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THE CALL F. W. KELLOGG, President and Publisher JOHN D. SPRECKELS, Vice President and Treasurer Benjamin Altman— A Powerful, Concentrated, Modest, GOOD Citizen Even in death a good man serves his country, leaving behind him a good example, inspiration, an incentive to good deeds, a rebuke to inefficiency. Benjamin Altman, the great New York merchant, just dead, was the kind of citizen that this country needs. His character should be studied by those left behind, when, after 73 years, his long, hard working life ends in peace and rest, crowned with the appreciation of his fellow citizens. Benjamin Altman was a good citizen, and his Life proves it in many ways. First of all, he did his work ABSOLUTELY TO THE BEST OF HIS ABILITY, a little better, perhaps, than anybody had done before him To this his friends and competitors all testify. He was a very great merchant and he rendered a public service in a high sense of the word. He was a wide DISTRIBUTER in this age in which efficient distribution is the great problem. He was not content to distribute the products of men as he found them; he set high, new standards of merit and quality that compelled workers in a thousand branches of industry and effort TO DO BETTER THAN THEY HAD EVER DONE BEFORE. Nothing was ever quite good enough for Benjamin Altman— merchandise that was to go out under his name, or works of art purchased for his private collection, never fully satisfied him. Always he sought something a little better—a better store, a bet ter system, a better location. Every day that he lived his work expressed the idea "that was good enough for yesterday; it is not good enough for TODAY." Benjamin Altman had in him the spirit that is responsible for the growth and development of this country—he was a typical American citizen, a worker and a builder every day of his life from childhood, a modest man known to the world only through the work that he accomplished. Yon can not in few words give any idea of a life that has in-' eluded 50 years of hard, ceaseless, ambitious labor. But you may in such a life find facts and instances, however fragmentary, to inspire and wisely direct others. Let those who ask, "Has the young man still a chance?" and others unfortunately numerous who ask, "Does honesty pay in this generation?" study the life of Benjamin Altman. When he was a little man in business, more than half a cen tury ago, he was not ashamed to let people know that he WAS a little man. He would buy his small order of goods, as very old merchants still living can tell you, and carry the parcel on his own back to his small store on Third avenue. When he was poor, comparatively, he paid cash as he went along. Bigger men would say to him: "Order all you want; never mind the cash, Altman, your credit is good." "I know it is," Benjamin Altman would say, "and I mean to keep it good." He kept his word in that, as in everything else. And as he dies worth at least $45,000,000, his life shows that it is possible to be conservative, conscientious, old fashioned AND successful if you are the right kind of man. Altman was fortunate at the start in only one thing, outside of the qualities he got from his father and mother, and that "one thing is within reach of every boy in this country. Altman, the boy, went through the public schools, absorbed the American idea, came in contact with all kinds of youthful Americans, and consequently Altman, the man, was ready when he left the United States public school to deal intelligently with the United States public and with all of those of whom that public consists. Let that be remembered by affectionate parents, thinking to protect their children and give them some extra advantage, who keep their children away from the public schools AND DEPRIVE THEM OF THE GREATEST OPPORTUNITY THAT THIS COUNTRY HAS TO OFFER. Tne world of honest business, of hard constructed work, of good citizenship, bids farewell regretfully to the man who has gone, and pays him honor. Such men, organizers, builders, never sparing themselves, always demanding the best work of others, are the creators of efficiency, faithful workers in the building of a great nation and a real civilization. Peace and rest to a hard worker. He earned both. Woman Sustains, Guides and Controls the World Of all events here on earth the greatest is the birth of a baby. Great battles are fought, won and lost. Nations and religions rise and fall. Great cities flourish today, and tomorrow the sand lies heavy over them. And of all these events the eternal Niagara of new babies is the first and essential foundation. He knows little of real life, its greatest happiness, deepest devotion, intensest suffering, who has never witnessed the arrival of a new human being in this life of progress and struggle. There lies the new baby at last, its black face gradually turn ing pink, its first gasping breaths changing the color of its blood, its tiny fists opening and closing—reaching out for nourishment already, its face tying itself into the first philosophical, cosmos interrogating knot. Its feet turn inward and its legs are crooked. Its head is so shapeless as to discourage any one but a mother; it has three years of gurgling, ten years of childhood, ten years of foolishness, ten years of vanity—and possibly a few years of real usefulness ahead of it. Some one must be patient, hopeful, interested, proud, never discouraged, always devoted, through all these years. That ''some one," the mother, lies there weak and white on the bed. Her forehead and all her body are wet with agony—but she thinks no longer of that. She has heard her baby's first cry, and whether it be her first or her tenth the feeling is the same. Her feeble, outstretched arms and her hollow, loving eyes are turned toward the helpless little creature. Those arms and that love will never desert it as long as the mother shall live. The mother's weak hand supports the heavy, dull baby head and guides it to its rest on her breast. And that hand which supports the head of the new born baby, the mother's hand, supports the civilization of the world. THE SAN FRANCISCO CALL THE CAPITAL OF TURKEY Chrysanthe—Mum's the word at the flower show. # * # Can Hobson sink another Merrimac in the path of Underwood? ■* * * Seeing the Spanish colors in the Portola decorations, "Who fears to speak of '98?" # * * Nothing is more monotonous than to have all the clocks in the house keep the same time. # # # It must have come natural to the prince of Monte Carlo to fleece the sheep he met with on his hunting trip. # * # Now is the time the turkey dealer is selecting his fall automobile, to be paid for on tjhe last Friday of November. # * * The express rate reduction will not take effect until December t. So what's the use of doing your Christmas shopping early? A certain professor of divinity who was spending the summer in the high lands was invited, so it was said, to baptize the infant son of the local minister. When the time for the ceremony ar rived, the guest gave out for congre gational singing a paraphrase much favored on such occasions. "Let us," he said, "sing from the fifth para phrase, beginning at the second verse —"As sparks In close succession rise." To his consternation, the congrega tion giggled audibly. Afterward, ask OBEYING THE COMMAND (s? Evening Calls Footnotes of Humor ing the clerk what he had done wrong, that functionary replied, "You must know, professor, the minister's name is Sparks, and yonder is his tenth bairn." # * * It was at an open air meeting in a village that a well known speaker was holding forth. "Men!" he shouted, "what we want, and what we are going to get, is free land. We want the land for the peo ple. Free land, men, we want, and we are going to have free land." Just then & large piece. -cX aajjtk Wild oats is the only grain that will fatten a taxicab. * * # Now we'll sprinkle a little Florida water on the Japanese situation. * * * Where was the motion picture operator when the mail train was held up at Buriingame? * ♦ * The supervisors are going to prohibit open air dentistry. But open air cornet practice is still allowed. * * « A near sighted boat is being built in Union square—poor, deluded thing, it thinks the grass is the green ocean. * # » Just about the time the people of Oakland will learn how to pro nounce "cabaret" the institution is to be closed up. * #• • # We have 1914 model automobiles and piano players and senatorial candidates, but the dear old 1913 high cost of living is with us yet. landed on the speaker's eye, and while he was removing the clod a voice yelled out, "There's a bit of New Jer sey to begin with!" # * # The other day a man with a ruby nose was brought before a magis trate, charged with impersonating a police officer. "What have you to say?" asked the magistrate. "I am innocent," replied the man. "What did he dor' asked the magi*, trate. "What did. he do?' exclaimed t&» policeman, haughtily, who had hoped that such a question would not be put. "Why, he tapped three times at the door of a saloon on my beat, and when the landlord shoved the beer out through the half closed door he took it and drank it. That's what he did!" Bobbie—Wool you send mother a leg* of mutton, please, Mr. Bones? Bones—Yes, my boy. Bobbie—And mother says if It's aa skinny as the last tbe man needn't knock; be can push l% through the let . tor'box. OCTOBER 16, 1913 ELLA WHEELER WILCOX I *=ON— PROTECTING BIRDS *oys Should Be Taught Not to Shoot Them, and Schools and Moth ers Should Combine to This End. ELLA WHEELER WILCOX DEAR FRIEND: Please permit us to call your attention to a great and serious evil now menacing our insect eating birds. Millions of small birds in migration are destroyed yearly by. the people of the southern states and used as food. This destruction, now increasing, is having serious effect on the numbers of song birds in the north. Negroes are armed with guns, and many are proficient in other means of destruction. In the north, also, large numbers of foreign laborers coming from Europe kill small birds for food. It is only recently that little birds were sold in large quanti ties in New York city, and they are still sold by thousands in the south. "The Audobon societies, which have already checked the killing of native birds for millinery pur poses, now purpose to stop the slaughter of song birds for food in this country. This is a stu pendous task. It must be done by educating the public through the schools, the press and the clergy, and by securing better laws and BETTER ENFORCE MENT OF THE LAWS now on the statute books. The scar city of robins, bluebirds and bobolinks is becoming notice able over wide areas. Will you not help us to the best of your ability to stop the slaughter which is now depleting our fields and woods of feathered songsters? A word of encour agement will be appreciated. Yours sincerely, "T. GILBERT PEARSON, "Secretary." This Letter Should Reach Every Man and Every Woman This letter ought to reach the heart and the brain of every man and woman of common sense and common sensibility in our land. It ought to reach the hearts of mothers of young sons who have arrived at an age where they want to express their manly qualities by using a gun. Airguns are only a degree less menacing in the bands of young lads than revolvers in the hands of gunmen. Every year distressing acci dents are reported in the daily press from the use of the*e "toys" by boys. Companions are blinded or crippled, and the precious lives of beautiful birds a-e sacrificed, while the killing instinct in growing children is cultivated and fostered. All because women believe themselves to be "good moth ers,'* and consider they are cultivating the manliness in their little boys by providing them with guns for amuse ment. Meantime, if the mother be gan as soon as her little boy could talk, or understand, to awaken in his heart a love and sympathy for birds and beasts, and if she then stipulated that his gun practice should consist wholly in target shooting un- THE SINGER'S HEART LILIAN LAUFERTY A LITTLE bird in my heart Once sang a merry lay A tune of joy, of mirth, of love, A song that chimed its way Straight from my heart with lilting rune. Nor cared if any marked the tune. That little bird in my heart Once sang a sweet refrain, And then I marked that those who heard Passed by my way again. Still from my heart that sweet bird's rune— I thrilled because men marked the tune. The little bird in my heart I sold for gold and pelf; But lo! that minstrel sings no more— For 'twas my very self. Now no man marks the harsh-stressexixonc. It .was the bird jvho made the tungl der proper guidance and in struction, her boy would grow up skilled as a good marksman and yet humane and kindly i» ( his instincts. Every man should know how # ~Wj to use a gun and revolver. There are occasions wheat j such knowledge is important. But there is no part of a youth's education which needs a more careful and wise prepara tion and guidance than this. Not one boy in a thousand re ceives this preparation and ; guidance. The average boy teases for a gun, and receives it as a birth day or Christmas gift; and pro ceeds to use it after being told to "be careful" by the "loving parent," who goes away and leaves him to his amusement. Unpopular Because She Forbade Boys to Shoot Birds At one of the resorts not far from New York city, a woman made herself unpopular with her neighbors (mothers of sons of the airgun age)', by telling the boys they must not aim at or shoot birds of any kind on her grounds. Her action was considered unneighborly and her words of advice to the boys to study bird lore and learn kindness were considered im- jl pertinent. There is nothing our public schools need more than to in clude this education which the Audobon society offers in the school courses. If you, dear madam, who peruse these lines, want to help make this beauti ful world more beautiful and less sad, if you want to aid in forming higher ideals and kinder instincts in the rising genera tion, in ordering or trimming your autumn hat, try and use good common sense, and a little individual taste, and wear a bat which is becoming and beauti ful and entirely devoid of any part of a dead bird. Plumes from the ostrich do not mean the destruction of that bird, for the ostrich is a robust fowl and the plumes grow while the os trich exists, just as the goose grows new down each year. Bui besides plumes, there are ex quisite grasses and flowers, and laces and jets, and velvets and ribbons and other trimmings which can make headgear at tractive. Refined Women Should Be Ashamed to Wear an Aigrette Use your good taste and ask your milliner to show some uiig inal ideas in buildiag you a hat. Remember the osprcy and aig rette mean the death and tor ture of the mother birds, and the slow starvation of their young as a rule. Any refined woman should be ashamed to be seen wearing an aigrette. Spun glass and pre served grasses and ferns pro duce quite as artistic effects. Help the Audubon society save birds.