manager Williams of the Williams Au tomobile company, local distributors for the car,' furnished a new 1911 toy tonneau last week and a clever driver to take a theatrical bunch to the beach. By way of demonstration for a little publicity nothing more was needed. The car is all that is claimed for it, and it has an engine that is Identical with another make of car that sells for a cool thousand more. Josephine Saxon, the "Dixie Kid" girl, expressed her preference- for a Petrel, and with several friends was whisked away to the beaches. Not a ripple on the surface, and the trip was made in good time. The Venice road Just now ls all cut up, but this gallant car ploughed through as to the manor born. The buying public will hear lots of the Petrel before next season ls over. ____. y: ;■ CLAIM MOTOR BOATING IS EXHILARATING SPORT Southern California Enthusiasts Form Clubs Under the Direc tion of H. L Fleetwood Motor boating Is a sport that, the blase automobillst ls turning to nowa- days, and its devotees claim that it ls the rarest and most exhilirating of all sports. A motor boat club -has recent ly been formed, composed of Southern Californians, of which H. L. Fleetwood of . the Seeley Specialties company is president '■'.: ;-_-> .< , ' In a recent handicap race, partici pated ln by four of the crack motor boats over a seven and a half mile course, one of the finest contests held tn southern waters took place. The feature of the handicap was the little Geco the Third, which is owned by Judge Havens of Avalon, and was built by the Gorham Engineering com pany of Alameda. This little speeder was tuned to the second, and though given a handicap of eight seconds over the Klatwa, the scratch boat, It beat out its larger competitor by twelve sec onds, running with a speed consist ency that amazed the other contest ants. The Gorham Engineering com pany has adopted the Stromberg car buretor, handled locally by Chanslor & Lyon, on all Its new product and claim excellent results from its use. The Stromberg allows of a flexibility, econ omy and speed unequaled by any other carburetor. One of its greatest advan tages is its entire tractibility to con trol. The engine can be cut down and then opened to Its widest extent with out choking, or reversed on the instant. In fishing this ability to stop and in stantly reverse is desirable, as when a big flsh strikes and then starts for the open the boat , must answer the reverse immediately to make the ang ling successful. . Another device that Is coming. Into use on the best motor boats is ■ the Seeley system of ignition. This sys tem is doing wonders for the speed of motor boats, as it can not be short circuited by water, or oil. It delivers a fat, continuous spark that Insures perfect combustion and makes for economy in both fuel and battery costs. With these two highly recom mended devices much pleasure la add ed to the game of motor boating, and as each owner ls in the sport to win it is probable that the Strombesg car buretor and the Seeley system will be on all the crack boats in the near fu ture. THE TRUTH OF IT "They say that women always read the last chapter of a novel first." "It Isn't so. . I always read the first chapter first." ■.-, ■; "And then?" "Then I read the last chapter." SEE PAGE 9 PARTI Main News Section ISSUE BOOKLET ENTITLED FORMS OF TIRE INJURY Diamond Rubber Company Pub lishes Pamphlet Forms of Tire Injury is the title of an Interesting booklet which is being distributed by the Diamond Rubber company, illustrating and describing the ways in .which damage may be done to tire equipment. It is being sent to every automobile user in the United States. It Is for the assistance of the tire user in obtaining maximum service 'from his equipment, and to make clearer discussions of different kinds and degrees of tire damage as, In the course of business, take place by correspondence. .-.».- A considerable space is devoted to urging the necessity of inflation, of tires to their fullest capacity if they would give the maximum mileage, es pecially to the overloaded tire, and it is figured that four-fifths of all tires are very frequently overloaded. Different forms of tire troubles are Illustrated in cuts, such as loose treads, caused by dirt and gravel working Into small holes and causing blisters, which in turn cause a loose tread. -: The injury due to running a tire de flated is shown in a very clear man ner both by cuts and in the accom panying reading matter. Both the outer casing and the inner tube are easily ruined by running on them when deflated. . Jabs, chafed sides, loose side strips, rim cuts and blowouts are also treated in an Interesting manner. The book is Invaluable to the automobile user, as much tire trouble can .be avoided by following out the instructions for the keep of tires. '■^■;-;/'"-''^:-?;'-:-l- "Do I have to exchange wedding presents in the department from which they were purchased?" "Not at all," said the floorwalker. "Thank you," said the June bride. "I wish to trade a china vase for a frylngpan." x_ 4. A The 1 But A Other A of an automobile's life of an automobile's life depends on the care depends on the care given it by the given it by the Manufacturer Owner Among the first considerations in providing for the long life of your car is that of lubrication. _____ THIS MEANS . 1 . ' THE USE OF L ' MONOGRAM — OIL — Indorsed everywhere as the BEST lubricant by the BEST auto experts in the country. The Oil of Preference for Motorcar Work The New York Lubricating Oil Go. GEO. P. MOORE, Pacific Coast Representative Los Angeles Office 618-620 Banning Street Entrance 723 First PAGES 1 TO 12 ORDERS 200 GARS FOR 1911 SEASON Big Shipment of Marathons Or dered by Consolidated Motor Sales Company MACHINES ARE IMPROVED New Models Extremely Classy, Especially in Higher Grades of Finish M. Ray Costerisan of the Consoli dated Motor Sales company of Los An geles will soon be added to the con tingent of enthusiasts who've "just been to the factory," and the wires j between here and the Southern Motor works of Nashville, Term., manufac turers of the Marathon, have been kept busy for the past week and tell a most Interesting story: "Mr. Costerisan has placed an order for 200 cars for the coming season. A great improvement is shown in the 1911 models over the extremely classy car of 1910, especially in the still higher grade of finish and even more grace ful lines. The wheel base has been lengthened to 116 inches and in the full torpedo to 120 inches, 20-inch steering wheel, high tension Bosch magnetos, with an increase of horse power to 35, together with aluminum decks and 35x4 tires, placing the car about $300 ahead of Its already high standard of the past seasons, which has always been at least $500 better than any car of its class." That's the story the wires tell— that's only the first chapter, and a very interesting continuance is to be pub lished ln the news ot the races here abouts this coming season. The Marathon intends to figure and figure prominently both in the Phoenix and the Santa- Monica races. Accord ing to C. E. Englehart, who'll do the driving,, a car that will show "some speed" will be among the early arrivals of the several carloads of Maiathons that are about ready for shipment. Mr. Englehart, who has been in the auto mobile game for years in all Its vari ous stages and is one of the most widely known and best Informed au tomobile men on the Pacific coast, is all enthusiasm about this Marathon racer and Marathon prospects in gen- . eral. He promises this to be one of the "something doing" cars of the coming racing season and one that is liable to spring to the front and stay there. The Consolidated Motor Sales com pany is one of the most prominent and successful automobile concerns along the South Olive street automobile row. They report an excellent business and their sales rooms are among the larg est and handsomest in the city. They claim that their 1911 contract insures them the same prompt shipments from the factory, thus enabling them to have their cars ready for immediate delivery as in the past season. HER HOPE "Of course, you hope to occucpy a heavenly home?" ' "■ "Of course," answered Mrs. De Style. "One in some nice, restricted neigh borhoood, don't you know."