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Tuesday, September 1, 1908. Chicago Man Has Remarkable Photograph Of Yellowstone Park Holdup f , --A-l-ih "f " - ""11 , -- w4 o - vv? , T-ki. - j: .w. .j-- WANTED 12 Experienced bindery girls; also 12 men with experience to work in our bindery. The Henneberry Co. 552-556 Wabash Avenue Chicago Mode Wineman, artist and member of the Quadrangle club, was seeking for pictures of Yel lowstone park's beauties when he came upon the hold-up scene In the wilderness. He hurried for ward in time to take snapshots of the scene where a lone-bandit had just taken the valuables and money of the 125 passengers in eleven coaches. The original photograph, together with those taken on the long walking tour through the park, just completed by Mr. Wineman, will be added to his collection, already conceded to be the most complete set of views in the great national reservation. G. Bentall, Charged With Embezzlement by Former Employer, is Placed Un $1,5C0 Bond Which is Furnished by Dr. DeLong. LARCENY CHARGES ARE NOLLE PBOSSED Preliminary Hearing Was Held in Judge Fitzegarld's Court Yesterday Attorneys for Both Sides Guard Well Their Moves and Won't Show Hands Until Later. charge which was brought against him. Won't Show TlK-tr Hands. In the preliminary hearing this af ternoon, attorneys on both sides were catious in their procedure, each was careful to prevent technical errors, and on the cross examination Attorney Ballard, only sought to determine the fact that every point of law necessary to make a case had been complied with. Editor Is Confident. Mr. Bentall did not seme very nerv ous when arraigned on this serious charge, but on the contrary looked ex tremely confident that he would be re leased. He talked in as confident a manner as he looked, and his attor neys say there is no question but what they can clear him. It is a certainty, however, but what a hot fight will be put up to convift him in Judge Mc Mahon's court. Attorney Marshal E. Gallion, who arrived late from Chicago, showed that he was feeling deeply the death of his young baby, which re cently died. Contradictory Statements. There was but one statement brought out in the testimony of Mr. Costello which was in contradiction to the as sertion which Mr. Bentall has previous ly made. This was in regard to the salary to be paid to the editor. Mr. Costello testified that the former was to have been paid $25 per week and $5 for expense money and that the latter, while in charge of the finances of the company, took from the collections which he made, a salary of $30 per week beside the $5 expense money. This the witnesses said was done with out his knowledge. Mr. Bentall al leges to the contrary, however, that he only received $25 per week when he should have received $30, and it is thought that he will sue the company for the remainder. Helen Maloney, Who Will Rejoin Arthur Osborne E. G. Bentall, former editor of the Northern Indiana, was bound over to the circuit coutr yesterday in Judge Fitzgerald's court. Embezzlement is the charge on which Mr. Bentall was bound over and he was required to furnish $1,500 bond. The bond was signed by Dr. C. A. DeLong. There was absolutely nothing of a sensational nature brought to surface, as has been predicted, both sides guard ing their hands until the real battle begins in the upper court. Costello on Stand. Attorney E. G. Ballard yesterday waived examination, for his client pre ferring to reserve his testimony for the higher judge. Attorney Marshall E. Gallion put but one witness on the stand, Costello. one of the owners of the paper and the prosecuting witness. The bills for the various amounts, which, it is aleged. Bentall collected for the Gary Publishing company and failed to turn over to the publishers, were introduced in evidence. The amounts varied from a few dollars to over a thousand. Grand I.nrct-nj- Charge Dismissed. The grand larceny charge was dis missed for want of prosecution. The case was to have come up before Judge J Townsley yesterday afternoon, but neither the attorney nor the prose cuting witness appeared. Soon after the case was filed it was seen that the charge of larceny against the former employe of the publishing company could not be made to stick. After the embezzlement case was heard, however. Attorney Ballard and E. G. Bentall ap peared before Judge Townsley where they saw that the case was nolle prosed. Mr. Bentall has not been wor ried in the slightest over the larceny TRY 10 SQUARE MATTER Catholic Merchants and Clergy Get Together on a Charity Question. The Catholic merchants of Gary held a meeting with Rev. Father Jensen of the Catholic church regarding the prob lem of charity advertising which has been agitating the people so much of late. It will be remembered that Father Jensen denounced the action of the merchants in providing a secret com mittee which should pass upon all aC vertising propositions before they will be patronized by the members of the merchant's association. This brought forth the bitter de nunciation of the merchants by Father Jensen. Now, at last reports, the mer- f.i If S if HAVE HOSPITAL South Bay Hotel, So Rumor Has It, Will be Converted Into Such Institution For the Benefit of the Inland Steel Compay, HOTEL IS A CRACKING GOOD SERVICE R1S Business Done by C. L. S. & V S. B. Line Exceeds all Anticipations. CONFERS WITH GUY OFFICIALS Engineer Wells Asks East Chicago When They Can Begin Double Track Laying. SPLENDID BUILDING Hostelry in Past Has Been Scene of Many Noted Affairs and Its Trans formation Into Company and Gen eral Hospital Attracts Much Attention. Friends of Arthur H. Osborne, who nearly two years ago secretly married Helen Maloney, daughter of a wealthy Philadelphia promoter, announced that the reason the young woman's suit for the annulment of the Mamaroneck mar riage had been held up was the desire of her family that she take her posi tion as the wife of. the young broker and consider the elopement with Sam uel Clarkson, a young Englishman, as a closed incident. The annulment pro ceedings were under way, and it was the couple's intention to remarry, but the young woman's father decided that this would be a mistake. MARRIAGE OF SOCIETY GIRL ANNOUNCED IN E. CHICAGO. East Chicago, Ind., Sept. 1. (Special) Word has been received here of the chants have been confering with the , marriage of Miss Gertrude Jacobson, pastor of the Catholic church in Gary j formerly a well known East Chicago and it is said they are trying to square society girl, to Mr. Emmanuel Silver the matter with him. man of Cleveland, O. The wedding took None of the conferences will give out Place in that city, where Mr. Silver any information regarding the matter man is employed in one of the large and so no one knows just what is going cn in the inner circles. A new feature of the trouble is the fact that Rev. L. W. Applegate of the Methodist is supporting the merchants in their stand e?cept that he would advise some slight changes in their regulations. Why? For some reason a girl always thinks every fellow who proposes to tier Is a hero. manufacturing industries. The bride is a daughter of Mrs. S. Jacobson, who formerly conducted a grocery store on Forsythe avenue, leaving here about three months ago. The young coiple are at present on a bridal tour but will return to Cleveland and be at home to their friends after September 15. Glass Windows Scarce In Mexico. Glass windows are still scarce In the City of Mexico. (Special to The Times.) Indiana Ilnrbor, Ind., Sept. 1. The report la current In this eity that the South Day hotel, one of the moat fn moua bnlldlnga In Lake county, will shortly pasa from the handa of Darker Droa., ita present owners, to the In land Steel company, who will use It aa a company and general hospital. A limes representative called Superln tendant DIock on the telephone jester dny afternoon, but wns unable to re ceive a confirmation or denial of the rumor. May Buy It Outright. The proposition of a company hospi tal was considered at length two or three years ago, before its ownership by Messrs. Barker, but the previous owner failed to promise the installa tion of an elevator and deal fell through. According to the present plans of the company, of which the public apparently knows more than the officials themselves, it' is the intention of the Inland people , to purchase the building outright and Install their own elevator. Samuel Barker, one of the present proprietors of the South Bay hostelry. was reached, but was unable to give any definite information. "The com pany is suposed, to have control on Sept. 1, he said, "but I have agreed to maintain its operation until Sept. 14. A hospital is one of the needs of East Chicago and Indiana Harbor. There are many instances in the course of a few years in which lives might be saved by the prompt attention to a pa tient. Such attention as this cannot be received outside of a hospital, and citi zens of the Harbor are sincere in their hopes that the rumor is well founded. (Special to The Times.) East Chicago, Ind., Sept. 1. A forty minute service between Hammond and Gary was promised by Chief Engineer Wells, of the Chicago, Lake Shore & South Bend Railway at a conference with the East Chicago council yester day afternoon. Mr. Wells was In East Chicago for the purpose of ascertain ing just how soon they could com mence the laying of a double track on Chicago avenue in this city. The stretch of double tracking will extend from the Republic mills to the Forsyth avenue crossing and is planned for the relief of the highly congested traffic Officii! Is In Conference. Mayor DeBrale and several members of the council, together with City At torney Kennedy, were present and talked the matter over with Mr. Wells, who said that the system would be changed in this manner before a com mon forty minutes schedule could be maintained. He was given to under stand that he could proceed with the work as soon as the city attorney had fully investigated the terms of the Hanna company's franchise. Council SugKeats Improvement. Another improvement suggested by the council and which will be put Into immediate effect by the railway is the removal of the Baring avenue "Y" from the circle to the north side of the Webb avenue crossing. This will keep the noises of the switching cars from dls turbing residents of the west side until late at night. Mr. Wells said that the business car rled on by the road on Sunday was far greater than they had anticipated and the running of double cars was neces sary during the rush hours of the af ternoon. LANSING. William Lorenz and Miss Alvina Lehmker spent Sunday in Chicago. Mr. and Mrs. F. H. Meikle of Ham mond were in town Sunday. Mr. and Mrs. I L Bomberger of Ham mond called on acquaintances in town Sunday Mr. and Mrs. F. Ladwig of Rlverdale were Jn town yesterday. Misses Cora and Lulu Wardvisited in Chicago Sunday. Mrs. Andrew Ward and Mrs. Charles Tandrick were in Thornton visiting on Sunday Miss Grace Int Hout resumed her school .duties today. Miss Int Hout is teaching near South Holland. Presiding Elder Tllroe preached 312 TheH-B C andXYlof ,TTMT Ail V OX csmTf A SERIES OF TEN TALKS ON ADVERTISING written by Seymour Eaton of Philadelphia No. 6 I have a bunch of letters from advertisers asking me to criticise their advertisements ; to tell them wherein the copy is bad or good. v It is nearly all bad; but most bad advertise ments pay. The better the copy, as a general rule, the better the results. Good copy for one class of trade might be very poor copy for another. But there are a few broad general principles which are always true. Your advertisement should be attractive enough to catch the eye. Size doesn't do this. A two inch single column card may be made to attract more notice than an announcement as big as a sheet of note paper. If your advertisement isn't seen it isn't read, and if it isn't read no matter if it has ten million circulation it isn't worth a postage stamp. You are not investing in circulation but in readers of adver tisements. The next point is to make your advertisement readable. As a rule the most readable copy is printed in fairly large book type; one kind of type with a display heading or two and the reading matter divided into easy paragraphs. Most advertisers think that by crowding the space to its utmost they are getting bigger value for their money. Within reasonable limits the very opposite is true. Ten words read are worth more than ten thousand words looked at. If I were advertising a retail shop and I found that my advertising appropriation would allow me to take a two inch card daily in four newspapers I should multiply the two by four and take an eight inch card in one newspaper. , J But the scret of copy is personality; red hot hustling life. Like breeds like. If your shop is a hustling go-ahead concern and this spirit is reflected in your advertising, the contagion will soon spread. The first hundred customers are the hardest to get; the second hundred come in about half the time ; the third hundred are attracted by the crowd. The full page announcements of the department stores overshadow the small dealer; but there is opening up a great field in every big city for the at tractive advertising of the smaller shop. This ad vertising must be done in a new way; it must be pleasing, refined, convincing; it must appeal to the individual who loves quiet rather than noise ; the very antithesis of the broadside bargain advertising so common in every newspaper. (Copyright, 1908. by Tribune Company, Chicago.) sermon in tha Lansing Methodist church Sunday evening. Miss Grace Hughes has returned home rfom her vacation trip. Mr. and Mrs. J. C. Ton were Chicago visitors yesterday Tom Hughes was in Chicago yester day Harry Anderson was a Chicago vis itor yesterday. Frank Trinoski was very pleasantly surprised Saturday by a crowd of young folks from Lansing and Oak Glen. The evening was enjoyably spent in games and music, followed by delightful refreshments. Everyone re ported an enjoyable time. Mr. and Mrs. Henry Lange were la Dolton yesterday. Mr. and Mrs. F. Barco were Rlverdale visitors yesterday. Misses Cora and Lulu Ward spent yesterday at Riverview park. A crowd of young people from Lanl ing spent yesterday at White City.