Brownsville herald. [volume], February 21, 1929, Page THREE, Image 3

About Brownsville herald. [volume] (Brownsville, Tex.) 1910-current

Image provided by: University of North Texas; Denton, TX

                
Grapefruit of Valley
Wins English Favor,
Rail Official States
"V almost entire absence of
V end the fine flavor oi Val
htpefruit is winning ior it the
al of English consumers is
of E. J. Bray. English
raffic manager for the Missouri
*acific Lines, vith headquarters in
-ondon.
Mr. Bruy typically English, was
ecently the guest of Missouri Pa
:ific officials on a tour of the com
pany s lines, and was particularly
mpressed with the Lower Rio
3rande Valley and especially the
rapefruit of this section.
He has interested himself in sc
uring wider distribution lor Valley i
ruit in the British island; , and m
■ letter to A. B. Waldron, execu
ive general agent of the Missouri
■pacific at Harlingen, gives the toi
Bow'ing results of his observations:
I' 'During the run 'round the Val
■y I lmd some conversation with
■ne or two of the grapefruit prow
■rs. pointing out to them that there
■as a big market awaiting rirvclop
■nept here—by here I mean not
■nip this little island of England
■lest there are anv Scotchmen or
■Welshmen living in the Valley, i
■ad better add. as I value my life)
■cottend and Wales, but abo on
■he continent. On very few brenk
Bast tables in the homes of the
Bank and file of our people would
Boil find the morning grapefruit.
Bait sureiv. if slowly, it is creeping
Bnto fashion and the people are be
ginning to learn the habit. I have
Bun across a lot of people who ex
Bperimentpd with it. and then turn
ed It down because they preferred
Iib orange. The trouble is they pre
■ wired it and ate it like an orange,
■uid of course were not pleased.
1 Directions On Wrapper
B "One of our big fruit brokers
■jre— and almost the pioneer in in
Bffxiucing the grapefruit habit into
■ Tis country—quickly came up
■M^nst this difficulty anti began an
H^Htional campaign to overcome
DB^Whev wrapped earh fruit in a
BVjWe. giving directions in three
languages how to prepare it lor
table and how to cat it. But since
that date the use ol the fruit has
come along finely, and today you
can see fairly good supplies for
sale in all but the smallest of the
retail green-grocers' shops. I do not
know whether you have the term
greengrocer in America. but it
means the man who sells fruit,
vegetables, nuts, etc. Yet in spite
of this, barely the fringe of the
market opportunity has been touch
ed
"It was too late for me to sec
any of this fruit when in the Val
ley. but now I have had the oppor
tunity, for the first consignments
have arrived in the markets here.
1 have jicrsonally been eble to give
them an intimate inspection, and
believe it will interest vou and vour
readers if I tell you a little about
it. Fir^t. let me say that this Val
ley fruit is up against the fine
Jamaican. California and Florida
fruit, all of which with other
brands are well established in out
market. The first thing noticeable
on comparing the Texas fruit with
these fruits is the cleanliness of the
Jamaican skin. I know perfectly
well that the inside of the skin is
what matters, but I also know
that the average housewife who
goes to buy grapefruit will choose
all the time the fruit with the clean
skin. If you want her patronage
you’ve got to give her. if nature
will let you. what she wants. I
don't suppose nature has any ob
jection. because if the other sources
can turn out a clean skinned fruit
so also should the Valley.
Ma-r Discolorations
"There were patchy discolora
tions on quite a lot of the Texas
fruit. These did not seem to be
the result of bruises or rough hand
ling. but ingrained in the skin.
Further, on the majority of the
fruit there were patches of small
brown seed like carrawav seed em
bedded in th* s' in. These on*1
could pick off with the finger nail.1
and apparently* they were insects.
This defect in the skin was partic- j
ularly commented on by the brok- i
ers and the buyers in the sales- j
rooms. It seems to me that the ,
remedy should be found in some '
attention in the spraying, but the
growers will know that better than
I. At any rate it should be avoided,
if the fruit is to win its way into
favor.
The grading of the first lots re
ceived here wa;> not satisfactory. I
had quite a number of cases open
ed and in several the grade given
to the crate was represented by
inly two or three fruits. That, and
the defective skins, meant opening
and repacking, and you will surely
know that buyers arc suspicious of
I repacked fruits.
“Some of the crates had one
name on the outside and another
on the tissues inside. This is a
bad ix)int. because if a man buys,
say. 100 cases in the salesroom, and
then, let us imagine, the price goes
down before he can retail it out. he
might get an excuse for throwing
some back on the broker if the
fruit in the cases did not corre
spond with the name on the out
side. under which he bought it.
• There were several other points
in connection with these first con
signments of the fruit to reach this
country, but the above will do for
the moment. And now for the
pleasant thing. No sooner were the
first lots sold than the buyers were
back talking about them and ask
ing for more. The reports they got
were that this was the most lus
cious fruit that had ever been put
on the market. One and all pre
dict a fine market for it. ami a
practically unlimited sale provided j
attention is given to the critical
points given above. Two of our j
leading fruit brokers here who i
sampled this fruit said they had
never tasted anything like it. and
whatever might be said for the de
fects on the outside, inside it was
a topping quality.
“I personally bought several
crates and distributed the fruit
around to various people in ore. •
to get their opinions. Here are a
few of them taken verbatim from
letters received. The two first,
opinions are from men who have
lived for some y^ars in America
and know the difference between
grapefruit and turnips:
Some Comments
“Blue Goose" has had the bes*
reputation in that line, but “Texas" j
has that make beaten hollow, as
our American friends might say. ‘
Mercedes Legion
Will Celebrate
10 th Ann versary
-
MERCEDES. Feb. 2».—</F>-Her
man E. Suggy. post commander of
the J A. Garcia post, of the Amer
ican Legion of this city, has an
nounced a special celebration here
in honor of the tenth anniversary
of the Legions birth in the Paris
Caucus. This cclebratoin will in
clude a membership drive on March
15 and 16 On the night of March
15 an anni-rrsary dance will be giv
en at the club house, to which the
public and all members are invited
A nroclama*ion has been issued
bv Mavor J. E Haynes, calling the
work done bv the American Lepion
and asking that everyone cooperate
with the local post In miking this
celebration a sucressful event. The
•T. A Garcia past has been one of
♦he most active in the Valiev. Thev
have built a new an^ modem club
house in the Queen City annex. j
They are the finest grapefruit I j
have tasted since we left the States |
■Your Mopac type are firstrate:
they are just the sort one gets in
the best American hotels and on
the dining cars, and in mv view,
when in that state, no fruit beats
them. The ones you were so kind
to send us are 100 per cent A-l.*
-This grapefruit has more juice I
and a better- flavor than any I have J
ever tasted.'
The almost entire absence of j
nips in the Valley fruit is a win- j
nine point in its favor. One finds j
sufficient pins in the average fruit
to pave a street.’ ”
FITS STOPPED!!
New Remedy at Last
Brooklyn, N. Y.—At last a medi- |
cine has been discovered that stops
the most stbborn cases of epilepsy.
Thou arids in epilepsy colonies and
throughout thi country have been|
made happy by it. Great epilepsy
spe< ialists recommend it enthusiast
ically. Write direct to laborau>ti*»
for free information and diagnosis. '
Addrrss all mail to PHENOLEPTOL
COMPANY. I*ept. 189. Box 71. St. I
John's Place Station. Brooklyn. N. Y. j
I
. and that’s how
Hbabt*Lba?
Quality throughout
... in both Domes tio
ld Gold —
became the throat-easy cigarette
"Every Old-Timer knows that the H E ART-leaves make the smoothest smoke” li
»»
[NO. I OF A SERIES • • . Al fijM fry 1
Tobacco Tlantcrs of the Sunny South J
•'Round here in the foothills of the
Blue Ridge, we’ve been raisin’ tobacco
since my grandpap was a boy. We
grow the makin's for all the leading
cigarettes.
’Well, Suh, a few years ago an
DLD Gold man came through here
'ind said: ‘I don’t want any of your
tleazy ground-leaves. I don’t want any
d your gummy top-leaves. 1 only aim
buy your heart-leaves. And I’ll pay
i « • a *
he price.
’Now every old-timer, down in his
ieart, knows that the top and bottom
leaves may bite the throat. And he
knows that the heart-leaves make the
im^tbest smoke.
“But when the OLD GOLD people de
manded the heart-leaves, that was
something new in these diggin’s.That’s
how OLD GOLD became the throat
easy cigarette . . . that’s where ‘not
a cough in a carload’ came from.”
OLD GOLD—PAUL WHITEM AN HOUR.
On Rail*. Paul H hitemia. Km* of Jm,
with hi* complete'orchestra, broadcast* the
OLD GOI.D hour every Tuesday from 9 to
10 P. M . Fastern Standard Ttmr. over ent.r*
network of Columbia Broadcasting System.
Eat a Chocolate,
light an Old Gold
. . . and enjoy both
[ 1 ] Coarse, gummy toft-leaves
(3f Sand-burned ground-leaves
(31 Mild and silky Heart-Leaves
*
SMOOTHER AND BETTER -“NOT A COUGH IN A CARLOAD”
ier.udMOh, E*f. im
..1.. " 1 ..-.j.—-—1 ,i.-i .;."===: ......s."i ""'.u.rasa:.......—..
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