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IlShotf Talks On Advertising I By Charles Austin Bates. ‘"^1 No. 39. A little advertising like a little knowledge is a dangerous thing. A man who advertises a little bit and quits is sure to lose his money, and is sure to get erroneous ideas into his head. The first advertising that is done is merely preparatory. It introduces the advertiser to his public ; it gains acquaint ance for him. After a while he be comes ^ J so well “* He is sure to get erroneous ideas into known that in reality he is talking to old friends. The words of old friends have much more weight than those of strangers. There is no doubt about that. Any one can take it ijght home to himself. The first few times you meet a ■man and talk with him you are taking his measure. You arc tleciding in your own mind what manner of a man he may be; what he does; what line of business he is in, and whether he uTht first fmtimes „„ mte. „ man you is honest or not. It is only after the art taking hi. measure acquaintance has progressed a little that you give his words much weight. Advertisements arc the repre sentatives of their authors. People become acquainted with a man through his advertisements, Trade comes after acquaintance, not be fore. The first few ads serve only as a foundation. If you build the cellar walls and quit you will only have made a hole into which you are pretty nearly sure to falL “Trade tomes after atfuaintan.e— not tefore" Copyright Charles Austin Bates, New i ork. The Unexpected Has Happened Did you say “What?" Why just what we predicted and expected—That our line of new goods and prices would catch the buyer every time. So fat this has been the general verdict. Now, you call to see us at once, and we further predict yout verdict will bo in strict accord with our other patrons. We have just received another line of Boys and Children’s School Suits fit prices extremely low. Also another line of four-in-han i tie in Red, Blue, Green, Black and Brown. We are adding to every line of goods daily. See them—get prices—miff sed [ 77Jfc HUSTLlJitS. ^ THOMPSON 11,1 HUSTU*~ 144 n. Queen Street. P. 0. Schneider s Old Stand. Live Fish Stream Then why not go where you can buy more furniture, Carpets, Rugs, mattings. Oil Cloth, Win* dow Blinds,Couches, Sideboards, Hedsoom Suits, Par lor Suits, ext. Cables. and in fact everything that is kept in an up to-date Hous( Furnishing Store,‘for less money on installment, than other* will sell you for cash, yet we give you a discount. Berkeley Installment Co., 124 W KINO STREET. Orv Saving Vts Pays * 4* ■•»'*•■*,,»r< Mil WILL HELP CUPS Downpour Wednesday Night Will Greatly Benefit Farmers. CORN AND APPLES SUFFERING Lack of Mois'ure Was Also AfFccfing La‘e V'-geiabVs — Siluation Has Been FMe-vftd by S orm. Immense b’tiefit will be done to nta toring (reps by the heavy fall of rain during the last few days. Ooru lias been the great st sufferer from the pio longed drought,and millions of bushels will be added to the output bv ttie storm, which now’ extends along the entire Atlantic coast. In addition to the eastern ft trro, there is another in the west with a center just below the great lakes. It is moving eastward and may un te with the Atlantic storm. Berkeley county farmers have been complaining of the drought for some time. Rain w s necessary to fill out the grains of corn as tliev matured Tt.ov were beginning to have a shriveled appearance. Not only In dian corn, whi h is the staple crop, Let also sweet corn, which is used in the c nccries was badly in need of rain. Apples have suffered for the same roast n, end late vegetables, such as I t uns and tomatoes, were literally drvmg up for nourishment. The grass was becoming short, and dairv farmers apprehended a falling off in the supply of milk and an early raid on the provender stored away for use during the winter months. The rain pouiises to relieve the situ aion. Not only will the crop of late sweet corn he increased, but the grass will receive necessary nourishment, and late vegetables will fill oc.t, so that they can ho continued in the market until the Irost comes. Late apples will also hejlieuefitted. Many springs were running very low, and in some cases small streams had almost dried up. These conditions have all been remedied by trie storm. RAILROAD NOTES. \ K W POSITION CHEATED BV BAL.TI ItlUHK A OHIO. Muped ill« ■•<!«- ii ( IIIIM14 41 lirtlrrs to Go Into IIiihIiii'Rii-I wo Blen Killed at Cumberland Wednesday. J. McO. Martin lias been appointed to the position of traveling hBggage agent, a new position created on the Baltimore & Ohio. In addition to looking after the baggage, Mr. Martin will have charge of the milk trade and will help to build up that in dustry along the line. F. A. Hosted, former superintendent of the Cumberland division of the Baltimorejit Ohio, has purchase 1 the mines of the Piedmont and Potomac coal Co., at Piedmont. KILLED AT CUMBERLAND. An unknown yonng white man was run over and instantly killed in the t^outh Cumberland yards of tin Balti more <& Ohio, .at 10 o’clock Wednes day moruiug. He was apparently uhont 23 years of age, but had noth ing on’ this clothing by which ho could be identified. Weslev Burns, aged about 40 years, a colored man of Cumberland, while walking ou the Baltmore it Ohio t-acks, near Green street, Wed esday, was struck by a passenger train aud so seriously injured that lie died s icrlty afterward. OPENING AT MERCERSBURG. York Divine Made Address to Boys— Dormitories Crowded. The openiug execrDes at the Mercers , hnrgg ‘Academy were held Wednesday afternoon, in the academy chaoel, the Key. Henry H. Apple, of York, deliv ering the address. The school is entirely tilled, every room in the dormatories having been engaged in advance, and a nnmber of hoys who apolied for admission could not be accommodated. There are » three hundred boarders and a number of (lav students. In this number there are boys from almost every part of the United States from Maine to California, as well as from India aud Chinn. A number of improvements have beeu made during tho vacation. A broad stone walk Inis t.eeu luid from North Cottage to the new dormatory, the town water has beeu connected, the sewer system has been enlarged and fifty acres of land have beeu bought for the academy’s use, Myron E. With am, a former quart erback and captain at Dartmouth, w ill coach the,football team. Tne academy will have a fine lec ture course this year. The first lectuie will be delivered by Lioutnaut R. P. | Hobson. go Cure Ifouitlpittp-., rore«»r. •J'aiie Caacarets Candy Cathar-.io. ioc or 2-x. f* if C C. W W cure, u uiy s^tunif moiiu' HE FOUCHT THE INDIANS. j William H. Lee, of Shobonier, UL, Now Is Sole Pensioner of the Blackhawk War. —— St. Louis (Mo.) Special. William H. Lee, of Shobonier, 111., in j his eighty-ninth year, is given the dis ) Unction by his neighbors in Illinois of | being the sole pensioner of the Black i Haw k war, and so far as Is known the I role survivor of that struggle between the early settlers of the state and the j Bac and Fox Indians. Mr. Lee Is a rela tive, by marriage, of (’pi. M. C. Wetmore, of St. Louis, having married an aunt of the St. Louisan. He comes of that sturdy stock of York state men who | came west in lj>e early part of the cen I I 1 ?! ' / --- WILLIAM H LEE i Sole Surviving Pensioner of the Black - Hawk War.) ttiry to make their fight for a home. These rough, determined Illinoisans have gradually diminished in numbers, ! and the past few years have witnessed the death of the few who survived the last quarter of the century. The sole remaining fighter of the In teresting struggle with the Indians was horn November 17. 1815, in Cayuga county, N. Y. When young Lee was three years of age his father, accom panied by a large part of his immediate I relatives, with their families, came west 1 to Illinois. The party made its way on j two rafts and a flatboat constructed j from logs. The emigrants took all of j their live stock with them in their ! passage down the Alleghany and Ohio | rivers, landing at Shawneetown, from there going to Salem, and finally went to Vandalia. at that time only a small village. At this place Lee grew toyoung manhood under the hard lessons of frontier life, assisting his father in his grain treadmil and in sawing lumber. At that time the accommodations for grinding produce of the farmers was crude and the state legislature conse quently offered the elder Lee a large tract of land on condition that he con struct and maintain a water milt for a period of 20 years. Vnndalia was the capital of Illinois at the time. Other members of the family also engaged in business, and the Lees secured the privilege of constructing a part of the national highway when it was built. When the Sae and Fox. or as it was known, the Black Hawk, war broke out in 1822. William H. Lee was only 16 years of age. but he possessed courage equal to the hardy training he had re ceived In his Illinois pioneer life. After the close of the war he made three suc cessful trips to New Orleans by boat, which in those days was considered a feat of nnosual importance, each time taking large loads of grain. In 1850 he succumbed to the California gold fever, making an overland trip to that, part of the country. This trip was followed by two others. On each of the trip> large numbers qf cattle were taken along as an Investment. The party was attacked by Indians on the first trip, but was suc cessful In defeating the red men. On the second journey the party lost ail then live stock. The third trip was thorough ly successful. Returning to his farm in Illinois, Mr. Lee has remained there in activecharge until within the past few years, when he turned active manage ment over to other hands. None of his children are living. CLIMBING THE PYRAMIDS. It Produces a Peculiar Malady Which Attacks Almost Every Vis itor to Cairo. Cairo (Egypt) Special. The pyramid limp is a disease that usually attacks the tourist the second or third day after his arrival in Cairo. -, THE PYRAMID LIMP. (An Affliction to Which All Travelers In Egypt Are Subject.) To many visitors the pyramids are all there is to be seen in Egypt, and once arrived there they proceed to make the ascent. It is not an easy climb, as these steps are so high that no one :an reach them without help from be fore or behind, and the result is strained and lamed muscle*. Resi dents and habitues recognize the pyra mid limp In an Instant, and the suf ferer Is greeted with Jeers whenever he makes reference to his sufferings. DR. FENNER’S ir • _t 1 X ""■H"’'▼"’ Ail Diseases of th« fflr^Sk $ f I 9 I M *"'™ / kidneys, bladder, and ■ II I I I 1 y W JIL heart A W disease, gravel, dropsy, AND rheumatism, backache, female troubles. Backache (ii-pf* Also Purifies the Blood. C A ■ Don't become discouraged. There is a cure for you. If noces«ary write Dr. Feuner. He has spent a lifetime curing dust such cases as yours. All consultations FREE. Suffered for 10 Years with Backache and Kidney Trouble Omaha, Neb., Feb. 4, 1903. Dr. M. M. Fenner, Fredonia, N. Y. Dear Doctor :—I have suffered for the past ten years with backache and kidney trouble, and have tried a great many of the most prominent physicians in Boston and Omaha and all the paftent medicines I heard of in hope of receiving relief. Finally seeing your ad. I purchased a bottle of your Kidney and CaekacheCure I wish to thank you for the benefit received for after using only two bottles I am entirely cured, having no pain or ache of any kind. Sincerely Yours, Miss Alice McDonald. 2954 Harney St. Sold by Druggists, 50c. and $1.* Get Cook Book and Treatise on the Kidneys—FREE. M. M. Fenner, M. D., Fredonia, N. Y. For Sale By _C. O. WEANING & CO. fiftimci XOine, - v »F you have Headache or Neuralgia pains, don’t take jW / medicines that only bring temporary relief and y ) \ prepare the system for more violent and frequent U M attacks. Mi hna Wine comes to you contain- H T*( ing pure Nerve Substance in true organic W M form, and the only Tonic t hat stops Hea l- \a W ache and Neuralgia and can cause jW w these discomforts to cease by build- - • (K f\ ing up the Nervous System. It . _ nv 8" j# W restores strengtli to the weak j ; A and refreshing sleep to the -s . \rr V f tired and weary. A six- "s‘n* tl,SPA > U teen-page booklet with ^ WiaE at s □ each bottle tells all ^ fountain. 1 have not f H it Mr .T experienced e- single r/ T> Sarte lie failure with Headache (, H confection- ’ ^ ntn'1 Neuralgia It is an ex- U y er at ceptional preparation. Ihou- / ’ ' I M’in-* sands of people suffer every day ) } '■ L with these dreadful attacks and hes- 'j Hitate to buy ordinary Headache rente dies, because they are afraid of a had after ,\ effect. Muhna Wine can be relied on and taken W with perfect safety. For sale by all druggists. U Headache and Neuralgia size, 25c.; full size, $1. J | It /-r For- you. Dollar Watch This is the Ingersoll Dollar W'mch, which sells at the lowest price, caries the strongest guarantee and has a larger sale than all other watches Perfect in accuracy, size and Style. Other Ingersolls at #1.50, $1.75 and $2.00. Sold by dealers every where or postpaid by us f^r $1.00. Booklet Free. ROBT. H. INGERSOLL & BRC* B Dept. S. 51 Meklden Lena, NEW VffR.K j] I