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The Ogden standard. [volume] (Ogden City, Utah) 1913-1920, July 04, 1914, Holiday Edition, MAGAZINE SECTION, Image 14

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn85058396/1914-07-04/ed-1/seq-14/

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I - jsaeai V
I QflllTIf AMTDIPAW HHH South E(uator
I DUH Al i&KililnH Says We Have to
II Fouth Americans dress better than
ve do. They have finer residences,
1 finer streets, cleaner cities and great
j municipal theaters. Great opera
stars have been discovered by their
theatrical managers and brought
' out In their theaters before New
York managers know the names of
i the great stars. It's -winter In the
j Argentine Republic when It Is BUm-
; mer In the United States What the
peoples of Duenos Ayres are wear
j Ing now we will wear next winter,
because we are six months behind
them In fashions.
A reporter for this paper had
hear'! all about these things at vari
ous times He also had heard that
the United States does little business
with South America. Ho never had
associated the two ideas until given
n assignment to find out why we
did not hae more trade with South
America than Europe. He was as
signed to greet returning business
men from South America who had
gone there to look over the trade
mi rat i'lii in the Soul hern Uv... '.' -.
lam. tJSSSssk
glgH particularly those south of the
jB This business men's commutes
EyrH wag headed by William Plewellyn
KhSB1 Saunders, secretary of the Business
Ko&fl Men's League. Other members were
Lfm Kthelbert P. I ..ampkm. James M.
SflgHj Sloan, representing shoe manufac-
EH turers; Charlea E. Sharp, electrical
mkBH Interests; George T. Parker bead
KwH if the Scarrltt-UomstocU Furniture
9B Corporation, representing furniture
OjV manufacturers; alien W Clark, rep-
BS resenting pain, oil and drug men',
flaH, and D'Arcy Paul Cooke a banker.
NH Meeting With Parker, the reporter
B9B put the question he had been sent
BH out to ask. "Why does Europe
Hj so much South American trade?
1 What can do tp get It from
HH Then Parker unbosomed himself
HjBH and explained thu.-lv.
Ki ' We's ot to keep up with the
Kj atyles of those people to win them
SSB w e have to adopt the credit systems
BH9 of the Europeans. We have to show
NjH the South Americans they will have
l . a trade advantage In romhi to ir
HH markets. When we accomplish that
jfl we have won them."
B Then Parker told cf a great land
I to the south of us where there is
B untold wealth and resource. .He
B told of great herds of cattle and
B boundless fields of wheat. He told
F of the great coffee plantations and
he told of beautiful cities. He
showed how by dllllgence the elti-
H xens of T'.io de Janerio had torn out
ugly parts of their city and had put
In wonderfully beautiful avenues
B For r.uenos ayres he had unstlnt-
B ed praise. He liked our government
B " best. Jn Buenos A re when
A '
they wanted to run a couple of
newspaper men out of the country
th- government declared marshal
law and exiled them. They could
not have done that under civil law
because they would have appealed
to the courts. The laws of Argentine
Republic grant freedom of the press
Just as our laws do. But the laws of
Argentine allow the government to
go buck of the law and suspend it
Back In the Interior of tho coun
tries the people arc still rather prn
viti la The Transcontinental rail
road from Buenos Ayres to Yal
parlso runs two trains each way a
week through the wheat fields and
cattle ranges of the pampas.
They ate sufficient for the simple
people. But that fertile land of
Argentine yields fruit in abundant s
S'ich great wealth has been dug
from the sojl of the Republic that
the capital city, Buenos Ayres. h:i
grown in a few years from a city
of a few hundred thousand Inhabi
tants to a city as large as Philadel
phia Only two cities of North
America are larger only Ave! cities
of Europe 0VCI8had0W it and only
three In the Orient outrank it -
It is the youngest large city in
the world and also the cleanest.
With only s population of 8,000, OO'O
Inhabitants back of it. it also is the
wealthiest per capita. Paris has its
boulevards and so does Moscow
London has Us men of Wealth tfnd
learning. Berlin and Vienna boasi
their riches, but Buenos A res bo&sts
all they boast Of and what is mete,
she docs not have such a horde of
' S
desperately poor people as those
Sne Is Paris without tho poverty
of the Parisian. If is a great holi
day city. The first day of the week.
BUDday, Is a gorgeous holiday. The
people crowd to the races and boat
ing courses. They are inveterate
gamblers. Betting is not prohibited.
Everybody seems to have plenty of
money and seems anxious to spend
it. Unlike the laws of the Units i
Stales, which prohibit lotteries, the
South American nations conduct lot
teries themselves and encourage 'he
people to lake chances. The people
are courteous and friendly to people
from other lands.
"In order to sell to those people
we have to sell what they want,"
said Parker, who believes the best
thing for any manufacturing con
cern to do Is to get as varied a
market as possible. "In case of bard
times In one country, sell to an
other." says P-rker. "If we can win
South American trade it means an
outlet for our factories in times of
trouble here.
"We visited several cities on the
Atlantic Coast, - ro-sed the continent
to Valparlso and then came up the
west coast to the Panama Canal.
Everywhere we were received with
courtesy. Some of the parties we
met told us they felt they were em
barassd by lonr affiliation with Eu
ropean houses and would be glad to
hreak away. At the frame time they
would tell us politely that we must
'how them an advantage for ouch a
"My special Interest of course
WSJ along furniture lines. I made
a careful study of conditions In each
natb'u for the purpose of reporting
i to manuUaurfrR. T.ic-ro arc r r-
tain styles of furniture demanded
by South Americans, which it would
be well to adopt if we seek their
trade. The conditions of sale must
be considered. European countrleaN
long have favored purchases with
liberal time terms, which, however,
the pun baser must pay extra for.
The business of South America is
nearly all on the credit basis. There
are few failures among well estab
lished houses. They are jealous of
their reputation and find a way to
pay their debts.
We must pay particular atten
tlah to their orders for goods and
ill them the way they want thcra
filled. I was struck with a state-
.-i?jvr.. ....
Hfi -it
ment of a shoe merenant at a city
where all goods have to be lightered
In small boats because ship can
not approach the wharf. He said
he ones bought shoes from one of
our shoe manufacturing concerns.
He ordered them sent in bags The
manufacturer in the United States
sent them In boxes. When the boxes
were lowered into the boats they
began rowing toward the shore a
swell In the sea tlppeo the boat
Slightly and spilled the box. Had
they been sent In bags the bag
would have hung on the boat when
It tipped slightly. Thftl mistake of
B shipper set the South American
against all manufacturers of the
United States.
"The South American countries
are agricultural rather than manu
facturing. They have to ship to
Europe for the luxuries of life. I
would not like to sp..-ak for the
others but w ould say there is excel
lent opportunity for the furniture
business in South America The
opening Of the Panama canal will
put the West Coast cities nearer to
us than to Euicp.... The West Coast
cities are exceedingly keen to get in
touch with us. With the Mississippi
River as an outlet for our goods
ought to be able to trade with Bouth
America right from i.ur doors In
the Interior of our country."
South Americans n direct to
Europe for their fash'ons. That Is
why thev are ahead ol the people
of the United States. They spend
their vacations In Par! or London
or somi other great city. Paris is
the European capital of the Latin
Americans and there the throngs
from South America congregate.
Dress Better Than
H Ourselves,,
iThe railroads are in the n-.idst of
a swirling flood of legislation and
regulation most of it punitive and
restrictive. Iist year In forty-two
State Legislatures l.U'j bills regu
lating railroads wer- introduced,
and 2.10 became law.
Because the American people
have ! ! Imbued with certain
ideas concerning our railroads,
ideas which have supplied fuel for
a flame these cojiirtlera of His Mtt-
kE.NTEft George T. Par
ker, president of the
Scarritt-Comstock Furni
ture Corporation. Lower
left E. P. Lampkin, for
eign trade bureau. Lower
right William F, Saun
ders, secretary of the Busi
ness Men's League. Upper
left Avenida Rio Brancho,
Rio de Janeiro. Upper right
Rua de S. Pedro, Bahia.
Below Scenes, from left
to right venida Beira
Mar Gloria, Rio de Janeiro;
Monurnento Riachuelo in
Bahia; a Sunday at Rio de
The Increased supply of manu
factured products in the United
States is really cause lor alarm un
less we "an gel new markets for
our goods. The supply is exceeding
the demand. The balance of trade
of South America Is against us.
BraJtil, for example, ships a great
deal of coffee to us She demands
coin In exchanc,. With her empty
ships at our wharves alter un
loading tho cofiee she crosses to
Europe and buy a products. Last
year HraidL bought nearly tit,
"00,000 worth of coali Less than
three per cent of that came from
the United States, and what she did
buy here she botight on the Allan
tic I'onst. She hought none from
tho great coal mine In the Interior
of tht country. With the opening
of the Panama canal and with the
development of the Mississippi
Liver the Inferior cities will be
closer than ever to Souih American
2. m
i -. w-f - 4 saialsiBBaaaaj
- .
jesty the Crowd have delighted to
keep burning'
One of the main reasons we are
In the midst of this vortex is that
we have failed to take account aj
railroad men of certain fundamen
tal currents of human nature, which
from time Immemorial have been
made the most of by men who have
Influenced the action of crowd?
Railroad men have been standing
a.Ode content to be fudged by tho
machines they were running, not
attempting to have tbemsep e r
garded as human beings, not mak
Ing it known that rallrcads were but
composites of human nature. Ma
chines haven't the necessary red
blood to arouse mullitudes.
Tne railroad bualhCSS Is very
much like, and has always been
very much like. 'every other kind
of business. Railroad morai.'ty has
responded to the general morality
of the public,, and railroad men
have been neither worse nor better
than the average run of people at
any time.
The first Is that there is a vast
amount of watered stock on which
dividends are being paid Now there
Is no essential Immorality In the ex
istence of watered stock. Jt Is. after
all, a mere business question. It is
purely a question of policy as to
whether dividends should he per
mitted to be earned or watered
stock. The difference in the effect
of watered stock on different pub
lics may be seen in the resulting
attitude toward watered stock In this
country and England. In England
the Board of Trade reruns that
the capital obligations of all Rritlsh
railroad? are about M. STB. 000. 000.
and thu official returns expressly
fate that nearly $1,000,000,000. or
al'out 15 per cent, is "nominal" cap- -gjjlBMfcdfcSiw
ital or ' water," and et In none of j(frPfc
the, published discussions regarding JE$mMMW&
, , ' , ,, , , I I :-- ' 4 - V - "W
do you observe sinister reference to aflHra
the "watered" stock. HL9Mpfr "' Tsaeav
in the second place, there H fPP -IsHB
widespread feeling that the railroads Bp.-.:; -J&eg. wk ,
are ruled WalL street, that a KtjWKBf i4PH
small coterie of bankers in all M .ESP'' jSfBP'"--iB
with so-called "money trust" are ah- JESSES? ' JMt'M
orbing huge profits from the peo- WBSEBk', '
pie. I do not think you would i WE ' J m
have had 2-cenl I ire laws If it had nfiMM' JS
not been for this widespread senti- W - ''SHbB
ment. Tho people in the States felt 'H'l;. Si :
that h1" such laws they could re
tain for the public in their own dis
tricts, a portion of the profits which
were being absorbed by the absentee
That there has been some reason
for some of these popular ideas, no
one can deny. But that the railroad
business as a whole or In the main
has been conducted upon unsound
lines, that Its managers have not
been honest, that its results have
not contributed mightily to the won
derful prozre?; of this land can be
iphatii all d tiled- The extraor
dinary achievements of our rail
road?, the wonder, as they are, of
the industrial world, constitute a
of overwhelming significance, a
fact embodying the effort, the fidel
ity the enterprise, the patriotism of
ninety-nine out of every hundred
men who have given their service
to the public through the rallnd
e the railroad started to run in
this country.
Why It is then that the good in
the railroads has been hidden and
the bad magnified and distorted out
of all proportion? It i3 because rail
road men have nfglected the In
man nature of the situation: It is
be.auve loud-tongued politicians
have dilated upon the evils while
railroad men it still, attende, to
their jobs and said nothing of the
COOd; U Is because railroad men
hive not insisted In and out of sea--n
and produced the fig (r, proV8
It, that no matter what My-specks
might bs pointed out on the wa'il
the structure itself was safe and
solid and something to b proud of.
The problem of influencing the
people en riia? Is thai ,.f lir,, . ..
leaders who cn fertiliza the im-
J ai3
agination and organize ths will oi
We must, for example, replace
with sound phrases and symbols
those symbolic words. symbolic
terms and phrases that have gotten
Into the public mind and created a
false impression. We have heard
a great deal about "full crew"
laws. The labor people were verv ,
happy in their selection of that "
term "full crew." Now, if we had
referred to that from the beginning
as the "extra crew," It seems to me
we would have made considerably
more headway than we did.
The phrase. "What the traffic will
bear," has done as much to hurt,
the railroads as any expression
ever used It is scientifically cor
rect, no doubt, but it conveys a
most unfortunate suggestion to the
popular mind, the thought that the
rate i "all the traffic will bear" Is
a suggestion abrolutely contrary to
the fact.
s can never be too careful in
the terms we use. Some time ago,
a certain public service corporation
was In great nnanclal difficulties, it
could Q01 pay iu bond interest. Its
skillful president induced its bond
holder? to agree to a reduction of
the rate of Interest on the bonds
Their president then announced to
the public that there was to be a
"readjustment" of the finances of
the company Now readjustment
of finances is so much belter than
sayin our eompanv is bank-
EJr nd no one ever suggested
that his company was bankrupt
It was a matter of terms and
must be careful of the terms we
SSI l'J be ,odsed in ,h p?w! A

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