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THE M CALL F. W. KELLOGG, President and Publisher JOHN D. SPRECKELS, Vice President and Treasurer "Good Morning, I Would Like a $1,000 Bond Today" That Is the Profitable Sort of Conversation One Hears at the Treasurer's Office, Where $1,900,000 of Securities Have Been Sold Over the Counter People seem to like the idea of buying municipal bonds as they buy their winter overcoat, stepping up to the counter and saying: "Good morning. What have you in the way of a nice 5 per cent school bond this morning?" "Sorry, but we're out of school bonds this morning," the mer chant (city treasurer) will reply, "but we have something excep tionally fine in the way of a civic center bond, guaranteed not to shrink in value, printed on best paper. May I show you a few? Also, we have a fine assortment of sewer bonds, practical, useful, durable; none better. Next week we expect a splendid line of 1908 school bonds, and after the first of the year, if you are interested, we will have a new issue of municipal railway bonds, something unique, selling, we think, for from $100 a bond upward. Maybe we shall have a nice lot at $10 or $25 apiece. Will you. take some of the stock on hand?" "Well," the customer will reply reflectively, "I didn't bring all my money with me today, but I can take about $300,000 worth of these civic center bonds. Please wrap them up for me. Thank you." "Come again; no trouble to show goods; sorry we haven't a better assortment on today; but come around the first of the year and we'll be restocked. Goodby." That is the way they trade up at the city hall. It used to be that the purchase of a municipal bond was a rite. The purchaser had to make a bid and deposit a certified check, and take all or a large portion of an issue, or nothing at all. But the government has come nearer to the people and the averag: citizen can now walk up to the city treasurer, ask what bonds are for sale, what the price is, and make his purchase out of hand with less negotiation than a woman makes in the purchase of a hat—or a man, either, in his millinery pursuit. For a city bond will work for you if you have blue eyes or brown eyes, an oval face or a round face, if you are bald headed or thatched like Fuzzy-Wuzzy. The city bond will pay you 5 per cent a year on your investment, while the savings bank, for which Californians show such commendable partiality, pays oniy 4 per cent. Furthermore, the municipal bond is exempt from an income tax charge, which increases its nominal 5 per cent value to 6 per cent, which is splendid interest on an investment which is as sub stantial as the earth under foot. More and more will the public, the small investor, acquire the habit of buying municipal bonds. City Treasurer McDougald has just sold $1,900,000 of the securities over the counter, and these bonds were $1,000 each. When the "baby bond" is on the market, as it will be with the first of the year, the class of purchasers will be widely extended, and the time will soon come, with the intro duction of simplified bookkeeping, when it will be possible for the city to sell bonds on the installment plan. The success of such municipal enterprises as the Geary street railroad will lead the city to extending its civic activities, and that will mean the issue of more bonds, and more opportunity for the public to invest its savings under the best possible conditions. Oldest Trust on the Continent Goes Into Department Stores Children, how many of you know what is the oldest trust in North America? What one began doing business in the seven teenth century and continues to this day, nearly 250 years later? If you don't know, ask your father. If he doesn't know, ask the school teacher. But here js the answer—for even they may not know. It is the Hudson Bay company, which was chartered by Charles II of England in 1670 to trade into the Hudson bay coun try and to govern that empire of field, forest and stream, of whose extent none had conception. That company maintained a monopoly of all business in the frontier days of the northwest, and it has hung on through all the changes which have been wrought by advancing civilization and the crystallization of cities out of settlements.* Every one who has lived in Canada or done business there knows of this great company, and some day a competent history will be written of it, which should make one of the most absorb ingly interesting narratives of American literature. Incidentally, what brings this Hudson Bay company to our attention is a curious item which comes in the news, telling of how this old trust is taking on very modern aspects. It is establishing a chain of department stores throughout the northwestern provinces of the dominion. Already it has put three millions into its store at Calgary, another is building in Vancouver to cost four millions, still another at Victoria to cost a million and a half, with a seven million dollar store projected at Winnipeg, an other at Edmonton, and so on. Quite a little company, one might say, which out of its own resources can afford to put up fifteen or twenty millions to open up a new branch of business. Some trust, child, as you may say to father. Good Work of the San Francisco Convention League The San Francisco Convention league, in its bulletin for Sep tember, reports that the summer season just closed was a success ful one for the city, and that thousands of visitors came here to attend conventions who would not have come gatherings not met in San Francisco. The Convention league is dedicated to the work of bringing societies and organizations to San Francisco. It is supported by the merchants and business men, who realize the value to the city of the influx of visitors. The Convention league is working with an eye to the possibilities of 1915, but has not neglected 1914 any more than it neglected the present year. Every organization nearly will want to come to San Francisco in 1915. There will be more wires pulled in societies for the honor of being a delegate in 1915 to San Francisco than are pulled in a decade of ordinary years. The Convention league, with its eye to the good of the city, has been making a strong fight to have the supervisors provide for the board walk at the beach. The board walk will soon be built; the citizens of San Francisco need it as much for their own sake as for the convenience of visitors who will delight to view the surf. Such organizations as the Convention league are good for the city. They attend to a lot of work that only an organized body can attend to, and the league is to be congratulated on its effect iveness • •, THE SAN FRANCISCO CALL THE BUBBLE REPUTATION Dry humor might be all right in vaudeville, but the farmers find more laughter in wet. * # * The public will be inclined to view the San Quentin controversy "ac cording to Hoyle." # # # The Los Angeles city prison is to be made gay with flowers. Yet a hanging basket might have a rather sinister suggestion for murderers' row. • • • "Drunkards are truthful," says an authority on the subject. Oh, yes, we heard that 2,000 years ago from the Latin poet, who told us "In vino Veritas." * * * There isn't so much new in the commission form of government. Tammany's been taking its commission on New York's government for a long time. gjß gjH jgH Some Curious Facts % % H H ' Cheap glassware and tinware have destroyed the English pewter trade. The output is only one-twentieth of what it was in 1842. Am orange tree in full bearing has been known to produce 16,000 oranges; a lemon tree, fi.OOO fruit. The first mesrschaum pipe was THE HIGHEST STANDARD Evening Calls smoked at Pesth in 1735. It is still in the museum of that town. Cress is the Quickest growing of plants. Under perfect conditions it will flower and seed within eight days of planting. The reason why opals are so often lost from their settings is that they The "Mexican crisis" has arrived every day for the last two years # * # A Los Angeles baking powder king is accused of shirking alimony. Ha, ha—can't Taise the dough. (With apologies to the humorist of Noah s ark.) * * * A school teacher who is suing a woman for breach of promise wants only $2,000 for attendant "shame and humiliation." Gracious, what a low estimate. # » » "Russia," says an exchange, "has become the largest purchaser of American agricultural machinery"—and America the largest importer of Russian agricultural labor. * * * The money left by Busch, the wealthy brewer, will net each of his heirs $1,000 a day. This shows that there are conditions under which a champagne appetite may be indulged on a beer income. expand with heat more than other precious stones, and consequently force open the gold which holds them in place. The longest word of usual occur rence in the English language is "in comprehensibilitlea" The dome of "the observatory at Greenwich, which weighs 20 tens, is made of paper. Eagles fly st * height of 9.000 feet, crows up to 4,500 feet. The lark rises S.OOO feet Any child over 7 can be prosecuted as a criminal in England, but irn&er meay, U is the Unit et responalbMty. NOVEMBER 5, 1913 Sunken Continent Atlantis Men of Science Are Again Discussing the Question Whether Plato's Story of Its Strange Disappear ace Was a Dream or the Fading Memory of a Tremendous Fact. GARRETT P. SERVISS THE missing continent of At lantis, whose extraordinary story, as told by the Greek philosopher, Plato, is at once a fascinating romance and the greatest of geographical mys teries, has again become the sub ject of learned discussion. Was there or was there not formerly a continent in the midst of the Atlantic ocean? If it sank suddenly under the waves, with all its splendid cities, as the tra ditions gathered by Plato de clared, are any traces of it now to be found on the bottom of the sea? In the light of modern sci ence, is it possible to admit that a catastrophe of such unexam pled magnitude as the swallow ing up of a whole continent could occur? These are some of the ques tions reawakened by the investi gation of the subject which M. L. Germain has recently published in the "Annales de Geographic" The clew to the mystery that M. Germain follows is that which is furnished by the exist ence of the island groups of the Canaries, the Madeiras, Cape de Verde and the Azores. These islands lie in deep water near the place where Plato said Atlantis existed. Although they are wide ly separated, they possess plants and animals of the same species, and these species are similar to those found in southwestern Europe and northern Africa, but entirely different from those of equatorial Africa. The Stepping Stone Be tween Old and New Worlds This fact is regarded as mdi eating that the islands in ques tion once formed part of a con tinuous continent, which was either directly connected with southern Europe or northern Africa by a bridge of land, or lay so close to them that animals and plants could easily cross over the intervening strip of sea. Moreover, there are living in these islands species of plants and animals which once existed, but now exist no longer, in Eu rope, where their remains are to be found in deposits of the ter tiary age. The explanation would seem to be that these plants and animals lived contem poraneously in Europe and the continent of Atlantis during ter tiary times, but have since be come extinct 4n Europe, although they continue to exist on the islands which are the only visible remains of Atlantis. But there is another curious fact to be considered. The liv ing species inhabiting these mys terious islands not only resemble those of southern Europe and northern Africa, but also those of the West India islands and Central America. This suggests that the continent of Atlantis extended completely across the ocean and was connected with America on the west. Atlantis, then, was as closely associated with the New World as with the Old and formed a means of communication be THE HIGH ROAD i> LILIAN LAUFERTY FOR me no quiet bypath, no peaceful little lane, No wandering and shy path unscourged by wind and rain; No garden spot far hidden from paths that men must tread, Where strife is all unbidden and energy is dead. I choose the wilder high road for all its glaring dust. That path shall still be my road where I shall walk and trust. Through struggle and through sorrow I still may do and dare And earn each new tomorrow with hands that toil and care. Perhaps the world will call me a loser in the strife, But tho' man's scorn befall me I still must live my life In loyalty unswerving to standards and to friends So heaven I'll be deserving when life's great high road ends. APPRECIATION OF THE CALL'S WORK Sau Francisco, November 3, 1913. SAN FRANCISCO CALL: Gentlemen—Now that the California, Land Show has gone into history, it is right and proper that all those forces which united to make it the great success it proved to be should be recognized. Permit me on behalf of the San Francisco Real Estate Board to tender you the thanks and appreciation of this organization for your hearty and splendid contribution to the success of the Land Show. We feel that you were most generous in the giving of space in your valuable columns, both preceding and during the show, and we wish to express our appreciation of it. Yours very truly, SAN FRANCISCO REAL ESTATE BOARD. By A L HARRIGAN, President tween them. Here, perhaps, is the explanation of the singular resemblances of the arts and ideas of the vanished people who built the ruined cities of Central America and those of the ancient inhabitants around the shores of the Mediterranean sea and in the land of the Nile. Atlantis was a kind of common ground, or meeting place, for the prede cessors of these various peoples. The science of geology does not forbid us to think that a con tinent might sink. Unparalleled Calamity Put an End to All Life The ups and downs of the earth's crust have been many in the course of the geological ages, and one of the greatest authorities of the present day, the German professor Suess, has declared in advance that he sees no reason why parts of the ocean, or even the dry land, may not tomorrow sink to form new depths. Suess even thinks that Greenland may be one of the remnants of an ancient conti nent which occupied a large part of the Atlantic basin, and which could have been no other than that fabled land of Atlantis, echoes of whose vanished glories were yet vibrating in human tra dition in the days of Plato. These things carry the imagi native mind to the depths of the sea and call up pictures of the marvels that might be dis covered there if the ocean could be dried up, or if a means could be found for exploring its pro fundities in "submarine vessels as perfect as that which Jules Verne's Captain Nemo con structed. They also summon up an awful vision of the unparalleled calam ity that put an end to the life of an entire continent. Not only palatial cities, vast cultivated lands, forests, roads, fields, gar dens, villages, but whole hills, valleys and mountain chains were swallowed together by the universal inrush of the whelm ing waters! The more splendid Plato's account of the civiliza tion of the inhabitants of At lantis, the more terrible appears that dies irae, that "day of wrath," when they felt the solid ground dissolving beneath them and when the whole earth •seemed to be sinking down! down! into a bottomless pit, until the foaming and roaring ocean closed over everything. It May Be the Original Narrative of the Deluge Possibly here is to be found the original of that tradition which has arisen again and again among all peoples, in all ages, of a cataclysmic deluge, destroying by wholesale the sons of men because they had blindly offend ed the Ruler of the Universe. And in that case, how otherwise should we regard those islands, now supposed to be projecting points of submerged Atlantis, than as the Ararats of that doomed land?