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The producers news. [volume] (Plentywood, Mont.) 1918-1937, January 11, 1929, Image 6

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were reduced, efectjve December 21,
by the Plymouth Motor Corporation,
division of the Chrysler_ Corporation,
The savings are from $25 for the two
door sedan and $30 for the coupe with
rumble seat, to $40 for the four-door
sedan and de luxe coupe.
New economies in manufacture, al
most revolutionary even to the build
ing of motor cars, together with the
big public demand the Plymouth has
created ever since its introduction to
the public last July, make this action
possible, said J. W. Fraizer, sales
Economies in Manufacture, Big Pub
lic Demand, Make Action Possible.
Prices of all Plymouth closed cars
' "The economy in buying and opera-,
ting a Plymouth, its full size and qual
ity features, have created for that!
such a demand that we can pass
the savings on to every potential buy
er in the field of lowest priced cars,' -
"In all Chrysler his
tory no product it has ever built of
fers sc large a proportion of the pub
lic 'the opportunity for ownership of
a Chrvsler-built car as does the Ply- j
■ . 1
mouth at this new price—a full sized :
car with weather proof hydraulic four
wheel brakes, established economy of i
operation and modern engineering "
___ 0 _ „ "
The new price range, which now ex
tends from $655 for the coupe with
rumble <=eat to $695 for the four door
sedan and de luxe coupe, is the lowest
at which any Chrjsier built car has
ever been sold. * !
There will be no changes in the j
quality, large size or economy in own
ership of the car, Mr. Frazier con-j
tinned. Enlargement of manufacture !
ing facilities for the Plymouth to
meet the extraordinary demand it has
created have been under way prac-1
tically since the day it was announced |
and are now nearing completion. This j
will permit an output by April 1 of j
more than twice what it has yet at- j
Complete new Plymouth factory
prices, effective throughout the U. S.
are: coupe with rumble seat $655; 2
doro sedan $675; roadster with rum
ble seat $675; 4-door sedan, de luxe
coupe and touring, each $695.
Officials of the Chrysler corporation
state that no price reductions on any
other Chrysler products are contem
New York, Jan. 9.—The new 1929
Pontiac Big Six revealed to the pub
lie for the first time with the opening
of the National Automobile Show
here on January 5th, measures up in
every respect to the advance promise
of "practically a brand new car,
judging by the attention which it is
receiving from the thousands who
daily throng the Grand Central Pal
A bigger car in every dimension—
measurably increased in over-all
length and with scores of chassis im
provements which cause the specifi
cation chart to read like that of a six
costing many hundreds of dollars
more—this' newest creation of Gener
al Motors appears destined to grace
the highways of America in even
greater numbers than did any of its
three record-breaking predecessors.
The power plant of the new Pontiac
Big Six actually exceeds in size that
which was used in the Oakland Six
when the original Pontiac was intro
duced three years ago this month. The
chassis is larger, stronger and heavi
er. And the newly-designed Fisher
bodies present such smart and dis
Don't Drift Like a Ship Without Sail or Rudder

/ '
r y
Drifting—Where ?
No one wants to feel that he is drifting aimlessly upon the sea of life,
without sail or rudder. You will glide smoothly down life's stream
with the tide if you become a consistent advertiser in this paper. An
this paper is the same as talking to 10,000 people weekly.
Ad in
The Producers News
tinctive lines that the car gains a
pleasing and unmistakable identity all
its own. With the greater power of
a 2C0-cubic inch engine, the new car
has achieved a degree of speed, accel
eration and response previously con
sidered unattainable in the field of
low-priced sixes.
Although the first showing of the ;
1929 Pontiac is taking place here, it |
understood from Oakland officials
v ; s iting the New York Automobile
show that the new car will be dis
pi a y e( j j n all section of the United
states just as rapidly as three assem
^ly lines can turn out the new models
at f ac tory in Pontiac, Michigan. !
; s
Chevrolet Motor Company in order
to get its 1929 sales program directly
before its dealer and factory selling
organization is again sponsoring its!
annual spring series of nation-wide
sales meetings, the first of which is
to take place next week in New York,
This year the meetings are to be
divided among three crews, each em
- - -— 1
bracing a personnel of five factory,
executives, all of whom are specialists
in some phase
of merchandising,
Heading the crews will be R. H. Grant j
vice president in charge of sales; H.
J. Klingler, general sales manager;.
M. D. Douglas and D. E. Ralston, as -1
sistant general sales managers.
The itineraries of the three crews
will carry them to every key city in (
the country so that none of the 25,000
persons who compose the factory and j
dealer selling organizations will have
difficulty in learning Chevrolet's 1929
sales program from the lips of the
men who devised it. Tentatively this
program has as its goal the sale dur
ing 1929 of 1,500,000 units, the larg
est annual quota ever established by
the world's largest builder of automo
Thirty-five cities are to be included
in the three itineraries, the last meet
ing scheduled for Denver, Feb. 29. In
each place the programs will be iden
tical. In each city the meeting will
be concluded in the course of two
days. There is to be a three hour aft
ernoon program followed by an elab
orate evening banquet. Ample time
has been provided for dealers to take
up their individual programs with fac
tory officials.
More than a carload of scenery,
props, stage properties and special
lighting equipment are necessary for
the presentation in each city. The
services are also required of a special
ly trained show crew to direct the
work behind the stage so that in front
0 f the footlights the dealer organiza
tion may witness the most impressive
a nd instructive stage show ever spon
SO red by any company in the industry.
All of the crews will be together
next Friday when the first meeting
opens in New York, and their routes
w iH bring them together again for the
Detroit and Chicago meetings. Aside
f rom these instances, however, the
three parties will fork out into wide
ly divergent sections.
A meeting will be held in Butte on
Feb. 7 and 8 and in Minneapolis on
Feb. 4 and 5.
Toledo, Dec. 3L—Completing the
year with a total production exceed
ing 315,000 cars, and with the com
pany's plants now turning out new
Whippets at the rate of 1,000 every
That good roads mean longer life
to motor cars is generally admitted
but that the actual benefit measures
a certain definite percent is less
commonly known. A recent bulletin
of the American Road Builders
Association states that the average
life of motor vehicles in the United
States has been increased 14 per cent,
largely as a result of good roads.
As vital as the good road is to the
car, it is equally vital to the com
munity. Motorists avoid bad roads
whenever they can. No roadway
however direct can be sought at the
expense of safety, comfort and
«peed. The community which does
not keep up its roads wiH meet the
same fate as the community of the
past which, in its formative period,
»uffered the fate of being "off* tho
. ,
day, the Willys-Overland Company is
entering the new year with the most
aggressive production schedule in the
u: - i — - r -
history of the^ company,
December shipments of the new
models exceeded 15.000 while-January
than 35,000,
schedules call for more
with the daily production gradually in
creasing to more than 1,500 by the
middle of January, President John N.
Willys sait). The company's plants
are employing 23,000 workers and 10,
CC0 rmye skilled laborers will be add
ed during the next thirty days. A to
tal of 968 of the new Whippets were
produced on Thursday, December 27th.
This is the first time in Willys-Ov
erland history that the company has
begun a new year with employment
near the previous peak and with pro
duction and unfilled orders anything
near the volume of the present. The
company's new body plant in Toledo
is in full operation and is making
possible several important economies
as well as greatly improved quality,
Mr. Willys pointed out.
Willys-Ôverland's planned produc
tion for the first six months of 1929
is 300,000 cars. The highest previous
six months' record was 200.000 cars,
a record reached in June, 1928.
One of the features of the new Mod
el "A" Ford car which is typical of
the care that has been devoted to dé
tails °f design is the theft-proof igni
Don lock with which it is equipped.
Many automobile ignition locks, de
signed to lock the switch against theft j
of the car have been little or no safe
guard against the clever thief with '
some knowledge of automobile igni-,
Don systems. The thief could simply
reach behind the instrument board, I
cut the wires back of the switch and,
make a new circuit on which the igni-,
tion system would operate perfectly. |
This canot be done on the new Ford |
because the wires run direct from the i
switch into an armored conduit which
is integral with the dash. In order
to tamper with the switch the thief
would either have to take the instru
men board to pieces or cut the steel
dash or armored conduit.
Except under the most extraordin
ary circumstances, no thief would have
the tools, the time or the freedom
from possible interruption necessary
to the completion of such a difficult
and tedious task.
This new Ford lock performs two
operations at once. It opens the igni
die, commercially,
Traffic will veer over to the good
r oad which is kept a good road, and
the s t ream Q f commerce which fol
lows in its wake will be lost.
main railroad line. Such a town will
Good roads mean long hf e . n °t
only to your car, but to your com
munity and you.
Any community on a direct route
across country should be alive to
the possibilities of traffic and do all
in its power to see that the condi
tions are favorable for the passing
Good roads kept in good condition
are the best lure for the traveler.
Not only does he appreciate the
comfort they afford, but be know*
they add tq the life of his car.
.... lc
lion circuit and grounds the distnbu
tor at the same time. Another advan
tage is that, being concerned entire
ly with the ignition system, it pro
vides protection against theft without
in any manner interfering with the
mechanical car controls, such as trans
mission or steeling.
. . „ _
BaillVllle Motorist rillls blunt
Delays Two G. N. Trains
Bainville, Jan. 5.—A man named
MacDonald, while showing local people
new way to drive a car, held up two
fieigh trains while doing it and caus
ed railroad crews much grief.
MacDonald was making a turn
across a grade crossing east of town,
but instead of going on down the
load he decided to take a ride up to
the depot, about a quarter of a mile
away. Everything went well until the
car dropped between the ties about
half way to the depot and the bed of
the car came to rest on the rails. Mac
j Donald raced the engine until the
! tor got so heated that it stopped. Then
j be sat down to await the morning. But
a through freight came along and dis
turbed him. The train crew got out
was unable to do so. In a short time
another freight came along from the
opposite direction and its crew also at
tempted ta dislodge the car but in
vain. Finally the depot agent put in
a call for the garage and L. F, Ber
wick, with the aid of the garage force
a wrecker and the two train crews re
moved the ca rfrom the rails and the
trains switched and went on their way.
Washington.—A striking feature of
the great Zapata Swamp of southern
Cuba are the huge trees growing with
out any visible signs of support. This
swamp includes an area of limestone
that is filled with holes and covered
with a variety of tropical trees,
Many kinds of trees are found grow
ing on the limestone area, where not
as much as a single spoonful of soil
could be gathered from an acre. The
trees make their start in small pock
ets and holes in the limestone,
Searching for food the roots stray
about over the surface of the rock,
They finally plunge through holes to
find sustenance in soil hidden deeply
in the cavernous recesses of the coral
"What's all the loud talk in the din
ing room, sister?"
"Father and mother are swapping
Swapping animals?
Yep. She passed the buck to him
and got his goat.
When the front brakes of the Buick
sedan driven by Frank Weinrich of
Fort Union locked while going down
the Painted Wood Hill into Williston
the car turned over three times with
out a serious smashup or without seri
ously injuring the occupants.
The accident occurred on last Sat
urday afternoon and the occupants
were Mr. and Mrs. Frank Weinrich
and Mr. and Mrs. Jack Shields. The
party was on their way to Williston
where Mrs. Shields was to enter the
hospital as a patient. Except for mi
nor injuries no one was hurt.—Fair
view News.
Compulsory Automobile Lia
bility Law Up This Session
! The following letter from Jess H.
! Stevens of Shelby relative to the con
I templated compulsory automobile lia
bility law which will be brought up in
this session of the legislature may be
of interest to automobile owners of
Sheridan If interest
ed in the bill pro or con get in touch
with you representatives and senator
and tell them about it.
Senator Charles E. Taylor,
Plentywood, Montana.
Dear Senator:
There are a great many people in !
Montana who are favorable to a com- !
pulsory automobile liability law, and
one will be submitted to the legisla^
ture. The main features will be simi
lar to the provisions of the accident
Policy of the Iowa State Traveling
Men's Association which has been in
business 48 years—I have carried this
form of policy for years at a cost of
not over* $9 per year, yet it covers in
juries caused by many other means
than automobile. Hence, it would ap
pear that a payment of $1 per auto
mobile would be amply sufficient to
cover accidents by automobiles only.
It will provide as follows:
Death, $5,000.
Loss of both hands or both feet,
Loss of one hand and one foot,
Loss of sight of both eyes, $5,000.
Loss of either hand or either foot,
Loss of sight of one $1,250.
Disability benefit, per week, $25.
For hospital or registered nurse,
benefit per week, not exceeding 26
weeks, $25.
In 1928 there were over 128,000 au
tomobiles registered which at $10 each
would amount to $1,280,000. Up to
December 1, there were 104 deaths by
automobile accidents, and at $5,000
each, would total $520,000. This latter
sum deducted from $1,280,000 would
leave $760,000 to take care of the re
maining losses and benefits. The
number of deaths and injuries in 1929
should be materially reduced by the
enactment of a driver's license law,
and the prosecution of the violations
of the law. Of course, the above does
not compensate for the injuries, es
pecially in the case of deaths, but this
is a move in the right direction, and
the money collected will establish the
liability fund on a safe basis. The
state should collect $1 license fee for
each automobile, $10 for the liability
fund from each automobile, and $1
for driver's license for each driver of
a car. Why should the state collect
$7.50 or $15 for license tags that ac
Jkr Economical Transportation
J^etjond all Expectations j
-say those who have seen the
Outstanding Chevrolet
of Chevrolet History
• a Six in the price range of thefourj
Read what these lead
ing automobile editors
said after seeing and
riding in the new
■ Chevrolet Six —
"In appearance, perform
ance and mechanical nicety
the new Chevrolet Six pre
sents actual values far be
yond its price range.
—Hazen Conklin
New York World
Aside from beauty in body
lines and attractiveness in
finish, the astounding fea
ture of the new Chevrolet
Six is its powerful and
flexible motor,
have to go far to equal the
high performance of this
new Chevrolet in general
road and traffic use.
—Leon J. Pinkson
San Francisco Chronicle
The Outstanding Chev
rolet of Chevrolet History
has now been seen and
inspected by millions of
people in every section of
America — and every
where it has been en
thusiastically hailed as
exceeding all expectations.
Everyone anticipated that
Chevrolet would produce
a remarkable automobile
—but no one expected
such a sensational six
cylinder motor . , ». such
delightful handling ease
such marvelous com
fort ... such luxurious
Fisher bodies • , ♦ and a
fuel-economy of better
than 20 miles to the gal
lon ! And no one believed
that it would be possible
to produce such a car in
the price range of the four!
If you have not already
made a personal inspec
tion of the new Chevrolet,
we urge you to do so at
your earliest convenience.
We are now displaying
these beautiful
models—and we cordially
invite you to call.
' I
One will

"The new Chevrolet is a
triumph for volume pro
duction. The car at its price
is one of the greatest
achievements ever recorded
in the automobile industry.
Its beauty is a treat; its
riding comfort a new delight
and its performance a real
• ♦ •
Road*ter . .
Phaeton .
..'525 The
Convertible ■>
Sedan Delivery *595
Light Delivery . . _
chassis.. .7; . $ 400
l Ton ChauU *545
with Cab.
—Ray Priest
Detroit Times
AH price* f. o. b.
Flint, Michigan
The Sport
"St Louis motordom is
tremendously enthused over
the new Chevrolet Six.
Personally I have never
seen the public so interested
in a new car. The factory
should be congratulated on
the truly monumental en
gineering feat it has
—Robert Henry Hall
St. Louis Post-Dispatch
. ™ I

Come in and See these Sensational New Cars— Now on Display
tually do not cost over 12c for the
set? It is absolutely unlawful to do
so. Highways should be maintained
by a gasoline tax, sufficient in size to
produce the required revenue. Or,
possibly there should be a business tax
on automobile distributors based on
the value of new cars sold—these new
cars go out on the highways already
constructed for them from money col
lected in other years from cars still
using the highways—possibly the new
cars should share some of the cost of
this highway already prepared _ for
them. Maybe a 10% license business
tax on distributors of new cars for
for good road purposes would
be the thing. That would be consti
tutional, where as the present so-call
ed licebse tax for cars is really for
revenue for roads, and clearly illegal.
If there are any automobile ofners
in Montana who do not want the per
sons they injure at least partially
compensated therefor, they should not
be driving cars—they belong in the
hit and run automobile association,
and we must clear the highways of the
As one of those be
state of them,
reaved recently, I ask you to give this
careful consideration.
s new and
unrivaled to
day as the day
it appeared
COUPES . . .$1195 to $1875
SEDANS . . . $1220 to $2145
SPORT CARS . $1225 to $1550
These prices f. o. b. Buick Factory. Con -
renient terms can be arranged on the
liberal G. M. A. C. Time Payment Plan.
The New
When Better Automobiles Are Built . . . Buick Will Build Them
I shall be pleased to hear from
Sincerely yours,
Shelby, Mont '
Delores Morganroth didn't f ear
job-hunting when California lured
her. Her training at Dakota Busi
ness College, Fargo, made it easy
to get a good position with the
Longview Fiber Co., San Fran
cisco. B. J. Rubel, former D. ß
C. man, was recently made manl
ager of Crescent Jewelry Co., es
tablished at San Bernardino, by
Isadore Horvvitz, of Fargo.
You make good anywhere with
training (copyrighted—-unobtain
able elsewhere.) "Followthe $uc
ceSSful" Feb. 4-11. Write F. L.
Watkins, Pres., 806 F font St., Fargo".

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