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WALL BUILT FORTUNES OF MANY Man That Sold Cream Prop erty Says Harbor Center Will Beat It All RICHMOND. Nov. 29. —Visitors to this city view the first part of the city to build up and marvel at the de velopment and at the advance in val ues that have taken place, lots that sold for $500 10 years ago being worth now from $15,000 to $25,000. The visitors, at the same time they are told the story of this develop ment, are told who the man is that sold the property where the phenome nal advances took place—advances that have made independent fortunes for hundreds of persons who origi nally had only the small amounts they paid down on the lots they acquired. Still more interest Is aroused when the statement is made that this same man who poured gold into the purses of such a large number of personages has another piece of land in the city of Richmond which he is marketing Jn lots, and he predicts this will do the same thing for investors as those he sold first. The man is George S. "Wall, and the subdivision where he says values will in a few years be as great as any now in Richmond Is Wall's Harbor Center. Wall's present subdivision, selected by him after a thorough study of the situation, lies in a position where main thoroughfares will bring it the commerce of the inner harbor and build It into a business district that he predicts will surpass anything in Richmond. It will have ell the traffic from factory, warehouse, wholesale house, railways and general shipping enterprise. From as far away as Xew York have come investors in Wall's Harbor Center. The shrewdest business men are buying there. They say that with the actual use of the canal such prop erty wll lbe of great value. ART IN TELLING REALTY STORIES There are many kinds of art, and the word is doubtless wrongly used many times. The art In real estate advertising Is frequently confined to half tone cuts made from photo graphs or line cuts made from pen drawings. Then, there is art in type for hsm who knows how to use it. There is also another, and perhaps more subtle, art for the use of real estate advertising, but it must be produced by a master hand. It is the art of getting close in; dealing with an every day subject Interestingly; combining a touch of human interest with Incontrovertible facts, in a sim ple way, easily understood, in short, effective sentences, pointed and direct. The Call has furnished proofs to the Johnston-Ayres company for a campaign of advertisements for Stine & Kendrick, advertising Valley Oaks, which are a forcible example of this subtle art. The first one appeared last Monday. They run three times a week, and The Call commends them to its real estate advertisers as un usually effective copy. This kind of intensive advertising is producing buyers for the tract. There came from the famous apple district of Watsonville William For rester, who purchased 40 acres and has just finished building his very comfortable home. Another buyer from Modesto fa mous for its alfalfa, is John Dorethy, Who is known in the San Joaquin val ley as an expert on that valuable crop. He purchased 40 acres and is now engaged in leveling and checking fn r recent buyers who wish to plant alfalfa. It is believed that the great suc cess of this property is due to the excellent water situation. There are at the present time 50 pumping plants in operation on various farms scat tered over the property. Every one Is throwing its full capacity of water bixty settlers have come to the Pr^ er i y within the last 90 days. m-I: I" S° uthw °rth, who recently planted 40 acres to alfalfa, reports a wonderful young stand. Another set tler has had five cuttings, each aver aging one ton to the cutting ncr ♦l r , on l alfa,fa 10 months old. He Bold this for $10 per ton in the field Electric Railroad Is to Be Extended KNIGHTS LANDING, Nov. 29.—The survey for the Colusa extension of the Northern Electric railroad has been completed, and rumors are now cur rent that actual construction will be started within the? coming year This line, 40 miles in length, will extend from Woodland to Colusa, tapping one of the most fertile sections of the state Practically the entire distance from this point to Grimes the road In tersects the Rivergarden Farmland subdivision, which is being settled v*ry rapidly. This line will also touch the vast holdings of the Alameda Sugar Beet company in Colusa county I Edge Buys BUSINESS BrL4UTIFUL BUNGALOW I —215 feet frontage in Oakland —in picturesque Piedmont — only 7 blocks from ]4th and Broadway — most artistic of bungalows being sacrificed ■ j— quick turnover —50 per cent profits sure — prize winner in Ladies" Home Journal ■ j— lowest price in section by $100 foot — fine view — every comfort and convenience H — chance to double or treble money — we want to show it — less than cost, $6,000 —$1,000,000.00 to be spent on adjoining sitett —see our fine list of real homes j— only $15,000 to handle Jj — bungalows, cottages, flats, at various prices. I - j — corner lot 75x125 _~ . _ Loans and — in fine apartment district in Oakland Vwit Insurance — occupied by 1 2-room house in good repair New Offices KHH — o fine chance for a quick turn WkmWkmW — private demands force owner to sell at $10,000 I WAGNER & PUGH H 414 14th Street, Oakland Phone Lakeside 414 PLAN for harbor development for east bay cities submitted by Lieutenant Colonel Thomas H. Rees, war department engineer, and indorsed by the Chambers of Commerce of Richmond, Berkeley, Emeryville % Oakland and Alameda. The plan proposed provides for a deep water charmed 1,800 feet wide from near the broadgage mole to Point Richmond. This channel will be protected by a dyke or breakwater 600 feet wide. In dredging the channel 3,000 acres will be reclaimed, equal to the area of San Francisco north of Townsend street and east of Van Ness avenue. The cost of the project is estimated by Colonel Rees at $5,000,000, of which it is expected that the various municipalities will pay half and the federal government half. The project can be completed in three or four years. In connection with the harbor Doctor Werner Hegemann has suggested that a great island park DC created in the middle of the bay. On account of the shallow water this can be done at an expense of from $2,000 to $3,000 an acre. IRRIGATED FARMS GOOD INVESTMENT Good Land With Abundant Water Supply Brings Good Returns Investment In irrigated farms with proven soil conditions offers today one of the safest and most lucrative money making propositions that are avail able. Statistics show that farm lands increase in value to a certain extent every year, whether they are improved or in their raw state. This gain In value is brought about because the area of desirable lands is daily becoming smaller and the de mand is increasing. The San Joaquin valley offers a good example of this; as farm lands in this locality are daily becoming of greater value, and the in vestor who purchases now Is bound to dispose of his holdings later on at a big margin of profit. When raw dry land offers such an investment possi bility it easily becomes apparent that land that Is irrigated will bring great er returns. | It will not be very long until every acre of available irrigable farm land in the San Joaquin valley that Is de sirable will be farmed on an extensive scale, and then every acre will be worth far more than today. It is rare, indeed, that the owner of an irrigated farm complains of crop failures. The smaller the farms, too, the fewer the failures. FARMER IS INDEPENDENT Such a farmer is independent, for he Is surrounded by ideal conditions, all making for his success, and he is al ways sure of a good crop and a lucra tive market for all he can produce. The farmer on irrigated farms need never worry about panics, strikes, financial stringencies or hard times. His income is always assured, his land is under irrigation, he is not depend ent on the elements for sufficient moisture for his crops, and in a valley like the San Joaquin his farm is working for him practically every day of the year. Of all the farm lands In the valley there Is probably none so desirable or so well within the reach of the average man as the Patterson irrigated farms at Patterson. Patterson offers all the conditions, provides all the necessary requisites that go to make a profitable farm. The irrigated farms located there are not an experiment, they are a proven suc cess, and it seems very plausible that the man who invests his money in so prosperous a community now will In a short time realize big returns for his Industry and thrift. At present, although farm lands are dally increas ing in value, one can invest in Patter son for a comparatively small amount, and the wonderful future of this sec tion justifies the assertion that a great deal of money is soon to be made there. WILL WIDEN PAVING Redwood City citizes have decided to pave the state highway from curb to curb in front of their homes. The stretch in the center of the road has been done by the county, leaving an unpaved strip ten feet wide on each side. THE SAN FRANCISCO CALC, SATURDAY, NOVEMBER 29, 1913 Company Is Making Lots Produce Money The Western Union home builders are actively engaged in building homes en the east side of the bay. They have homes in course of con struction in Fruitvale, Oakland proper. Piedmont and Northbrae, Berkeley. Their homes are modern and up to date and their prices rea sonable. This company has a unique plan of building a home on a lot whether you have it all paid for or not. If you have a clear lot, the Western Union home builders will design and build a home on It to suit you without a cash payment, allowing you to pay back the cost of the home in small monthly payments. This is a particu larly attractive feature for the reason that it requires no cash outlay. It may be that your lot Is suitable for a pair of flats or a small apartment house. The same plan applies here. Tour property becomes income pro ducing without any cash outlay, pay ing for itself. NEW COMPANY IS MAKING PROGRESS Wagner & Pugh, who launched out a few days ago In the real estate business in Oakland, have already experienced a gratifying success as regards volume of sales, having closed a number of important transactions involving inside Oakland residential and vacant business property. The new firm opened their new of fices at 414 Fourteenth street, Oak land, on Monday last. The new prem ises are both spacious and handsome ly appointed. Ample room is provided for all departments of the firm's business. Including r«al estate, loans and insurance. A number of friends of the partners, A. L. Wagner and Charles F. Pugh, attended an inform al opening reception in connection with the inception of the business. The firm is specializing in the best type of Oakland business and resi dential property. Both partners are well and favorably known to the pub lic and the business fraternity on both sides of the bay, and Wagner & Pugh, have every reason to expect an ample share of the business in their line. FAREWELL RECEPTION TENDERED DR. BOVARD A farewell reception was given last night to the Rev. Dr. Freeman D. Bo vard. retiring editor of the Califor nia Christian Advocate, Mrs. Bovard and their daughter by Methodist Epis copal clergymen of the bay region in the Wesley Methodist church, Bu chanan and Hayes streets. WILL GIVE SIXTH CONCERT Forty instrumentalists composing Yon der Mehden's orchestra will give their sixth concert and ball Monday evening in Golden Gate Commandery hall. Carl Yon der Mehden will act as director and Mrs. Marta yon Stunner will be soloist. Dancing will follow the musical numbers and George Jen son will be floor manager. PIEDMONT MANOR IS PICTURESQUE Building Restrictions Allow But One House on Each Large Lot The advantage of placing upon a subdivision restrictions calculated to thoroughly safeguard the buyer have been well illustrated in the case of Piedmont Manor, a picturesque resi dence park in Piedmont, now on sale by the Realty Syndicate. After determining to lay the finest system of street work found in any east bay tract the syndicate protected purchasers and established a distinct ive tone to the property by placing upon each lot a building restriction of $3,000, which also allowed but one house to be built upon each lot. By keeping all houses at least 20 feet back from the street frontage and an equal distance apart, uni formity of construction was obtained. The average cost of the many homes in Piedmont Manor has been nearer $4,500 than the prescribed $3,000, rais ing the tone of the property and cre ating a tendency toward better and more distinctive types of residence than called for In the restrictions. It was in Piedmont Manor that th« wide, shallow lot was first adopted on this side of the bay, said Sales Manager P. W. Morehouse yesterday, "and the result has proven the superi ority of this kind of subdivision over the old plan of small frontage and ex cessive depth. "The step was radical for this sec tion of the state, but met with instant favor and seems to be the logical solu tion of the problem of obtaining a maximum of sunlight for each house. It is impossible on such wide front ages for any of the homes to be shut off from light and this alone is a fea ture that commends itself to thought ful buyers." Buys Ten Lots for Self From Newell Newell-Murdoch company report the sale to Arthur Klvln of 10 lots in block 18, Forest Hill, for a considera tion of $21,000. Elvin, who is now erecting a brick residence In Yosemlte avenue. Forest Hill, for George E. Covell, intends starting the construction of a number of attractive homes on these lots shortly after the first of January. This is the second large sale to high class builders since the Twin Peaks tunnel plans were accepted by the supervisors, the other sale being made to Cleve Carson & Sons. The total of these sales runs to nearly $60,000 and brings the grand total of sales for the last 30 days to more than $100,000. ! Oakland Business and Income Properly a Specialty p Selling Exchanging Leasing tflllrlMlf %*L m2&BROADWAY. Oakland. Cal. I Oakland 328 Cable Address (Connecting All Departments) * 'Laymance * * Realty Buyers Come Here From Columbus RICHMOND, Nov. 29.—Eastern cap ital is still coming here, as shown by the large sale made this week in the Nicholl-Macdonald tract at Twenty third and Macdonald avenue by M A. Tucker, 660 Market street, San Fran cisco. His client has assured him that it is only the beginning of a long line of Investors who will follow his lead and part with their holdings in Co lumbus, 0., to take advantage of the money making chances In a live city which the future Richmond has. Tucker controls several equities di rectly in the line of progress and near the civic center of the future city of "Greater Richmond." , I Western Union Home Builders 1617 Telegraph Avenue, Oakland 263 Montgomery Street, San Francisco J AFTER PURCHASING YOUR LOT I DON'T FAIL TO INVESTIGATE OUR BUILDING POLICY FOR YOUR HOME SHARES , In Our Co-operative Building Company Are ! 1 Now Selling at 22 Cents. | ! I OUR BOOKS CLOSE TONIGHT AT MIDNIGHT 1 FOR QUARTERLY DIVIDEND j Sacramento Valley Is in Great Demand "Sacramento valley farm lands are In great demand," said Morris Brooke of the Brooke Realty company of Sacramento to a representative of The Call yesterday. "Our land sales force is continually on the jump, and especially since the recent rains. The whole valley and foothill districts adjoining hay« received a good drenching, and things never looked better nor more pros perous than it the present time. Thousands of acres of trees, prin cipally of oranges, olives, peaches and French prunes, are being planted, or land is being prepared for planting. Many people are preparing additional acreage for alfalfa." CROCKERS PREFER HERTZ GERANIUM Improvements on Tract Act as Stimulus to Building in Vicinity The contractors have completed 10 blocks of sidewalk in Amazon avenue extending: from Mission to Munich streets. This avenue is the east line of the Crocker Amaton tract. They are now finishing up the walks in the second subdivision, which will re quire about SO days' time. The Crocker Estate company gar deners are employed in Munich street, where they are beautifying the park ing spaces with shrubbery and flow ers. Among the flowers employed In this work it has been demonstrated that the Hertz geranium of the pink ivy variety is the most satisfactory, as it is a beautiful bush and a prolific producer of blossoms. The architectural department of the Crocker estate company passed on plans for several new structures In the Crocker Amazon tract this week. Included in the numbers submitted and approved is a two-story business structure for the civic center at the corner of Geneva avenue and Vienna street, also a five-room bungalow to be built on Naples street near Munich. The corner of Seville and Cordova streets will be Improved with a six room cottage while plans were ac cepted for a five-room garage base ment type bungalow to be built in the east line of Munich street, 176 feet south of Rolph street. The erection of a number of homes in the Crocker Amazon tract is stimu lating the building activity in proper ties adjoining the tract and particu larly so in Morse street and in Ama zon avenue which defines the borders of the property. During the past six months In the neighborhood of a score of homes have been built in these streets. These homes have been of the better type of bungalow, pat terned to a great extent after struc tures In the restricted Crocker Amazon tract, the Influence of which Is raising the standard of homes in this vicinity. Oroville Boosters Plan Big Planting OROVILLE, Nov. 29.—"Fifty thou sand acres planted to olives and oranges in 1915" is the slogan of the boosters hereabouts as one of the di rect results of the big orange and olive exposition now going on here, and with this object in view Butte ir rigation district No. 1 has been or ganized. The scheme is for the irri gation of more than 85,000 acres, and engineers are beginning on compre hensive plans. WALL'S HARBOR CENTER RICHMOND There's where profits as large as some of the largest pro duced by San Francisco and Oakland property will be made in the next few years. Wall's Harbor Center is so located that it will be com mercial property. That is the kind from which big returns come from the amount invested. Wall's Harbor Center Property is being bought by the most far-seeing business men. They are putting their faith in Richmond The Panama Canal Wall's Harbor Center Our easy terms put this property within reach of everybody. There is no better place for your sav ings in this entire country. See us or write. Look at this property. New Richmond Land Co. 801-3 Monadnock Bids;., SAN FRANCISCO, CAL. Fill This Out and Send for Free Booklet: New Richmond Land Co., NOl-8 Monadnock Bid*?., S. F. Please send map and "Text Book on Land Values" to Name Address Verify These Facts COME AND SEE The fastest selling restricted residence property in San Francisco at popular prices. Crocker Amazon Tract Sales are now nearing the million-dollar mark. Home sites one-third larger and one-half the price of any restricted residence property in San Francisco. Large Lots £-7 r*(\ 33ft x 100 *p/«OU a month and 6% interest. High class street improvements FREE. d* (Jf Secures a Lot *P *J Rain or Shine Visit This Property Sunday See the beautiful California Bungalows now open for in spection. You can purchase one on terms like rent. DIRECT CAR SERVICE Take Mission St. car No. 14 or Mission St. car at Fifth and Market Sts. direct. The Valencia line transfers at 29th and Mission Sts. to property. TRACT OFFICE At transfer corner of Mission St. and Geneva Aye. Sales office open daily. I CROCKER ESTATE CO., ■ Crocker Bank Building see here- business property the best policy the best paying prop erty in Richmond today is a business lot in the Nicholl-Macdonald Business Center Tract a few dollars a month means independence. Write to Burg Bros., Inc., 660 Market St, San Francisco for an investment op portunity unequaled on the Coast. By return mail you will receive a book of photos of Pa cific Coast cities SO years ago and today. Send for it at once. Ask any one who received it what they think of it. Send for it at once. Name Address PIEDMONT BY TH? LAKE BARGAINS We have several bargains in new homes overlooking Lake Merritt: $5,500 —Two story eight room house; hardwood floors, sleep ing porch and garage. $5,000 —New six room cement bungalow; oak finish interior, hardwood floors. $3,200 —Well built seven room house; fine garden and drive way. Easy terms. SEULBERGER & DUNHAM 1613 TELEGRAPH AYE., Oakland, CaL V mf Best Bargain in Richmond Fronting on tbe Municipal Tunnel and Hlgb way (or tbe construction ot wblcb bids bar* been advertised by tbe City Council. LOTS—Bl6o —Close in—* 150—LOTS EAST TERMS. WENHAM A PAUL 1444 SAM PABLO AY.. OAKLAND. CHEAPEST BUY NEAR FERRY CLAY NEAR EAST TO COMMERCIAL 25 ft. on Clay St. and 25 ft. on Commercial Price $16,000 CAN ARRANGE LARGE MORTGAGE HEXRY STKR\', 316 BUSH STREET THE CALL'S GUIDE To Reliable Real Estate Firms of San Francisco Whose Announce ments Appear in Today's Classified Real Estate Columns. Business Properties. ALLEN ft CO 12? Sntter St. BABIN. L 423 Kearny St. BEHI.OW ft LUCAS. .203 Montgomery St. POLITO. JOHN 2104 Market St. WILSON, 8. A 217 Montgomery St. City Lots. BROWN ESTATE CO.. .403-6 Hearst bldg. City Properties. EDWARDS. BREWSTER ft CLOVER.. Mills building KEWELL-MURDOGH..3O Montgomery St WARDELL-ADAMS 39 Montgomery St. WERTHEIMBER. ARTHUR...SB Sutter St. Exchanges. EQUITABLE REALTY CO 615 Merchants' Nat. Bank Bldg. General Properties. KAHN ft EEDER 742 Market St KERNER ft EISERT...4I Montgomery St. RHINE ft CO 245 Montgomery St. Haight and Ashhury District. HARRISON ft EISNER 1512 Halgbt St Mission District. JOOST SONS 3133 18tb 3t Parkside Lots. QETZ, SOL 328 Chronicle bldg. Restricted Residence Parks. LTON ft HOAG 860 Market St Sunset District. DEMPSET. THOS. H. ft 50X.45 Kearny St Trevor Tract. TREVOR ft CO 32 Montgomery St. OUTSIDE PROPERTIES. Beckett & Cithers' Madera Farms CURTIS ft MASON.. 1202 Chronicle Bldg. Country Real Estate. ANGLO PACIFIC CO 57 Poet St ANSMUB. J. J 1127 nearst bldg. TANNER ft McCANN 127* Market St. WALLACE SMITH ft CO.. 522 Market St Government Lands. BCHEEL. Q. N. ft CO 697 Monadnock Bldg. WEST COAST DEVELOPMENT CO 810 Humboldt Bank Bldg Mill Valley. JDDAH ft BEGAN 822 Crocker bldg. Napa County Real Estate. HOOPER. E. E St. Helena Sacramento Valley Lands P. ROSSI 251 Po#t St. Santa Clara Valley E. D. CRAWFORD 742 Market St San Anselmo. CARET ft ORANXrCCT S«n Anselmo For a select list of Real Estate turn to the Classified Columns.