The Ogden standard-examiner. [volume], September 05, 1920, LAST EDITION, SECOND SECTION, Page 6, Image 22

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G THE OGDeSTANDARD-EXAMINER SUNDAY MORNING, SEPTEMBER 5, 1920. 9
I fffr&ftg The Ogden Standard-Examiner tmji 1
I IBgPfl AUTOMOBILE SECTION I
i J r 1 I I
I BUYERS WANT
I EOoipumiTy
Good Lines, Good Paint and!
Other Features Necessary
1 in Motor Sales
It is abundantly evidenced (hut the
motor car buying1 public Is reaching
desperately for quality. The market
B is filled with .superficial quality ( its.
By this is meant good lines, ?oolj
B paint and upholstery, trim-looking,
H motors, quiet operation and very often j
correct fundamental design.
B But the car buyer has reached the;
j poinx where h, demands quality thru
and thru. An assembly of standard
units alone does not satisfy him. Ho'
wants to know that the design of the I
Irnr Is correct not merely In Its funda
mentals but in all of the little details
where trouble begln3 to show first.
M UCJ28 REM l!k.
H. D Church, vice-president of the
Hare's Motors, In charge of engineer
ing development at both the Luromo-1
bile and Mercer factories, which arei
now controlled by Hares Motors, re-'
cently makes some Interesting re- I
marks on this Important subject ofi
'qualitv design. "
"No motor vehicle can bo expected!
to give completely satisfactory results
to its owncr' says Mr. Church, 1 un
less the quality ideal was in mind
from the inception of the original de
sign 'Every unit entering into the con
struction must be given the most
careful consideration when the resign!
is originally laid down and at noj
point in the design can manufacturing I
cost be subordinated to the eventful
service result, if the buyer Is to oh-'
tain complete satisfaction or to ob-j
tain value received.
"More than ever before, the buying
I the first cost of a motor car Is only ai
very small part of the total invest
ment and is buying cars In term. of,
cost per mile or a total cost per year,
over a period of years The lowest'
cost per mile or the lowest cost per'
year, which is another way of siv
lng 'complete satisfaction' can only bej
Obtained in a quality design
' Many cars today are fundamentally
correct In design, but the user does
not obtain a satisfactory result be-1
cause proper attention has not been'
given to the design of seemingly" tn -lal
details of construction. t
"An analysis of the maintenance!
osts of the average high grade car
will show an astonishing proportion
of expense chargeable to- troubles
which start from trivial causes. Many!
users are discovering this fact, and
the car manufacturers ale going to
be compelled to design to overcome
such tioubles or else go out of busl-
, . .
P Lorenz Ward of North Ogden purchased this beautiful Six from the Ogden Oldsmobile
Company this week. This is Mr. Ward's second Oldsmobile and the first closed car ever
sold in North Ogden. Mrs. Ward and Lorenz. Jr.. arc standing near the car.
i
ness. In other words, the manufac
turer who has the vision to recognize
that quality is most economical in the
long run. and the courage to produce
quality care, will find all the business
he can handle from motorists who.
from experience, know the shortcom-i
ings and upkeep expense of cheaply I
designed and constructed vehicles." I
oo
Hi the I nlted States 73 per cent1
of the total population live lb twenty-six
cities and better than CO perl
qent of the lightweight motor earn ar
owned trr-the same section.
oo
Highway engineering lo rapidly be
coming recognized as one of the Im
portant courses In the curriculum of
the technical colleges throughout the
country '
ilTOSli
PLANTWOHKS
Enormous Amount of Coal Is
Saved During 1918
Famine
The vital place which the motor car
has taken in daily modern life l i
been impressed anew upon the people
of this country by the recent Inter-
fj For beauty of design and high stand- - . jf,
1 i ard of excellence in performance, the II I IS
i J Oldsmobile Sixes and Eights are in a prompt deliv-
I J class by themselves. Everyone a mas- ERy 0n these
3 j terpiece; so easy to handle and per- models Hi
1 1 fectly comfortable.
j Twenty-three years of experience and eciinie- II;
1 1 endeavor has resulted in a car, at a
I 1 1 moderate price, that satisfies every- B'waD$rl7n modcl
1 H KaHv Coupe $240'i H Y
I UUUy. Sedan $2150 BA
j P A practical demonstration will show you why an Oldsmo- m E
I pE bile is so popular 0
J 3 During the past three weeks it has been our record to 6ell 8-Cylinder B E
J a-car a-day. Most of these sales have been to Oldsmobile
J owners purchasing their second car. The standlng-up 7-passenger onen model E
b qualities of the Oldsmobile are posltlvelv amazing rec $2365 Pj H
I ords show "Once an Oldsmobile owner, always an Olds- 4-psssenaw wort model HI E i
J S mobile owner." Why not call today and let us prove lo yon Sedan (cord tiros) $3723
. 3 -E Oldsmobile superiority We will give you any kind of a . M 5
-11 demonstration you want. II I E
'i j 2856 WASHINGrTON AVE.
W& sH M
If:.;, m:,
Harding and Cox Both HeM as
Ardent Motorists and Drive
Own Machine
"It Is certain that a friend of the
automobile will occupy the presi
dent's chair In 1921," says L. L. Haln3
manager Ogden Motor Car Company,
Iboal dealer in Chevrolet passenger
and commercial cars.
"Both Governor Cox and Senator
Harding are ardent motorists. Doth
have driven their own cars on most
occasions for years, and both are re
garded as expert drivers.
"It Is not improbable, therefore,
that another precedent will bo estab
lished by the next president driving
his own car through National Park.
"AlLpresldents have had their hob
bles. Roosevelt loved his horses, and
whll? Taft. used his ear officially a;
gn at deal, It is not on record that
he was fond of driving President
Wilson uses the White House motor
on almost every occasion but he nev
er drives himself
'Many public men find that the
automoldl not only permits them to
carry on their business with greater
dispatch, but that driving their own
car affords recreation at the same
time The modern automobile Is easy,
to control and busy minds find in It i
both stimulus and relaxation.
"The great political parties, too,:
have officially recognized the impor-j
tance of th- automobile, flood roadil
planks have been adopted In the party
platforms, and stress hn ; been placed
upon the necessity of developing rural
territory and resources. j
"Th automobile is looked upon as
ihe natural medium to bring 'this'
about. Good roads ,and the antomo-1
bile connect farms and markets more :
closely, and have a corresponding ef
fect on both cit and country business
conditions."
- -
ruptlons and congestions of railroad'
transportation. The autoniobile and
(the motor truck have kept big plants
j going, rushing to their receiving de-:
I pots the mountains of material which,
Itei " men profitably at work.
The automobile, beyond question Is
a diStlni t advance in civilization. The
! automobile industry today ranks as1
second in volume of finished products..
The motor car today carries more!
passengers than all the steam railroads
In tho United States. Motor trucksj
may soon be carrying more freight
than all the rallroids.
"The gasoline-less Sundays of 19151
and the coal famine of early 1913.
Bhowed that the 4,000 000 can servint;
between 12 000.000 and lo. 000. 000 pco-1
p , . iv ,l more than 1,000. 000, oun Cons
of coal a ear," says Manager C. H.
Carman of the Browning Automobile
compan. Willy s-iv erland dealer in
Ibis city.
Tin1 use "f automobiles and other
gasoline engines by factories In the1
manufacture of power during the coal
Strike of 11919 demonstrated the value
of the motor car to keep the wheels
of Industry turning.
Motor car passenger transportation
now more than doubles that of the
railroad. Motor cars of the country
perform, u t-- estimated transportation
s-ervic f ijun alent to tlu carrying of
100.000.000 people 1,000 miles each
. , ir
"Tho latest report of the Interstate
Commerce Commission shows thai the
i , 1 1 r i ,i il In ill cenr carried n billion
persons an average of 42 2 miles, Re- I
Muced i" th -am.- mileagi baali upon I
which motor transportation Is figured I
; tlo' r ulro.nl - i rs c.i ! 1. .1 1 nu.iiOo.noO I
persons only ii- miles, against 1000 I
milen In motor cars. H
"This is tin- solid foundation upon I
which the motor car Industry Is I
founded " 3
oo I
The smallest practical automobile 5
In the world i.s owned by Kobert I
Brecee ( Long I 'and, .v. v The i ir I
: is equipped with a powerful alrpl yne I
J motor, capAble of driving at the rate I
of 100 miles an hour. Tin lift. I
to sllirhflv ove-r BSVOI f-f.t in Irnrfh
" . ,
I. S. PIKES II
EXPORT RECORD
Whole World Seeking Auto
Materials From 1 his
Country
WASHINGTON, Sept 3 The whole'
wcrld seems to be demanding motor
ehlcles and is looking to the United
States for its supply.' Records of the!
department of commerce for the fls-l
cal year 1920. Just ended, show that
automobiles and parts of automobiles
alued an, $232,252,370 were shipped
from this country'. This was nearly
I nine times the total value of such
exports before the war.
Th number of cornrprcial cars ex-'
ported during the 11' months ended
June 30 was 24,850, valued at 841,
rj"7.6S4 as compared with 12.921 Val
ued at $33,233,485 In 1919. Passengf
car shipment:; showed an even greater
; Increase, the total being 115.519 valuei. I
at $1 25,384,025, as compared with 41,
291 valued at $ 15,852,705 the year be
foro. I The United Kingdom led In the lm-1
ports of both commercial and passen-l
ger cars, taking 4593 of the former'
end 17.52S of the letter. Canada was
Second in the matter of both types off
cars, taking 2443 commercial and 9993
passenger vehicles. Cuba imported'
4CC3 passenger cars and 1526 commer-'
clal automobiles. Brazil was next be-j
hind Canada in imports of passenger'
csrs to the total of C109 British In
dia imported B144 passenger can and
cfritlsh South Attica 5752. Australia
took 5S98. Argentina 334 3 and New
Zealand 5208 passenger cars.
The Scandinavian countries also
vorc heavy purchasers of passenger I
automobiles. Nsrr. y taking 3035 and
Sweden 40.r5. Spain purchased 2714'
Denmark 2374. China 1069. Uruguay!
276 4. Reru 1051. Mexico 2749, Philip
pine Islands 244 1 and Chile C19.I
Prance Imported only S39 passenger
vehicles, but It took 1392 commercial
cars. Japan also purehnsfd 1096 com-1
morclal trucks and Mexico 1017
American motor cycles also contin-!
ued in heavy demand; a total of 25,041 '
valued m $t. 550,022 being exported
during the fiscal year
The demand for American machines,
b.ought with It a corresponding de
mand for equipment. The value of
automobile tires exported during the!
fiscal year 1920 was 889,919,777 as!
compared with $81,880,800 the year
before The total of automobile . n
gines shipped was 39,421. valued at
ft;. 070. 4 19. compared with 28,445 val
ued at $4 134.2 4 4 the year before.
oo
A new record was established for
March In the xportution of motor e
Mcles, when 17,887 cars and trucks.
Valued at $20,600,000. left the I nited
Slides for foreign countries
By
OGDEN AUTO
RADIATOR
CO.
232S Hudson Ave.
1 wj uv ' . "eiu'.1 m."n iv!ii,t vr.i. i ifr
'Avoid Accidents' Is
. ':; of Goodrich
The two best ways to avoid auto
! mobile accidents are to be courteous
n 'h cos I and confident in your
driving ability.
This formula for road safety comes
from Fteftjs B. Parr'sh, of the B. F i
C-oodrlch Rubber company.
"Courtesy and confidence should be
big words in every motorist's vocabu
lary," says Parrih. ' Most of the tall-1
end, head mi and 'ditched' car accl-'
dents would be avoided if every motor-'
1st would practice common road cour-'
t. sy. Respect the other fellow. He's
entitled to the same consideration you
expect from him ,
"One of the must discourteous prac
tices I have experienced s negligence
In applying dim headlights when pass-I
Ing another vehicle at night Hun-;
dreds of unnecessary accidents are
rasllDf I
FOR POOR 'GAS' J
'Get Motor Hot First by Use M
of the Choker,' Urges
C. H. Sander
BjSjl j
Many complaints have been heard ShE-Ii
recently about the poor OualUy of niEil
gasoline now on the market Auto- iSTf-lj
mobile owners say that besides tho Sife"-"!
carbon trouble that results from Its
Use, they aro unable to get any satl- 3SI
factorv nilleace ten to fifteen miles BK8ac
to th pallon being the maximum. A lb?mi
suggested partial rented?, however, HIw
has been made by C. 11. Sand". i
general manager of th? Ogden Olds- H
mobile (omounv. and beincr the result H
l of a series of tests and demonstrn- H
tipns it is worth consideration and a lil
.lust pull out h" choker when you B
start your car ' said Mr Sander. HB
"ami l:efu (t out until your motor gets jjjjjS'j
thoroughlv warmed up. and yon 11 find ; Kl'
if vou do this every time that your KlslB
mileage will be increased fifty per BHiB
'cent, and the major jiart of your car- HBHK
bon troubles, about which we've heard tMiftHi
so much of late, will be eliminated." ISfffjEra
Mi Sandei reports that in Oregon J;'1
and other places on the coast It isn't , ' HU&S
a question of poor cas Just at present. - JjK&ifi-
but rather of any gas at all. The CsshITwI
r .cun for this condition in Orecon iawL
Is the fact that they have rccentlv BHb
parsed a law regulatinc the srrade of IfcfflB
gOSOline that can b" sold in that state. WBBffil
This makes It impossible for the peo- attHrafS
pl- of Oregon to get all the gasoline HmTl
they want j;: '
P;ah Is fnrtunate in having a good mHifct
supply, and though some of it may not HhESm
be the best grade, by followUig th- IBBhI
suggestion of Mr Sander, local motor- IHvH
lets will have very little about which pR35n8
I to complain. MfMMll
When asked his opinion as to the imfiMT
, future of the automobile business, SiBu
I Mr. Sander said- I can speak in a
( definite way about the Ogden Olds- USSpS
I mobile company only; hut so far as kSKflHf 'jj
our company Is concerned. futuro
prospects have never looked better kKffl
than right now. Thouch v. e have HBTOj'H
i been established here but n short IBMKjia
I time, we have averaged good sales HCl?jr,
I each day EBREli
caused by glaring headlights bearing rajplmiv
down on drivers. Almost blinded, tho iffiSapOT
motorist must choose between being ftsr3ciii;T
'swiped' bj the other car, toppling over Bnl'fi i
into a ditch or taking hlsc hanccs icl'l1'"
of holding his portion of the road J-(; w
Proper use of dimmers will save in-
Juries, lives and dollars. BfllCli'
"The bi si car driv ers today are - v
those who Impress other drivers that tl ' . '.
they know what they are dolnij." ae- - m'l ' '' "
cording to Parrish. "Confidence in
your own driving ability will dispell ;
ab doubt on the other fellow's part. , '
On the other hand, If you appear timid fir"'
and confused vour chances of being
hit or smashing into another car are !T !
multiplied.' fflfcKTw!:fi
Be Law Mas Spoken 1
TIME TO ACT S H
Hnve you heard of the new City Traffic Ordinance?
Well, there is one and, liko rll other city lavs, it will tift
y be much easier and less expensive to observe it from pS
v the beginning than to "explain it to the Judgo" after
you have been hauled before the bar of justice by a I
traffic officer. 7 W ' I
No, you won't be tho first to go up to be sure sev- pi
cral ?r0 there every day for using lights on their iSj
cars that don't comply with the city ordinance, and Wi I
besides paying a fine of ten dollars, they are then $j
compelled to have their lights fixed just the same. So B
wc say, better como in and have your lights adjust fx
cd first, and save the ten. : j
Thr way we will do it is with the CONAPHORE It t
a gives S range of 500 feet; eliminates glare and" side H
of road; penetrates fog, dust, smoke and rain; not
affected by mud, dust, rain, ice or snow, and keeps I !
y. clean. The cost is only $2 50 to $4 50 a set. I
Come in tomorrow and get your lights fixed up, be H
I fore ycu have to pay a ten besides.
j Chee&mm Automobile!
I Qgdcn Phone 325 Utah j IHjj
Mo FOR SALE I I
I Five-passenger Auburn Six, model 1918, in A-l guaran- I I
teed condition. A bargain for cash. I
302 TWENTY-EIGHTH STREET I CafJB