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Real Estate and Financial Section The San Francisco Call BUILDING IS GOING ON STEADILY IN ALL PARTS OF THE CITY BIG CAMPAIGN OF PUBLICITY IS CARRIED ON Literature and Lecturers Draw ing Farmers Here to Fill Up Great Valleys Colonization Agents Carry Cali fornia's Name to Every Nook and Corner This state Is at present receiving the broadest kind of advertising in all parts of the cast and middle west, as well as In Europe, through various rnear.s. TChile the Panama-Pacific ex position Is to bring San Francisco par ticularly to the fore, the agricultural . possibilities of California as set forth by the various large colony companies doing businesp also will do much to bring people to this coast, who will buy and sell through the local market. Probably as extensive campaigns as \u25a0 any colony companies have even hi- Ktituted in some time are being waged by concerns doing bu&iness in the Sac ra-mento and San Joaquin valleys. The Sacramento valley irrigation corr.pauy Is printing and sending broad cast some of the most attractive liter ature that has ever been issued about thla magic str.to. Their booklet. ''Cal ifornia Now or Never," embellished with man:* color plates, is valua-ble as a souvenir as well as exceedingly in teresting and instructive to home se^kers. The Madeline Meadows irrigation company is doing a splendid work in telling how the elevated dry valleys of eastern California can be made pro ductive and profitable. Some of the lowest priced irrigation land in the wept is located there and settlers .are being attracted from the* interior, .northwest and from the older irrigated districts of Utah and Colorado. Another of these companies, the Cres- F<?y colony company, with offices in Palo Alto. I.os Angeles and interior towns, as well as San Francisco, is active. During: (he last week the force of ex perts sent throughout the east has w-fn strengthened by the addition of representatives to Nebraska and Mis souri, while during the next week it is stated by Secretary J.lanaton of the Gressey company fhat the anticipated j movement among the New Kngland farmers may be instituted. • The various companies operating in th«> vicinity of Merced have been active during the last week. Numerous sales are reported all along the line from Turlock to Merced. This country is being taken up largely by farmers of the locality, who realize the value of the land for such staple crops as sweet potatoes and alfalfa and Egyptian corn. The special publicity work carried on ir> the east and middle west by the <"al:forr.:a development board is meet ing- with hearty approval of all parties Interested in the development of Cali fornia. There is no lack of interest shown , by the people there. Their letters of . inquiry opens up a field of work to the , development board and each person is .supplied literature on any section" that may be referred to or that is. t especlally * 'ilted to the kinds of crops mentioned. This is hut one of several public*ty enterprises that the board is now maintaining: L. ]£. Rankin has been detailed by the board to do special work at tha TTnit<=d States land and irrigation expo piiior. In Chicago. The essential feature of his work will consist of a series of daily lectures on the state of ' Califo rnia, beautifully illustrated by colored Ffreopticon views. This system has met with large suc cess at similar expositions in various rarts of the country. After each lec ture the interested hearers can talk personally with the lecturer and thus a good connection is made. In Chicago Robert Newton Lynch, vice president and manager of the de velopment board, is arranging for a curpaign ot extensive advertising. Each county of the state having a spe i rial exhibit will be given special pub- on certain days. Mr. Lynch has V^en Invited to address merchants* or ganizations, press clubs, boards and chambers of commerce in many of the eastern cities, and It is his intention A Model 5 and 10 Acre fj SUBURBAN IOME Farm h\ $203 an ecre, less than the cost of a town lot On Easy Payments New suMMflon near J?«ntJi Eosi — the cre«m of Sonotna v*Upj\ rormerlr the prise farm of a well known banker. Joins Senator Kearns' hoiae place. Deep, rich, leaf loam isotl; sub- Irrlg-ate^; edtable fox frnlts; berries, walmita, reretables or chickens. No adobe. ScbooU. <-tcrcae». telephonea, mall dellTery— the conveni- ences of the city with the pleasure* of the country- \u25a0 /.* • )l) l This kind of a home will give you an income. FiaST COSCEES GET THE BEST SELECTIONS. STINE & KENDRICK 23 SIOVTGOMERY STREET, San Francisco. Cal. %P^^J 125 x 100 * pSo|? nare MUIR. WOODS PARK MILL VALLEY Scbdivliion No. 2. Come early. Marine and cjouDtaia view. Wooded IoU lc a Gqnare foot. 15 minutes from f-istion. Sancallto ferry to Mill Valley. I^ook for the golden badges at depot. 1 LAPACHET & CO., 407 Pine St. TeL Doaslas IHB. . \ No Money Required - I If you own a lot I will bnlld yoa-'a home on 'eesy term*. Expert estimates furnished oa alter- ations, showing how to increase Income. VIuLUL 2IARCUSE ( ISS Suttex St, , 1 to accept as many as possible and thu3 do some effective work for the state and for the Panama-Pacific exposition. The Co-operative land and trust com pany of San Francisco reports that owing to their widespread publicity campaign there are now 31 homes es tablished on its Merced colony. Set tlers are now coming in with their cattle and horses. Most of them in tend to put their land into alfalfa and carry on dairy farming or hogr rais ing. The new settlers are. coming from all parts of the country. Within the last week two have driven up from Los An geles. A third is on his way from South Dakota, bringing with him a carload of stock. Others are coming in from Kansas, Idaho, Wisconsin and Washington and other sections. In all, 11 states besides California are ; represented on this 4,000 acre tract. AUCTION TO BE HELD BY G. H. UMBSEN & CO. G. H. Umbsen & Co. have issued a catalogue of their auction to be held Monday. November 21, at 12 o'clock at their office at 20 Montgomery street- The real estate to be sold consists of a wide variety of Improved prop erty in the western addtion and Mis sion. Ik — Pullman Park J§ Pi\ adjoining the factory "The big moneyin real estate today ts in .buying^ Tullnun property. ~ Pullman JF is destined to become a city . of several thousand inhabitants and if you : huy-'B- "Sk lots" close to the factory you are bound to^make, money. Pullman- Park B «& adjoins the factory— -we have lots m this tract: for as little as $500 and: B- fca $600. Buyers in this tract can make money in either of two ways— *& First by holding their lots until the Pullman factory opens and then B' wa selling them to the employes at a good advance : 'or : Second, hv B ¥& building $1,200 or $1,500 bungalows and renting them— either B Wl plan is a money maker. Men who live in Pullman Park will Mm • , ¥||l adjoining the factory to be had at opening sale prices. Mjf yEL Booklets, maps, etc, free to any one. .Gp'over Sunday, ' MM \u25a0 \u25a0'\u25a0 it means money to you. Pullman Park is one of "the mm ; N \A best investment propositions for small inv«§tors : B ' ''' iHi r\u25a0* -^r> li^Wi-* V * 'JLX X " .%3w \u25a0 JL'JL^^^ T w JL^JL^Jmi \u25a0 BH . ' THE SAN FRANCISCO CALL, SATURDAY, NOVEMBER 12; 1910; BUILDING PERMITS SHOW INCREASE Building permits for the week show a substantial increase and Indicate a continuation of building activity In nearly all kinds of structures from frame houses to large business blocks. Following is the statement for the week: One class . B . bnildinc .$203,000 Two class C bnlldings 31.300 Thirty-elpht frame buildings.. 136.366 Fifty-eight alterations 23,866 | Total ....$3&4,532 {The large class B building is a four story warehouse to be erected in Bran nan street near Sixth. » — The new McKlnley school -at • Castro and Fourteenth streets will be dedi cated Sunday afternoon. Mayor Mc- Carthy, the supervisors and members of the board of education have been invited to take part In the dedicatory exercises. NEW SCENIC ROADS TO BE BUILT SOON The . ; Goetzman .: realty; company: is haying- new surveys made of -their Shriners* canyon tract in Mill .Valley, with a view'to" opening up' new 'high ways. Cascade drive, . the scenic road of the town. ; runs through the . lower part of their' l2s acre tract- From this as a starting point the new '.avenues will follow, up the side canyons, among, the. redwood and wind around the hill sides above.': \u25a0'.• :'.'.\u25a0"\u25a0 ' . \u25a0.''.'\u25a0? i , Thighs the last, undeveloped '.s'ectionf of ' Mill Valley which, is adorned .with redwood trees. •_ These giants . • of the forest are thechief charm 'of MilLVal-: ley and are what have given- the valley. Its fame ,as a , suburban home ' district' and summer resort. ..:. .. .. • \u25a0 This spectacular \u25a0 feature will ; be made the more of by the new devel-. opment company. . . % > : ' — ' • — ' — T", !.. '_• :.'. Australasia embraces 3,255,000 square .miles... . '.: \u25a0>.; \u0084 ;/ ; :?;•? . ' . \u25a0 -. .; '-. : ;. -\u25a0 LARGE DOWNTOWN LEASES ARE MADE Demand Shown for Market Street Stores and Ware* houses at Good Rentals Harrigan, Weidenmuller . & ' Rosen stirn have just consummated four im portant leases in the downtown dis trict, three of them in Market street. They - have negotiated a lease for Selah 'chamberlain to Kelleher.. & Browne, tailors, . for the store, base ment and mezzanine floor. at "7l6 Mar ket street, between Kearny. and Grant avenue, for a term of five years at a total.rental of $48,000. t.For:H.;E. Bothin to the B. F. Good rich"'company of Akron, 0., the five ;story and basement building in the south line r of Market street, 137 :6 feet east of Fremont, ' f or a term of. five years at a, total rental of $37,200. For Edward McDevltt to the M. Co hen company, the store at 964 Market street for a term of two years, at a monthly rental of $325. . For the Bothln real- estate company to the California wire cloth company, the store and basement* at 521 Mission street for a term, of -five years at a total rental of $15,000.- \u25a0 A plat of land adjoining: the Mission high school and originally purchased for. "school purposes has been trans ferred to the playground commission for a playground: f . _" . * ;". - - i Where Every Condition Makes for the Greatest Yield of Butter Fat at the Lowest Cost THE SACRAMENTO VALLEY IRRIGATION COMPANY , .\u25a0'-.\u25a0 • vHas started a- big dairy movement in ¥T -; ¥ , FYr^nrinnAi .glenn and ,colusa counties. Unequaled JLjAC^pLIUIIcU • Dairymen from all over the United States TT 1 .T. T /are interesting themselves in these lands, OnTJOTtUTIItv : ' : ' '.^V^fitlU© '''\u25a0\u25a0''\u25a0 . w^ ere alfalfa. produces 7to 12 tons per v/|^^Jvli LUiULjr- . \u25a0 -.'\u25a0_ acre and silage' corn from 25 to 30 tons. -p* ~ :—} • ' . ; In fact, all crops grown in California c errns The-Pnce., make.big.yields.in the SACRAMENTO dJ'J J- (\(\ Alfif* AA VALLEY. Oranges, walnuts, almonds, *pAO«UU jUI 2fi flfl peaches, prunes, grapes and fruits of all _ • <P±£ilS«VV kinds yield, in the greatest abundance. P er acre <***- ba!-. Per: Acre. Write at once for new DAIRY ' f™?™*™^ 1 ' IN " " r - LITERATURE. STALLMENTS. THE SACRAMENTO VALLEY IRRIGATION COMPANY v : H. L.HOIXISTER A CO, Sale* Asrenta, WILLOWS, CALIFORNIA r^- 345 Fourth Are* EJTTSBURG; PA. | 205 La Salle St^ CHICAGO, ILL.; 50C Central Did;., LOS ANGELES, CAL. 412 Market Street, Ssm Francisco, Cal. MADELINE EADOWS The Farmers' Paradise Per $40 *°L e ASK THE- , MADELINE MEADOWS Land and Irrigation Co. 457-465 MONADNOCK BLDG., SAN{FRANCISCO, All about this fertile irrigated Farm Land! -rif.l .- KIKE TVEEJULY CALIu W, PEH IiEAB MODEL APARTMENTS FOR HYDE STREET Julian Investment Company's Building Near O'Farrell Will Have Many New Features An apartment building is to be erected for the Julian Investment com pany In the east side of Hyde jstreet. 97 feet and six inches north of O'Far rel; "W. G. Hind Is the architect. The building will be of steel frame construction with reinforced brick walls and concrete basement, consisting: of 15 apartments of three rooms and bath each, provided with an up to date oil burning steam and hot water plant, automatic electric elevator and electric vacuum cleaning plant. The living rooms will be finished In hard pine In imitation of hard woods with paneled wainscoting, • beamed ceilings and built In buffets, kitchens finished In natural pine and halls and bedrooms in white enamel. % The floors will, be of polished Oregon pine, the walls to be finished in new patterns of high grade wall paper. The apartments will be provided with the newest style wall beds, linen closets, towel and medicine cabinets, refriger ator closets, etc, and ranges are to have canopies arranged to carry off cooking odors. The cost of the building 1 will be about $40,000. MI IV U T B S IT y,WILIj PAT YOU TO READ . PAGE 10 ' IHOMhS FOR YUUR REfJT MONEf '-. .; We ' are '• now - building : modern 8 room ; and batb booses In ; the SUNSET DI3- % TRICT, ' along - cax line. . Bent . money -\u25a0 terms. ':-'"\u25a0'\u25a0' \u25a0\u25a0. \u25a0"\u25a0\u25a0." \u25a0\u25a0\u25a0.\u25a0\u25a0..." OSCAR HEYMAN & BROTHER . XlS ' MONTGOMERY STREET * NEW STRUCTURES SELL WELL OR RENT READILY Tenants Changing Into Better Quarters as Fast as They Can Find Them Shift From Old to New. Going On in Business and Resi dential Quarters Building is golnsr ahead at this sea son with great activity. This applies to nearly all parts of tho city. In the apartment house district the new structures are either sold about as soon as completed or are quickly filled with tenant 3. The change from old to new Is gro lngr on in the business district as well as in residential quarters. A building for "William Goeggcl is nearly completed on the northeast cor- * ncr of Van Ness 1 avenue and Fclton street. The size of the- lot Is SO feet on Van Ness avenue and 109 feet on Ful ton street. The building Is of the class "C" type -with steel frame and consists of three stories and casement. The nrs*l story contains one store -with plat» glass-fronts and the second and third stories are arranged in lofts. There will be an electric freight elevator. The exterior of the building is artis tically treated in the Mission style with plastered fronts and red tile roof. Th» cost of the building will be $25,000. Hermann Barth is the architect. It will be occupied by Firestone Rubber and Tire company. . .The Premium theaters company. Inc.. is erecting a class A theater of steel and reinforced concrete for vaudeville and moving pictures at a cost of $43. 000 in the west side of Fillmore street between Geary and (yFarrell. The lease is for a term of 15 years and the totat amount of rental contracted to be paid for the land is $34,000. This 13 the fifth theater erected by the Premium thea ters company in this city. The build ing will be an imposing structure, 50 feet high, with a sandstone front, and will seat close to 1,000 people. An Instance of the readiness with which attractive new apartment houses sell Is shown in the case of the Art Nouveau building, situated on the north side of Pine street, 87 :« feet west of Leavenworth. and known as No. 1220 Pine street, lot 27:6 by 95 feet. It con tains-12 high class apartments and Is leased for a term of five years at $3,000 per year. Thomas E. Hayman has Just sold this property for $27,600. Mrs. Idllie *G. Homan was the buyer. Arthur F. Rousseau, owner and seller. The property was built about four months ago for Oliver M. Rousseau Brothers, who were also the architects. The Biber apartments to be built In Sutter street between Jones and Tay lor, .will be of handsome architecture and a substantial improvement to that vicinity. IRRIGATED LANDS! 10 AND 30 ACRE TRACTS Sold on CROP PAYMENT PLAN Co-Operatlve Land and Trust Co. "Lands That Produce Wealth." SB5 3IAHKT7T ST^ SAX FRjUffCISCO _ See California in a Day By Tisitlas the Woaderfal Stata ExMbtt to tie t erry Knndinc (top iloor). Great display of farm and Industrial prodecta, maps and litera- ture. . - " • Stereopticoo Lecture* Every Afternoon Reliable lnfonsadoa on all parta of Cali- fornia. ETerjtalns free. Open 9to S. CALIFORNIA DEVELOPMENT BOARD Ferry Building, San Francisco, C*J. SOL GETZ& SONS REAL ESTATE OW3TER3 CHROMCLE BTTILDIXG Richmond, Sunset and Oceanside Lots on Installments a Specialty ( Main Ofnc<^— 32B Choniclo Bldj. OFFICES < Branch Office— Cor. 34tb n.«Bit. i BraacJi OfSce— Ccr. 4lXh. it. A H st. 9