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Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, June 07, 1920, Home Edition, Image 1

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Visiting Advertising Men , Indianapolis Welcomes You! The City’s You r|
Tonight and Tuesday, fair;
moderate temperature.
voL. xxxm.
Eighteenth Amendment to Basic Law , as
Well as Volstead Enforcement Act , De
clared Constitutional by Tribunal .
WASHINGTON, June 7.—The United States supreme court today upv
held constitutional prohibition.
In a sweeping decision the court declared that the prohibition amend
ment to the constitution is valid and held that the Volstead act enforcing
it is constitutional.
The court's action means that the Vol-t
stead law prohibiting the sale of any
beverage containing one-half of one per
cent or more of alcohol must be enforced
in every state of the Union, regardless
of whether the state has ratified the
State laws providing higher alcoholic
content, such as have been enacted In
New Jersey. Wisconsin and Rhode Is
land. are nullified.
The decision dispels the hope of the
brewing interests that the properties
could Jbe used for the manufacture of
light beers and wines and minimize the
losses due to national prohibition.
The court's decree, rendered after
three months of legal attacks on the law
by the liquor interests and wet states. Is 1
a complete victory for the federal govern
ment and the prohibition forces.
It is so far-reaching that it settles
once and for all that national prohibition
will stand unless the prohibition amend
ment should b removed from the con
stitution by action of three fourths of
the states.
All the contentions made by the most
skillful lawyers of the wets are swept
aside on the ground that it was legally
ratified and that the states in so doing
gave congress power to enact the Vol
stead law.
Upholding the amendment the court
stated prohibition is a valid subject for
an addition to the constitution and that
action does not conflict with other
nfcflcles of that historic document.
[ The constitutionality of the Volstead
> law was based' on the general principle
laid, down by Chief Justice Marshall
more than 100 years ago that where state
laws conflict with federal statutes, the
federal laws are supreme.
A v blanket decision was recorded by
the court on seven suits.
These were brought by or appealed
from six states—Rhode Island, New
Jersey, Massachusetts, Wisconsin. Mis
souri and Kentucky. a
Rho4e Island and New Jersey as
states Instituted proceedings in the <
court to have the amendment declared
void and to enjoin the enforcement of
the Volstead law within their limits.
The appeals were on case* instituted
In lower courts by Christian Fei gens pan,
a New Jersey brewing corporation:
George C. Dempsev. a Boston liquor
dealer; the St. Louis Brewing assoela
tion, the Kentucky D.stiU*ries and Ware
house Company, Louisville, and the Mani
towoc Prducts Company. Milwaukee.
The government won all hnt the Mil
waukee case in the lower courts and con
sequently today's action affirms the judg
o<pnt in all the others below.
The Milwaukee decision, rendered by
Federal Judge Geiger, was reversed.
In the New Jersey and Rhode Island
state actions, the motion of the federal
government to dismiss the cases were
The court's opinion took up all the
contentions of the wet forces in detatl
and then declared that there was no
'egal foundation for them.
Chief Justice White said he regretted
that the court had not seen fit |n out
line the steps which led up to its do
< ision.
He indicated, however, that he was not
'Assenting from the opinion.
He said congress in the eghteentli
.'imendmenr should have defined lnto.fl
- ating liquors.
Justice Vandevanter read the opinion
of the court.
Justice McKenna read a dissenting
After pointing out the court was con
cerned with seven cases Involving the
validity of the amendment aAd of certain
general features of the Volstead law.
Justice Vandeventer announced the con
clusions of the court on the various
points raised.
Following is the decision:
1. The adoption by houses of con
gress, each by a two-thirds vote, of a
joint resolution proposing an amendment
to the iconstitution sufficiently shows
that the’proposal was deemed necessary
by all who voted for It. An express
declaration that they regarded it as
necessary is not essenttal. None of the
resolutions whereby prior amendments
were proposed contained such a declara
2. The two-thirds vyte in each house
which is required in proposing an amend
ment is a vote of two-thirds of the mem
uership present, assuming the presence
of a quorum—and not a vote of two
thirds of the entire membership, present
.and absent.
3. The referendum provisions of state
constitutions and statutes can not be
applied consistently with the constitution
(Continued on Page Nineteen.)
Why Not Thompson
and Hi Johnson?
CHICAGO. June 7. — William Hale
Thompson, mayor of Chicago, today
opened a vigorous offensive on the
presidential candidacy of Got. Frank
Lowden. which may end tn the pre
sentation of Thompson's name as a
presidential candidate to the repub
lical national convention. •
The Cook county republican cen
tral committee, controlled by Thomp
son, was to meet this afternoon to
adopt resolutions denouncing “bought
delegate*"’ and all persons who have
disbursed money for the baying ot
f Thcs"- resell ’ions wi’l be laid be
fore the Illinois delegation tori': !t
and Thompson adherents declare they
will carrv them to the resolutions
committee of the convention and evea
to the floor of the convention.
Thompson is said to control about
twenty of the sixty-eight Illinois
delegates and the supporters of tbe
mayor today declare they are strong
ly in favor of placing his name be
fore the convention a* a candidate
peer tha aotatoaffoa.
Published at Indianapolis. Entered as Second Class Matter. July 26. 1914. at
Ind., Da.ly Except Sunday. Postoffice. Indianapolis. Ind.. under act March 3. 1879.
Joe Kealing Leads
Indiana Delegates
to Self and Watson
Goodrich. New and Jewett Get
Mipor Honors in Organi
zation Meeting of Hoosiers.
CHICAGO, June 7.—Senator James E
Watson demonstrated his ability to come
back as an Indiana leader today when
he was elected a member of the resolu
tions committee by the Jodiana delega
tion's unanimnns vote, after considerable
talk of opposition to him.
With this point won be hegan his fight
for the chairmanship of the platform
committee In earnest and there was every
reason to believe that he would he suc
cessful in spite of the boom for Ogden
Mills, which was said to have the sanc
tion of Will Hays.
The Indiana delegation selected Sena
tor Harry New as chairman.
Gov. Goodrich was named for the per
manent organization committee, Mayor
Charles W. Jewett for the committee on
rules, and John 1,. Moorman for the
committee on credentials.
Joseph B. Kealing, against whose can
didacy for national committeeman the
Indianapolis News endeavored to start
opposition, easily won the place.
The Indiana delegation was expected
to vote twenty-two for Leonard Wood
with eight scattering votes on the first
hallo*, and It was reported on good
authority that if the contest centered
between Wood and Johnson the delega
tion would gradually slip toward John .
If the fight narrowed down to Wood
and Lowden, the Lowden managers
claimed assurance they would eventually
get the whole delegation for Lowden.
WASHINGTON. .Tune 7 —AH cabinet
officers will Join in the denunciation of
the republican congress started by Prcal
dent Wilson, it was made known at the
whitehouse today.
All the statements will tell of what
the administration deems the'■essential
government activities which, they say.
will have to be abandoned or curtailed
because of congrpßslonnl pruning of ap
propriations nearly $2,000(100,000.
With word that the drive on the re
publican congress’is to continue, officials
feel more certain of their impression that
the move is the major strategy in the
administration’s battle for adoption of
the treaty of Versailles.
This strategy )r to attack the repub
llc-tn congress, not only for defeating the
treaty, but from every other conceivable
angle In hope of defeating as many
mrmherr as possible and hrineing nbou’
a complete congressional shake-up.
Three administration statements at
tacking congress already have been
Issued. -
A special car carrying a <lele.gatton of
the Sahara Grotto of the Mystic Order,
of the Veiled Prophets of the Enchanted
Realm to the thirty-first annual session
of the supreme council left the Union de
pot over the Big Four this afternoon for
Kansas City.
Raymond F. Murray of the Sahara
Grotto will represent Indianapolis In the
supreme council.
On Thursday afternoon the Indianapo
11s delegation returns from Kans s City
and this will be followed by a ceremony
of Initiation in the Palm room of the
Clavpool hotel.
<>n Thursday evening a thpater party
wit) iic ;riven at the Murat theater, where
the Stuart Walker playeflS are present
ing "The Miracle Man." 1
The Oriental Love Feast of Saraba will
be given Friday night at the Claypooi
Galveston, Tex., Put
Under Martial Law
AUSTIN, Tex., .Tone 7.—Martial
law at Galveston was declared today
by Gov. Hobby because of the
stevedores’ strike.
It was mad* effective at noon.
Republican Bossisrrt Centers
in Well Guarded Hotel Suite
CHICAGO, June 6.—There is one cer
tain doorway in the Congress hotel be
fore which Chicago folks may well stand
In awe.
This is the door of the only convention
room whore a reporter is not welcomed
and where only the very elect may pass.
From both directions a sheaf of tele
graph and telephone wires, which are
strung along- the hallways and down
the elevator shafts, pass into the suite.
Knoek at that door and a husky man
who bears ail the earmarks of a police
man in civilian clothes will answer you
and tell you that whoever you want to
see isn’t there; he will direct you to an
other room and probably say to you,
“Nobody is ever here in this room.”
But he's wrong.
Gov. Sprotxl of Pennsylvania, who
wants to be president, goes lat^’hat
Jnirtami Jlaihii Bimt#
Watson’s Effort to Head Plat
form Committee Affects
Candidates’ Chances.
By Staff Correspondent.
CHTCAGO, June 7. —The repub
lican party, on the ere of its na
tional convention, today reaped the
first results of its two year policy o|
seeking “utterly to destroy’’ Presi
dent Wilson when it found itself un
able to write a platform or agree on
a nominee because of- the many
views of the league of nations cove
Will H. Hays, republican national
chairman, who for many months has
| sought to direct the republican party
into a policy solely of opposition to
• President Wilson, realized the diffi
culties of the moment and in a state
j ment issued late today, said:
“It is a very delicate situation
You may rtimb this situation with all
; the skill and acumen you possess
and the one definite finding.will be
! that no man, nor set of men. are run
ning this convention. This Is ahso
lutely an ’unbossed’ convention.”
Mr. Hays, however, did not sdd, as he
: might well have done, that thia conven
tion la “unbossed'* because there is no
one 1n the republican* ranks big enough
to reconcile the views of the leaders or
of the party on the one great Issne. the
Jpague of nations.
Many are trying* and none are sue
On the attitude that the party finally
assumes on this Issue really depends the
selection of a nominee.
Gradually the strategy of Hiram John
son of California la being shown up In
all Its masterful angles
Johnson capitalized the “campaign of
hate" which Hays had conducted through
Ms propagandists. ,
He Is the only candidate who is set
against any kind of a treaty
The “elderly statesmen" of the senate.
I In whose interests the preliminary work
I was done by TV ill Hays, are now con
fronted with the fa'-t that Johnson has
boosted himself to a position whore they
must either repudiate th* leadership of
! the senate and agree to a league of na
| tlona, or they must stand against the
league and accept Johnson as the cau
twdate on that platform.
The leaders, who are also the senators,
do not want Johnson.
They do want a platform that will
oppose everything that Wilson advocated
and at the same time leave the way clear
; to introduce a sort of a “league of na
tions" when they Cud that the people
of the country will not stand for the
elimination ot the Great Idea.
Settlement of the differences over the
j treaty plank In the republican platform
without a fight In the open convention is
i possible. Senator Borah of Idaho, leader
of the anti-treaty foraeg, said today.
The settlement, however, can only be
accomplished by stating in the plank
that the party adhere to the policies of
Washington and Monroe on international
question*. That will satisfy Borah and
. Johnson. Chairman Will H. Hay*. Sen
j ator Wat*on, Senator Lodge and other
. tenders are willing to include such a
statement. Borah Is not greatly eon
eerned what else Is in the plank he said
so long as it doe* not In any way ap
prove the Wilson league of nations.
It now appear* that the “elder states
men'*’’ plan to make .Tajues F. Watson
! chairman of thy resolutions committee
and thereby Insure a platform that will
no* lend an advantage to anyone of the
several eandidates now In the field will
he difficult to carry out.
Watson realizes he has a stiff fight on
hi* hands, but he and his friends are
confident he will command a sufficient
number of the members of the committee
.on resolutions to insure his election a*
its chairman when the committee organ
izes tomorrow.
Senator Watson of Indiana was facing
opposition for the chairmanship of the
resolution committee from delegates who,
while not opposed to him personally, de
clared they were “against the senate hog
ging everything.’’
They argued a senator should not be
chosen, because Senator Lodge was al
ready “slated" as temporary chairman of
the convention and Senator Smoot was
expected to head the committee on cre
Republican leaders insisted, however,
that the "real inside" of the opposition
,to Watson was the movement on foot,
led by John C. Shaffer, to have former
Senator Beveridge of Indiana made per
manent chairman.
Beveridge's friends were offering to
support Ogden L. Mill* of New York,
who 1* backed by National Chairman
AVill H. Hay* for th chairmanship of
: the committee on resolutions, if Beveridge
| were made permanent chairman.
Samuel Gompers and other leaders of
I the American Federation of Labor are
j headed this way from Montreal to op
, pose Watson heing placed in cha-ge of
! (Continued on Pago Nineteen.)
Murray Crane and Harry S. New of
Indiana and Reed Smoot go there and
sit and plan and talk.
All that's left of the visible, otd-fash
ioned bosslam In the republican party
is centered in that room.
Snap the wires and you would cut off
from the national republican convention
that sick and bed ridden man In the
city of Philadelphia, who, if he could
have couip to the convention, in the pal
ace ear which bad been prepared for
him, to live in the private mansion near
the convention hall which had heen set
asid- for him. might have been master
of the gathering.
Over these wires there goes to his bed
side a stream of news and advice and
** Now and then there come to the trust
ed men in that room advice which is
given between the narcotic sleeps with
which ths physicians occasionally eu
the wrffering of Boiesr Penrose.
Milwaukee in 1921, Her Plea
Miss Pauline Covault ot Milwaukee,
who says there are other things in that
city fa make it famous, is the' most oon
spiem us and efficient of the 100 Milwaukee
boosters now in Indianapolis. The Wis
consin city is making a hard fight for
the next convention of the Associated
Advertising flubs of the World,
Mis* Covault is president of the
Woman's Advertising club of Milwaukee.
"I organized the club a month ago."
City Celebrates 100th Birthday
in Schools and City Parks
Historical Features to He
Depicted in Gorgeous
Parade Tonight.
Patriotic and historical exercise* In all
grade school*.
Battalion drill R. O. T. C. onlt, Arsenal
Technical schools,
Athletic exercise* In city pork*.
Levin# ’urn*ref one te building,
Arsenal Technical echoole.
Historical parade showing etvlr, social
and Industrial development in Indian
spoils during the last hundred years.
Line of March—Parade will march from
Senate avenue, east on Washington street
to Pennsylvania street, north on Pennsyl
vania street to Massachusetts avenue,
northeast to Delaware street, thenee north
to Sixteenth street, west to Meridian
street, south on Meridian street around
the west segment of Monument circle to
Was’dngtcn strhet, wc*t oft Washington
street to Senate avenne.
Indianapolis celebrated her one hun
dredth birthday today
Tho day was officially designated a*
centennial day and the program wa*
filled with activities from the tiring of
the * tin rise gun at the old arsenal, now
the lte of the Arsenal Technical schools,
to the parade tonight, when the first
hundred year* of the city'* progress will
bo displayed before the eye* of tens of
The city 1* decorated with flag* and
special decoration*, In honor of the cen-
Women Greeters Leave Nothing
Undone tor Aid of Fair Visitors
“Always an Answer." la the slogan of
tho courtesy committee, composed of live
Indianapolis women, who bnve taken it
upon thcraelves to make things pleasant
for feminine visitors who are attending
the convention of the Asaoelated Adver
tising (Tubs of the World.
Headquarters have been established in
the parlors of tha claypooi hotel and the
women are ready (• give information to
“any one on any aubject.”
During the confusion of meeting tha
visitors yesterday and answering the
many questions of the strangers a young
woman from New York, rushing up to a
certain live wire committee woman,
"Can you help me?"
'“Certainly, what la It?" came the un
failing response.
"Well. I left a box of candy on the
New York limited do you suppose yon
could get It back for me?"
“We will try,” she was told.
A tracer on the Pennsylvania lines was
informed and tbe candy is being traced.
And that’s the way the women are
looking after things.
The parlors are filled with baskets of
huge peonies, giving them the aspect of
a continuous reception.
This afternoon three hand* were in
■tailed in the hotel by tha women to
add to tbe genera! festivity of the oc
Yesterday tbe train committee of
women were down at tbe T nlon station
before 7 o’clock meeting guests.
In the afternoon a "get-together" rc
ceptiap was held In the parlors of the
Knch visitor received a greeting and a
large red rose from the courtesy com
mittee. , . ,
Mrs. Kin Hubbard, who is chairman
<rf tbe committee, says there are three
general direction* to assistants, “Wear a
smile,” "Keep your heart In tho right
place” and "under no circumstances say
you don’t know to any question."
Mrs. Herbert Wagner is Mrs. Hub
hard's first assistant. ,
Mrs. M. F. Foley Is chairman of the
train committee.
Hotel greeting chairmen are: Mrs.
Albert. Snyder, the (’lf.vpnol: Mrs Albert
Goepper, Severin'. Mrs. George .Tones.
Lincoln; Mrs. John Ruckelshaus. Wash
ingtoli: Mrs. Albert Coffin. Denison, and
Mrs. Waiter E. Pittsford. miscellaneous.
Among the interesting women visitors
are Mrs. E. T. Meredith of Washington,
Mrs. F. O. Bohen of Washington, D. C.;
Mrs. Sidney S. Wilson of Cleveland, Mrs.
W. F. McClure of Chle&go, Mrs P. 8.
Florea of New York, Miss Jane Martin
of New York, Mrs. John Ring, Jr., of
St. Louis, Mrs. Riahard Lee of .. New
York, MW-TJridyfi Snttmh* UtrUi*,
she said "I bid been connected with
the Chamber ot Commerce in dur city "
Miss Covault is confident Milwaukee
will get the 1921 convention. One of her
methods of advertising herself and her
town is scooting around in a little red
“scooter" which is a tiny automobile
with five wheels, on* In the back, and
while not as big as the übiquitous
flivver, is quite nifty aud attracts a great
deal more attention.
Lowden Calls at
Rivals* Quarters
CHICAGO, June 7.—Fighting can
did-tea for the republican prealdentlal
notuiaaioh dropped their antagonism
for s short time this morning and ex
changed visits of courtesy.
Frank Lowden, governor of Illinois,
started tho new idea.
He visited the headquarter* of Gen.
Wood early in tho dsy, snd in turn
called nt the Johnson, Hoover snd
Hirdlng headquarters. He has been
assured, it is said, that his visits will .
be returned.
tennial snd of the convention of the As
sociated Advertising Club* of the World,
the combination of which promised to
give tbe city the biggest week In its his
Most of the city schools were given
over to patriotic and historical exercises,
in which the pupils looked back over/th#
history of their home city from the time
when, one hundred years ago. the first
pton>er blazed a tralf through the wilder
ness and built his log cabin on the banks
of White river to the present time, when
ludianapolls ranks among the leading
cities of the nation.
The genera! holiday spirit was carried
out with stbletic trsmes tn the city park*
(( ontlntied on Page Twelve.)
Miss Nellie Duncan of New York and
Mrs. Jesse Neal of New York.
All the News of
G. O, P. Convention
in The Times
THE TIMES has mad* special ar
rangementa to give its readers
PREIIENSIVE accounts of the repub
lican national convention, opening at
Chicago tomorrow.
Besides Its full leased wire reports
of the International News Service and
the United Press. The Times has a
special wire to Chicago’s historic
coliseum over which will he flashed
the stories of these great writers and
political expert*:
whose article# will appear in no other
India lapolls paper.
WILLIAM E. BORAH, senator from
Idaho, who has been a dominant
force on tho republican side of tho
senate since 1907.
NELLIE BLY, many times ac
claimed the greatest wotnan reporter
in this country. She has occupied a
unique place in world Journalism for
forty years and knows the political
game as few women writers of today.
war correspondent, newspaper and
magazine writer. /
Washington newspaper man.
Representing the United Tress at
formerly of Indianapolis, now man
aging editor of Collier's Weekly.
Other correspondents at the con
vention for this newspaper are Martin
B. Pew, general manager of the In
ternational News Service, who will
be assisted by E. Barry Farls, the
New York manager; Frank Stetson
and A. O. Hayward of Washington,
H. D. Garretson- of Indianapolis.
Hepburn Ruhl of Chicago. E H.
Martin of San Francisco and G.
Parker of Chicag.i.
The United Press, of which The
Times Is a client, is also represented
by Roy W. Howard, president; Law
rence Ernest, New York manager, and
a battery of high-class newspaper
And- besides—
The Times has its own representa
tives on the ground, who will report
every action of the Indiana delega
n ..„. )By Carrier, Week, Indianapolis, 10c: Elsewhere, 12c.
Buoseription Kate*. ( By Ma)lj 50c Per Mont h; J 5.00 Per Year.
AIM OF A. A. C. W.
So Declares Reuben H. Don
nelley. President of Ad
vertising Association.
Accomplish real, big things for
business and for the people!
This is the central aim of the great
army of advertising men now in ses
sion in Indianapolis, according to
Reuben H. Donnelley, president of
Associated Advertising Clubs of the
World, interviewed by a Times re
porter today.
Mr. Donnelley said the advertising men
hoped the eonvention will show them
clearly their work in helping to bring
business back to a normal basis and
how to further their efforts in behalf of
the consuming public for whom a real
sendee has been done in the past by the
association's tight for truthful adver
“We are suffering from business
neuritis." said Mr Donnelley.
"Almost every one has a little pain
here or there.
“Labor distrusts capital: capital ques
tions the motives of l#bor.
“We all know business can not pre
vail at the present basis We are con
fronted with this problem Shall we
take a long breathless slid- on the to (
hoggan and then have the long walk l
hack, nc shall we have an orderly re
treat to a normal basis? A problem be
fore the convention Is how advertising
can best do its part in the orderly re
Mr. Donnelley, explaining how adver
tising has been doing and will continue
to perform a tremendous service to the
public, and. Incidentally help eTJmtnat*
| bolshevlkl tendencies on the part of
I tuanv people by restoring public con
fidence told of the work of the national
; vigilance committee, whose duty it i* to
j see that trnth prevail* In advertising
! and that dishonest advertiser* are prose
The committee, he declared. 1* a “serv
ice organization to the puhllc."
Mr Donnelley **ld the committee tn-
T**rigates advertising of *ll kinds snd
I goe* over all complaints carefully. He
explained how the suspicion* of people
<-*n easily be aroused by the obttervance
of a suit of clothe*, advertised all wool
1 in one store at fSO, and a few door* nwsy
a similar suit, similarly advertised, of
fared at f*l. The man in the street, ha
said, quickly Jumps at the conclusion
that one of the merchants is * profiteer
snd, as a result, becomes emhUtercd so
(that after an experience or two of this
i kind he becomes bolshevik! in tendency
which, k* consequence, has a bad effect
on the country and business, as it ac
centuates the spirit of unrest.
n* said the vigilance committee has
investigated bine sky law* so thst tho
orgsnlzatlon can be In a poaltlon to pre
rent the public from being defrauded
i Banker*.'" he said, are not in so good a
position to prosecute stock frauds. He told
! how g Wisconsin grocer painted in ad
vertisements the packers as men making
j huge profits, wearing b'g diamonds, rid
Ing In limousines, etc., yet he. the grocer,
was able to sell Swift tc Go. hams lower
than tho packer's own wholesale price.
The packers. Mr. Donnelley said, could
\ not prosecute the grocer In the local
court as It would give the public the
i Impression that the packers were not
trying to protect their business but to
j put the grocer out of business and make
a martyr out of btm. But tho vigilance
j committee, disinterested except to the ex
j tent of Insisting on truthful advertising,
was able to step In and prove that the
grocer was not selling a Swift haul, but
: an tnferlor brand.
The same condition. Mr. Donnelley
said, applteil in every kind of business
and business men, quick to see the re
i markable work that the vigilance com
mittee has performed and can accomplish
lln the future, are contributing liberal
■ sums to carry on the work,
j “Advertising," continued the president
i of the. advertising men. "was once looked
upon with suspicion: today it is in a
place where no profession is on a higher
plane and no organization of men any
-1 where is planning to do more for the
J world.
| ' During the war the advertising men
' offered themselves and their work to
the country. And President AVllson bim-
N (Continued on Page Eight.)
Press Departmental
Changed to Tuesday
The business press departmental of the
Associated Advertising Clubs of the
World will be held tomorrow afternoon
at 2:30 o'clock on the elerenth floor of
the Merchants’ Bank building, instead of
this afternoon, as originally announced.
I The meeting is under auspices of the
; Associated Business Papers, Inc., and
will he attended by advertisers, agents
and publishers.
Youngest of Clubs
Comes From Miami
The Advertising club of Miami, Fla,, is
thirty day* old today.
The club is the youngest of the ad
vertising clubs, and although only thirty
days old sent three delegates 1.800 miles
tdy attend the Indianapolis convention,
j The Miami delegation came ou the spe
j clal with the Atlanta (Gn.) delegation.
Terre Haute Editor
Is Luncheon Guest
A luncheon in honor of twenty-five
business men and advertisers of Terre
Haute, Ind., was given at noon at the
Claypooi hotel by Robert F. Gore, man
aging editor of the Post
Most of the members of the Terre
Haute delegation motored to Indianap
olis early this morning.
Says Bergdoll Case
for Dept, of Justice
WASHINGTON. June 7.—lnvestigation
by the department of Justice to de
; termine whether certain civilians should
be prosecuted and disciplinary action
taken against several members of the
army, have been recommended to the
secretary of war by the inspector gen
eral of the army in connection with the
escape of Bergdoll, wealthy draft
fngdttve, nnuotiueea toffrn
Formally Open Convention Proper With Gen
eral Sessions in Tom linson Hall Naval
Band Enlivens Meeting .
The Associated Advertising Clubs of the World got down to “brasa
tacks" in their sixteenth annual convention today with a general session
at Tomlinson hall, followed by numerous departmental sessions.
Advertising men and other “live wire" business men from all parts
bf North America, to say nothing of a number from South America and
Europe, are crowding Indianapolis hotels to capacity in the country’s
greatest business convention.
The Program,
Boiled Down
Following is a condensed program
of the activities of the Associated
Advertising Clubs of the World con
vention :
CONVENTION HALL (Tomlinson Hall)—
General sessions. Monday. 9:80 a. to.:
Tuesday. 9:30 %. m.i Wednesday, 9:30
a. m. and 8 p. m.: Thursday, 2 p. m.
Interdepartment sessions, Wednesday,
2 p. m.: Thursday, 9:80 a. to.
General exhibit session, Wednesday. 8
P. m.
Direct Mall Advertising association.
Monday, 2 p. m.: Tuesday, 2 p. m. i
Community advertising department,
house of representatives, Monday, 2
p. m.: Tuesday, 2 p. m.; Wednesday,
12:80 p. m.
Pan-American conference, senate cham
ber. Monday, noon and afternoon:
Tuesday, 2 p. m.
Periodical Publishers’ association, gov
ernor's chamber. Monday, 2 p. m.
Dally newspaper department, assembly
room, Monday, 12:30 p. m. and 8
p. m.s Tuesday, 1:45 and 7.30s
Wednesday, 1.2:30; Thursday, 12:80.
Screen Advertisers’ association, palm
room, ninth floor, Monday, 3 p. m.s
Tuesday, 2 D. m.
Vigilance conference, Monday, 3 p. m.;
Tuesday, 2 p. m.
Graphic Arts association. Monday, 12:80
p. m.s Tuesday, 12:80 p. m.
Agricultural Publishers' association,
parlor, Monday. 1:30 p. m.: Tuesday/
2 p. m.
Y. M. C. A.—
Retail advertisers' conference, assembly
room, Monday, 3 p. m.; Tuesday. 2
p. m.
National Association of Advertising
Specialty Mannfartnrers, parlor,
Tuesday. 2 p. m.
Newspaper classified advertising con
ference, Monday, 2:80 p. m.i Tues
day. 2:80 p. m.
American Association of Advertising
agencies, fifth’ floor. Monday. 1.80
p. m.: Tnewdav. 2 p. m.
Club secretartes’ conference, library,
Monday. 2 p. m.
Financial Advertisers' association,
twelfth floor, Monday. 1 p. m.: Tues
day. 1 n. m.
L. 8. AYRES A CO.—
Advertising women's conference, audi
torium, Tuesday, 2 p. m.
Association of North American Direc
tory Publishers. Monday, 2 p. m.;
Tuesday, 2 p. m.
National Association of Teacher* of
Advertising, Tuesday, 2 p. m.
Outdoor Advertising association, roof
garden. Monday, 8 p. ro.
Poster Advertisers’ association, twelfth
floor, Monday, 3 p, m.: Tnesday, 3
p. ni.
Associated Business Tapers, eleventh
floor, Monday, 3 p. m.: Tnesday,
2 p. m.
Church advertising. Monday. 2 p. m.i
Tuesday, 2 p. m.
Everythin;!? From Poster to
Page Ad at Statehouse.
Posters on exhibition at the statehouse
In connection with the convention of
the Associated Advertising C'lnbs of the
World represent virtually every branch
of industry in the United States.
Among the most catchy advertlaements
Is a series of halftones by the Associ
ation of North American Financial Pub-
I Ushers.
! One shows a small child on the sea
shore holding a wordy dog by a string.
! The pester is titled. "Savings that
prow as tho child grows assure education
and success to the man."
Another poster shows a gray-haired
man and woman who can enjoy their
old ago because they have saved.
A painted replica of the Ft. Dearborn
Bank magastne for May, 1020, holds a
conspicuous place in the financial pub
lishers’ space.
Different lines of banking are also Illus
trated in a group of large poster* and
The General Electric Company Illus
trates the advance and usefulness of elec
trical devices in a series of colored fold
ers and magazine cuts.
Magazine advertisements, newspaper ;
“ads" and miniature records are shown j
by the Columbia Graphaphone Company. |
A series of attractive fashion pages j
taken from the local newspapers and n I
number of announcement booklets have
been placed In the exhibition by the Wil
liam H. Block Company.
Full page showing the
extent of trade form the greater part of
the contribution of the daily newspaper
A number of large posters, Hi net raring
the Increase In different lines of business
through advertising are a feature In the
exhibition of the Association Business
Papers, Incorporated.
The Direct Mailing association shows
a collection of large and small posters
used In jpnil advertising.
Advantages of newspaper, folder and
poster advertising are illustrated in the
church advertising section.
Due especially attractive poster shows
a young man who is called Boy.” j
which is entitled, “Make the World Safe 1
for Him.” ♦
The church as a nfede-marlu in adver
tising is given cona*erable spaoe.
A number of *fotdera
are shown. Jj&SSji
Tho vigilance
NO. 23.
Every hotel is a headquarters for some
city or other and In many of them nu
meroua rival cities are setting up thel*
claims of heing the best on earth.
Th hotel lobbies are crowded with
delegates wearing enormous badges and
other more or less unusual decorations.
From their appearance, the advertising
men from cities seeking the convention
next year certainly have faith in their
own business, for they are advertising
for all it is worth.
But this Is largely the lighter side of
the Mg meeting.
Headed by A. Moravec, band master,
and G. P. Blnckley. drum major ana
speaker, the Centra! Division Recruiting
band of Chicago, the Milwaukee delega
tion marched to the convention hall to
the strains of stirring music.
The Milwaukee delegation obtained per*
mission to bring this navy recruiting
band to Indianapolis during the conveys
Hinckley said the band is composed qj
veterans of the world war.yiaif from tlft
navy and half from the army, although
all the members are now tn navy uni
The band is composed of twenty-foul
The boys received a continuous ova*
tion as they marched from the Claypooi
hotel and Into Tomlinson hall.
The convention was advertised as 9
“strictly business" affair and the dele
gates were eager to get down to busi
ness. the discussion of “Advertising
—How and Now." the genej-al subject of
the convention.
Advertising men of national repute
were on the general session program.
Joseph French Johnson, D. C. S.. dean
of the New York university school of
commerce, accounts and finance, and
president of the Alexander Hamilton in
stitute. opened the session with a strik
! ing address on "Advertising as an Eco
nomlc Forr€.’ f *
"It is entirely wrong to look upon
the expense of advertising as one of
the costs which add to the price. The
truth quite the contrary," Dr. John
son said.
"Without advertising, large scale pro
duction ts absolutely Impossible, snd
large scale production Is the sine qua
non of low prices.
“Someone has estimated that the busi
ness men of the Un'ted States in normal
times before the great war were spend
ing Dilly one billion dollars a year lq
advertising." J
Dr Johnson said a “mushroom econo
mist" would Immediately jump to the
conclusion that the poor ultimate con
sumer footed this enormous-bill.
"If we could get all the facts," he con
tinued. "I have no doubt we could prove
that this billion dollar expenditure tot
advertising reduced prices to such sn ex
tent that the American people at the end
of the year were more than a billion
dollars better off than they would ham
been had some fake economic czar begun
the new year with an edict against ad
"Furthermore, advertising sees to If
that people shall get goods of the bes*
"It lifts the market standards.
"People want the beat and when wdt.b
the aid of advertising they hove found
out what is best, the man who makes
it has their almost unanimous patronage,
nnd the man who makes the inferior
articles must either go out of business
or Improve the quality of his goods.
“Advertising puts no royal crown on
the head of a humbug.
"No man succeeds through advertising
who would not succeed without adver
tising. Advertising merely makes hi(
success swifter, bigger, more certain.
"Advertising, is absolutely essential to
the successful distribution of goodi.
U ifhout its aid a manufacturer is *fc
th merry of wholesalers, and retailers,
for he has not the ear of the consumer,
but with advertising as his agent, he
trademarks h:s goods nnd makes them
familiar household words In the boms
of all classes of consumers, broadens
his markets and prospers, utterly Indif
ferent to the frantic and mendacious
tricks nnd devices of unworthy com
At the opening general session the pro
gram, besides tbe talk by Dr. Johnson, in
eluded the following papers: “The Hoar
and Why of Buying Motives,” by E. G.
Weir, advertising manager, the Beck
with Company, Dowaglae, Mich.; “Th
Economies and Economics of Product and
Market Analysis," by L. D. H. Weld,
manager* of commercial research depart
ment, Swift & Cos., formerly president ofl
business administration, Sheffield Scien
tific school, Yale university; “Putting
Longer Legs on the Advertising Dollar.’’
by A. H. Deute. advertising manager,
Borden's Condensed Milk Company. New
Yolk: "How to Keep Production L'p
With the Advertising by Selling the Ad
vertising to the Workers," by Tim Thrift,
advertising manager, American Multi
graph Sales Company, Cleveland.
The hall was decorated in an artfstla
-manner, and there were, on the
walla, a number of charts and
of especial interest to the
Everything possible was done for thei4
comfort, and, to avoid any possibility
of the speakers and audiences being dis
turbed by the entrance of visitors from
the corridors during the reading of the
papers, the doers leading from the halt
to the corridors were opened only be
tween the reading of the papers.
Arthur G. Newmyer, associate pub
lisher of the New Orleans Item, who
made a brief statement relative to tha
service which William Woodhead, sixth
president of tbe organization, who died,
in January of 1919, had rendered, pre*
seated the following resolution, whjcii
was adopted, nndec suspension ot tttfjl
rules! Jk
“Be it resolved that tha

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