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PETROLEUM IS THE KING OF STATE'S INDUSTRIES OIL THREATENS ITO PUT END TO RULE OF COAL Producers Receive More Than $37,000,000 for Year's Output Oil Is California's greatest Industry today. Figures for the year just con cluaml show lliat the output of petro leum for 1910 was 70,000,000, barrels. At an average of the prices obtained during the year this product brought to the producers approximately $3 7, --eoo.ooo. "*■: While this Is the remarkable record of the past, the prospects for the fu ture are even brighter. . One of the best discussions of the future of the state's oil industry was embraced in a paper reanl before th* minlng.associa tion of the University of California, by M k L,. Requa. After Indicating the growth of production to its present pro. portions he Bald in part: , .1. v ")» "It is not possible thai this increase can continue In any such' ratio over'any long period. The nearby markets are THE BEST FOR AUTOS I ;; -JRADEMARK^ 'f'S.] MOTOR OILS Are not "compound*'**' oils, bat . RKKINKD by oar own ■ refineries ■ ; ; .--,-'-;[ Our forty years' experience in oil refining is * back of them ■ i . . * , ( ._m .1 hi ii in ■ y AWARDED GOLD MEDAL for ■ ' Motor, OIU rat ■ the . recent • State : • 'Fair at Sacramento. , 'I VALVOLmE OIL COMPANY Factory nranrb, 44© Hrannan St. THOUSANDS REALIZE PROFITS in CALIFORNIA OIL Thousands of mm and women in Calif orpia and In practically every country of the world have realized enonnois profits in California oil Investments. More than $20,000,000.00 in dividends was paid by California oil companies during 1910 to their stock holders in every part of the world. The profits in the form of dividends were added to by millions by the enhancement'in value of properties and stocks. Unparalleled investment opportunities exist today in the California oil* fields. California Oil Bulletin The best Investment^ in California oil are pointed out in the "Cali " fornia Oil Bulletin," which is published semi-monthly. We have personal representatives in all the principal oil fields of the state, and through the "Oil Bulletin" give the news of all the companies operating in all the fields. Free! Free! The "California Oil Bulletin" during 1911 and an accurate and authentic Map of Midway, the world's greatest oil field, will be mailed to you free upon request. Write for them today. The G. S. Johnson Company , Oil Investments Phelan Building, San Francisco, California. THE SAM FRANCIBOO OAI^L, TUESDAY, MARCH 7, 1911. now amply supplied. and to increase consumption,-* beyond .-the. natural ; yearly gTowth*due to Increased popu lation, we must seek-more distant mar •_, kets with, incidentally, greatly added ' Capital required- to supply transporta tion facilities. There is reason to , be lieve -that California can-find a market for 80,000.^00 annually within twp years anil 100,000,900 barrels within five, years. Beyond this It is at present hard' to' say, ;but, personally, 1 believe 100.000,000 barrels may be the ultimate high; water, mark, mid is quite pos- Btble in the event of. natural pas.being 1 , . piped timughout the state, that the annual convmifpt ioii will be somewhat "■■;e«s.-r t;,-.'"■-..- ■ jU-:j "■ , '• ,*: .v ? ' ' ■"■ 'r » "In. view of .the "large. In vestment re quired in pipelines, shlps^ tank.'Vars and. distributing stations, dd the vital , bearing- ' the industry has *mi th« pros perity of the state,' it Is interesting to theorize upon the probable productive life in years of the oil lands of the state. . - -.-■ /;-->V*V"■■* ' ■ - ■ ■ W. W. Orcutt. geologist of the Union . oil company,' has estimated that from actually known ■ sources the state can output 000,000 barrels per annum for a period of 50 years. This totals 3,750. --* 000.000 barrels, and, Orcutt '; has pointed out" that this-estimate is confined to '' territory regarding which there Is little CALIFORNIA'S GREATEST INDUSTRY IS CALIFORNIA'S LIQUID COAL Palmer Oil Company and Palmer Union Oil Company Offer Unequakd Investment Opportunities PALMER OIL COMPANY, whose holdings consist of 880 aores in the Santa Maria district, the richest oil field in America, is famous in oil and investment circles owing to its astonishing development. Two Gushers, Nos. 1 and 2, are producing nearly 10,000 barrels daily, with \V ells Nos. 3 and 4 pumping 300 to 400 barrels daily, with such increase of gas pressufe as to indicate they also will become great' gushers in a short time. For over a year the Palmer Oil Company has been paying dividends of \°/c per month, which it is confidently "expected will be increased from its greater production as soon as larger deliveries can be made under its contracts. . The Santa Maria field is admittedly the richest in California, if not in the world, ill the depth and saturation of its oil measures. . PALMER UNION OIL.COMPANY comprises a controlling interest in the Palmer Junior Oil Company and Palmer Senior Oil Company, owning 1,830 acres of land, which adjoins the Palmer Gushers on 'the north, also 560 acres of the Paula Oil Company's holdings in Ventura County and forty acres in J^ern County. All persons who are interested in oil investments should call upon or corrcspontPwith us ami obtain a copy of our booklets, "California's Greatest Industry** "California's Liquid Coal" which give a comprehensive history of the development of the oil industry, with splendid illustrations of the Palmer properties. BROWN WALKER SIMMONS COMPANY Crocker Building, San Francisco. Metropolitan Life Building, New York City. doubt; In fact. It comprises largely the proved' areas of the state from which production la already being derived. "Mr. Arnold, whoso reports on Cali fornia fields, published while he was a member of the United States geologi cal survey, are the most exhaustive treatises extant, lias estimated as a re sult of hi a Investigations n total mini mum of 5,000,000,000 and a maximum of 5.500.000,000. Assuming a mean of 7,000,000,000 barrels, we would have a yield of, 70,000,000 barrels per annum over a period of 100 years and It Is pos sible, as 1 have already indicated, that provided the territory comprised In Ar nold's estimate ot 850 square miles Is equally as productive as the territory already producing;, we may have a total possible recovery of 11.000,000,000 bar rels with possibilities even beyond this quantity. "I believe we can safely assume the of Orcutt as being a minimum, and if we do so assume, we are assured that the state will maintain its present production for a period of at least 50 yeais. "The west coast of North America, Central and South America is poorly supplied with coal deposits. Aside from the deposits In Washington and British Columbia, and the undeveloped re sources of Alaska and Peru, there is R We Advise Investment , in the Stock off the CALIFORNIA CONSOLIDATED OIL COMPANY lIKAH ADMIRAL lIOBLKY D. KVAHS,' U. S. I*. (Retired), President; The properties which will be owned by this company comprise the Premier, with a production of between (0,000 and 60,000 barrels per month; ' tho Mascot, with a production of between SO,OOO and 90,000 barrels per month; and the Yellowstone, with a production of between 8,000 ana 10,000 barrels per • month. -- HWJLJM :■-..'.■.;: i - N - -.. •■' : •»;.'.>«.-;.? -■ _■•• ,-,.■• . The. holding* of these companies amount", to a total of 545 acres, the greater portion being absolutely proven oil land) conceded to b« among the richest and moat productive In the State, while practically, all of the balance Is In. the neighborhood of .very large wells and x in' the opinion of well In formed oilmen will prove as productive as any. i; : , ■ -It must be borne In mind; that the California Consolidated does not have to depend upon the future to "demonstrate the earning- capacity of the prop erties, it Is acquiring. The present-production la ample to provide splendid: returns on the entire-capitalization, while future development Will, rapidly add to the Income. : *..-"■ * Recent developments in regard to the California Consolidated are of 'very groat Interest to those who are looking for naff and profitable Invest ment. ~ Let us send you full details and the opinions of numbers of, investors -who have made personal Investigation of the properties and who are well qualified to judge of the Investment values and opportunities. - ' - LINCOLN ; MORTGAGE & LOAN COMPANY ; . , 14th mid 15th Floors,. 160 Geary St., 923 CHlsen*' National llaak Ilallrtlug, . San. Kranrtweo, California. I.oh *ntc]<% California. ' 637 Henry Building;, 703 llnllrt<-rM' Exchange* Seattle,^Va»Blugrton./;: Winnipeg, Manitoba, Cunadn LINCOLN STOCK & BOND COMPANY v^ 040 Slarbrldffe IlldK-, Herald Square, ■ 1430 Real Estate " Traat ' Bafldlne, '. - New York City. . Pailadrlpbla, I'ennaytvaala. . ■ ■■- INITOKMAIION API'I.ICATIO-N ' ' • ■■" 'Lincoln Mortßasre* Loan Company '/ „ 166 Geary St., Ban Kranclsco, Cal.«' '.:. ■■■- ~"i Please send me the latest information In regard to the CALIFORNIA CONSOL.IDATED OIL. COMPANY V Name ;.... i..".v. Address , ■ * ' .• ;. j a.ti'Jr^ * . ********* *,** ••••■••• no available fuel of satisfactory quality. The coal that is produced docs not at all compare with the best eastern. Welsh, or Australian coals, and the cont Is materially highor. Heroin lies the reason for the great success of. and de mand for, California oil. For the gen eratlon of steam it is the fuel par ex cellence, being In every way wore dc ■lrablo than coal. ' - "It is now among the near possibili ties that natural gas. a product of oil. will be piped from, the Midway llel.l through the Sacramento and San Joa qnln valleys and to southern California. If this is accomplished we shall bo burning gas In place of coal In our homes, and gas will probably largely supplant oil for stationary power plants and will be used directly for illuminat ing in place of the gas now made from oil. "What quantity of oil will be dis placed by this evolution I am unable to say, but it will not materially affect the oil industry, as gas can not be ex ported nor can it be used on ships and locomotives. That this development may come is almost a certainty, as the Standard gas well in Midway is said to be one of the greatest wells in the- United States, and where such, a tre mendous well exists is it not reason able to expect a Qeld commensurate in proportion?"'