The San Francisco call. [volume], March 05, 1910, Page 19, Image 19

About The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913

Image provided by: University of California, Riverside; Riverside, CA

                
BRILLIANT FUTURE
AWAITS RICHMOND
All of Rich Contra Costa Coun=
ty Lies Back of the
Growing City
Great as Richmond is as a manufac
turing center and as a seat of industry
on deep water, ii Is, like other portions
of California, backed up by great cli
matic advantages and enriched by be- J
ing a part of a county that is opulent j
in 'products of the soil, both agricul- I
tural and mineral. Contra Costa is j
<*>ntral on tho map of California.
It is close to San Francisco. San Pab-
Jo and Suisun bays are on the north
with the bay of San Francisco on the
\u25a0vvo.^t. The county area is 734 square
miles, or about 444.500 acres. The
omirc county is picturesque, fertile
and well adapted to home making.
Richmond in the back country has an
admirable hinterland. In it there is
promise of a great population.
Richmond is admirably situated as
•j all requirements that a young and
last growing community may have, j
The University of California is reached |
In a short and pleasant ride by elec- i
trie cars. Two great cities, Oakland j
and San Franclscoj are in close touch j
V>y ami s^tpam cars and by <
water rout*-. A slowing* population i
will ii^eil great supplies. ' These j
the surrounding country may be relied]
up-'ii to produce. A. .1. Wells, noted, as i
a writer of literature about California
for the Sunset home seekers' bureau,
whoso conservatism ami accuracy will
!iardiy i>e called into question, writes I
of Contra Costa county and makes an j
alluring picture to draw immigration i
in the direction of and close to Rich
mond.
A part of a recently completed de
scription by Wells is as follows:
<V>mra Costa ha* been very taodeel al>out ad- j
vrrti«.ing s::d is but little known. V>t her re- j
four.***, the »<lvaut.".j:es of lur (teographlcml \n>- j
«Hion. the proflur-tiveness of her ««>U aud her !
proximity to market, fcrr nnaarpaßued trantpor- I
tutioa : »ii- ili ties »t the bead ->f the bay of San ;
frV3tici>'.-o>. and her ocmtnan'liria: advaatapes for <
vartoci' kinds of nmnufsrturinp are certain 10 J
c!vt- the county a prominent place iv the iadu^- j
trioy tit the coast. Great strides have been made
in t&eanfactnring recently, aiid tlie wage earner.
th<- f ar::i«T. .tho *hv;t tfopcr and the professional 1 !
• man L.ire aw iuttrist iv the ftatement of facts i
w-tich follow.';,-^
«v,i.;;a <"c«:ta is a land rf hills and valleys, i
md !^;!> pwmt aivwsity of surface. Iv the cen- j
ir*l part ot tlie eocnty ix Mount Diablo. M.B7«> i
fH*t L!th. risinc irom almost a tide viater levfl. j
Beth tbe wvft'Tn srt-1 nortlitrn honnflarj are j |
f-jot-elv bordered with hills, and two ranges of
kii!> fin southward, vitu larso intcrveninj: val- |
1< -s. IVmsiderable niart-h land i> found, mostly
- ."it marth. and t» tiie northward and t*>Hveen
ti.<> uplands and the Joayuin river is a body
nf tvclalmed lanJ ajrgregatini: taore th«n Jo,yc>o
\u25a0cr*«.
l.'x-Bliv the Contra Costa valUy« are known an
:!:f \lhambraj Ps.Ueco, t^nacio, Clcyton and San
Hamou vaUeys. In reality they constitute "ne
valley and are <on(in'joii!; f.jr jilvmt 30 miles,
iisving a vsryinf wirlth of one-halt f-> 1"> m*!es. j
Evidently a »id« arm of. tte bay was thrust out »
!:er»-. and tli" laads are sedimentary sr«i very
rif li and prodor.tive. In places the soil depth is j
vr. r jrr^st. Kboorl&s an enormous accumulation j
<f-:in alhrrial t^'il mass.
St-psrate valie\s. usually small, nre called San j
I'abio, Pino!^, Kodcv and Brioncs. and are on the '
\u25a0wfsTrrn side of the county, close to Berkeley, j
Oakland sad Saa Francisco. They produ«-»? hay. •
Plain, cattle, dairy prodacTii and fruit. Near to !
Jaryc towns ana <-it:c> a ready tnnrkct is ft>und j
almost at the «1< or. TTiese valle; t are well 4 -1
«aiircd !>y runnlu; * ; ,
San Pal'lo vall»-y Is the! largest valley in the !
.•^•\u25a0jr.ty and contains <iv<t it».<»» seres of arable !
laud.. !' is <">n the v-i'teni side aud faces the j
bay of San Fraueiten, wen n^n toward Oakland. \u25a0 '
H*«in{ ta<: climate of the bay. this is not a •' I
gripe aud fruit section, but is civen to wb«»at. |
barley, oats and hay, t'je cereals t«vinjr now :
larpelr <-ut tor forage and mucli attention paid j
A mtflW pleasant little valley lies liere on the j
northern and w«-ut<>rn s.ide nf the mountain aud I
extf-nds to the SuiMin bay. It is n central valley j
<>f the county and is ti miles, wide l>y 15 miles I
lone. It uicrp's almost Sn.iarceptilily into j
Ipnacio vailoy aud is watrred In par) by Walnut '
Xieek, the principal stream -»f the valley. M<>tint j '
Diablo rrecji <lraias the eastern portion and. join- I '
ins Walnut creek, falls into the tules <.f Suisun ' '
bay. 1 !
FTitn fznacio valley we Amp over a low ridjre i '
.-md are 1n tb« town of Waintu creek and at the i '
foot <-f tin; lone, narrow l.r.t beautiful and' fertile • '
San R«inon ralley. Seldoiu more than a mile | '
«ide. it is about 12 miles long and morses into | '
the IJrennore valley «t AlaniMa county. It ! i
.-•\u25a0ntaitis cboiit 2,000 acrrs ;>r.d has on one side i '
il;e tumbled and rounded lulls <>t Contra Costa i
j>itd on the <>thcr the spurs aud foothill* of Mount : '
Kiablo. i i
nn<- uf tlie m»st pictnret^ue spots 'n the '
rouflty. tliis valley lie* to tin- south of Mar- i I
tinez. whore it opens up to the hay or straits
«if <ar«suincß. It Is about sis milts lons and a :
iniic T»jd»-. It is a prape r<-cl"n. tiie tinest of t
lalde and wine fgrupes b'-fns srovm here. A| •
prear rartety of Oeddaoos fruit is also produced. |
The Alhaniltra mtlWfal siriucs arc in this valley, i
The, Center of RICHMOND
' Close to the PULLMAN WORKS. '
Near the SANTA FE RAILWAY SHOPS.
Electric Cars direct to STANDARD OIL PLANT.
Depot of Santa Fe Oakland line on the property.
Faces CUTTING BOULEVARD,
the coming BUSINESS and THROUGH STREET of Richmond
CHOICE LEVEL LOTS, Graded Streets.
THE BEST INVESTMENT IN RICHMOND.
Small Payment Down and $5.00 Monthly.
We show the above property free/of expense.
475 Pine Street San Francisco
JkjL *j^\^ <* MfL. JBl JIBL ./L * -^^Hor J/km ~ \ JL JL JL JLJ w w JLJ '\u25a0\u25a0^^^ JbL> - *""""'
Public Buildings That
Tell Tale of Prosperity
Handsome and commodious Union high school structure in Rich
mond, in which advanced education is imparted! and the new Carnegie
library, in the erection of which patriotic women took- a^prominent part, j
MAS ADVANTAGES
AS FACTORY SITE
Convincing Arguments Made by
Richmond Chamber of Coffl=
merce in Favor of City -
A telling argument is made for the
permanency and continual solid growth
of Richmond in an article that was
prepared by tlta Richmond chamber of
commerce. Therein the real conditions
are reviewed and -conclusions are
reached of much public interest. It
is argued, convincingly, that Richmond
possesses all the advantages that are
required for a lirst class manufactur
ing sitp. Following is an excerpt from
the article:
Tim ft all. Richmond lias fufl at basic price*.
If it is a large. plant that is to be figured on,'
one rciiiiiriusr a power plant of its own. n^cestl
taiinc tu<? use of steam or heat, hore is th?
fountain from which flws tli* 4 endless Btroam of
fnel oil. uninterrupted by strikes at the coul
mines, or Kcarcity of railroad cars. Bnd always
free in a l«r?o mea^urf from vioJent fluctuations
in pric-. This is certainly a de*ifl>'ratum to no
welcomed by a manufacturer, enabling him to
calculate with some degree of certninty as to
the cost of his product iv a given period of fu
ture years. ' ' ' . . ,_ \u0084
Should t-lectric power be required it can be ban
here in, any quantity desired. Thus the Mnall
manufacturer ueeriK no expensive power plant.
Th<- fact that electricity can compete with oil
fu«T is a sufficient jruarantee.rtf it« cheapness.
It is a great convenience and economy v to have
botti. " " ,
There is an abundance of raw materials In
California and cootlguon* states. LutnlMT, iron,
ore.' wool and cotton arc ail within ea^y reach..
Richmond has |5 miles of natural deep-water
TE&J&'&W'JFl^GJ&ifcli'^O
front that has maintained its . depth without
dredging over siuce the j governraent'fi geodetic
surreys bepran. \u25a0 The water is* 40 to «0 feet deep
i stone's throw from shore. /.-This water, front
stretches in one bold continuous line immediately
in frout of the Golden gate, and .on the conti
nental side of the bay, ' opposite -to natural passes
through the coast range of mountains, through
which trains must pass to reach the great rich
valleys of the state, the. boundless mineral wealth
of the .Sierras beyond, and the long trails across
the continent over which rolls' the commerce of
the nation. \u25a0 ... \u25a0 " '. . .>
There, is a maxim that trade development fol
lows the line of least resistance. Richmond is
providing the line and the trade development is
fast following. Quietly and without much ado
there. has beeu". developed at Richmond an oppor
tunity for the meeting of commeivfe by ship and
rail which promises - marvelous thlitgs- for the
future.' hi particular this refers to -the ship
canal, which will give .to Richmond commercial
advantages which can not be duplicated on the.
Pacific coast. Surrounding* this" canal are. from
000 to 700 acres : of perfectly level, firm land.
whWi l»,to*be srtdrroned by. a belt- railroad, con-,
neetins wltli \u25a0'botlii tl>«--Sah^a Fe. and. the South
ern I . Paelne systems, giving facilities for*warc
'house and factory purposes not. to be excelled iv
the whole world. \u25a0
Tbat.lUchmond Is, destined to bo the. manufac-'
turing ceuterof the. Pacific coast t should be evi
dent to any manufacturer who undertitand^ what.
th«; opening of the Panama canal will bring .to
the Pacific ocean-and the drawlhg po^>r of SUcU
a body of water as the bay of San Francisco,
with its laud locked harbor. As the needle is
drawn to the embrace of the tnaguet so will the
comuKTCi! of the Pacific be drawn to the harbors
of San Francisco bay.
Standard oil officials have had too much expe
rience to waste iiiHlioti<r of dollars on a plant
and buildings : were .'there, even a possibility 'of
the same proving a- losing Investment. After a
thorough investigation of. the whole coast '.froru
San Itiego. north these experienced captains |of
industry decided on Richmond as the best loca
tion for this vast enterprise. There was nothing
to influence this choice of .location except Rich
mond's superior commercial advantages. .'
Richmond is not a suburb of Ban Francisco.
The people 'who live in Richmond are employed
in Richmond, and this condition makes her* an
independent community just as much as if:sh6
wem h hundred miles from this great metropolis.
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n 4 ib n ta m"- '— " -
>- I SSbO 1 §' IS in D I
I J a c SSd^ £\u25a0 BTm I
\u2666 •" ; " """ ' "T
\u2666 : l;K-M;V;.|:;|r
\u2666 ' ::: ' "" : ie . y?f\<
\u2666 San Pablo -Aye.-and Cutting \u2666' :
. a v . rßcmlevard . • . '-'<>]
0 Richmond's Choicest Resi- < >
dence Section v h > -
Liberal Inducements to .-.'\u2666•
A ' Build \u0084 /I
V •''\u25a0'\u25a0 ' ' ' \ '* i
IWM; F. HUBERt
\u2666 118 Chronicle Building \u2666 ,
\u2666 , SAN FRANCISCO / f
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I SondmcL >|
% Winery
§ F. Farhocchid fed. s
I Wholesale
I Liquor :l)ecL£ersM
p.-^ Z.infandel t %;\ '/\u25a0';§, *: \u25a0.
% \u25a0 t Muscatel, '. ffl^>-*o
g • Port and ' .:S ' ;
S "Phone Richmond "333l iM I \u25a0\u25a0
g.{^ RICHMOND v g ;
i§ . Contra Costa; Co^ CaL- ;;;§ ' ".'
CITY PLEDGED TO
IMPROVE STRETS
Work Already Done iff Richmond
Indicates Policy of Munici=
pal Qoyernmeiit
\ Richmond's streets,, as- laid out, , are
wide. The improvement of them* is
steadily progressing- and the 'J city "is
pledged to a policy of. improvement
that will result- in enhancing, prorj^
ertv values. - , • - \u25a0;- \u25a0'&-,'
The western^ portion., of the city is
more largely devoted to manufactur
ing and- business than to.' other : uses, 1
but it contains a great many lots upon
which homes have'rbeen .erected, and
there is ample-room for a great many,
more. '" v. .' " I.- j '. -:\u25a0'<-
What may be done in street improve
ment has been} shown by the comple
tion of Macdonald avenue, which, lined
with stores and residences, funs some
thing more than a .mile as straight as
an arrow and as . smooth . and well im
proved any boulevard in the world.
\u25a0 l^ichmond is- still so new that .much
is still in, the formative «#tage. : This
will lead to the adoption of the latest
ideas in makijig it attractive. In com
mon with the surrounding country, it
has fine soil, in 'which, under days of
almost uninterrupted sunshine,' all sorts
of flowers, ornamental shrubs and t trees
arid lawns and fine ! gardens can
made to thrive. The vegetation of "the
county is remarkably divorsified. Near
ly all. products' of ; the soil that gr.ow
many part of the county can be suc
cessfully grown for ornament and for
profit in the gardens of Richmond.
hks& Special Train \u25a0mmmi
*(Santa Fe and Southern Pacific.) -
Excursion to
Via Grand Canyon / . V
i*i*OO == Round Trip
Tickets.. on' sale ; March. 15th- for those going_via Grand
*^f: 7 Canyon; MarcK"il6th;,. for those going direct/j Limit "60 x v :-
* * days.' Great festivities take place in the City of •Mexico;
on Easter, Sunday. : Special leaves March* Isth".
. ,- T* For those not going via Grand Canyon rate will be $80.00.
iB^fSSpSM " You via Santa Fe and return via Southern **
\u25a0y!- r .^^H| '•'\u25a0-"\u25a0'' Pacific. • If - you; wish to return via . Santa Fe -- ;
mr ' : : : .'-' HH§ -\u25a0- \|-' y° u have that 1 - privilege behaving your; ticket
iKSKt/t/ftmTSKi cx'ihanpred at El Paso on your return trip. . " ..
[LJvTilfil m3l Detail information at any Santa Fe or South-
iQMl^^HigHßr crn Paclnc office. . . .. , \u25a0--. . •
Bast Shore and Suburban
Railway Company
Fast Suburban Service Direct From 7th
and Briiadway^ Oakland, to Richmond
;' One of the main "enterprises. in the : building, up of ' • This through car agreement between the two compa-
Richmond has been the East Shore and Suburban* Rai- nies will be ( an immense improvement for tlie traveling-
way Company./' Five years ago the company operated : public and.it'will'be in effect on and after Sunday, March
rr v on three miles/ of track with three cars; and is novvoper- *6, 1910.
ating oivover twenty-miles^pf track in Riclxmondand.ad- tSb company also owns / East Shore Park, the pret-
jacent territory^ and -its, rolling, stock consists of sixteen tiest pleasure resort in Contra Costa County,
cars, a photograph of one of which is shown below. Ke- ••\u25a0;\u25a0" • .
cently : contracts have been let for three: additional; cars This Park is located on the main line, 40 minutes
of'thct' same- large type; v and with, thisvincreased rolling; ride from- Fourteenth Street and Broadway. Oakland,
.^stock it wiliniave ample 'facilities for accommodating the'" and is weH laid out with beautitul lawns, shrubbery and
-fast growing population of Richmond: ;: .:• :. ••, , flower beds. There is also a tennis court, basket ball
Arrangements-have whereby the ; court, baseball grounds, a large lake in which there is
}Mm boatin - and a large^ pavlhon for . balls and
"Will run direct froni^the Standard Oil Refinery to Seventh -entertainments. i>.. : j ; 'o^4 :t
v , Street > and r ßroadway, iOaklancl^ and' a^like inumber of, ; East Shore Park has become the ideal resort forSun-
, rears of- the Oakland Traction^ -Company^will run direct to day School and Lodge Picnics. No. intoxicants of any
\u25a0Richmond. ; : \'.- : '' : r,'" : ''' : ; ''_-:' : : S':'^ ••£ . .^-V ;: . .. kind are/sold' in this, Park..
" -' // r '"~ ' \u25a0»",*- •*»';• W' T". A " •- -^.~'/, ' .:•• * _ \u25a0.. /. " . '- " »- r -
One of the fine electric^ cars iof;the -Eat. Shore ;& Suburban Railway, Co.l
OUTLOOK IS GOOD
IN CONTRA COSTA
Farm- Lands May Be Expected
to Double in Value in . .
Few Years
A.J . Wells says that farm lands in
Contra Costa . county {Vw^ll double in
value in a" fef\ years.. To the .water
front ;he • attributes this splendid out
look/! The following .is an expression
of Wells' opinion on this point:
"Here are miles of factories "and
more coming 1 .: Farms alone never make
a dense urban population, but manu
factories, do. .Multiply consumers at
the doors of .the . farming section and
you give the farnier a good. reason for
holding on-- to his land. This is ) not
discouraging, to the man looking for a
home or a farm. ; If he is wise lie fore-.
casts\the future ofa region. He an
ticipates what will be r and wants .to
be where something is doing. He will
not. hesitate to" pay $150 for land that
will double in-.priceinfive years.' T, his
whole region is too attractive climat
ically, too f rich : in- soil ' products. .' too
near big cities, not to come up out of
the grade of, average, farm lands and
show phenomenal advances. It is worth
wliile to look at tha«t side of Contra
Costa. ; : :,/ \u25a0'•\u25a0.\u25a0-..'. --\u25a0 . -.- \u25a0
• "Contra Costa has .70 miles of water
front and such pronounced advantages
of deep water, low priced factory sites
arid the presence of railroads \and main
lines as to insure, a great, increase. in
the number . of;; manufacturing ; plants.
In \u25a0 1906' the manufactured products of
the conn ty.. exceeded in \alue $50,000.
000. .being second to San Francisco.
The .growth since the great fire has
been steadily* away from the expensive
locations on- the water- front of the
I. M. PERRIN
\u25a0' \u25a0\u25a0' f ' - v- \u25a0 - ~
'. ;'|' '«' '„'' " ' .. I In the category of Richmond's
leading businessmen Mr. I. M.
;. Perrin stands at the very head,
** '^^ both by reason of the magnitude"
' '"i >£ "\m of the bus * ne3s ne nas built up
\ \ **?***\u25a0 W| and of the high personal char-
5 ""'^'iVrSr acter he has always exhibited.
!'•• . • '%[ Mr - Perri n is » native of the
ji^^^^iPsj^^s^i^N*,.®;^^^ f^%fc*"" - ' ment. He has been in Richmonil
jffllillti3 « *^ v * i Wm 9~" "J^ about five or six years and it is
Hi I a especially in this period that he
\u25a0 •ff^»^vV^^>^^^«Hi has shown what he is, for to-
! :»\u25a0; $ A>*. l& %Ktt&mS& M day he practically controls the
,\u25a0• |^^,v" " " ' \u2666*"* t^ ,yf^v^^^ ' beer business in the city and
- :i. m. perkix v surrounding country/
, Aicent Enterprise - Bwwinft Co, Con- Th e beers handled are the EBV
«ra CoMa County, with Hcadqaar< tprnri<?#» ctpim anil YfNPmttP
ten at nubmond. cai. terpnse steam ana \oaemlte
\u0084^1 .... . ~ . ' . i ..F lager beers, the Red Seal por-
' ; . il-\ -^ ',].'\u25a0 ter and malt tonic. Now six
] wagonk are utilized and ten head of horses, while six more men are em-
ployed, .besides stable boys. Local agencies are maintained by Mr.
Perrin, : 'who controls the entire county for his company, at Martinez
and Black Diamond.-- f r> :
Mr. Perrin employs only union men and pays better than union
S> wages. He is a member of the Native .Sons, Eagles, Pioneer Club, and
some dozen other orders.
_ Taken all in all, Mr. Perrin is one of the leading and most popular
business men of the county."
Krl/Krl ril Arr
SPORTING HEADQUARTERS
FOR CONTRA COSTA CO.
PROPRIETOR AND
RICHMOND PROMOTER OF
WOLGAST-NELSON FIGHT
Cor. Washington and Standard Aye.
RICHMOND, CAL.
V • Phone— Richmond 761 • *
city, and no section of the great bay
frontage .has now so many iarge es
tablishments as this county. The list
shows today upward-of 40, the output
of many running very high-" v
19