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6 ' TWt REAL BARSAIf^^CEIITER DFLDSAHfimS $1.50 and $2 '^* .'-- —-. "*lllll **w. "^^"^LjMßHratt: JBBfc' --^ *""■- f^^^^^^^?' Bli'IMJB £.S.^ Drawn Linen 98c 5 vrjlDC , OF SUCCESSFUL BUSINESS-BUILDING FITTINGLY dOM fl§^%. W^^s^ Scarft ISX36 to 18x54 Inches; squares 24,21 to 45x45; beau 5 YEARS OF SULLtbbtUL BUDUmbb'UUILUINIj tllllNljLl fiAJ^^Mz&L $5&&S't tt':**'':'"* .«''x^xS!^%? tiful real Irish linen pieces; finished with two and three rows „.« „ r^s-Jrx I ,« tv IHM f YTUkTV^ ATbA 1 I IPI T'Tb 1/ A¥ UP f*\UIKTf \ \ ?| H 4^% ilwil«lll gpH£#§^^il CELEBRATED by 10 BAYS of UNPARALLELED VALUE GIVING tiMW/JP^mSsM Kcmdsi.oo oq^. soc filet or A Mammoth Birthday Cake—Free Souvenirs— Free Stamps—ssoo in Gifts THiW 22 W//lf V^ S?S i •„,;,; ;,r"5 i^S £ ; r ;£f i*« Some of tb CWef i4f(™c«jan.-E«iy Day Will Be Full of Interest. (MM f/JliMzr** """"SS^^wi lan f a fl dn a Wnd rk .°" ", no In- designs m flne met iace art o-nj-j OR MONDAY we announce our Fifth and greatest Birthday Sale. Planned this year on a broader, V. / m M vSSWZZrunAV ciT^^S scarfs and squares; iPsizeiBx '^es- si.c 30x3c and 18x54 g^v bi comprehensive scale than ever. It will unquestionably be the greatest sale m our I £ 1 mCi f BlMtiUAl bALL T^l 50 and 36x36; values to $1 inches; all white; exception- ffcf histoi'V ' L ' H***"l«--^ W§i Wash Goods % li!!; " :'°c va'"°s 2°- J[ ° /ear after year our Birthday Sale has become an event of still greater importance—of wider C" l£ MEANS THE YEAR'S 5 tff\ T D*JJ~ , P , « 99^ influence and prestige, until now it is the most commanding sale of all the year in Los Angeles 1^ §£ GREATEST SAVINGS | t)f/C I dp. rlllOW LOV€YS C.6C retailing. And justly so, for no sale ever afforded such notable values, such handsome souvenirs, such 1^ j B^l et\ tiDE'CC 11 JVI7V IC "5 New Oriental tapestry pillow covers; in a number of beau- Valuable prizes. • I X SOc LlnCrl lOC *■, tiful designs; finished with tassel on each corner; top and , , ■',',, , . . r- . , . . . . , . „.,,.<, ,;( i , __«, I |£ !r -■ j ■ r: . '-■■■ 5 back- ready for pillow. Birthday Sale 23c. The growth of the Fifth Street Store the past year has been remarkable; hence it is fitting that this sale, keeping pace with such i- X Xmr™ta ttTmos? desired col- - ,5. RUFFLING 19c 10c SILK 2L2c progress, should be the greatest we have ever held. 'In every department the values are phenomenal, savings pronounced and extraordi- T~ X oTlncltKlingblue, brown, pink, 5 «*f c « »ttLINU pfllow Pure Ilk ML* fniufng or "ary. he thousands of customers who yearly look for our Birthday Celebration as a signal to begin their fall buying wiU find it this I , "* taivoldroMeto. Regular values 5 JuminJ; pretty Itripedd* crocheting; sky. pink green! year of surpassing importance. Plan now to attend this great 1 event and do your season's shopping. Every day there will be special &__, I* 85©aad 50c. Birthday sale 15c ;« sjgns M colors; 3 - c val- black, white, etc. Spool! features in addition to the wonderful bargains. Be here when the doors open at 8 o'clock tomorrow. «5*7 I ISc GINGHAMS 9c 3j "?s 19c bolt. Birthday Sale. 2^c. , _ -^j, miihim—bii ■■iiiiniMi^niiri „ ZSL * Th» ftimoua "Red Seal" brand Sj f^Mßmacmmmmi t^maat —i^——rmmbi .nmwiwawßii ■■iiiiMiiwui^k mmmm^mommtm^^st . i sflaersasrjsrs I (TufpL imp Trimmest HaH Fifth Birthday Sale of New Autumn I 3Sc POPLINS 15c 3 *B 1 U £ CUIIIC JI If fflf IlCil UUiO At No Time Before.Have We Been Able to Offer Such Extraoi ' AJ^sMe 1 rarlety of colors ln pret- a I / »«r'':^. - ■« <<fTic>»» n*.1 * 'tr awss poplins; pink, brown, 1 Sfifll 100 Great Birthday Features - ■ srri? i!SlS"-Si)P ■ Sktrts Etc.. Several Immense Purcnas " salmon, green, lavender, tan, 1 i*#-^ '*t'U OreOf Dirihaay " modus mm/ . >>V\HV^^«* ■ $j« iivo long «Mre ©io cnt an^ la-'SJgrSL-"*''! T* "" T ff" W^ $18 AND $20 LONG COATS «1S Silk and = N«f fall outing flannel; 10 to 20 3 . Really a souvenir value, because the plumes A M./ W$L-J hon.Mp.m. poiiK-o a,,,l I, \ aRB| flTflp drewe* for only $0.76. isrni 'yd lengths; in fancy stripeß 3 are worth more .nan $5. Large, black vZ^Tj/ A^Zl Hsh coach cloth; fu 1 leiifit.h; hand- «X JJ |?7 ,PSL * autumn effects of flne chiffon| ' an* checks; choice of blue, pink, 3 shapes In rolling hrim or mushroom effects; \i^J^ some new coats in black, blue brown, ni.H| £ gH « feta silks finished with lace and! S brown, gray, etc. Birthday sale S| Wfet^^SiPS^ handsomely trimmed with drapes, tips and black and white \V^SiA%^\ f, ray,' '?!V antl 111 green; mf n> ,," s^ZSZ&MM ™ ™ .J& yokes; also dresses of lino serge I : 8 1-80 3] "^w.-^W i plumes mfai. \V^WSS& W silk or satin; trimmeu /J|\ Ijp¥ ■ cashmere; colors blue, roi>*nj*jg " 18c OUTING 9c 31 Also a number of dress and ready-to-wear hats of velvet tf.'h \%fi|\V\ 7, I'^j"svg"'' f 3 Grr-i't'^nirthday 'W? JIM ——— black, navy, wistaria, brown and xJ -, v, V^V i? «L «,,t 9 and silk; in black and colors; all elaborately trimmed with l» X^BSSN ? ? ? Great Birthday v^^^ $18; new 1-pleco model; Birrtidayl - Unbleached fine, soft, fleecy out- 3 fancies, quills and ornaments $8.50 and $10 millinery. 100 Bilßara^Pl' : 'naUt^BirttdaS"'all only "c 3 j hats In the lot; be sure you .ge t one Monday, Birthday sale. |5. J ( ' " "Z \ J^F^&k / 1 V** 20c flannel iic % Birthdax p™T •! " J ¥ $12.50 long Bk. Coats r $3.50 New! : New fall patteniß in high-grade - Z . J flf *^f f«V/h %ft /* £• /ftf 0 /fV^/OO ":S I^HBIIwA r\ON'T overlook this matchless H^L - kimono flannel; floral and pr"t- H E iSflll B BBlfllr a iFil &M SM U.M K^«S.a(l R^o^ / 113;?™ «B value; new autumn coats of j^ / rfM3sSts:'>. "\7" OTT will be amazed Mi Sty figured designs; in red, tan, 51 UUIC J&*SBBQ.W B V(l»4V« B,^**^ S**a«t 4-tflMi. V^* «-F ;/ TS^ %Jk\ Jl^ Scotcn cas h me re, cheviots and £!• # lS»lks»f3Ls& V that i 1.95 will buy *«« r blue, cray, green, etc. Hand- JL^ Wt MP%\ serg« 3 ; In black, brown, blue and C*x f-gBZ&r WSM v v, el"br°irtcrcd net lnith | SSUTarnT """ I "o« S an</ S of Yards No Woman Should Overlook These Values /IW % ?EH=, W^f ,S M J^M S^iHl'rsSffl -I 30c BATISTE 11c IzJ 10c and 15c Embroidery 5c 75c and U Embroidery 25c m • J'OH \ 'f" '"" "'""' ""''"' ' 'VtojSC ll' [ r "'^ X!'"i- '''■'•'•' -'— f TOhltM -.„,,■■ , n ,J = Widths Ito 4 ins. Edges and insertions; sheer 18 to 27 in. allovers and bands, flouncing and i'if'^^S^P U // -*>-#**.** jT% i VCI /hA g\ /* r-v^-^\ L -^ : wide- "perfeX woven' a qua" = Swiss, longcloth and cambric; exquisitely worked corset cover embroidery. Finest St. Gall hand ./fKHi / CfC/Jfl CAFFS fh295 If \| „> H : itv that can't be duplicated for in a number of dainty pa tterns; regular 10c and loom work; in shadow, blind, Anglaise, embossed •ii fFiiSsiS i i A 't<nS' '** %***& a*i*J yttrtmW If \ A V^fc tit*£)^ : less than 80c. Birthday Sale | 15c embroidery. Monday 6c yard. and filet effects. Yard only 25c. ( P/MWI« / > Beautiful all wool broadcloth capes; 50 ins. in / A\s %P UAS ' V^g 1 UC35c WHITE LAWN lie 1 25c an,/ 50c Embroidery 15c $1.50 and $2 Embroidery 49c !|| HI. // -^ £% Z^ll nd^p. this = n jI rr T;S--;^-l ; Sheer white Persian lawn, for - Real hand loom baby set s and heavy underwear INo sale has ever afforded a more notable value; .V;; j |t|;p|IMTV«S ' black green, navy and wine; finished with military R I |NI IX X foct dresse J "waists or dresses; exceptional 3} embroidery; fine batiste, Swiss and longcloth; :18 to 45-ln. allovers, flouncing and corset! coyer Mit/M-^^J^^ffi / collar- trimmed with bras a buttons; $5 value; 200 1 J jO 1 , v tnilor(l _' nrt ,-._ „_,, m J - 35c quality; a'limit to each cub- - widths 3to 8 ins. 25c, 35c and 50c values; in embroidery; finest grade hand loom work; in % ; m^Wmm '$ 1 ! Birthday Sale, $2.95. ; I I'll I i Mil L"!,, I " tomer; 3 fern eyelet, leaf, scroll and lace effects. Yard 15c. J eyelet, shadow, Irish and embossed effects. 49c. 'I' ■ IP^-Pi^SS^li I flj''ll if Hill ft : $2.50 BOX 12 YARDS 3_. , , , _— » , iPllfiiliT $6 34&36in.&l f -50 CfO ACM jJI AHf $800 /ftl P- Ar I NAINSOOK $1.69 If. ? . cfr iMPORTFT) J AffQ We to 35c LACE 1 f'K^rPSPI Coats, Bto9 $ I LonBCoats^^^M^ *°p )U fC QC The famous "Greenfield" brand; =j $£. tO <f>D UflrUtil LJiLLD 11>C 10 ODL 1./ ii.i. \■ ■ m*W^Om >M i I . , ,' fnr onn of these- one of the THFrrffin *rlel-e %J mS *J toe soft finished nainsook; for 3 Zest imported St. Gall and Plauen 4000 dozen yds; Including all iHlf ' W. "1^ Gilbert clot" bKt values in the WMil DreSSeS * *f high grade, lingerie; $2 50 box - lace appliques and bands; 2to 10 ins. jft^ fy. Kinds o f wash laces; vals., BOt' ' ! MMms Mm-St tweeds and cashmere Birthday Sale Monday; II ill WI |\ T? INK worsted and nJ 12 yds. Birthday bale |u». ; I de; also silk appliques in beautiful « B «S/» torchons, cluny, point do B_ C '&m3B!SBW*% ;; M I coats- hip length; light fall coats in Scotch cas- IS 181 It F dreseesin 1-piece sty: $1.50 BOLT 10 YARDS 3 colorings; 3to 6 ins. wide. Allover li *T V Paris and silk chantilly edges *% j^Wl#; 3 v or heavy weight; trim- simeres, finished with fit Iffif I 1\ * , trlmme.l with Gibson pie irwirrmTU 3 lace in graceful floral designs. Orlen- 1a 19 ana si X cnan my eagos H JPS-^Pl^ f/ -\ mod with satin trim- notched collar and tail- a I BflJ and braid; pretty afternoon^ LONGCLOTH 85c •$ tal, Venise and Baby Irish effects; IS m Jr §[_» and bands; V 3 to 6 ins. wide; @Jg *W#^^t MJ■■ % mines- $0 to $8 gar- ored buttons; $8. Mod- m.-nts In a variety of color* Superfine quality English long- 3 to 27 Ins. wide; also new French nov-%^ V^ regular 10c 25c and 35c —rS^SaSEyi"- V m nts Btoo $1 els, $2.48. ™ values $ 0 .95. |. doth.; bolt of 10 yds. Regular 3 cities- actual $2 to $5 laces. Yd l««s. Birthday Sale ■ "^^*^^»®»S^ ments 8 10"*1- P $LBO value; extraordinary SaY- 3 ' w ~ m^a^^m^^^^^m^n^^^^m^^^^mJ' mmm^^m*mmm^m^*m*m^ammw^mm**mmma^mmm^*mt*'aa''*'^i**''^^^ m^m''m'^^^^'''lm^mmwmmmmmm^mmmmnmmM^a4i* ing. Birthday Sale SSc. 3J VgßßMMßMniMßi—M"^"^"^"^"" 1"™1" r-fi»#_* CT* , j^* m\JZ22i?J Any Pair Men's or Women's $150 to $5 Shoes or Oxfords Birthday sale Cor \ ffi I%eur ddeS\o ari aan n d 1 -j-jbr,^ cmC E OF OUR ENTIRE STOCK HIGH GRADE FOOIWEAR AT THIS APPALLING REDUCTION $*Wm $$%, 1 W ™~"<ar **> *« an * spot designs; exceptional $1.2^ 2 9^^EB . o . r\ • **:"*§il H9 JShJR) iS^^^iS!^ I»V Discontinued numbers in high grad : quality; «aie at sec yd. ao^ a A SHOE VALUE that will not be duplicated until another Birthday bale, Uur IBsm l^^^»^> jfd. i^ of tine batiste and coutu ma good; a = " 65c DAMASK 39c 3 Mliv A entire stock of $3.50 to $5 Footwear for men and women Monday at $1.95. fM® /&j^^f<^'Wi /I^^^M^ imy trimmed with t sat ribbon and !S£-J2k"&?=2Si jHBk A Thi"inoh"des the very latest fall lasts; in women's short vamp, button or lace Bl 9JO ■W\ SS^wS" 1" * "-" "S land floral patterns; limited : w||^^^ boots and oxfords; Goodyear welt and hand-turned soles; choice 01 all leathers, Wm _^"^ v Vftlir / ) ■-* ?•'! ' : quantity to each customer at I Im^W^w including suedes in black, brown and gray; cravennette in black and gray. Men s » ■ — lffim^ $1 GO Corset : 20c CRASH lie 3 new shoes and oxfords for street'or dress wear; all leathers, all sizes and Js*S^ —, Mm v^i/# o^ : Bleached linen crash toweling. 3 widths I actual $3.50, $4.00 and $5.00 Values; Birthday Sale *..„ , - nm fd HlHll These include all the popular malcM ; with blue border; every house- 3 _ WIUUIS, actual yv.vv, y v [ 1 . JQQQ igS. CANDY, lie PER LB. nPUI models; long or short hip, high of 1 2 wife knows this quality; 20c 3 jf&S^w^^Sfffrw- Wf\MVN'<l AND PHII DRFN'K $9 10 PUMPS AND OXFORDS Great purchase from the Pasco Candy llTs supporters attached; 25 different, sty! t grade Birthday Sale lie. 31 W^u^i^^^^3Wl73>l^ WUffILN i 3 >4iVl7 LniLUKLPI •> ft.OV rUlfirJ t\l%U WAI Uiu/u Co On sale Monday at 10c lb. This I j|| | terial; regular $1 values 89c. | = $2 25 CLOTHS $1.59 3 «Sk- "'■ • X*Br/'J NN. Another great lot, including women's patent kid, gunmetal and tan pumps and ox- A<« ** ** gtock )nc id peppermint, cinnamon ___« - I Tj^nUful himstitrhfldl table- 3 fords ln all sizos; turnetl or welt soIeS; mlSßeB> ln blaCk and tan *wn' «o?,s if if *! chips, cream candy, jelly beans, gum f ~ """ ~" __ ~ E Ss; 2% yd? and 2 yds. sil- 3 »»ce styles. Boys' solid leather shoes, vlci or calf; sizes to 5y 2 ; $2.00 and $2.50^ J#J tf etc cho , ce entlre slock> 1000 lbs., , Birthday Safe $3.50 tO $ - ver bleached linen in pretty 2S 8^ Footwear jat Wo ■ ____„,_-«-». ' i , |.' ; floral and fleur-de-lis patterns; 3 , , " - " "■ "■ "■""» ' —■" "" ■■"■"I|TWaEIM«aV /T lJm+% **++'§r* + A llSi" 1:! r^T * birthday sale of rugs, curtains anddraperiePi M|f|gll?| - children's and infants' wear; 2? S | n / V at Rare Intervals Is It Possible to Share Such Extraordinary Values . , petticoats at half price and less; made of soft finished £ in. wide; 60c value, 35c yd. 2 N • " ■-. ..... n , *i en r , . C Q many of them finished 'with solid lace flounces; othen J| .s A . „ _qu Air 1 nniTOOr 1! Q niT/^O tf*f/i ill? Mill Purchase $l.i>U LUrtainS oifc d tucked flounces; with pi aln or fancy dust rufneii n, sheets 49c I; LJ»-* ail $15 BRUSSELS RUGS $10.95 mmmmm aaajsr'a.'gg'.JS.g.a as '■■"■"■* I fc 81x90 bleached heavy muslin . EPU^^I try^/ff/M 9x12 Ft New Oriental and Floral Effects KSSKB curtains; white or Arabian shades; 45 to 52 * I 9<? Cnmhlrif E fcfr?d'i; n7%v2!fi. WlßlSSy 1 PW^M3 y 4l High grade £""'tiSti?BKl^r^^ Sale at ■■| inches wide; 3 yards 'on,; new scroll border 51.25 LOttlbtnC splendid 70c values. Blitnday. > l£X Vl'^MaP^ / i-V 1/ ff a saving notable Indeed. Heavy wool surface; in a wide variety of WM§ mffIJSBMW designs; with plain or figured centers. *** &0 Corset covers and drawer? X "a'° *''';. „_„_._„ 3 I \WJ l\m'^V artistic floral and Oriental patterns; regular $15 rugs for $10.95, iißiffiw $3 CURTAINS $1.69 --Ms^ lin; yokes trimmed with II it S earalessBlx9o Reached sheets 3 l^^^^l lI V fW' A — i» f> d* 11 ft WMzMMffltW Beautiful lace curtains; including Irish point /S^>- J^7) garments, Birthday Sale I I o^osebr woven."durable mi» | aFBsJm? /All $25 9x12 Axminster Rugs $17.51 edje?aid S?e NottlnSSS^ce c"*!":'*JS rMfi 11.25 c<.i™ a fc: HandKorae whit« crochet bed- S3 wt^3\t(^Sjf*V^ $26.60 BODY BRUSSELS RUGS— $3 AXMINSTER RUGS—27xt Wm^T Kashgar tapestry; new r i c h shades of red. green /[* — '^Mg&l&r with yoke^ of dainty laceTi fc; spreads, full size, lrinped anil -4 Bfi^^J/^fl^S^KwSk. B^4xloVi feet. Extra rf»O| |-A inches. Choice line of floral an HpE* Oriental patterns; 60 in. or brown, with Persian // i^F^lm short ssleoves. Chemises In £ cut corner:* or hemmed ends; - WXWmEi^^i^ quality; new patterns )ZI.DU Oriental tl QC PSfeV wide, 3 yards *1 AQ borders. frn QO I t\\ W% yokes elaborately trimmed 1. X $2.25 value $1.59. l V^ml^P^P^^^ designs *L,U(. ffiß^ long 3>1."0 Pair «J>£.9O fl| I U^l » and ribbon; $1 and $1.25 1 i 13.50 SPREADS $1.98 J Handsomt BEflo lrar Ua 3nd Ort/nui $5 AXMINSTER RUGS-3x6 ft EH^ , 7*C BRASS CURTAIN RODS 2\c lliw«4^^l ' B 5 new mtLrns "mo value S wP«W^«HHBH Patterns- Birthday * 7 « r »l»: exceptional qual- *O if B| The lowest price you have ever paid for these heavy brass flSrWm^^— AW _ _ _. ?i 6 Brthdw silell.9 value.. W^^9fl» I9«n»k Sale */.^D )ty; each WKtiSk extension rods; 30 to 50 inches. Some of them slightly l|R\M«\qflKS^ £100 F/M Birthda, bale 51.^8 W^Hlm .«. « mn l , n,r/if- *o/»n iWi tarnished; regular 7%c value. Birthday Sale 2*c. /IlPyP^^S *'-VU i^/f t 16% C CASES Uc 1 iv^ra^S^ $4 7\X 9 INGRAIN RUGS f 2.98 Bffim ,6. Curt,., 8wl»-Yanl 10. Dr.pery Cretonne- /7/IU/fl g. 45 8 Xt c^d J ™** '*™™« n-"-" f in these splendid wear,,:, g|§P wlde; fancy figured effectB , Beaut«ul ne«- f.ora 1 and «g OOWl| L gl|V^3 f2S;^^ I^.. 8k E^r.'.-Yic j R§*?C*^>"— —"^ZZ^Z ingrain rues. $4.98. 15c Swisses vrnv uouh * j . ~^=^g^/' |$i K armentg 75c. Vsl ..OS ANGELES HERALD: SUNDAY MORNING, OCTOBER 2, 1910.