Los Angeles herald. [microfilm reel], September 18, 1910, Page 3, Image 15

About Los Angeles herald. [microfilm reel] (Los Angeles [Calif.]) 1900-1911

Image provided by: University of California, Riverside; Riverside, CA

                
part n
BANKERS PREDICT
INCREASED SALES
President Briscoe Secures Data
from 4830 Financial Insti
tions of the Country
FEW HOMES ARE MORTGAGEE
Four Per Cent of Cars Are Pur
chased with Borrowed Money,
Say the Financiers
For tho purpose of arriving at the
true facts and obtaining exact Informa
tion relative to the rumors which
have been so persistently circulated by
some bankers, that automobiles were
purchasod by the wholesale with
money secured by mortgaging homes,
President Benjamin Briscoe of the
United Stntes Motor company wrote to
24,000 bankers in the United States and
enclosed a blank form asking the
bankers to furnish him with the num
ber of people In their vicinity who had
mortgaged homes or who had borrowed
money to purchase automobiles.
President Briscoe also asked the
bunkers to supply hfcn, to the best of
their knowledge, with the percentage
of motor cars used for business or
useful purposes and whether or not
In the bankers' opinion the sale of au
tomobiles would Jncrease In their re
spective territory.
Replies have been received to date
from 4830 bankers who state that there
ar 198,216 automobiles In their cities
and towns. Of this number only 1254
have been purchasod by tho placing of
mortgages and only 7475 have bor
rowed monej^v.lthout mortgage to pur
chase automobiles.
SAI.F-S WTUL INTRKASK
In the opinion of 3229 bankers, tho
sale of automobiles will Increase dur
ing 1911 over that of 1910, while 1601 sny
the sales will not Increase. The lat
ter, howover, are bankers in the small
towns and remote sections of tho coun
try where the increase in population is
small, which may account for their
opinion In part.
With less than 1 per cent of auto
mobilos bought on mortgages arid less
than 4 per cent purchased with bor
rowed money, recent claims of alarm
ists are conclusively proved to be prac
tically without any foundation whatr
ever. The thorough Investigation by
the United States Motor company has
unquestionably exploded tho irrespon
sible statements of a group of men
who have endeavored to make the pub
lic believe that the automobile capital
represented an economic waste. As a
matter of fact, figures show the auto
mobile business to be built upon as
.sound n foundation as that of any
other Industry.
Many of the letters are filled with
optimistic statements, and there Is
probably no class of business men in
the country who are in a better posi
tion to throw light on the future of
the automobile industry, and In fact
any business, than the bankers.
These letter 3 reveal the exact condi
tions in all sections of the country, and
it Is with considerable gratifictaion that
a big percentage of the letters speak in
glowing terms of the various business
purposes to wbjch the automobile Is
applied.
rnrsiciANS cse
It is surprising that ao many so
called pleasure cars are used by physi
cians, contractors, real estate dealers,
farmers and bankers themselves and
other business men. Reports show that
hundreds of the bankers own cars, and
they do not hesitate to say that they
consider them helpful not only in ways
of recreation but in business as well.
Many of the letters deal upon the
usefulness of tho automobile for farm
ers. The automobile has brought the
farming sections closer to the cities
ana is making the boys contented with
farm life. It is keeping many of the
farmers' sons on tho farm instead of
leaving the farm for city life. The
farmer can go to town wtih a load in
a short time and get back to a day's
work. In the evening they use the car
in taking their families to lectures, con
certs or the theater, and get home in
time for a good night's sleep. It is the
belief of many of the bankers in the
rural sections that the automobile
makes agricultural life worth living.
"We have no sympathy with talk that
has been given out in New York circles
as to the extravagance of a large pro-
■ If a Man's Suit I
could be made for $12 or $15 that would
wear and hold shape, we would start our
H suits at $12 or $15. But we know that no H
mm tailor can possibly build a suit that is right for less than #20. h§
And so our suits run in prices from $20 to $50 and no man has
ever said that he found better values elsewhere. For we have fabrics
that wear, and into our garments we put a know how that gives style I
and satisfaction. j|
Mr. Braver, who is now in New York, has just sent out a new
line of West of Scotland Gieviots, and it will pay you to ask to see
them at your first opportunity. It's a small purchase,'but a particu
larly choice one.
■ A.KBRAUER successor to I
1 BRAUER &KROHN I
■ "TAILORS TO MEN WHO KNOW" ■
D IZB-I3OS-SPRING li
ITL COR-FIFTH& SPRING H4ES-MAIN -Jl
Showing New Mechanical Self-Starting
Device Used by, 'Amplex' Automobiles
: - ■ -■ I,,,.liiM^Miifiiiifca^tfii^i^teiiy ill.. ■ wßk ■
RWPH BtIIUM^^ p^»^^^»»' _^_v, ■iiMiMi JKBM P^HBr.
portion of automobile purchasers, as to
tneir duty to save their money, or at
any rate to avoid the'purchase of ma
chines," says the president of one of
the biggest banking houses In Chicago.
"We believe If the same number of city
and country folk had actually mort
ggaed -their properties, as la alleged,
and with the proceeds had bought se
curities which Wall Street has, no sus
picion of complaint would have been
heard."
•It is, however, not at all a question
of whether air investor buys an auto
mobile or not, but simply a question of
what becomes of tho money after that,
viz., whether it is put Into enlarging
an automobile plant or whether it is
distributed to the stockholders and by
them Invested In securities."
CAB A NECESSITY
From Canton, 111., comes the state
ment from an official of one of the
largest banks, who says: "I have
studied the matter over rather care
fully and have concluded that the
motor car is a coming necessity rather
than a luxury. I realize the prejudices
that exist against the purchase and use
of them in general and feel that it Is
only natural among some of the more
conservative persons, but believe that
they will be compelled to get over that
feeling, as the motor car will within a
few years entirely displace the horse
drawn vehicle for road travel."
"We have never yet known of a resi
dent of Hood River or Hood River val
ley placing a mortgage upon his home
to buy an automobile, although there
Are many who have mortgages upon
their homes that do not own automo
biles," is the statement from the presi
dent of a bank In Oregon.
From the thrifty state of lowa the
following is received from the cashier
of a large bank: "We think that the
machines owned here are used BO per
cent of the time for business. As a
matter of fact, it has bern the means of
bringing the country Into very close
touch with the town, and our farmers
are now buying machines quite largely.
From the number of farmers who come
personally to the writer and ask if he
thinks they would be capable of run
ning a car he thinks that the year
1911 will double the sales of 1910. As
far as lowa Is concerned, the farmers
are just waking up to the possibilities
of the automobile, a,nd If you have ever
had any experience with this class of
trade you will note that when one
farmer in a neighborhood gets a thing
it Is only a matter of a short time be
fore the whole hunch have It."
THOROUGH INVESTIGATION
A predominating feature of the cor
respondence reveals the frankness and
thoroughness with which the bankers
made the investigation. Many of them
personally talked with automobile
dealers and garage men, present and
prospective owners of automablles and
the compilation shows vividly that
these hard-headed business men be
lieve the automobile industry is prac
tically in its Infancy and that the
public is only awakening to the great
possibilities of the motor car.
The Investigation instigated by
LOS ANGELES HERALD: SUNDAY MORNING, SEPTEMBER 18, 1010.
RALPH DE PALMA BREAKS
3 WORLD'S TRACK RECORDS
♦ SYRACUSE, N. V., Sept. 17.— •>
♦ Two world's track records were ♦
♦ broken by Ralph de Palma In his +
<• 90-horsepower Flat car here to- ♦
<t» day. He twice broke the mile *
<f record for a circular track, for- <>
♦ merly held. by Barney Oldfleld ♦
♦ He made the first in 49 1-5, seconds *
♦ and the second in 48 4-5 seconds. ♦
4* He lowered the record for five ♦
♦ miles 24 seconds, held by himself, *
♦ to 4:11 4-5. *
investigation «ver made by a motor
car concern and the result plainly
shows how easy it is for a few men to
make statements at random and
founded only on sensational reports
which are not backed by the real facts
and conditions.
President Briseoe was determined to
know the facts regardless of the cost,
time and labor which were necessary,
because the United States Motor com
pany, being the most Important pro
ducers of automobiles In the industry,
was more vitally interested than any
other one concern.
President Briseoe makes the state
ment that it is the policy of the United
States Motor company to "cut the
cloth to fit the garment," and by hav
ing centralized the" productive capacity
of its sixteen large factories a bene
ficial control can be maintained for
good to the purchaser, general indus
try and the company alike, and that
what his company wants is true facts
upon which It will base its production
and extensions.
LIST OF RACING EVENTS
ON SANTA ANA PROGRAM
Several Local Cars to Be Entered
in the Contest
Automobile owners of Orange county ar« not
only good roads boosters, but go In for the
sport of the game of racing as well. A year
ago at their Carnival of Products a few auto
racing events were carded, and so great was
the success that at the coming carnival, to be
held at Santa Ana, October 7 and 8, eight good
n.clng events are on the program, and the
purses and cups are of enough value to at
tract some of the best cars arid drivers from
Lob Angeles.
A dozen local cars have already been entered,
and there will be a goodly contingent from
around Santa Ana. Some of the fast cars that
will be seen In the Santa Monica, motordrome
and Phoenix races will bo there to compete, as
the meeting gives a good opportunity to tune
up and try out the new racing cars that will
be In the later events.
The Santa Ana track Is speedy and safe, and
the events will include two fifty-mile races,
two of ten miles, one five-mile race and an
unannounced free-for-all, as well as several
match races. The committee In charge are J.
W. Tubbs, F. A. Ross and IL D. Cornell, all
of Santa Ana.
SELF CRANKING CAR IS
PRACTICAL INNOVATION
All Danger of Back-firing Elimi
nated by Simple Device
The latest and most practical inno
vation in the manufacture of automo
biles is that of the 'self-cranking car."
The Amplex are the first in the field,
and all of their 1911 models are self
starters. The mechanism has been
thoroughly tested and supplies a long
felt want, for there is no more of the
laborious work of cranking a car by
hand, and all danger from back-firing
Is eliminated. The device Is both sim
ple and stable. A sectional portion of
the engine with the attachment Is here
with shown. It is operated entirely
from within the car by a light foot
pressure, and the driver can slow down
to as low a speed as desired without
killing his engine.
The models of the Amplex this season
include five and seven-passenger tour
ing cars, five-passenger Newport, a
roadster and a close-coupled car, all of
them of 30-50-horsepower. Manager F.
O. Williams of the Bekins Motor Car
company is now at the factory, as the
first shipment of the new cars was
sold so quickly it was necessary to
make the trip to hurry other shipments.
The Amplex Is the old American-Sim
plex under Its new name.' It will be
In all local racing events.
BUICK MAKERS RECORD
ON FOUR WEEKS' TOUR
Sixteen hundred and seventy miles on
sixty-eigh^ gallons of gasoline is the
record recently made by W. H. Kirby
of Los Angeles on a four weeks' camp
ing: tour in a Buick car.
In addition to establishing this re
markable gasoline economy record Mr.
Kirby, who was accompanied by his
wife, enjoyed a most delightful trip,
speaking of which he says:
"We left Los Angeles in our auto
ful%ly equipped for camping, our des
tination being the Yosemite valley. We
had no special time to return, so we
camped any place we liked, stayed
until we got tired and then drove on.
Plenty of game of all kinds was found
in abundance. We traveled the valley
road to Fresno, then to Wawona via
Bates station, Fresno Flats and Fish
camp. The roads from Los Angeles to
Fresno are very good, and from there
on to Wawona fair. The view from the
mountains as we went up was grand.
We camped at Wawona for two weeks,
visited the Yosemite valley and the
Big treeß, spent the rest of the time
hunting and fishing, and I do not know
of another place in California that will
compare with this trip for an outing.
The hotel at Wawona Is one of the
finest in the state. After leaving Wa
wona we came out by the way of
Madera and went due west to Santa
Cruz, spent a few days there and then
came down the coast home."
MOTOR GOSSIP
C. E. Rowe purchased an '07 Garford
In June, 1907, equipped with 34x4 Dia
mond tires. Two of these tires have
run 16,000 and 18,000 miles respectively.
The other two tires gave excellent ser
vice also, runningl about 10,000 miels
each.
A matter that will come before the
Automobile association at Its next
meeting Is the leniency with which
the local courts have of late treated
offenders who have been stealing cars
for "joy rides." It is small satisfac
tion to an owner to pay a big repair
bill and see the author of the mis
chief insufficiently punished.
Chanslor & Lyon are plastering all
the country roads within a radius of
fifty miles of Los Angeles with board
signs giving accurate distances to Los
Angeles. They serve not only An ad
vertising purpose, but are an accom
modation to the public as well.
The following people have recently
purchased Flanders "20" cars: H.
Cameron May, George J. Stephenson,
Los Angeles Ice and Cold Storage
company, M. M. Cobb, A. B. Bland,
Joseph E. Chavls, R. P. Boyd.
DATE FOR OPENING OF
WORLD SERIES IN DOUBT
CHICAGO, Sept. 17.—According to
Qarry Herrmann, president of the Na
tional commission, the meeting to de
cide the details of the world's series
between the Chicago Nationals and the
Philadelphia Americans will not be
held for two weeks at least. It Is said,
however, that the opening day will be
Sunday, October 16, and the West Side
grounds In Chicago the battlefield for
the series opener.
BALL GAME IS DECIDED
IN WORLD'S RECORD TIME
ATLANTA, fia., Sept. 17.—Mobile and
Atlanta broke the world's time record
for a baseball game here today when
they played a full nine-inning- game, in
32 minutes, Mobile winning, 2 to 1.
Every inch the Car for You."
«
f^^^fe^ag^g^^^^^^^TOgf^r^^^jn^g^^pt^^ Kissel Kars arc built on a
w _. ' _, _, _ _». _ be a satisfied user.
Kissel Kar Torpedo <Cs£sErf"l T r . *t ...
60-Horse Power .... JpODOU If you are in the market for
a car let us demonstrate to you
Six cylinders, four speeds forward and reverse. Five or seven passen- , *„„♦„,.... «* +V.!o *** «*
gers. Completely equipped $3650 t. o. b. Los Angeles. the feature 3 of this car Of
A distinct car of quality. Exact design shown above. . "Quality from Tires to Top."
The Only Real Factory Branch IHL ivlbolliL i
— ■ «*.«w^ AUTOMOBILE CO. |
The Secret of the Kissel Service 118 WEST PICO. .^
C. L. LEPPO, Manager Home 22886, Mwy: 2186*
To the Trade
The agency for the Buffalo Motor Truck has been
taken over by the Buffalo Motor Truck Company of
Southern California.
The new agents are prepared to make deliveries
of all models of gasoline or electric light and heavy
trucks or delivery wagons. Further announcements
of a business nature will be made from time to time.
Wilson & Buffington
846 SOUTH OLIVE STREET
Buffalo Motor Truck Co.
Suite 321 San Fernando Building
_J Splitdorf!
Magneto)
Are you driving your car with antiquated coil and battery Ignition system?
You certainly are aware of the fact that Magneto Ignition for Gasoline
Motors has been universally adopted by leading Automobile Engineers In
Europe and America.
Splitdorf Magneto
can be attached to your 1807 or 1908 car and will add materially to the life
of your motor and increase its power. It is no trouble for us to furnish
you with an estimate and tell you where the Magneto can be placed, no
matter what the make of your car. Our Los Angeles Branch is a direct
factory branch, which assures you of accurate and courteous treatment.
Do not delay, but call on us at once.
C. F. Splitdorf
Los Angeles Branch San Francisco Branch
1226 South Olive St. 520 Van Ness Aye.
Factory—26l Walton Aye., New York City.
4
Pacific Motor Car and
Aviation Company
1217-1231 South Flower St
We are now prepared to do all kinds of automobile work from
start to finish. Mr. Wm. M. Conklln has installed one of the
finest blacksmith and spring shops in the west. He thoroughly
understands the work.
Under the supervision of Mr. Charles C. Thompson the garage
is unequaled. Don't forget to call him when in trouble on the
road.
Mr. Jack Thels, having charge of the machine shop, guaran
tees all work done in his department.
We carry a full line of supplies.
"Wash and polish a specialty. Prices reasonable. Waiting
room for ladies. For information ask our Smiling Operator.
We never close.
60151. Main 868°-
Inter State
[_=I9II^
40 Horsepower'
The Greatest Automobile Val
ue in the World
Touring car, Deml-Tonneau ! or
Roadster, $1900.
' Torpedo with special equipment,
$2150.
Call or write for new catalogue,
showing all models in colors.
Morrow, Loomis & Co.
Phone A 3043
957 South Olive Street,
Los Angeles;
Southwest Distributors.
To Aeroplane
Buyers
We have a 4-cylin.ler 30 horse power
Hall Scott Aeroplane engine. Make us
an offer, as we have given up the
agency.
Pacific Motor Car and Aviation
:_Xv j Company
1217 S. Flower St.
Automobile
Directory
Amplex ;;
'Formerly American Simplex) anil Atla*,
Coupled Osar. Gu- Eleotrto Truoka, -
BEKIMS MOTOR CAR CO.
W. O. Williams. Manacer.
10»e B. OUve. F8635; Main UIL v _, ,
Apperson and Reo
I^ESON T. SH_TTI_JR,
•33 South Grand Avenue,
Main 70»4; Home W7.
Autocar
■ M. a BULTCIiBT - CO..
1310-12 South Grand aye.
Home »aa»9. -
___
Buick
,' HOWARD AUTO COMPANT,
1144 Bouth OUve street.
Mala «77T.
Corbin ™ -———-—--.
CORBIN MOTOR CAR CO,
1017-1* South Olive at.
Home AlOO7.
Glide "1911"
45-h. p. 4-cyllnder multiple dlso dutch; 1. i,
I or 7-passonger cars, |2000, t. o. b. fao-"
tory. Torpedo 12150.
BHAFER-GOODE MOTOR CO..
Tenth and Olive. Broadway 10.11; F2578.
Kissel Kar
'ASK ABOtJT KISSBt, fIERVIC-.
THE KI3SEL AUTOMOOTI_J CO,
1248 S. Flower st. F2657.
________
Knox
DQERR-BROWN CO..
1138 South Main st.
Main 785 i; Home F6147.
Locomobile
LOS ANOBI.TSR MOTOR CAR CO.,
Pico and Hill streets.
Main 2614; Home 244)»4.
Maxwell
WAXWEI.t,-BRISCOBJ-t.OS ANQBL.BSS CO..
1811 South Main street.
Bdway. 4089; Home »57«4.
National "40"
ARNAZ MOTOR CAR CO. '■ > ••.•1
Cor. Washlnrton and Main street*.
Home 28837. •
Regal
Fully Equipped JISOO. Factory JDqil»
ment 11150.
810 FOUR AUTOMOBIt.B CO, : '
C 8. Anthony. Prosr.
1917-19 8. OIV - Home FMsl.
Studebaker-Garford "40"
E. M. F. 80; FI-ANDBRS t*.
LORD MOTOR CAB CO..
10S1 South Olive st.
Main 8470^ SUwae_lol«|.
3