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Indiana daily times. [volume] (Indianapolis [Ind.]) 1914-1922, June 09, 1920, Home Edition, Image 10

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GET CONFIDENCE
OF WOMEN, PLEA
(Continued From rage One.)
■nd rightly so among yourselves, but
you should be telling the homemaker
about it, so that she will know that the
advertising men are on her side In
eliminating that advertiser who abuses
advertising In an effort to sell false
value.
“Woman's confidence la advertising
bears a direct ratio to her response to it.
“If she has an 80 per cent confidence,
ahe buys 80 per cent. If slie has only a
20 per cent confidence, she buys only 20
per cent”
"New and Significant Developments in
Advertising.” was the general subject for
the session.
The program included, besides Mrs.
Frederick, the following papers: “The
Clean-Up, Paint-Up Movement,” by Itoy
Soule, vice president; A. C. Penn Com
pany, New York; “What Applied and
Practical Psychology Is Doing to Short
en the Distance Between Human Minds,”
by Dr. A. I. Gates, Columbia university.
New York; *‘Uow the Better Business
Movement Is Enhancing the Value of AH
Legitimate Advertising,” by Richard H.
Lee, special counsel. Associated Advertis
ing Clnbs of the World, and "Co-opera
tive Advertising as a Social, as Well as a
Powerful, Sales Force.” by Don Fran
cisco, advertising manager of the Califor
nia Fruit Growers’ exchange.
Recenuy there has been quite an epi
demic of co-operative campaigns, Mr.
Francisco told the advertisers.
“In nearly every line there is a lot
•f educational work that should be done
by an industry as a whole rather than
by the Individual members.
Industries, as a whole, are Just finding
this out. I believe that we are only be
ginning to appreciate the great possibili
ties of 00-oper£tion in advertising and
that In this form of operation advertising
will reach Its highest plane both as a
social and su economic force.”
MUST DRIVE
AT FUNDAMENTALS.
He said that co-operative campaigns
ean not trifle with details —they drive
straight at fundamentals.
He had asked one of his associates, he
•aid, vo compile a list of the co-operative
advertising campaigns that have ap
peared In recent years, allowing an aver
age of five lines in which to set down
the purpose of each campaign, who was
bahlnd it and what It had accomplished,
and when the report was banded to him
It contained seventeen pages of type
written matter.
"More than half these campaigns have
been Instituted to increase the consump
tion or use of various products: among
these farm products preaominate.
“Oranges, lemons, grapefruit, apples,
peaches, raisins, beans, prunes, apricots,
walnuts, almonds, peanuts, cheese, eggs,
milk and cranberries have been adver
tised co-operatively by associations of
farmers.
"A majority of these farmers' associa
tion! are on the Pacific coast, where the
element of distance necessitates the band
ing of farmers to overcome transconti
nental obstacles.
"Among the products advertised co-op
eratively by groups of manufacturers we
have electric hoists, granite, lumber,
toys, woolen fabrics, bread, books, bicy
cles, magnetos, linen, barrels, millinery,
bricks, gas, macaroni, noodles and lin
oleum. In some campaigns, such as those
on tea and coffee, both producers and
distributers have banded together to
launch the advertising for their mutual
benefit.
CITES INSTANCES
OF BIG SUCCESSES.
"The second great group of co-opera
tive advertising campaigns comprises
those which aim to sell sn Idea or a
service.
"Thus we have the very constructive
campaign of the Interchurch world move
ment.
“We find the United Typothetae ad
vertising to help printers become better
printers, while the knit goods manufac
turers and others are seeking, through
eo-opcratlve advertising, to educate their
Made to be more efficient merchants.
“The lumber interests are urging home
building, the tailors show the impor
tance of careful dress, the optical in
terests are teaching people the Impor
tance of wring for their eyes, groups
of bankers are selling the broad princi
ples of thrift and security, the book pub
lishers call our attention to the value of
book reading.”
After outlining still other types of co
operative advertising, he said: “Then
there are several more unusual co-opera
tive campaigns, such as that run in New
Tork last December to warn Christmas
shoplifters that a certain group of mer
chants had set strong snares for them.
"And in England & number of motor
car manufacturers got together and used
advertising to blacklist their profiteering
middlemen.
“The needle manufacturers have em
ployed co-operative advertising to recruit
new workers from the ranks of idle girls.
Another co-operative campaign, based on
sound economics, is that urging us to
buy our coal early, thus spreading ship-
Sents over a longer season and prevent
g altitudinous prices.”
After touching upon various other fea
thres of co-operative advertising, he
Bald that “in these days, and those Just
ahead of us. uniformity in the rate of
production and selling, with its conse
quent effect on the level of prices and
employment of labor, Is of tremendous
importance, and co-operative advertis
ing can do much for the laboring man
that will be a social service.”
Statistics were given by him relative
to the sales of citrus fruit from Califor
nia.
He closed by saying that “when we
know that co-operative advertising has
widened .markets, stimulated industry,
stabilized selling, improved merchandise
and lowered costs; when we know that it
has been used to make us take better
eare of onr eyes, live better, read more
good books, put more money In the hank,
and give more to the church; when we
know that It has brought businesses and
business men closer together In a spirit
of comradeship and mutual service; I
do not think that wo can then doubt that
co-operative advertising is not only a
powerful sales force, but a social service
as well.”
“America Is now In a position to cap
ture world markets. The opportunity Is
oars. Whether we make the most of the
opportunity is entirely up to the Ameri
can business man,” Mr. Lee said.
"Necessity may for a time bring the
world to our doors as a customer, but
when present conditions have changed
and we again meet the competition of
the other countries of the world in com
merce the question as to whether we
shall continue to enjoy the trade of the
world will depend to a large degree on
Just what the world thinks of us and
the number of world customers to whom
we can refer as satisfied customers.
MUST SAFEGUARD
OUR GOOD NAME.
“We should strive to make America
known as a safe place in which to shop,”
be continued.
“We should meet foreign conditions
as far as possible.
“We should Impose no unnecessary
change In their present method of con
ducting their business.
“Goods should be packed so that they
will arrive in good order.
"Every precaution should be taken tc
see that the product and the use to
which It is to be put is thoroughly
understood by the purchaser, but above
all we should strive to be truthful In
our description of the product, so thn’
there may be no disappointment upo,i
its arrival, and the customer should be
satisfied in every possible case and made
to forget his distance from the Ameri
can factory”
Mr. Lee then touched upon the work
o t the Associated Advertising Clubs ol
the World, and said that “through the
medium of the organization, foreign na
Says Posters Helped
Uncle Sam in War
' ml ■ tmirn ‘ j
Ijilt w-
W. W. BELL.
Poster advertising has made rapid
strides in the national field and was
| one of the most effective war winning
plans used today, declared W. W. Bell, !
secretary of the Poster Advertising as
sociation. Chicago, and a member of the ;
national commission of the Associated ;
Advertising Clubs of the World, i
Mr. Bell said the Indianapolis conven
tion has been one of the best ever held.
tions have come to know America as the
land of Truth In Advertising.
“They are inquiring about the move, j
ment and its adaptability to their own |
conditions.
BETTER BUSINESS
PLAN SPREADING.
“Very shortly better business bureaus
will be organized in South America, Aus
tralia and Great Britain.
’’Through these bureaus we hope to
maintain a contact with these countries,
and as it progresses with other coun
tries; by this means we may keep on ac
curate check on the conduct of American
merchants doing business abroad and
when that conduct Is not in keeping with j
the work which American business has j
strongly indorsed and is supporting in:
this country, we shall bring the matter j
to the attention of the American public !
that they may mark the man who. j
through his misconduct, is destroying I
the good name of America and the op- ,
portunity of our merchants In the for- !
eisrn field.”
Roy Soule, vice president of th eA. C. j
Penn Company of New York City, speak
ing on the “Paint-up. Clean-up” move- |
ment. declared that "the greatest ad- *
vertislng campaign on record, emanated |
from a trade that spends comparatively
little money in publicity, and Is the re
sult of a campaign in which few dollars
were spent and hundreds of thousands of
dollars have been collected.”
TELLS OF ORIGIN
OF PHRASE.
The paint-up and clean-up campaign
had its Inception, he declared, with bd ’
editorial in the American Paint and OH I
Dealer of St. Louis, in which It pledged j
itself to conduct a campaign in the coun- j
try to induce the people to paint up and j
clean up, not only for one specific occa
sion. but for all time.
Manufacturers of paint and kindred I
products, at that time contributed $l,lOO.
to which 82,500 was added by the pub
lisher of the magazine, and in one year,
clean-up campaigns were instituted In
1,100 towns of the coui^ry.
“Business men and newspapers got
behind the movement, with their adver
tising, and editorials, and as a result
about every city, town and village in
the country has had a clean-up cam
paign.
ALL JOIN IN
CLEANUP DRIVES.
"At the present time more than 8.000
cities and towns are conducting cleanup
movements, and the mayors of cities as
well as governor* of states are lending
co-operation In the work.**
Since the organization of the move
ment in America, he declared. It has
spread to many foreign countries.
At the close of Mr. ftnuie's address,
I Allan \V. Clark, instigator of the move
ment, who was In the audience, was
given a tribute by all the delegates in the
hall.
"Uncle Sam’s Venture Into Paid Ad
vertising,” was the subject of an address
given by James O’Sbangnessy, secretary
of the Associated Advertising Agencies
of New York, given in place of O. H.
Blackman or New Y'ork, who. because of
illness, was unable to attend.
Mr. O’Shaughnessy told of the co
operation given by advertising agencies
of the country to the army and navy, in
conducting their recruiting campaigns.
Through the medium of the advertising
campaigns conducted in the interest of
recruiting, the cost of obtaining one man
for the service was reduced from $95
to 820 per man, he said.
In spite of the tendencies of the recent
congress to cut. appropriations and ex
penditures. he said, an appropriation was
made for the recruiting advertising of
the army and navy, entirely through
the showing made by the advertising
campaign.
Johnson Leading
in North Carolina
RALEIGH, N. C-, June 9—Hiram John
s son is believed to have received a ma
jority of the republican votes cast in
Saturday's primary over Leonard Wood,
his opponent.
Returns are very slow and an official
count will not be possible before Fri
day.
Unofficial tabulations indicate Max
Gardner is leading for governor with
Cameron Morrison a close second.
LADY DELEGATES "SHOT."
CHICAGO, June —Camera men are
like skeeters on the floor of the repub
lican national convention at the Coliseum
here Rnd lady delegates are getting the
punishment.
“DANDERINE”
Stops Hair Coming Out:
Doubles Its Beauty.
A few cents buys “Danderlne.” After
an application of “Danderlne” you can
not find a fallen hair or any dandruff,
besides every hair shows new life, vigor,
brightness, more color an*. UxlckaeM*~*
Advertisement. —*
EARNINGS OF CAR
COMPANY GROW
(Continued From Page One.)
sary to provide additional freight ter
minal facilities At Indianapolis In the
very near future.”
It also stated that the company re
quires fifty additional double-truck
closed cars of the pay-as-you-enter type.
It took up the matter of extensions
and discussed what had been done in
regard to It, and stated that shortage of
labor and material has curtailed all work
In 1920 up to the present time.
Under the head of dividends, the re
port stated that “according to the terms
of the consolidated agreement, there is
no dividend to be paid on Indianapolis
Street Railway Company stock from Jan.
1 to May 31, 1919.
"On the $5,000,000 preferred stock of the
new Indianapolis Street Railway Com
pany quarterly cumulative dividends at
a rate of 6 per cent per annum begin
June 1, 1919, the first quarterly dividend
being payable Sept. 1. 1919, for the quar
ter June 1 to Aug. 31, 1919.”
The quarterly dividends that have
been paid were then set forth and it was
stated that “this leaves the cumulative
dividend for the quarter March 1 to
May 31, 1920, still to be paid.”
On June 2, 1919, by a large majority
vote of the stockholders of the old In
dianapolis Street Railway Company and
by a unanimous vote of the stockholders
of the Indianapolis Traction and Ter
minal Company, and with the approval
jf the public service commission of In
diana, the two companies were consoli
dated under the name of the Indianapolis
Street Railway Company.
BALANCE SHEET
SHOWS EARNINGS.
It was explained in the report, under
the head of Income account, that the total
gross earnings for the year ending Dec.
31 1919, were $4,738,6(1.47; total net
earnings, less taxes. $1,078.93(1.99; total
deductions of $637,590.55, leaving a sur
plus of $441*840.44, from which there
was a total deduction of $295,900, leaving
a balance of $146,346.4-1.
A total surplus of $1.077,489.59 was
shown on the general balance sheet of
the report, Dec. 31, 1919. Total assets,
Dec. 31, 1919, were shown to be $23,442,-
206.52.
At the annual meeting yesterday of the
stockholders of the Indianapolis, Crnw
fordsvllle & Danville Traction Compary,
which is leased by the Terre Haute, In
dianapolis A F.astern Traction Company,
the following officers and directors were
re-elected: President. John J. Appel;
vice president, Robert I. Todd: Hf
tary-trensurer. Joseph A. McGowan; di
rectors John J. Appel. Robert T. Todd.
Charles M. Murdock, Joseph A. Me.
Gowan and C. Edgar EUlott.
At the annual meeting of the stock
holders of the Terre Haute Traction and
Idght Company, held at Terre Haute,
yesterday, the following officers and di
rectors were re-elected: President, Demas
Deming; vice president, Robert I Todd;
general manager of the Terre Haute di
vision. E. M. Walker; secretary-treasurer.
Joseph A McGowan; directors. Demas
Deming, John T. Ileasley, Htedman But
rick, I>. W Henry, John J. Appel, Robert
I. Todd and E. M. Walker.
It was announced that there are now
operating in Terre Haute slxty-one one
man cars, in addition to the regular
equipment.
Recess Appointments
Made by President
WASHINGTON, June s.—President
Wilson today made the following recess
appointments:
To be members of the I. C. C.: Henry
Jones Ford. New .Jersey; Mark W. Pot
ter, New Tork, and James Duncan, Mas
sachusetts.
To be members of the United States
tariff commission: Marston Taylor. New
York; Samuel W. McCall, Massachusetts,
and Nicholas Kelly of New York.
After you eat —always use
FATONIC
ME:row YQUR STOMACH'S SAKE")
—one or two tablets—eat like candy.
Ins tantlvrelievesHeartbum. Bloated
Gassy Feeling. Stops indigestion,
food souring, repeating, headoi&cand
the many miseries caused by
Acid-Stomach
EATONIC is the best remedy, it takes
the harmful acids and gases right out
of the body and, of course, you get
well. Tens of thousands wonderfully
benefited. Guaranteed to satisfy or
money refunded by your own drug
gist. Cost a trifle. Please try it l
IS ABLE TO WORK
AFTER BEING OFF
FOR SIX WEEKS
Indianapolis machinist was down
with kidney trouble, lazy liver,
disordered stomach and
nervousness.
Claims the new medicine Dreco has
given him prompt relief and ad
vises the public to try it.
"I advise everyone who has a sluggish
liver, weak kidneys or stomach trouble
to get a bottle of Dreco at once, for it
will surely relieve them,” declared the
well-known machinist, Mr. N. W. Thoon
burgh, of oe2 Ewing street. Indianapolis,
Ind.
“I often had to get up five or six
times during the night: this broke up
m.v rest very badly and next morning
I'd be tired out and not fit for work, my
liver was lazy which gave headaches,
dizzy spells and that no-account feeling,
my food did not digest well but lay
heavy In my stomach.
“Dreco put a stop to all this and now
I sleep the whole night through without
waking up; I never have a dizzy spell,
not a backache. Dreco did me so much
good that my wife la also taking It and
it has about relieved her constipation
and nervousness. Both of 11s are great
believers In Dreco and have told a lot
of our friends about it.”
Dreco acts on the bowels and relieves
constipntion, rouses a sluggish liver to
full action, strengthens the kidneys, puri
fies the blood, quiets the nerves. Induces
sound sleep and acts as a tonic to the
vital organs, giving renewed energy and
resistance.
Mr. Williamson, the well-known Dreco
expert, has ■headquarters at Clark &
Cade’s Claypool hotel drug store, to meet
the local public and explain the merits
of this great remedy. See him today.—
Advertisement.
TER-CAM-FO
For Colds, Coughs, Headache,
Sore Throat, Sunburn, Pimples,
Rheumatism, Catarrh, etc. Sold
at all good stores—soc.
—Advertisement.
INDIANA DAILY TIMES, WEDNESDAY, JUNE 9, 1920.
‘Chicago’s Glad to
Help Indianapolis’
R. N. FELLOWS.
Chicago is well represented in the con
vention of the Associated Advertising
Clubs of the World, and R. N. Fellows,
advertising manager of the Addresso
graph, says Chicago is only glad to help
Indianapolis put over the convention in
a big way.
"Biggest field in the world,” Mr. Fel
lows declares in commenting on the "ad
vertising game.”
Mr. Fellows is a member of the na
tional commission.
Boy, 13, Knocked
Down by Automobile
Carroll Campbell, 13. 718 Beecher
street, today is recovering from injuries
euffered when be was knocked from his
bicycle on South Meridian street by an
automobile Tuesday nfternoon.
J. J. Schugmann, 3515 North Pennsyl
vania street, driver of the automobile,
took the boy to the office of a physician,
and later to his home.
Miller of Atlanta
Suffers Breakdown
Charles Miller of the Atlanta Georgian,
president of the dally newspaper depart
ment of the Associated Advertising Clubs
of the World, was confined to his bed nt
the Claypool hotel today with a nervous
breakdown.
It was reported that tils condition is
serious and that he probably will be re
moved to a hospital.
THE LAKE ERIE & WESTERN R. R.
EXCURSION
SUNDAY, JUNE 13th
(Returning same date.)
ROUND TRIP FARES TO
MICHIGAN CITY (Lake Michigan) $2.70
WALKERTON (Koontz Lake) , , $2.43
ROCHESTER (Lake Manitou) , , $2.12
Train leaves Indianapolis T'nion Station 7 :00 a. m.; Massa
chusetts Avenue Station 7:10 a. in.
The above fare includes war tax.
For tickets and full information apply to agent.
Remember This About Tea
To serve tea at its best with its original fragrance
yon need to constantly protect it from surround
ing odors. We recommend for tea an unlac
quered tin, with a tight-fitting lid.
Or better still—buy all your tea
; Packed only in tin,
To keep the Flavor in.
# Sape-T£a PiasT*
iqaffwqys ®&Tea
Full satisfaction, or money refunded,
VACUUM CLEANERS
ff -W R///~J FREE TRIAL EASY PAYMENTS
K HATFIELD ELECTRIC CO.
AUTO. G-m, MAIN ns. AUTO u-ns
Your Blood Supply
Must Always Be Pure
Vitally Important That All Im
purities Be Kept Out.
Almost \tery human ailment can be
traced, one way or another, to impuri
ties lu the blood.
You cannot overestimate
the importance of keep
ing your circulation built
up, so that your heart will
be constantly pumping rich,
red, life-giving blood to all
parts of the system.
Any slight disorder or impurity that
creeps into the blood is a source of dan
ger, for every vital organ of the body
depends upon the blood supply to prop
erly perform its functions. It is quite
true that practically every one is
equally exposed to the attacks of disease.
You are Just ns liable to be attacked as
the man or woman sitting next to you
on the street car. It all depends upon
the condition of your blood. If it is thin
and impoverished, and has been allowed
to reach a low state by the accumulation
of impurities, you have not sufficient vi
tality to resist these germ attacks, and
they And a fertile field in your system
to spread disease.
Over a hundred years ago the Indians
made many excellent remedies and tonics
from roots and herbs gathered from the
foresu.
ONCE PROUD SHIP
ROLLING AT DOCK
Received Homage as Official
Yacht of Cleveland.
MUSKEGON. Mich., June 9.—Chained
against a littered and decaying dock in
Muskegon harbor, to prevent it from
slipping to the bottom, is a shabby lit
tle steamer, neglected and weatherbeaten,
the plaything of adventurous schoolboys.
The faded name Pathfinder on the
bow means nothing in particular; but
uuder the scaling paint is another name,
Ruth, reminiscent of former glories.
It recalls the days when the little boat
rode proudly between rows of thunder
ing battleships and dipped her colors to
the presidential salute.
For the semi-derelict old craft was
©nee the presidential yacht Ruth, the
Mayflower of President Cleveland’s ad
ministration.
For several years this boat appeared
©fteD In the dally history of the coun
try, often carrying President Cleveland
and other prominent officials on cruises
along the Atlantic coast.
It was named after Ruth, daughter of
the president, and during his adminis
tration it appeared in print as often as
the Mayflower of today.
Built In Philadelphia, It was consid
ered at that time one of the best
equipped yachts on the ocean.
Shortly after the Ruth was launched
President Cleveland and several con
gressmen made a trip to the south.
A severe storm was encountered and
fears were expressed for a few days aa
to the safety of the president.
The boat weathered thg storm In ex
cellent shape, however.
It was later sold to persons in Buf
falo and later purchased by the Chicago
Yacht club.
The boat was for Severn: years its
flagship.
Finally the boat was brought to White
Lake, where many Chicago persons have
their summer homes.
It was used as a private boat for some
time and them as a livery between
Whitehall and White Lake resort.
For several seasons the boat mado
trips between the town and the resort
and later between White Lake and Mus
kegon.
The old boat at first attracted much
attention, but finally even its history
was forgotten by ail but a few.
Then the boat was remodeled slightly
and used by lira! fishermen.
For two or three years it made dally
trips on Lake Michigan.
Even then it was considered one of
the host fishing craft on the great lakes
The host is owned by Phillip Schnor-
I aoh. former pcstmaster of Muskegon,
now a manufacturer at Manistee; be pur
• based It five years ago.
It is expected also to disclose with a
remarkable degree of accuracy, the depth
of water wherein the ship so equipped Is
Boating.
One of these formulas was handed
down to the white man, and for more
than fifty years has been used as S.
S. S., which is recognized ns the best
known blood medicine on the market.
This fine old remedy Is still made as
of old from roots and herbs of proven
medicinal value. In fact, physicians
everywhere recognize the wonderful effi
cacy of these roots, and they are pre
scribed In some form or other almost
dally.
And now, after being In constant use
for more than half a century, S. S. S.
Is more popular than ever. It Is sold by
practically every drug store In the land,
and every -druggist Is well acquainted
with its sterling merit, for they have seen
Its results.
S. S. S. Is a very valuable agent in the
treatment of Rheumatism, Eczema, Tetter
boils, pimples, skin eruptions, and other
disorders that come from blood impuri
ties.
It. is also without an equal as a gen
eral tonic and system builder.
By its efficacy in cleansing
the blood of impurities,
S. S. S. builds up the ap
petite and gives new life
and vigor to the entire
body.
You are invited to write for valuable
literature and medical advice, which will
be sent without cost. Address Chief
Medical Adviser, 106 Swift Laboratory,
Atlanta, Ga.—Advertisement.
PREHY MATRON
TELLS SECRETS
Reveals to Women How She
May Have Bright Eyes
and Rosy Cheeks.
If you want rosy cheeks, clear,
sparkling eyes, restful sleep at
night, bounding red blood and per
fect health—
Just take “Pepgen.”
This is the advice of Mrs. Faye
Withered, 3003 East Washington
street, Indianapolis. She is the
charming young wife of a well
known laundryman. Mrs. Withered
is a living picture of the value of her
advice. She declares that Pepgen
has done more for her health than
any remedy she ever tried. She says:
MRS. FAYE WITHERED
“I consider the day I heard of Pep
gen the luckiest In my life. I never
knew how much good a medicine
could do in such a short time.
“I was all run down, due to a case
of nervous dyspepsia. My appetite
was indifferent; no matter how at
tractive a meal I would sit down to,
my stomach seemed to turn against
it immediately.
“I was so nervous that even my
eyelids twitched. I obtained a pair of
glasses, but they did not help my
nerves at all
"1 remember an evening not long
ago when I went to the theater and
was compelled to leave in the mid
dle of an act because I felt too ill.
1 had eaten something that dis
agreed with me. 1 lost considerable
weight.
”1 was blue and discouraged when
I started taking Pepgen, but my dis
position changed in a few days after
l had taken it. Instead of illness
ahead I could almost feel the ap
proach of health.
"Within about ten aays I found
that I could eat anything without
bad after-effects. And then I began
to gain weight. I gained four pounds
in a short time. My nerves grew bet
tor When I went to bed I could go
to sleep and awake feeling cheerful
and refreshed with a hearty appetite
for breakfast. Color came ba'-k into
nv cheek- and my friends began to
speak of how well I looked. I feel
that I am deeply indebted to Pepgen
for regaining my health.”
Get Pepgen at Henry J. Huder's
drug store. Washington and Penn
sylvania streets, or Illinois and Mich
igan streets, or from any other first
class drug store anywhere. —Adv.
mustard knocks
GRIPPE AND COLDS
A liniment made from mustard,
pepper, sassafras, ammonia and
menthol has very good penetrat
ing power
For grippe, coughs and colds
apply the liniment to chest, throat
and back and you will be sur
prised at the relief It gives. It Is
also fine for rheumatism, ‘neural
gia, lumbago and muscular pains.
For a small sum you can ob
tain a large bottle of the above
prescription scientifically com
pounded at Henry J. Huder's or
from any other first class druggist
anywhere. Be sure and ask for
“Pepgen Liniment.” as that is the
name under which it is sold. —Ad-
vertisement.
BIGMEALSUNDAY
AIMSKHED
HIMOUTMONDAY
It is only nntural that a man who
works all week should eat his biggest
meals on Sunday. Homer Foster, 5137
Walnut street. Indianapolis, Is no ex
ception to this rule, according to the
story that Mrs. Foster tells.
"My husband Is a tailor at the Julian
August Cos. lie has suffered from
stomach trouble for twelve years. We
usually have our biggest meals on Sun
day. This naturally tempted my hus
band's appetite, but every time he ate
heartily lie whs sure to pay for it with
indigestion. A big meal on Sunday
knocked him out all day on Monday.
"Since taking I‘epgen ho can eat as
much as he desires without bad after
effects. Pepgen is certainly a good tonic.
It not only helped my husband of stom
ach trouble, but it hus also improved
his nerves. Before he took Pepgen he
couldn’t sleep soundly, but now no can
sleep as good as any tired school boy.”
The wage earner's capital is muscle
and brain—without them he lias nothing
to sell. Pepgen, the great stomach, liver
and nerve tonic, has been the means of
putting many a man and woman back
on the pay roll when they thought their
last day’s work had been done. Health
is the wage earner's wealth. Health is
the greatest wealth in the world, too —
the soundest, capital, the biggest asset.
With health the plodding laborer is
richer than the capitalist without health.
The mail with stomach, liver and nerve
trouble is beaten before ho begins his
fight. He doesn’t even qualify for trial.
Thousands of wage earners praise Pep
gen because Pepgen (means goon diges
tion. rich, red blood and htrefore,
energy and ambition. —Adv. j
THREE BOHLES OF PEPGEN HELPED
ML BOSSERT’S WIFE MORE THAN
$1,600 WORTH OF OTHER DRUGS
Wm. Bossert, sewer contractor, 316
W. ICth Place, Indianapolis, says: “For
years my wife has been a sufferer with
kidney trouble, which finally developed
rheumatism, and later affected her liver
and bowels. She finally grew into such
a run-down condition that I was great
ly alarmed about her. For three weeks
she was so bad that we had to lift her
out of her chair.
"Food often passed through her in
an undigested state, and therefore her
body failed to receive its proper nour
ishment. At night she was nervous and
an extremely poor sleeper.
"We spent so much money for medi
cines that I began to keep account of
It, and during the last few years my
book shows that we spent a little over
SI,BOO, and still my wife got no better.
In fact, she seemed to grow worse day
by day.
“We saw Pepgen advertised In the In
dianapolis newspapers. While we didn’t
have much faith in It, we felt It wouldn't
do my wife any harm, because so many
people had recommended it. We decided
that we mighi as well give it a chance.
“And now, since taking Pepgen, my
wife’s kidneys have been regulated and
she never complains of her back. She
can eat without suffering from Indiges
tion afterward. She is now on her third
bottle of Pepgen and can get out of her
chair unassisted, because her rheumatic
pains are so much better.
"Her color is good. She has gained
about ten pounds since she started on
this tonic. I am safe In saying that
three bottles of Pepgen have done my
RESTFUL SLEEP
SOOTHES NERVES
Well - Known Indianapolis
Barber Indorses
Pepgen.
Dreams and visions Influenced whole
nations In the Dark Ages of history, but
to E. R. Bennett, barber, 272S Bellefon
taine street. Indianapolis, dreams meant
only long nights of sleeplessness, raw
and ’’edgy” nerves and a general run
down condition
"Before using Pepgen I was a great
sufferer from nervousness. I couldn't
sleep soundly, and when I did sleep I
often had 'horrible dreams.' My stomach
was also in a badly rundown condition.
I often bad to arise during the night
and take medicine.
"My stomach usually hurt me worse
about an hour after eating. Gas would
form and cause au uncomfortable, bloated
feeling. I simply couldn't eat vegetables.
I was almost compelled to lire on bread
and milk.
"Among other complaints I was con
stipated. I tbink I must have spent a
small fortune for laxative tablets, but I
never found anything that gave me satis
factory relief until I took Pepgen.
‘ "I’epgen not only relieved me of con
stipation. but it put my stomach and
nerves in excellent condition. I never
felt better In my life than I do now. I
can eat a hearty meal, with no indiges
tion afterward. Vegetables do not hurt
me In the least. I sleep all night, and
scarcely ever wake up until morning.
"I am firm in my opinion that Pepgen
is n fine remedy for the stomach and
nerves.” —Adv.
FEET AND HANDS
LIKE ICE LUMPS
NO CIRCULATION
A Few Weeks’ Use of Pep
gen Relieved This Indi
anapolis Woman.
Cold feet and hands are symptoms
which often go unheeded to the detri
ment of good health. They usually Indi
cate poor circulation.
A striking example of what Pepgen
did to relieve Mrs. Ben Myers, 014 29th
St., Indianapolis,, of these alarming Ills
is here told by her husband. Mr. Myers
says:
“My wife’s feet and hands were like
lumps of ice. Her circulation was poor.
She suffered with stomach and kidney
trouble. After meals she would bloat
with gas until there was a pressure
around her heart that almost shut off
her breath. She said that her food
soured In her stomach until it tasted
like acid.
“On account of her kidney trouble she
was often compelled to arise four or five
times during a night. Her feet would
swell and I often noticed puffy pouches
under her eyes. She bad a dull pain
across the small of her back.
“My wife couldn’t walk a square with
out being all tired out and there were
many days' that she couldn’t even stand
on her feet.
“Since taking Pepgen the pain In her
back and the swelling in her limbs has
entirely disappeared. She has been able
to walk- from four to five squares every
day. Her stomach does not hurt her In
the least and she sleeps fine.
’’While my wife Is not as .vet entirely
well Pepgen has made 11 great Improve
ment In her condition and she Is going
to keep right on taking it. She has
great faith In It."
Those who wish to learn more of Pep
gen may do so at Henry J. Huder’s drug
stores, Washington and Pennsylvania
streets, Illinois and Michigan streets or
from any other flrst-fclass drug atom
any trfcere. —Adv.
wife more good than SI,OOO worth oi
drugs, medicines and treatments she
has taken during the iast two or three
years. She is going to keep right on
taking Pepgen, and if It helps her as
much In tie future as It has in the past,
we have every reason to believe that she
will soon be a perfectly well woman.”
James A. Kirk, 39 West Washington
street, convinced that Pepgen is worth
its weight in gold.
Ernest Craig, 1612 Fletcher avenue,
gained three pounds in twelve days.
"Pepgen is the best tonic In the world.”
C. C. Cash, 1514 Market street, tes
tified that Pepgen helped his pain in
thirty minutes.
Mrs. W. Shinn, 310 Pine street. Her
husband was relieved of Indigestion by
Pepgen.
Mrs. John Carlin, 2820 Walker street,
Is strong and well again since taking
Pepgen.
Mrs. Mary Eaton, 239 West Morris
street. Influenza left her system in run
down condition—Pepgen built her up.
H. L. Cromer, 1006 Ashland avenue,
feels like himself and regained lost
weight while taking Pepgen.
Mrs. Mary Striggow, 1621 Draper
street, enjoys first big meal In years,
after taking Pepgen.
A. C. Carrol, 439 East Vermont street,
says: "I feel great.”—Adv.
RAILROADER HAD
TRAVELING PAINS
Aches Moved From One
Part of His Body to
Another.
Although George Murray, 910 Bates
avenue, Indianapolis, Is in the employ!
of the Union Railroad, it isn’t singular
that he had traveling pains which moved
from one part of his body to the other.
Thousands of people who have rheuma
tism are annoyed in thls*same manner.
Mr. Murray says:
“I was troubled with rheumatic pain*
which traveled from one part of my body
to the other. Sometimes these pains
would be In my limbs, and at other times
In my shoulders. They were Just as
sharp as a jumping toothache. At times
I couldn’t sleep because of the pains.
“I saw Pepgen advertised and decided
to give it a trial. I have taken two
bottles of Pepgen tonic and also used a
bottle of Pepgen Liniment, with the re
sult that my pains have entirely disap
peared. lam glad to recommend Pepgen
to my friends.”
For rheumatism, lumbago, neuralgia,
aches and pains try Pepgen Liniment In
connection with Pepgen Tonic. It is
made from mustard, red pepper,
fras. menthol and ammonia. It
trates but will not blister.
If troubled with constipation take
Pepgen Laxative Tablets. They thor
oughly cleanse the liver. They are dif
ferent from anything you have ever tried
—eaten like candy.
Pepgen Tonic, Liniment and Laxative*
may be obtained at Henry J. Huder’*
drug stores. Washington and Pennsyl
vania streets, also Illinois and Michigan
streets or from any other first-class drug
store.—Adv.
LIKES 10 READ
PEPOEN STORIES
They Are the Best News in
the Papers, Morris
Street Man Says.
“The Pepgen advertisement* in the
newspapers look better to me than the
best ’scoop’ a reporter ever wrote,” says
E. H. Reinkenobbe, 1545 W. Morris street.
Indianapolis, “because the ads mean that
some person who suffers the way I used
to is getting straight tips on how to re
gain health.”
Mr. Reinkenobbe is a well-known union
cigar maker. He is highly enthusiastic
about the new Tonic.
“I suffered with acute stomach trouble
and rheumatism for years and I thought
that both of my ailments had become
chronic. After eating, my stomach would
burn like It was on fire. The rheumatism
was In my limbs and at times I was
so stiff I could hardly walk.
“Before taking Pepgen I had to be ex
tremely careful of my diet, as certain
foods positively wouldn't digest. Pepgen
gave me wonderful relief. I can now eat
whatever I desire. As to my rheumatism,
with which I have suffered so long, I
want to say that I scarcely feel it.
"Pepgen did for me what no other
medicine ever did, and I know It is a
fine remedy.”
Mr. Relnkenobbe’s experience is only
one of scores of similar eases that have
been related by Indianapolis people
within the last few weeks. Sometimes
Pepgen brings relief within the first
twenty-four hours, and then again other
cases are more stubborn and require
longer treatment.
Os course, Pepgen will not relieve every
case of stomach trouble or nervousness,
but If H conscientiously taken, accord
ing to the directions on the bottle, the
percentage of people it falls to benefit Is
very smalL—Adv.

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