The San Francisco call. [volume], September 17, 1910, Page 8, Image 8

About The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913

Image provided by: University of California, Riverside; Riverside, CA

                
8
PUBLICISTS SOUND
AWAKENING NOTE
Home Industry League to Adopt
Policy of Persistent
Advertising
Manufacturers ,to Be Taught
How to Create Demand
for Products
A policy of persistent advertising to
Increase California, manufacturing by
the creation of a steady demand for ar
ticles of home production was outlined
in the "campaign of awakening" sub
mitted to the Home Industry .league of
California at its regular luncheon. In
the Palace hotel yesterday in thefreport
of. the publicity committee, of which It.
li. Queen is chairman.
The report advises manufacturers to
advertise independently in the fashion
of the big successful eastern concerns.
The need of building up the industries
of the state by the support of consum
ers must be impressed . on the public
mind. The committee said that manu
facturers must put forth an article
equal to the eastern product and then
let the people know about their produc
tion.
COMMITTEE'S REPORT
Following is Queen's 'report in full:
Your committee on publicity and',,
advertising, appreciative of the re-
Ssponsibility which you have re
posed in it and regarding its work
as continuous in Its character,
wishes to present for your careful
consideration a statement of the
methods which we deem necessary
on the part of the individual mem
bers of the league to increase the
demand for California products, re
serving for a future meeting our
report upon general publicity plans,
which may be adopted collectively
for the upbuilding of public senti
ment in favor of the consumption
of home products.
To advertise successfully, is to
make known to prospective pur
chasers the articles to be sold, and
presupposes the ability to supply
the demand to be created at prices
which will enable the manufacturers
of this city and state to compete
on equal terms with our fellow
man utacturers of neighboring cities
in the adjoining states. We must
• assume, in advance, that the com
mittee on manufacturing develop
ment will investigate and report
upon the possibilities of and re
quirements and facilities for the
proper development of industries on
a hatisfactory basis and that the
committee on salesmanship will ad
vise our manufacturers as to the
best methods of interesting the
dealers in and agents for their
• products, as the manufacturer is
not in a pot-ition to advertise until
prepared to supply - promptly the
demand which lie hopes to estab
lish, and half the battle has been
won wiien that has been accom
plished.
LOCAL PRODUCERS ALIVB
Fortunately, many of our manu
facturers are already alive to th«
competition with which they must
contend and have interested not
only the trade of California but of
other states, and even foreign
lands, in the sale of their products,
and have entered, with most grati
fying success, upon advertising
campaigns which are not surpassed
elsewhere. With ample capital,
long experience and large facilities
they are not in need of direct in
formation from your committee, al
thtfugh gladly co-operating for the
general welfare of the/ state and
f.ver .interested in enlarging their
tsales; consequently the statements
which we purpose making: in this,
our first report, are intended mainly
for the benefit of those who have
not yet fully availed themselves of
the opportunities which are open
to them, not only of acquiring for
tunes for themselves, but also of
providing employment and compen
sation for many of our people.
We shall speak, therefore, in the
simplest terms and submit only a
few of the fundamental truths
which are well known to all gen
eral advertisers. We shall not at
tempt to deal at present with com
plicated problems, nor enter upon
those details which require the at
tention and direction of competent
advertising men, skilled in all the
intricacies of the art and capable of
designing new and attractive ad
vertisements and properly placing
them, as it is our intention to put
our manufacturers in touch with
the advertising agents "who are in
a position to devote to individual
cases the time and talent required
for a successful issue. The leaders
in the various, fields of advertising
are known to your committee and .
we will, at all -times, deem it a
part of our duty to inform correctly
all who make inquiry of us in re
gard to them.
METHODS ADVISED
Having prefaced our statements
with the preceding explanations,
which we have deemed essential to
a correct understanding of our
views on advertising in general and
the special field assigned to this
committee, we would now state
that there are many ways of ad
vertising, and that the economic
value and efficiency of each, de
. pends. to a large extent, on the
character of the product to be de
veloped and the class of customers
to be informed; that is, indeed, the
keynote of successful advertising.
' In a campaign of general pub
licity the most necessary and most
important mediums for conveying
accurate and specific information
to the public are • the daily news
papers. They go into the homes of
the people and are usually: read
when the mind is in a receptive
mood and seeking information. The
newspapers are the vital necessity
of any advertising campaign. Prop
erly re-enforced with sufficient bill
board and streetcar advertising to
Impress upon the public the name
of the product and its special qual
ities, with the name of the manu
facturer and where it may be ob
• tamed, an advertising campaign in
telligently directed and backed up
with goods of the right quality, and
at the right price is quite certain"
to prove profitable to the manufac
turer, besides lUrgely Increasing the
volume of his sales.
NEWSPAPERS INVALUABLE
Collectively we may infuse life
and energy into the general sale
and growth of California products,
but the successful and continuous
development of each Industry must
depend ultimately upon the efforts
of the individual manufacturer and
producer personally interested in
the results of his enterprise,
strengthened and supported by the
Home Industry league, and we
would- therefore recommend- to
manufacturers of products for daily
consumption that -they procure in
dividual "writeups" 'In the news
papers, to be followed, in the,lead
ing* publications, by new and at
tractive and original ..advertise
ments and re-enforced by whatever
billboard posting, painting and
streetcar advertising .their respect
ive lines will justify.
For. manufacturers and producers
desiring to" make known- their
products to a single ;dass t at.con
sumers of .limited, numbers a valu
able form of advertising,; if well
done, in .attractive . form; is the
mailing of letters to prospective
customers, followed, with* persona!
interviews,' when practicable- to
have them. - The manufacturer de
siring to sell. not onlylto.the people
of California, but also .to:-.the?peo
ple elsewhere.- can- notl rely. "wholly
upon the statement: that his goods
are made in -California, nor can "he
depend solely upon the; sentiment
which may be created in -favor of
home industry, bat mustb^able^to
eet . forth in his .advertisements
that, in quality, purity-and^crich
ness, bis produts'are equal to any
Jn \u25a0 his line and * that -his : prices 'are
as. reasonable, and to*be successful
must back , vp • his . statements- with
the goods and ' proper * efforts \u25a0' to
make .them known f avorai>lyv; to the
trade, a.e>< well? as to the. consumer.
MAYOR OF NEW YORK GREETS
AUTO TOURISTS FROM LOZIER CAR
!Afd}wr Gaynor^d Sfreet Cleaning Commission&i^ :
in order to obtain his share of the j
business -which is now- going -else- *
where.- .'"\u25a0'';," '...»,,:\u25a0- . . ~ " '. .'\
duty, to i.vstiiuct ' v .:ir'^^^^'
We deem.it one of the most im
portant duties of this committee
to awaken to a - realization of -the .
above facts all of those manufac- •
turers and producers of California
for whose products there has not
as yet been created an- active gen--,
eral demand; and, from time to .
time, to give to them such infor-'V
mation and advice as may be re- I
quested of us, for we are daily con- 6
fronted with the .immense efforts'
of our competitors to sell more and-
more of their products to our peo-.;
pie, and, in view of that fact, our "
manufacturers can not-afford to re
main inactive individually, while
seeking ways and means of con
certed action. If this first partial
report tendst-o bring about a gen- -"
eral awakening we will be. more
than satisfied, and at future meet- "
ings we will endeavor to present
other phases of the . subject. . Re
spectfully submitted, \u25a0 »• < - '
Committee on Advertising and Pub
licity Home Industry League of
California,
R. . E. QUEEN,. Chairman. . »
President Fred . C. .Parker presided."
There were nearly 100 present. Parker
announced that the membership v ex
ceeded 450; and that enthusiasm in the
move was widespread. Oakland J will
have a branch. "A delegation: of Oak
land merchants , visited the meeting and
were given an • ovation, F. A. » Leach,
president of the People's water com
pany, and A. A. Denlson, secretary of
the Oakland chamber of commerce,
were present.
Denlson told the • league the move
ment was one of the most* important- in
the history of the state and if the state
would be truly great It must, build up
its 4ndu&trles. ..'-He said -Oakland was
behind the • work and * was ready to
take up the home industry- slogan of
"buy- at home." ' y. v , :: -
SUCCESS OF EXHIBITS
D. J. Alberga, head of 'the. exhibit
committee, reported on ,the success , of ;
the California City exhibit., In Hale
Brothers' store during the holidays.
Between 90,000 and 100,000 persons saw
the display. At the request of the Oak
land chamber of commerce the exhibit
"is being arranged in Oakland, \u25a0with*ad
ditional booths. It will k draw patron
age from six transbay cities.
-C. H. Workman of the Spanish-
American food company j made a strong
address, urging that "printers' ink" be
spread. In advertising. As- evidence of
the sentiment now existing for home
industry he said that' a half "million
dollar. corporation was being formed to
do a retail grocery trade in all parts of
the state, which would handle only
California made 'goods. . \u25a0
Judge George Cabaniss "was a . guest
of the league. He made a spirited ad
dress, in which he pointed out that the
wealth of a community, rested largely
in its spending power and that It would
be richer if this money was kept In its
midst." \u0084. . \u25a0: : - •"' . '• '-. '-' \u25a0\u25a0. '
President Parker , announced . that
next Friday would be ladies'* day, many
prominent women Vep resenting:, civic
organizations and other . societies hav
ing accepted invitations to-be present.
"TEX'VRICKARD DENIES
OWNERSHIP OF COWS
Mistake Made in Entering the
v Charge on Calendar \u25a0
"Tex" -Rickard, fight promoter, ap
peared in Police Judge 'Shortall's court
yesterday on the charge of ".violating
ordinance 761,. new serfes,,by exhibit
ing and operating; moving pictures of
the ; Jeffries-Johnson .fight ; at the ; Va-'
lencia theater. He was represented- by
Attorney Joseph Taafe, who asked for
a continuance to September - 19," * which
was granted. . • .\u25a0\u25a0
Taafe. on'looking-. at, the court calen
dar,* noticed that ; Rickard was charged
by mistake with violating '\u0084 ordinance
751,' known as the ' cow ; ordinance. .1 ,';
: ]"Your > honor," ' said " Taafe,^"there
must.be' some-mistake here. >-' My.- .client
never, owned .any cows . in', this .city."/ ..
The Judge ; looked at ;. the " complaint
and discovered. the. mlstakei-.whichiwaa
rectified onthe'caleadar.Vvv; i \u0084c. • v
LECTURERiTOfSHpW;
Palestine Pictures
Savant ;:.WiII Talk of Time; Bey.
fore Hebrew Conquest ....
Prof.' Liewis Bayles .Paton; of ; the
Hartford technical seminary -ad
dress the\ San. Francisco"' archaeological
society ; Wednesday ; evening," September
21, In "-the red room of the; Fairmont
hotel, on "Palestine Before ",' the
Hebrew.". Conquest.";
'Arrangements-. have • been * made r* to
illustrate' the -lecture "with a-' set- of
stereoptlcon slides '; which/ "has, ; beeri
prepared - for ! ; archaeological 7 research
and study."-- ."' \u25a0-•\u25a0 :•_.-<\u25a0/-•.'- "'\u25a0'.:\u25a0'..:;
The\; lecture "^ will ; be ' Invitational. 1
Cards of :^ admission,, can . be' secured
from - Prof.'- James T. /Allen "of Uhe Uni
versity : of ;Califqrnla,\; secretary iot .'-the
local; society;'; .• ;; :' : : J• ; '\u25a0
BAIL SET 'AT\SIO,OOb^
FOR POCKET; PICKING
'Charge '{of /Stealing^ $19^75 « Goes
: to. Superior, Court ,-\u25a0 \u0084 ; '
; Frank. Burnsjwas =lield; for trial -be
fore,? thc> BUpe'rlor.i; courts yesterday !» by*
Police Judge ; Shortal 1,- charffed^with
takinff/a^purseV containing >: $19.75 'from
Tomaso \u25a0 Be'sso ion? a .Market street Fear,*
September • $.~ ' \u25a0 His : bonds * were ;' fixed* at
jio,ooo.- i* ";\u25a0 • \u25a0"\u25a0\u25a0\u25a0-\u25a0.\u25a0\u25a0 •; .;-."- - : >
/\u25a0 George • , Lewis, '..'. a \u0084 suspected - .pick
pocket .* charged r .with ,' vagrancy,.' failed
to appear.vini court '^yesterday*' and <>' the
judge "forfeited ; his ;.bail,i of -1525I $25 /and
issued; a bench warrant for ;his f arrest.'
; j James >W.j r AHenV*i a -J pick
pocketT charged Kj.with .^vagrancy, i^was
sentenced' := to r? 90 * days •"\u25a0 In" the V county
•jaiL- :'.-:>'-'i -\u25a0-• '\u25a0;'-\u25a0 -.^\-"y*dS : . : "'\u25a0•--\u25a0\u25a0•<\u25a0 cc v '.~*v : -
THE^SM©^MTOISGOIGiIffi
CAMINO SIERRA
TO RIVAL "REAL"
First Section of • Scenic ;; High^
way on East Edge lot State
j%:; Is Dedicated
R. R. L'HOMMEDIEU
" El Camino 1 Sierra, - the first section .of
which; was de Jicated* by -Governor Gll
ldtt recently, ; will be - one \u25a0of . the : most
beautiful scenic routes -in the world. , f
„ It is designed ; as ' a -companion \u25a0 road
to El Camino Real. ;="* - :
-\u0084W hen both, of-these-proposed^high
ways :: become ' actualities :r; the , autoist
can- maka- the circuiy of^the^state-^
south from San Francisco by El Camino
Heal, g by ' way. of r the ; old -\ missions ito
Los Angdles; and north byr El Camino
Sierra, . skirting the east - flank" -of ; the
high j Sierras: thence across | the j Moj ay«
desert.-- '•\u25a0 '{\u25a0\u25a0 . \u25a0,:»^-;--- \u25a0 - .\u25a0\u25a0\u25a0 ' •\u25a0 V- \u25a0: .:
This would afford ,to"the traveler
scenery of -almost sublime' grandeur.'
. Beginning" : withi the • plctureßaueness
and romance ;of, the mission route, r then
turning ' east: across the. state « over: the
Mojavd desert,' along", the /route 'Sot 'the
aqueduct. ' , the ; t route . leads
Owens yalley, s over which; hangs: Mount
Whitney.; arid j ita companion peaks,' the
highest mountains In . the United States,
thence along the wild reaches 'of : the
East Sierras- Into the -wonderland', of
; the Yosemite.' - U- ' .
: Matthew I McCurrie, ',"\u25a0} secretary * of * the.
San Francisco -Society -for- the r Preven
.^- * •----\u25a0•-- - -• •\u25a0•\u25a0-\u25a0^' tlon of Cruelty.' to
Animals ,\u25a0"- and
Frank ? >H.; '; Harris,
manager ' of '\u25a0'.- the
Van Arsdale Har
ris ! lumber company, < who 1b f a; trustee
of the • society, left the city early : yes
terday morning: In the latter*a Locomo
bile, accompanied, by; their wives' and
F. R. Jeffries, to attend the annual con
vention of the State humane associa
tion at Pasadena September \ 19, 20, 2 1
and 22. Harris will drive the car,- and
expects : to make the entire distance to
Pasadena and return \u25a0 in k the machine.
The trip will be made , in s leisurely
stages, - allowing sufficient time for the
, party, to make side excursions to the
numerous points of Interest along: the
way. With pleasant weather prevail
ing they expect to -return to -the -city
about ; October >1.; " '• ;
Will \u25a0 Tour .South
; | io Locomobile I
. Anton Kanzee of the Phoenix rubber,
company of this city ;is; exhibiting".' a'
new , quick' detach
ible demountable
rim, "'-which Sis one
af the most at
tractive •: rims . that
has . ever ; been iseen. t;All the" experts
along v the ' row are .enthusiastic over
its simplicity. v \u25a0\u25a0 »; , \u25a0: , J r'*'i
New Tire Rim . I
Looks AttractiTe |
; D. ;A.i Bonney, who r has 5 , in the; past
done .spine splendid -work racing the
-• c ~ -•--•\u25a0-\u25a0->--,-- ---- — -Stearns car in Cal
••\u25a0\u25a0 if or nia, has taken
the agency for that
, 'make through the
•• . Greenland "C, com
pany.:for;, Oakland. . Bonney a la; one £ of
the most popular- drivers on the s coast
and has ; a \ host of friends', across \u25a0 the
Bonney Han " I
Steams Ajjeney |
Among" the -automobile, owners f who
have recently "equippedltheiri cars with
« .». - Morgan" & Wright
nobby- tread v tires
Is : I* ; G. '<Worden » of
Merced, v "Weinstdck
Nichols -.:. company
maae , uie \u25a0 saae :ox, uie equipment. -'Miller
& • Lux - have ? also \u25a0\u25a0 had the . , same , firm
equip *. their car • with* the - nobbies.- ,
More Cars With
\u0084 ; } . ' Nobby. Tires ,
, The local branch 1 of < the "Winton motor
car" company, is , In .receipt 7 of ra T carload
-\u25a0\u25a0\u25a0'\u25a0•\u25a0\u25a0\u25a0 '\u25a0\u25a0• -.of 1911iWinton-six
cars,' one lot which
; is i extremely z strlk
; ing,\ being r v of •> the
™^ „ p o p u 1 a r ;'-l i gh t
brown shade with light mohair. top,. the
bows s.of 4 which *i are covered s/with ; tan
leather. ! This with- seat I coders of •» the
same material as the top. bound r in tan
leather, \u25a0\u25a0: makes ; an ; extremely . striking
appearance.? ; "\u25a0\u25a0'* '-: " '- \u25a0 \u25a0 " -^ r -.. * -: \u25a0\u25a0;\u25a0\u25a0
More W'lntoiu •- ,
. -;.' Have > Arrived
.'- ' Chanslor-~ &' Ly on, ir. agent y., for I tha
Hartford ; tires,' . received ., a »' two j truck
\u25a0.\u25a0 L w '\u25a0\u25a0 .,-.- \u25a0_\u25a0>-\u25a0 ; -^_ \u25a0 --- \u25a0 \u25a0\u25a0\u25a0 load of tires yes
terday consisting of
546 1 cases.' • .This »' is
th« '.first part -of i a
bigr,^' order 7'- placed
witft tne %iacxory. i .^Tha^. : company^: also
r eceived ' a* shipment '\u25a0\u25a0 of « winter automo
bile .coats, ..which ' are of ; the v latest * de
sigrn'and material. V,: , . ->;v.>» \u25a0•\u25a0 ; \u25a0
Big Shipment • of
Tires;
'-. \u25a0 S.* G. : Chapman, agent for the Oak
land autb. and Hupmobiles.; has a force
'tr*"^?****^**'!*^*^^, ot\p:i carpenters 01 at
,; wprk '* in * his \u25a0 sales
?. rodm, J i b u 1 lding«ex
; t e n s i v e * ;? : ofllces,"
.T ... , * , •- " ..; . T .-.whlch'.the greaf.iri
crease in the sales , of the : cars . heshan
dles ; necessitates. r ( . ; _ ' '• •
Chapman '» ••-,*r : i
' '-' • . '\u25a0 / Salearooran
\u25a0 ;-' The \u25a0 statement \ come times Jmadeithat
an au tomobi le \ Is necessarily. an , expen
sive possession: to
maintain '\u25a0'. meets , a
strlklngfo", refuta
tions inUh»* figures
„_.., .- , obtained )InVpsev
eraT.partslof the country,' on* the costyof
maintaining, Cadillacs/* -Records
obtained * in ; parts > of the |coun-~
try/: ot >" repairs .'. required byr Cadillac
owners, ir- In '» New : Yorkjv f or fi inBtance.*
thisi recordi.was' obtained* t ronu75*own
ers.'^The aggregate Hmileagrevfor-these
;75?,cars, Aini: the. everyday/ goings 3 and
comlngB.'f.'nrasj 39S,8$4; milesr; ;•?. The* total
;repair;- expense «-75 :carsr for -this
great? mileage i-n-as*$53.21^anj average
offonlylTBcentSiperJcariforitheiseason'*
,The 5 records Jat'DaytonrO.;j8how~ai re
spalr* cost that! city "50
; Cadillac 'owners- drove jthelr * cars 1 168 -
: 580 4miles;and;the?sum3total: spent 5bv
>thesi50 •; for.*; repairs': was r.butvi |5 71 r^ so
thatHhe;average|per,carifpr-the i season
Is :^iown : tto»the v .surprlsing^figureJof' 12
cents.l^8ixty-^Ix "Cadillac 'users" 1 in ff In- 1
dlanapoH's-J''.droye'^252;S99ft;ihlles*vand :
spenv$71;30<for4repairs,sor/an|average
of* 11-08 ?per-?car.sReducing4theiflgures
to atgeneralraveragedt £ isffound*sthat^69
centslcoyeredithetexpeiise'fQrJeach'ear
fort'theJiseason,"£:or ? le8Ssthanll6scent8
for f each A thousand? miles f or! each E of
the il9l5cars,^.whlch^were'driven?ai total'
-of i820,064-miles;r *,->:=;. -•\u25a0\u25a0 - : - :- r;^
Great Showing. -
!-."\u25a0? -V. by.* Cadillacs
PSEUDO REVENUE
OFFICER CAUGHT
J. : C. ; Hf:Pringle, Who Evaded
Authorities for Long Time, .1
|^Charg^?Witfc)KbrtibnSEi
\u25a0: John C. '"; H. ... PriTigie, formerly, captain
°f; : the" steamer :. Corcoran: -and" \ well
know^i 1 along: the Sacramento >" and \u25a0' Sari
JoaquiriM-ivers,^ is hands* tof^the'
United : States * after r a - search
°f m s,m s, r®r ® :• than a : year ; on > charges Vof
impersonating an vlnternal,revenuev Internal, revenue ' offl
cer \u25a0 and^ extortion. ; :He ;\u25a0 was " arrested
J^se . yesterday 'afternoon by V Deputy
Marshal B. F. Towle at Granada on the
line . of -the Ocean Shore railroad. -
sal .?? ; n . '?* .'John*Feternb' -- at/Benlcia, rep
resented himself to be an Internal;reve
nue lnß P©ctor; and found ' fault f with
Peterno's: license, but said, he -would
remain; silent If he. were; paid; ss;^ The
money -was . promptly ' paid . and \ then the
former steamer captain operated th e,
same ruse' successfully on several other
saloonmen.^ V -, "•'-* "\u25a0;.'" '.'\u25a0'."'\u25a0.\u25a0'-";'\u25a0 •'\u25a0-'\u25a0'\u25a0
\u25a0 \u25a0 A f ew. r days after Peterno -gave up $5
for \u25a0 supposed \u25a0 protection Joe Perrerl
was .visited fan board* his: launch near
Benida by a man 'In blue uniform-with
,braas buttons, .who; told him* the^boat
did ; not comply : : with 'the government
regulations. - .The -v launch .v owner was
informed by -. Prinarle,.;for t itV was J he '\u25a0
that If • $25 S were .forthcoming • it : would,
be .Vail right." Perrerl ; paid; the ; $25.- j :-i
> ; On, another : occasion : Prlngle, boarded
the . gasoline launch' Sinope,- near Be
nicia,; end t inspired f: by .; 'the >size; of the
boat .demanded; s2s0 :;from /the vowner. :
Lambrio, Haralambos:>: But this time he
failed and v was | ordered ashore. ,'-.: >
J. C Johnson, alaunchi-owner at Vai-'
lejo, -.was compelledjto* putihimself ; and
launch at j the service-, of Pringle as a
revenue agent. Prlngle, r on : this > oc
casion, got • three days'; board free. v
1 .In the meanwhile reports : of 'the im
positions reached ; the United States
marshal's office gf and '. Elliott
several days;\ along tthe •; Sacra
mento i river,: many.* t4mes, nearly, land
ing- Pringle, but each; day. ;it s appears
the latter; changed \ his 'appearance and
got .away. He . was : known under . the
names s of Jones and; Parker arid had
ay bushyj beard when ">he f first, started
his i operations. .-..'••He : altered this iden
tifylng^mark by cutting: it 'closer and
closer..--- \u25a0,:." ' , .-:\u25a0--, \u25a0 -,^. \u25a0-'\u25a0•• \u25a0\u25a0;-..?""
:'i United s States , Commissioner Wright
will- arraign Pringl© thlsimorning' and
set his. bond; .; -; . V: °. •
KATE SWEPT OVERBOARD— AIgiers.' Sept.' 16
< Second Mate Funnell of the steamer, Swazl was
[ ewept orerboard . And : lost ; dnriog ; a I fierce | gale 1
«n September 4. Th« \u25a0> Swazi, \u25a0in * command of
.. Captain -Abbey. : sailed : from -New York on
yAngnit 31. for, Marseilles) and . other. ports. ;."; _;.-
;Wc announce the arrival of the 1911 Franklin; Motor
Car, and extend :you a corditl invitation to inspect
: same i at our^ salesroom, -402-406 1 Golden Gate Avenue
.-'\u25a0 ;-;.- ; ; r \u25a0 Orders Now Being Booked for Rotation Delivery ;; .
Frankliitr M^^
U ; 17. : Blackrpegrees— 6B^to:9H. >
s2 L (^pying]p^^^^tand : Hardj|
*1 r 1^ W* W* S Send i your | bosinesiTcard i or 5
i-B?lc i?r*fe letteri - ; headland -"S dealer's, :
* MtS 1% I r . l^3 Mag for a free: trial sample
K.fAMEBICAIfJPBSjrCIIitCOMPAjnr^'
*'f« >Ve«t i 4th; Street, j New YorktS
COURT MARTIAL TO
MEET AT PRESIDIO
of ; Army^Gases^Set^for
Monday With Major fAl'^Wf
Chase Presiding \u25a0
-' ,• \u25a0 •""\u25a0 '.*' > V -:;C~~~" ' •-\u25a0\u25a0 \u25a0/\u25a0 .* A ;^fl
\u25a0 '-Z A: general- court martial has been ap
pointed .to ! meet j at : the Presidio, : San
Francisco, at 10 o'clock Monday, morn
ing, or -as soon ; thereafter, as practical
ble, :\u25a0' tor the Atrial "of such " persons as
may.* be"' brought .before it. ;* The ! detail
for, the court .\u25a0 follows:, ;. . "" .
V Major Arthur; W.7 Chase, coast artillery^ corps.
ES Captain Pierce - A: . Mnrphy.i First caTalry.v f
' Captain'; Conra d caralry. •'"»*«" »*«
p'' Captain > Theophiius B. *\u25a0"\u25a0 Steele, " coast *\u25a0 artillery
corpß.v-c\\*-^*^-,-;v \u25a0 .;\u25a0\u25a0-;..-.: --,' - ; . .'-i'--." .•.;"<\u25a0 i~~
\F : Captain .'Hnery. R. Casey." coast artillery . '* corps.
«*¥ First ' Lieutenant James M. Fulton, coast lartll
lery ' corps. ;..'•\u25a0; r; .. ;\u25a0 . * -. - .
d- First '\u25a0 Lieutenant Albert' H. Barkley, ' coast • ar
tillery;corps; i,-^..-;^ \u25a0:. / :--;.- :\u25a0'".:'"••
„-\u25a0> Second Lieutenant Robert E."\M.> Goolrick; coast
artillery '.corps.-; - :-t.v :-:-Sv>-.7:. :';: \u25a0"•-:» ..
ys Becond ' Lieutenant ; Rollln L. " Tllton, coast ar
tilleryj corps.V \u25a0?,.;-'-'<*"\u25a0•."\u25a0 ? \u25a0;\u25a0 \u25a0 •\u25a0 ; \u25a0.' ' -
1 *-' Second j Lieutenant i Raymond \u25a0 E^ L#*,' coast • ar-"
tillery^ corps.*-: :- + . • • . - /-.: \u0084-\u0084' [\ \u25a0
•\u25a0*• Second ''Lieutenant .Francis "P.* Harda\fay,* coast
artillery; corps.V.., *'.'-- ".•'\u25a0," .•'\u25a0\u25a0\u25a0\u25a0\u25a0"-"... •'\u25a0\u25a0\u25a0\u25a0\u25a0"- ".. ...• ' - .-
ft First Lieutenant George LJ' Wertenßaker/ coast
artillery, corps,"judge advocate. \u25a0
\u25a0j.f\ Captairiv Arthur ' M. J : Shipp.^Twentieth
infantry.^has Jbeeri; assigne J> to "duty* at
'department ;"headquarters \u25ba and,- will \u25a0\u25a0 be
stationed f at;this;city pending the-sail
ring; of jTa) transport' upon ;' which ; he may.
secure 'accoirimodations.Swhen he i'-wlll >
»belrelieyed 7of > his duty Ao join-his regi-*
mentiat:the;islands;>^ ;; : ; .r' ;.v :
.'/•.Leave;; of, absence I : f or «three-. days has
beenj granted 1 Captain: Elmer Jr. Wallace,
signal corps,. Honolulu. '. "\u25a0> \u25a0 . . '•\u25a0'' \u25a0'\u25a0 ; :
;•- Lieutenant i Colonel ,: James >D. < Glen
:nan,'-* riiedifeal i corps, \ general:* hospital,
*Presidio v 'of ™ Sari^Franciscb,' '\u25a0" has *;been'
\u25a0 detai led l&s \ aimember "of ' the ; board
officers-; appointed; ; Septemb'er«9 to . con
duct i\ examinatioris;^ vice i.;. Lieutenant
Colonel' Euclid v .Rj Prick, 1 : medical] corps,
during f the v physic'al 'examination 'of • the
latter.-:" >'^,^ ; - _<>:':«- - : -- -^ \u25a0•'- -. " ' ' ' ..\u25a0\u25a0
<Army and^Navy" 1 Orders
{Special DiipalcKrio The Call] v
: » ; WASHINGTON," Sept.-. 16.— Army % order*—Ma
jor. Blanton Winship,' Judge adToca te, ' is relic-red
of, 'duty at headquarters, department of the east,
and i will repair ..this i city " and ,- report |to the
Judge, advocate ; general for? instructions .and will
then -proceed : to San IFranclsco : and ; report to \u25a0 the
commanding, general, department of C»llfornla,
for duty as judge 'advocate of that department.
\u25a0". Major ; John ; B. '• Porter,'- judge s advocate, _is ; re
lieved' from • duty " in , the v Philippines division I and
will ( proceed -to < San jj Francisco, - s thence to -Wash
ington-and, report'! to the' judge;- advocate general
for » dnty.'* 1 ' *"-.-"•- V;--^ -i •\u25a0 - '\u2666'--^"' J * " -;. .'"•\u25a0 ,-r^ ; - .
. ' Navy, orders— Passed : Assistant Paymaster T» J.
Bright ~ is 'detached ' from >. duty w >' as ' accounting
• offlcer.^navy - yard; • Piiget ; sound,^ to . duty' as • as
sistant-to the accounting , of fleer of- that yard.' --•
: The 'following cable has; been 'received from the
commander in chief of ; the Asiatic fleet:; "Shang
hai—Lieutenant 'E. S. Robinson ' detached Helena
to "Albany; 1 Midshipman ;T .vM.'- Deem.- detached
Rainbow ,to Albany : «, Ensign A. *W. > Brown *- and
Midshipman F. C. Bowflnd, detached Rainbow to
Helena.".! ,::•" \u25a0\u25a0 : .' \u25a0 . \u25a0\u25a0; -. \u25a0 \u25a0..:\u25a0 ' : ' - - ' '-
PUBLIC WELFARE FUND
MAKESFIRST REPORT
Members Are Appealed To for
; ; "Larger/'Subscriptionsv
;The*first 'report : of the \u25a0 Public Wei-,
fare fund has just been* made, -giving
'a review £of -its 'activities . since . Its in
ception.? -j.The ; \ report -closes -with' an
appeal <.tP' >. lts s members for ; increased;
Subscriptions L^t'o finance a -number of
new- projects.^:*. :'"'*/.'>.-* "-U- : : i, .'.'.':-". ",
./.:Among work of the fund -t •was
: the g together,;- of ;? the "^charter
'amendment ". convention,' •"' the $; securingf
of;?. signatures : to-" the'chartervcony'en-
assisting *.inV-nhancirig \u25a0" the ;' test
"cases . in'-l reference <y to"":, the -> removal r of .
!thei board ? of i education"! and' the aboard
of -health" and the^movement
to. recommend -to; voters \ certain Judi
cial v ' ;> ; -A; ' '•.'\u25a0\~Zr?' \u25a0
;; -The fund [ , has '» now lunder s.contempla-.
'Übn^ran^'v;applicatlphf,vtO/'i, ii "financer : \thc:
campaigni gn i ( for- the Y-. passage .-a of g the
charter.! amendments ';\u25a0 relating; to the
election '; of candidates jand . the: pre
vention, of three/cornered fights at the
polls.- ' \u25a0 \ •-": ;_; _ f .
SIEVERS LEAVES NO
BEQUEST TO DAUGHTER
By the will of the late John" H. Siev
ers,' i one -of -the i pioneer f florists : of * the
city, 1 : who -died September T 7,v filed i for
probate yesterday. * his ; interests ' in * the
business j go'^to I his ; son, ; John R/ Sievers,
and : the remainder cof'i his estate, esti T
mated at -about; $100,000in' value,: is dif
vided>amottg ' his i son ' and three daugh
ters,*;: Mrs: Katie I.:* Us, y Mrs. May >C.
Claussenius ; and j Mrs. : i. Sophie I M. 1 :' Antz.
No ' provision iis -made" fn ; the * will :: for
his? fourth-^daughter, "s Miss :S Louise^E.
Sievers,' the 0 will r starting Uhatishe had
received ?;her.' share /during 'the ; testa-"
tor's; Hf etirhe.- r • ' -; : '. ; -; : ' -;
:\u25a0-.: \u25a0-. That's goingr ; some.
:.v .';..".'• s_e c Ip a GE3. ,i o' \u25a0;.' \u25a0-,\:?A
;-\u25a0: - ':•- -\u25a0 \u25a0"\u25a0\u25a0\u25a0•\u25a0'"\u25a0, ' \u25a0 »•» •- ~~ • \u25a0'- \u25a0 \u25a0 ' ' '\u25a0- -\u25a0:; \u25a0 - '
©ftp WUxt? Maust
COMPLETE STOGK OF BOYS' AND
YOIJN^J^
FOR FALL AND WINTER WEAR
; NOW BEING SHOWN. )S r \u25a0 r :in i
IBOYSV OVERCOATS; chin (collar; long cut; latest
I STYLES AND FABRICS; SIZES 2J/? TO 8 YEARS
j $7:50, §8.50, $10, $12.50, $15
| BOYS' OVERCOATS ; convertible' collar ; long cut ;
j LARGE ASSORTMENT OF STYLES FOR SCHOOL OR
I DRESS WEAR; SIZES 8 TO" 1 7 YEARS
$6, $7,50, $8.50, $10, $12.50, $15
JYOUNG MEN'S OVERCOATS AND CRAVENETTES;
CONVERTIBLE COLLAR; NEW MODELS; ALL SIZES
$12.50, $15, $18, $20, $25
I BOYS' and CHILDREN'S BEAVER HATS; new shapes in
ALL COLORS
H $3.50, $4, $4.50, $5
I BOYS' SWEATERS; all colors and combinations
$1.50, $2, $2.50, $3.50
I INFANTS' CROCHET SACQUES in white, ught blue
AND PINK. 50£ UP \
EIDERDOWN WRAPPERS for children; 1 to 5 years
to $3.75 M
MAIDS' DRESSES IN STRIPED GINGHAMS; WAIST UNED OR
UNLINED; FULL WIDTH SKIRTS; ALL SIZES
A SPECIAL DEPARTMENT FOR
MISSES' and CHILDREN'S MUSLIN
CHILDREN'S SERGE DRESSES; Russian model; trimmed
\u25a0 IN PLAID SILK, NAVY BLUE OR BROWN; SIZES
* 6TO 1 2 YEARS S6
CHILUKhIN O^DRIISSE.S OF BLUE AND GREEN PLAID PANAMA
CLOTH; RUSSIAN MODEL; RED SAILOR COLLAR AND
CUFFS"; BLACK FOUR-IN-HAND TIE; *
, SIZES 6TO 1 0 YEARS, $10.50
CHILDREN^ CHEVIOT COATS; "flannel uned; navvE
MODEL; BLUE ONLY; SIZES 6 TO 14 YEARS, $8.50
FALL STYLES IN SHOES AND SLIPPERS^
FOR W^
women's BUTTON and LACE SHOES fn patent, tan, gun-
metal CALF, AND KID, SHOWING THE LATEST SHORT
VAMPS, FULL ROUND TOE AND HIGH CUBAN
V HEEL; WELTED EXTENSION SOLES, $4
young ladies-L ACE and BUTTON;SHOES in patent, tan,
GUNMETAL CALF AND WD ; MEDIUM AND HIGH TOP ;
j WELTED SOLES AND FOOTFPRM LASTS
:'\u25a0' '"..;•/ \u25a0•''•'\u25a0 \u25a0' \u25a0"-"\u25a0\u25a0 •' i- '- \u25a0__ "'\u25a0 --'y'- * \u25a0'."' /
WOMEN'S HIGH GRADE BUTTON AND LACE BOOTS IN PAT-
ENT, TAN, AND GUNMETAL CALF, SUEDE, CRAVENETTE,
BRONZE, VELVET AND SATIN; HAND TURNED
, ' - $5,^6,57T05i0
misses' and children's BUTTON and LACE SHOES;
MEDIUM AND HIGH TOPS, IN PATENT, TAN, GUNMETAL
CALF, KID, BRONZE AND SUEDE; TURN AND
WELTED EXTENSION SOLES ; BROAD
-;... \u25a0\u25a0- . . \u25a0 . ..\u25a0 \u25a0 ... .... .-\u25a0 \u25a0 - ,'">•\u25a0 -...; = \u25a0 " T~ ~ "
A COMPLETE LINE OF EVENING. SLIPPERS
AND DANCING PUMPS, IN ALL MATE-
. ;.- RIALS; SHOWING THE I^TEST
NOVELTIES'OF THE'sE^ON (
| . FOR WOMEN. MISSES;/ ; ' \- .