The San Francisco call. [volume], March 12, 1911, Page 40, Image 40

About The San Francisco call. [volume] (San Francisco [Calif.]) 1895-1913

Image provided by: University of California, Riverside; Riverside, CA

                
40
BIG YEAR LOOKED
FOR IN NORTHWEST
Head of Rambler Organization
Says Region Has the "Cali
fornia Spirit"
Defines Term as Meaning People
Believe in Country and
Themselves
By L. J. PINKSON
"More motor cars will be sold during
the next five years over that region
bounded by Lake Michigan on the east
arid stretch from the Canadian bor
der on the north to the Missouri river
on the south, than In any other corres
ponding area in this country."
Charles T. Jefferj-, head of the Ram
bler organization, makes this predic
tion as the result of a trip of investiga
tion through the northwest, during
which plans were made for even further
extensions of the Rambler sales and
service organization In that territory.
"I met bankers, merchants, manu
facturers and farmers by. the score,"
said Jeffery, "and 1 never encountered
such general optimism before. Busi
ness conditions in other sections of this
country soon to affect this great re
gion very little because the prosperity
of the northwest depends upon that one
grest certain economic fact —agricul-
ture. Farmers and businessmen gen
erally seem to favor the Canadian rec
iprocity idea.
' "The development of the northwest
•will be wonderful during the next 10
years. Such a town as Great Falls,
Mont., which is now scarcely known to
people in the middle west and east, will
become a great commercial center of
large population and as a market for
modern farm machinery and motor cars
for pleasure will be one of the greatest
In the country.
"Everywhere the people of the north
west seem to have what has been called
the California spirit—they believe in
the country and they believe in them
selves. This means business and pros
perity.''
DIAMOND TIRES ON
MANY CARS AT SHOW
Following a precedent set at all the
leading automobile shows this season,
a, tire count was taken on the open
ing night of the San Francisco auto
mobile show, which was held last
week in Pavilion rink. The result
showed that Diamonds equipped a
much larger perecentage of the exhib
its than, any competitor.
Speaking of this showing, C. E.
Mathewson, Pacific coast manager of
the Diamond rubber company of N'-w
Tork. said:
"The showing of Diamond tires was
very gratifying, as a count made on
the opening night showed that out of
71. cars. Diamond tires equipped 30.
Eight other manufacturers divided the
remaining cars with an average of
7 per cent each."
AUTOCAR TRUCK HELD
KEEN INTEREST AT SHOW
An evidence of the Important place
that the commercial vehicle has as
sumed ln the local automobile trade
■was evidenced by the interest attracted
by the various truck exhibits in the San
Francisco automobile show. Among
those trucks which proved big attrac
tions was the Autocar. A chassis which
"was on display gave an exact idea of
the various Autocar features, which
are claimed by Walter Morris, the local
agent, to account for that truck's effi
ciency.
CUTS RECORD BETWEEN
OMAHA AND CHICAGO
•A Steams car owned by Charles
Hannan Jr. of Omaha established a
new record for Omaha to Chicago re
cently, traveling the distance of 550
miles over bad roads in less than 32
hours. Including all stops for meals,
gasoline, oil. tires, etc., and a rest for
the driver of about four hours. This
beats the previous record by 'over six
hours, despite the fact that the other
mileage had been made over good
roads.
II By three things the increased
11 ■■■•■ popularity ,of Swinehart Solid ■'
§■■• Truck Tires it evident.
fa One, increased orders from truck
iI . makers; another, the tremendous
I increase in our percentage on
ii tracks exhibited st the shews; i
j third, increased orders from
J I dealers and branches, Showing
I j spreading demand ■ among truck j
owners.
H The answer is: The men who 1
M know say— Swinehart Tires. 1
ll' Keaton Vulcanlzl.** Works, 610 Van J
IK**tn_ arentie. Phones Fran*- i J'»
■ a»enne. Phases f
■ lin ?,in. Home .T**7**T-. B
CARTERCARS
The carload of new models
and ' the little truck that was
shipped for the show passed
Roseville Friday morning and
no doubt will be on our floors
by Tuesday, by the latest. See
them. We sold everything we
had at the show,
Gartercar Auto Co.
Golden Gate at Polk
The CALL'S AUTOMOBILE NEWS
FROM GREAT LAKES TO ROCKIES
COMES CALL FOR MODERN AUTOS
m— — : : ;._____ ; _______.___».
| L. W. Place of the Oldsmobile plant, who is to start an automobile educational campaign in the west. |
HUDSON "TWENTY"
IS STILL POPULAR
"While the motorists throughout the
country are praising the many novel
features of Howard B. Coffin's Hudson
'33,' it is Impossible to overlook that
sturdy little Hudson . '20' roadster,"l
said E. P. Brinegar of the Pioneer auto
mobile company, the local Hudson
dealer.
"You know it was the '20' which
swept the country so In 1909 that the
Hudson company established the record
of doing the greatest business ever
known to any automobile concern in
its first year. The attachment which
doctors, contractors, salesmen. Insur
ance-sen, etc., formed for the '20'
amounts to a powerful Indorsement.
"The car made such a record for it
self that the public would not permit
that model to he discontinued. I under
stand that all Hudson dealers through
out the land practically Insisted that
the '20' be continued during the 1911
season. It surely made thousands of
friends." j
■OT. -_- ■________. ' _________ - __________ " '
LADIES' WEEK
We cordially invite the ladies to our salesroom
at 512 Golden Gate Avenue to inspect
all of our latest 1911 models,
including this beautiful
IH t , ___________""""_>__ /__! Be\. x__f_i-f7 /__B*^gß 7___[i_iVw>c99^^ \ew^£^^ _E __"vill
Oakland Sub-Dealer: P/T. PRATHER, Mgr. M. H. GREEN, Mgl\
Central Motor Car Co. San Francisco Los Angeles
THE SAN FRANCISCO CALL, SUNDAY, MARCH: 12, 1911
BOSCH PRESIDENT
DESCRIBES FIXTURE
- The Bosch magneto company has
just issued a little pamphlet entitled
"The Influence of Multi-Point Ignition
on the Efficiency and Output of Inter
nal Combustion Engines." This pamph
let is .1 copy of elie paper, presented
before the society of automobile engi
neers, by Otto Helns, president of the
Bosch magneto company, who not only
delivered the lecture, but in conjunc
tion with the technical staff of the
society Of automobile engineers, con
ducted a series of experiments and
tests with an engine equipped with a
'•Bosch two point magneto," and dem
onstrated the advantages of this igni
tion over the one point Ignition.
Those interested in this technical de
scription can obtain copies from the
Bosch magneto company, who will
gladly supply copies free on request.
Two point ignition will be remem
bered as the "new thing in Ignition" In
the last Vanderbilt and subsequent
races, where several cars so equipped
made remarkable performances.
HEAVY KNOX TRUCK
APPEARS IN CITY
The Reliance automobile company
The p Lf . .„,,,, > company
! has just, received a carload of Knox
three ton . and five ton commercial
truck chassis, which show in a very
convincing manner the up to da. de
velopment of high grade motor trucks.
.The Knox trucks are very business
like in appearance, and show every.
Indication of having been constructed
for-strenuous work and not for pleas
ure. Every. feature Is massive and In
dicates strength.and power. The 54
horsepower motor with' a gear ratio
of 27 to 1 on the low. seems capable
of negotiating any grade, no matter
how steep. The transmission is extra
heavy, all gears being capable of sus
taining f a tensile strength of 175,000
■ pounds. The reinforced channel steel
frame on the five ton trucks provides
a free loading space of 15 feet long by
6 feet wide. The motor 'Is under the
drivers seat, which brings the body
well forward and balances - the. load
between the front and rear axles.
While bodies are being made for
these chesses, they are on exhibition
at -the Reliance automobile company's
salesrooms.
LOCO COMPANY HAS
ISSUED CATALOGUE
Beautiful and Interesting Piece
of Trade Literature Sent
Out by Factory
* By far the handsomest book that has '
been Issued by an automobile company
has just made its appearance. from the
headquarters •of the - Locomobile . Com- ;
pany of America. Bound In elegant art I
paper of unusual weight and quality,
"The Locomobile Book "illustrates and
describes 1911 Locomobile models, and j
sets' forth ' by-jword and picture the 1
many and valued, advantages, of that,
make of car. The book is printed on |
high class deckle edge paper of a qual-j
ity -in: keeping .with the binding, and
the cuts are unusually flnely^repro- |
dueed photographs. "" '•.'
Drawings made from authentic pho- j
tographs are also found in the volume,
used, for the most part at the beginning
or end of a chapter of most instructive
reading matter. This book must not be'
thought of, as a catalogue, but rather!
as a' history of the Locomobile car. f't'iie ;
different models are not picturec*, as
fitting models of the modern motor car,
but are photographs of these models,
taken'in some picturesque spot,,or in
the wilds of some foreign country.
The-construction' of the Locomobile
is followed .step j by step, really from
the "organization of the Locomobile
Company of America, founded in IS9B, to
the finished car* of the latest of the 1911
models. The materials used in making
a part, the part, that special portions j
of , the ,machinery, or structure of the
car plays In the Rjvished product, and a
cut of the parts is given, enabling the I
most ignorant amateur of motor con-j
struction to obtain a detailed knowl- '
edge of a motor car of this design. -1
Chapter 4'contains the story of .Mrs., 1
Harriet Clark Fisher,' who.-it will be |
remembered, made the tour around the
world in her Locomobile.* The con- i
tents of this chapter alone, with thei
pictures given, would recommend* the !
book to the library of the most fas-|
tidious book lover.
Chapter five deals with the Locomo-|
bile for important service, and contains
numerous instances of the excellent
work done by this car in municipal and
national department. Chapter six is I
one of indorsements sent unsolicited
to-the 'Locomobile company from own- I
ers of these cars in every section of
the country and abroad. In chapter ;
seven a detailed description of the ;
enormous plant of the company : Is
given, with photographs and drawings
which depict Its superiority and magni
tude. ' ... \
The way the book is prepared and j
presented appeals to the lover of 'the
beautiful. The contents of the book
appeals: to every motorist, every per
son who is interested In the most per
fect piece of machinery, of the present
century, and withal the complete, vol
ume is one that should be-In the li
! brary of . every home, for Its value is
not : of ■ commercial nature, but of
broad and instructive matter, most in
terestingly presented.
'The book marks an Innovation fin
automobile literature, for there ls a
substantiality v and permanence about
the book ; which," aside from the value
Stevens
■.■■... , -
WfWSmK * •' '
Duryea
.. f * • '- \ «-- • ■;-■ ;••.-.. - v.;- , .Z^'.rv ■' . ■
/ '" :: - -^— ~S
For the man or woman who
will consider nothing but
the best we offer the '
1911 Stevens-Duryea
and invite comparison. We ;;.. v : j
cannot do justice to its I
■ many superior qualities here |
and cordially invite you to |
visit our show rooms. I
Pacific Motor Car Co.
Golden Gate Avenue at Polk 1
FRANKLIN 1451 HOME J 1451 {]
'MM"Mi^^^^^^MMMMWWWWiiMWi^MW«M'''''''''M*--^^
Big, Stylish, Jl4OO
Powerful and Economical
HPHIS Maxwell model has all the elegance, refine-
J- ment and reliability of the more costly makes.
At $1400 -it represents an intrinsic value equal to
cars in the $2000 class. : w J v'-'-,^^^-\
Accommodates five passengers, commodious.*/ and comfortably.
**as the ; lines, tone and finish of foreign cars. Its 30 horsepower
carries it anywhere, surely and strongly. - "••■"
No Car of Its Size Costs so Little to Operate
You can't find a car of its size anywhere that can do more, looks 6
as good, and at the same time costs so little to run. I
/Standard Maxwell economy of operation is a big feature in this
- model. If you .want a big touring car, and don't want to pay a
'»• • fortune to buy it, and another to run it, investigate this Maxwell,
It will pay you. We will demonstrate gladly.
These Books Free—"How to Judge* an' Automobile, a practical
* treatise on motor cars; Touring Booklet, Maxwell catalogue and other\
literature to aid you in better deciding your motor car investment are !
youra for the asking. * A postal will do. Just say, "Mail Books.'*
United Motor San Francisco Co
']l 352-358 VAN NESS AVENUE
San? Francisco
of the * Information contained and Its
beauty, will make a book which, will
be preserved Instead of being thrown'
away; after a. casual Inspection.