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THE CALL'S BOOKLOVERS' CONTEST The Call's Booklovers 1 Contest CUT ALONG THESE LINES O*C*C*o*o*o»G*O*o*Q*C*o*3*QoO*C*O*C*o*oto»©*Q*©*o*C«Q I " 1 • ■■ ■ _ _ 1 5 © j' |L_ II I J ; .- J O I What Book Does This Picture Represent ? | ♦ m 0 -Z | r . ; _} j Automobiles, Player Pianos, Libraries, Phonographs | 1 And Over 500 Prizes Without Cost to 1 1 THE CALL'S "Booklovers' " Contestants f *L: , . I • $ ♦ ■H***M"H*4*-^**H"K^^ C 1 ♦ •:• ■-** ■•-.'': ''." >; v . - IS j W'i Title .......... .vA.-... a 5..... .. — ? * •* * i ii %± Author .•*•**....,?$ si it ♦ j. Your Name . ...^ 15 of -» 4. • 9 T Street and Number .- 4 $ ♦i' ■'■/■ tt Xt City or Town M *j - II No. 20 April 28, 1911 No. 20 If ♦ '* Was. 4, until you have all the answers to the pictures before "J"** •.;. Wai'. until you have all the answers to the pictures before Z ♦ ♦ % sending them in, for no partial lists will be considered. * *f** ♦ •**.v**;~;S~^*HK*v\"^vv-K'*^*'^ • ♦ - o © IIIIHHHiIHHHi ■ 0^0»0»0»0**»0»0»0-»0»0»0»0»0»0»0»0»0»0»040»0»0»0»0»0»0-»0 CUT ALONG THESE LINES Rules off the Booklovers' Contest: 1. All persons are eligible to enter the contest except employes of The Pan Francisco Can and members of their families. Each day, for 77 days, there will be published In The San Francisco Call a picture which will represent the name of a book. Beneath this picture there will be a blank for the contestant to All in the name of the book and author. i 2. Cut out the blank and fill in the name and author of the book and your name and address neatly and plainly in the space provided. 3. No restrictions will be placed on the way in which answers to the pictures may be secured. Each picture represents only the title of one book. If you are not certain of a title and wish to send in more than one answer 10 each picture you may do no. NO MORE THAN FIVE ANSWERS WILL BE ACCEPTED TO ANY PARTICULAR PICTURE. Incorrect answers will not rount against contestants if correct answer is also given. More than one an swer should not be put on the same coupon. Extra coupons should be used •for extra answers. All answers to the same picture should be kept together in Sending in the set. ~ 4. It is necessary that pictures be sent ln with the answers, in order that nil answers he uniform. Additional pictures and coupons may be obtained at The San Francisco Call office by mail or in person. Answers will not be ac cepted unless they are properly rilled out on the coupon appearing beneath* each picture. Each answer must be written on a separate coupon. ■ > 5. When you have all 77 answers fasten them together and bring or mail them (IN A NEAT. FLAT PACKAGE— FOLDED OR ROLLED! to The San Francisco Call offlce. addressed to the BOOKLOVERS' CONTEST EDITOR Frizes will be awarded to the contestants sending in the largest number of cor rect solutions. In the event of two or more persons having the same number of correct solutions, the person using the smaller number of extra coupons in his pet of answers will be declared the winner. In the event of two or more persons hating the same number correct and using the same number of coupons, awards will be made on the basis of neatness, but if the ties can not be decided in that way the value of the prizes will be equally divided among them. 6. More than one prize will not be awarded to any one family at one address. . ■ = 7. Only one complete set (comprising not more than 5 answers to any one picture) of answers may be submitted by any one contestant. Awards will be made strictly according to the merit of each separate list. The names of more than one person must not be written on any one coupon. 8. All answers will be considered on their merits. The first filed will have no -reference over the last filed, provided only that answers to be considered must be filed within the time specified when the last picture appears. 3. The awards will be made by the Contest Editor and five well known citizens, whose names will be announced later. This contest is limited to con testants residing In the states of California. Oregon and Nevada. 10. The correct answers to the series of pictures will be filed with a local trust company or bank a week previous to the close of the contest. Entry to the contest may be made at any time. . The first illustration was published on April 9. 1911. All communications or letters of inquiry concerning the contest should be ad dressed to the Booklovers' Contest Editor. San Francisco Call, San Francisco, Cal. Rules for Awarding Honorable Mention Prizes: : i. Five hundred and five prizes will be awarded to the five hundred and five contestants (those winning a grand prize excepted) sending in a complete set of answers having 25 or more correct solutions, irrespective of the extra coupons used. -.. v 2. If more than 505 contestants send in complete sets of answers having 25 or more correct solutions, then the awards will be made on the basis of neatness. .. < . • Among the Prizes Which The Call Will Offer Will Be im* PRIZJS—VELIE, I*ll Fully Equipped 40 H. P.. 6 Pass. Touring Car. .53.100.00 2nd PRIZE—FORD, 1911 Fully Equipped 20 H. P., 5 Pass. Touring Car..i*S7s 00 4th PRIZE—FORD, 1911 -Fully Equipped. Open Runabout .........' 1775*00 On exhibition at < THE STANDARD MOTOR CAR CO.. *"BWU Van Ness and Golden Gate Ayes. 3rd PRIZE-KOHLER A CHASE Mission Style Player Pian0........... ss.no on ftth -KOHLER * CHASE Mahogany Finish Player Piano...!*! «750 on nth PRIZE—KOHLER & CHASE Mahogany Finish Player Piano ... 8*375 00 Now on exhibition at the Music Rooms of KOHLER ft ■ ; - CHASE. 7th PRIZELIBRARY of 800 Volumes, Bound in Leather......... wv.a no Mh PRIZE—LIBRARY of 350 Volumes, Bound In Leather........*... * «24s'o :*tt» PRIZE—LIBRARY of 300 Volumes, Bound In Leather .... .... ' a'lo 00 These Libraries are selected from the World Famous • "EVERYMAN'S LIBRARY." On sale at Book Stores everywhere. —■ -■■■ ..* -, 10th PRIZE—COLUMBIA CnAFONOLA "REGENT," Mahogany Finish.. $200 00 llth COLUMBIA GRAFOXOLA "MIGNOX," Mahogany Finish •*4""ut' with »35 worth of Rec0rd5.................... ...... . ~,r"' ..,_ nn 12th PRIZE—COLUMBIA GRAFOXOLA «MIOXON." Mahogany Finish.!". SIROOO 13th PRIZE— COLUMBIA GRAFOXOLA "ELITE," Mahogany Finish T l5O-* with *25 worth of Records ......... .„.„ 14«h PRIZE—COLUMBIA GRAFOXOLA "ELITE," Mahogany Finish;:!' * 10000 Jsth FRIZE—COLUMBIA IiRAFOXOLA "FAVORITE," Mahogany Finish. *IWM" with $25 worth of Records .7. * ' «£- nn . 16th PRIZE—COLUMBIA GRAFOXOLA "FAVORITE," Golden Oak Fin"- moo'm lsh, with #23 worth of Records ;............... ' - • 7 » nn 17th COLUMBIA GRAFOXOLA "FAVORITE," Golden Oak" Fin- " TO lsh. with IS worth of Records...... - «... no lStb PRIZE—COLUMBIA "PREMIER" GRAPHOPHONE, Mahogany Fin- "*KK'"" ish .. ...%•»•••«••••*;••••»*•.■••.......«..,..,.....,,...... Ann on 7 PRIZES—<I» to 25, Inclusive), each- good for one ■• COLUMBIA 9""'ay : "CHAMPION" GRAPHOPHOXE ! . „'. ". . 9175.00 THE HONORABLE MENTION PRIZES 35 PRIZES— Silver (fine weave) Mesh Bags, $7.50 each.....„. $2o nso 30 PRIZE'S— Sets of 10 Volumes of Standard Authors, Leather . **w"'wv Bound, $7.00 per Set ...................;.............. s-1000 20 PRIZES— Silver (fine weave) Mesh Bags, $5.00 each,.... * sion'nn 250 PRIZES—2SO 5 lb. Boxes of PIG'N WHISTLE Famous Candles,' $3.75 9lw~'Vo per box ......'.....:.;:...........-.;;.. *..-■ ......... $037.50 150 PRIZES—3O of each of tho $2.50. $3-50, 94.00, 95.00 and $0.00 Mer- *"a"°" i-antile Self Filling Fountain Pens. Sold by leading dealers everywhere $830.00 20 PRlZES—Handsome Satin Lined, Gold Plated Jewel Cases, *2.00 en. $io 00 FIRST PICTURE PUBLISHED APRIL 9th « A Different Picture Will Appear Each Day. Save Every One. EXTRA PICTURES-A SQUARE DEAL THE SAN FRANCISCO CALL. FRIDAY, t APRIL 28, 1911. AN EQUAL CHANCE FOR ALL CONTESTANTS The rules of The Call's Booklovers' Contest permit contestants to give as many as 5 answers to each picture, in case they wish to. Contestants may give 1 answer to a certain picture, 4 to another picture, 3 to another picture, sto another, and so on. Each answer must be upon a separate coupon. (And these extra pictures, with their coupons, will cost you nothing. Under plan !No. 1, outlined below, you can obtain all you may need, free.) s jS Contestants may not make more than 5 answers to each picture because they must be restrained from making endless and haphazard answers. Each answer must be upon a separate coupon because otherwise answers would be returned crowded upon one cou pon, scrawled over small pieces of paper, or sent in some other way that would result in extreme confusion. With each answer upon a separate coupon the results returned by.each contestant can be checked rapidly and ACCURATELY. „ ; v And this is why contestants are permitted 5 answers to each picture, instead of being limited to one answer to each picture. v IF BUT ONE ANSWER TO EACH PICTURE WAS PERMITTED THE CONTEST MIGHT NOT BE FAIR TO ALL. THOSE VERSED IN THE TITLES OF BOOKS MIGHT HAVE AN ADVANTAGE OVER THE MAN AND WOMAN WITH BUT AN AVERAGE KNOWLEDGE OF BOOKS—THE EVERYDAY MAN AND WOMAN— WITH 5 ANSWERS TO EACH PICTURE PERMITTED THE EVERYDAY MAN AND WOMAN HAS AS MUCH CHANCE AS THE UNI VERSITY PROFESSOR OR ANY ONE ELSE. UNDER THESE CONDITIONS THE CONTEST BECOMES ONE IN WHICH INSIGHT AND SHREWDNESS COUNT— NOT SPECIALIZED EDUCATION. With 5 answers to each picture permitted each contestant has an equal, chance. There is plenty of opportunity in 5 answers to cover all the possible titles that a picture could be construed to represent. And remember, incorrect answers do not count against contestants if the correct answer is also given. Read below how you can get extra pictures and coupons for extra answers FREE. The Call desires that contestants may not be put to expense in securing extra pic tures, with their coupons. If you buy them from time to time we must charge 5 cents each for them—the regular price of a copy of this newspaper. But you may get all you will need free. Read the announcement below: ' s m- — : , ; ; «*. The San Francisco Call's great Booklovers* Contest is largely based on similar con tests held in the east. The Call has profited by both the successes and the mistakes of those who conducted these other contests, and is giving its readers the fairest and most fas cinating one ever held. The contest rules permit you to send in as many as 5 answers to each picture, or in all 385 pictures, with their coupons. Each answer must-be upon a separate coupon. Under the rules incorrect answers will not count against you, provided that you send in the correct answer also. For instance, you might send in 5 answers to any one picture. If one of the answers was correct it would not count against you that the other four answers were incor rect. And under the rules also the contestant getting the greatest number of pictures cor rect will win first prize. Thus, if a contestant sends in 300 pictures and coupons and has 60 answers correct and you send in only 100 pictures and coupons and have 59 correct, that other contestant would be declared the winner, even though he used as many as 300 pictures and coupons and you used but 100. . Now, here is a hint for you— first prize vnnners of other contests sent in as many as 200 or 300 pictures an coupons. They availed themselves of the right to send in extra pictures and coupons, to make as sure as possible that they got the pictures correctly. You will need extra pictures and coupons, too. Hundreds of contestants already have called or sent for extra pictures and coupons, that they might submit extra answers. Some want to submit from 2to 5 answers to each picture: Others want to replace pictures soiled or torn or lost, and some wish to keep a duplicate set of pictures and coupons to check the awards. . " ';' . " * . - And extra pictures, with their coupons, are 5 cents each, no matter how you secure them, unless you get them under the plans outlined below. It is worth your time to read these plans. "- PLAN No. 1 For Subscribers j; Mail or bring $1 to the office of The jj |j San Francisco Call, Third and Market j: ;I streets, San Francisco, as a deposit on J; j; a certificate book, good for 100 pictures, jl lj with their coupons. The book contains jl |j 20 certificates, each redeemable at any j; j; time for 5 pictures, with their, coupons, !; j; of any date desired. ;■ Six months after purchasing the \\ jl certificate book mail or bring to The lj '■', Call office the back cover of the book, jj lj with your 6 monthly receipts from your *;.;! jj carrier, and the $1 deposited for**the* j; j: book will be returned to you. \\ By depositing $2 you may obtain jj ;; . 200 pictures, with their coupons, and .; ', > get the $2 back 12 months later by re- jl jl turning to The Call office the back lj jl cover of the book and your 12 monthly I; ]j receipts from your carrier. < USE THIS BLANK IN ORDERING COUPON CERTIFICATE BOOKS j Booklovers' Contest Editor, The San Francisco Call: | Inclosed find $...., for which please send me a coupon certificate book. ) } . : - • • *) NAME , FULL ADDRESS ■..."'... ;.."..'.............. ..2 j ( ••-•• ■•- ****** -. *. # ».«•-»••*«* « \ Booklovers' Catalogues On Sale Again For practically two flays we were out of Booklovers' catalogues, but a rush order to the print er lias secured more. Do you want one?. If so, hurry! Booklovers' catalogues, experience has shown, do not last forever, and It is more comforting to say. ."I've got mine,"' than "Wish I had got mine in time." This is tho catalogue. used by the Booklovers' Contest Editor In selecting all the titles that have been represented in the picures, which have appeared thus far, and all the -»7. titles will be selected from this catalogue. . * . ; . ■ . ■*'--■*,•"> .' contains the titles of approximately r>,ooo books, with their authors, and the catalogue is copy righted. ■;■ -■ \ ...'• _.. .. ....,;,,,..-,., ' * , - !■;:,.,-;■;;, _ •.. .-- * ;_' They may be had at the San Francisco or Oakland offices of The San Francisco Call, 35 cents each, 40 cents by mail. / . J Booklovers'Contest Editor, The San Francisco Call: : 5 Inclosed please find 40 cents, for which send me one Booklovers' Contest Catalogue. " | ; Name .........*.............,.... .............................................. i j Full Address ................................. ...*...:..." •.' ; *; | USE THIS BLANK TO INFORMATION ] Booklovers 1 Contest Edi'or, The San Francisco Call: \ "Please send me a four page circular giving full information about the Booklovers' Contest, ) ' the free picture plan, and the catalogue. V j Name ...:...................':................'.........."...;.................-............... | j Full Address ( ' , , . _ , , ...'..'.' ' ....:■',."■'.':.' * .". :■ : '• ■ ' " ( ... ..... ; . . ....... . .... ... . . . . ..... • • • • • . . . . ■ ■ • • .••,....,.) Pcclrf^VW^clci^MMMM^MClc^M*/ lubscribers **> the office of The j! Third and Market jj :o, and receive a !; for 100 pictures, |; The book contains j: edeemable at any j! est for 5 pictures, I; : any date desired, . j: 52 to The Call of- jj eof 40 certificates. jj :deemable at any 1; ith their coupons, |; Thus the non- jj ie regular price of."!;. eir coupons, and I; 80 pictures, with jl or, pays $2, the ;; ictures, with their i; o—thus obtaining <; eir coupons, free, ;'* for the certificate |j unded to nonsub- lj '■■'<', FOURTH GRAND PRIZE FORD OPEN RUNABOUT Fully Equipped, $775 ■^3tm9 W ni 7*Nd9 -feMSMKBP MOTOR CAR QUALITY The Ford motto is "High priced quality in a low priced car." Quality first, last and all the time, together with the lowest constituent price. A 20 -horsepower, car, with power equal to any car three times its price. Quality and long experience make it possible for the Ford Motor Company to build these cars at this price. ■ .* - ■ FIRST GRAND PRIZE— "40" Touring Car, fully equipped—s2,loo SECOND GRAND PRIZE—FORD Model "T" Touring Car— 875 These cars arc on exhibition at the local agency, -v .... Standard Motor Car Company VAN NESS AND GOLDEN GATE. "*? THIRD GRAND PRIZE * Kohler & Chase Player Piano-Value $850 "* The ...■ Kohler & ■ ■ ■ ■■ ... ■ Chase player piano. , i . * which combines In « . _ .. nne Instrument the m^mam^mmmam^m^mma^^aKmmmmmmmmmmmmmm^^^^^^^^^ beautiful Kohler & W*S Chase piano and the ■ m*> latest and most im proved player, is un- El™- ""^sl conditionally and IS* CIS most enthiislastical- HgLf jM ml iy Indorsed by such m\%\M Sg| great artists as Te'- <*^H * V *HM«r^ raxzi-ni, Campantni. ■ Bendly Mansfeldt. ■ | -****■**'* ML Frederick Zech. Her- \^M A kmmffliift*MWmw\wm*YtW& man Oenss. otto ■ S»kW Jtfgj |^^ l-lelshner and scores .^ammm . -- m*i>Bl of others, it fa the m\\\wWmW& PPB**^^™^^^MB favored Instrument of ■ MM WKrWPW**^ musicians every- ■« ~" ~ ~*l23HHa where, and Its popu- ■ £§3 "'7^ZM#e**^m ■IB ** larlty among- those ■ W .--v-tast*?**-**^ . J f who know is due to ■ 'H-~r its "quid, yet reso nant velvety tone. ~mnmW**WfV: lk\\\\\\ 11-? and its artist's ac- tion. specially regu lated and triple re- ■-<*& This Mission art wWfft ' Rft F. J'' « . instrument. IK -•": ili» wfl pictured above, ret>- ■ B» v«M-- .■■W'W^- 1 ' 1 Kohler & Chase Wr^^W^^^ p avers Tou are cor- M-wm^***^ dially invited to call and Inspect it at th« stores in Oakland?*"" cisco or Oakland. c/v^S PRIZE— Kohler & Chase Mahogany Finish Player Pian0....5750 bIXTH PRIZE— & Chase Mahogany Finish Player Pian0....f675 All on exhibition at the warcrooms of KOHLER & CHASE 26 O'FARRELLrSTREET, SAN FRANCISCO; 1015 BROADWAY, OAKLAND *«-—«-«..»..>,,».,,.,»„.,«..«■.»..,..,„».,«,,».„.,■..., »..»..»,..1 »..«.!».>.,»..»11 t -1>.—.».,«.,+-». - Seventh Grand Prize WKssk 500 leather bound books, value $3*o. from the KflfiiW-'v*- I*'1*' # ''"'^nO world famous Everyman's library. These standard WVf/A J**- ■'. (?• *VtPh' books regularly sell everywhere at 3F cents each. : HHmJH '-rUI c.oth binding; 70 cents each, leather binding. They VwM^^ " W'fc ' '#1 Include all * the -master books of fiction, poetry. xt/i/f^-i :•. *■ -W\ travel, biography, theology, history, philosophy '""■S^iVv ■'■'MspEp and oratory— the classics, and, in fact, the <$$ mr^^^ volumes that have been strong favorites with ' f Sif***'L w •feeders for from 15 to 5,000 years. The Everyman's • Kg**-***-. - Library edition contains almost every book worth while, in uniform binding. »B EVERYMAN'S iP^ fT* ¥ "***,l**'VJfc'Jl.TJLi XL i% km¥ °*Every Man. LIBRARY srif3~7ir*fnr^*^x *•****• •m"***^* m*,^pA thev«en h, ,l y Kn:SJ i3h sP^king person will go to any first class book store and examine I ?ni»™ ds,* veryear ' * " you they are the most remarkable book valuesintort 2lV*^f» you Y 1" a? r«'s that ofTered for the money. Ask to see thee! book. at -n2 *? S J""* *M|n* ever . volumes will include many books you win want to read *book store- The 80( EIGHTH PRIZE—3SO Volumes from Everyman, <* Libra™ V a i ->«.•■- ?*• NINs TnS hPRP^-f OO bVolr es fr°-E-S hfigzzss: mi * Sold by first class book stores everywhere or - w«K -7 *"V c i -™- the publishers, E. P. DUTTON & CO, New York Particulars to ■''■■■ v »^ie|**»«« H i>« B t*t»l w « l .t-.4.-..^^*.-..... . - -" _ . ' **' ONE HUNDRED AND FIFTY PRIZES Mercantile Self-Filling Fountain Pens These famous self-filling Pens are made, from the finest * "11/* 1 /. rubber, highly polished and carefully tested. They are "i a 2-V era A* OI * -Para pointed, and will give a life time of service. y 14 kt' - K°ld- lrridium <f ii The Pens are constructed on the latest prlnciDle Tn ah" «i ... * • '"** turns a slide which opens the barrel, presses in the ink t,ihi "J?™ "•'user point in ink. releases the pressure and the pen Is filled ' "'Pa th*: Pen dispel"* deaie,S evcriwhere car "* the Mercantile Fountain Pen prominently. * Write for descriptive booklet to - '■ AIKEN-LAMBERTCO., NEW YORK CITY .«-«-*..•.,<>-' ••••■-•»••<».»••<•»>••■<•<'•• •'«>>•'.•..•..•„ •"•■•| ■•-•«•-•-««»-»_ .^,_,__ TWO HUNDRED AND FIFTY PRIZES Pig'n Whistle Candies There are 250 five pound '_ **I,V - ■ Peonl« -„# »«. — boxes, of famous Pig'n <^ftWfcflfc. re«fS? 0 n^muSl"'^ Whistle Candles among the C^ ■"-^- ST^ * J\hUtle;Candies for their , honorable mention prizes. %>. v , r V ßct4K 'piVS^WhiiS;' The boxes; sell at ,13.75 ' -^J&xf chop, lndwi. is a favorite each, so the total value of t' (jgffSSlw : gathering place' tor thos* ' the Candies awarded la " ipA Won fl. ei', c,lU «•»'•«• ..»_». »,^ - ...... „ ».i »\ uon in the afternoon dirr- ■ J33T.50. Those who appre- fi\\f ' Ing the "hopping t hours .. , x, elate delicacy; of flavor, Wirt, The PIG'N WHISTLE purity and freshness ap- \\ v ..: t(E -._, T . *.** , predate Pigs Whistle )L^.^^. Is Ar S; -1 Candies. *^>ft#C^ 130 POST STREET ! ,».,«,,,. "' *''*"'''*''''*;*''*' lt''*,'»"»"»"»"«'*»'^-»CC».»-«M»..».»»>^-»^-»-«^-«->-» ' Motice the superb Columbia grafonolas and graphophones de scribed among the grand prizes listed on this page. 35 PRlZES—German Silver (fine weave) Mesh Bags, $7,50 each, .f 262.-50 . 30 PRlZES—Thirty Sets of 10 Volumes of [Standard Authors, * V ■ Leather Bound, $7 per set..'* -...-.*...;...-...5210.00 "< |A^ i2O , PRlZES—German Silver (fine weave) '■ Mesh * Bags, $5 each;. /: ■? 100-00 *! 20 PRlZES—Handsome Satin Lined, Gold Plated Jewel Cases*, $2 ea.f 40.00 • * AND HOW TO GET THEM FREE ..