Brownsville herald. [volume], September 06, 1929, Page NINE, Image 9

About Brownsville herald. [volume] (Brownsville, Tex.) 1910-current

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... . — ".r:„.i, 111 .-. .. .
Ilate market report
TKDCJt novmprr—8TOCKS—OOTTOy^EADI-UYlOTOCK —fOOLTET—
STOCKSBOUND
UPWARD AGAIN
Radio, Johna-Manville, Gen
era] Electric All Show
^ Initial Gains
NEW YORK, Sept. 6.—(&—The
stock market, which underwent a
drastic reaction in the last hour of
trading yesterday, bounded upward
in impressive fashion at the open
ing of today's session. Loose-Wiles
Biscuit opened with a block ol 8,000
at 84. up 8 5-8. and a new high rec
ord; Radio opened with a block of
7.000 shares at 106. up 3 1-4; and
American and Foreign Power with a
block of 6.000 shares at 163 7-8. up
4 7-8. International Telephone.
Johns-Manville and General Elec
tric each showed initial gains of 4
points or more. There were a few
exceptions. Union Pacific. Lacka
wanna and American Telephone
opening a point or 60 lower.
The opening buying demonstration
apparently was the answer of Wall
street pools to the prediction of a
well-known statistician that a break
in prices must come “sooner or
later."
Loose Wiles dropped from its op
ening price of 84 to 78 1-2. Allied
Chemical, which broke 18 3-4 points
yesterday, rallied 12 in the first half
hour of trading. Simmons Co. open
ed with a block of 5000 shares at 155.
up 6 518. and a new hig record. Del
aware Sz Hudson. Standard Gas Si
Electlc. National Cash Register.
American Water Works. New York
Central and Atlas Powder recorded
carl ygains of 3 to nearly 5 points.
Case Threshing Machine dropped
3 points. American Bosch Magneto
25 8 and Eastman Kodak 2. with
at least a dozen others. Including
some of the western rails, losing a
point or so.
Foreign exchanges opened steady,
with cables running around $4.84 3-4.
BUTTER AND EGGS
CHICAGO. Sept. 6— (V^—Butter
easier; creamery extras 44 1-4: stan
dards 43 1-4; extra firsts 421-2#
431-2; firsts 40 1-2# 411-2; seconds,
37# 39 1-2.
Eggs weak; extra firsts 36 #37;
firsts 34# 35; ordinary firsts 30#32
FOREIGN EXCHANGE
NEW YORK. Sept 6—</P>—For
eign exchanges easy.
France, demand 3.91; Italy 5.22
3-8: Belgium 13.881-2; Gcnnanv,
23.76; Tokyo. 46 70: Montreal 99 32
13-16
GOVERNMENT BONDS
NEW YORK. Sect. 6 —^—Gov
ernment bonds: Libertv 3 l-2s
*97 25; 1st 4s. 98.26: 4th. 4 l-4s 99.3: j
.^"rf-ajury 4 l-4s, $106.23 : 4s. 103: 3
3-4s $100.28.
—
CALL MONEY
NEW YORK. Sept. 6.—<VPf—Call
money easier: high 9; low 6; ruling
rate 9: closing 6.
Time loans steady: 30 days 8
3-4 - 9; 60-90 days 8 3-4 - 9; 4-6
months 8 3-4 - 9.
Prime commercial paper 6-6 1-4.
Bankers acceptances unchanged, j
\ Hearing For ‘Pro’
Agent Postponed
The preliminary hearings growing
out of the shooting of Prohibition
Agent A. C. Graf near Mercedes,
have been postponed indefinitely by
U. 8. Commissioner E. K. Goodrich
Graf is still in the hospital at
Mercedes and will not be able to
leave his bed for some time, at
taches at the institution report.
It was erroneously stated Thurs
day that Graf had been remox’ed to
Corpus Christi in an improved con-!
ditlon.
RAIL HEARING
SAN ANTONIO. Sept. 6—'The
Gulf and West Texas railroad’s ap
plication for permission to build a
line from San Antonio to San An- 1
gelo will be heard here Sept. 30.
I
KANSAS CITY. Sept. 6.—<*>>—
Hogs: 6.000; 10® 15c tlower.
Cattle: 800; calves: 300; steady;
slaughter steers, good and choice,
1300-1500 lbs., $12.25® 16.25; 950-1300
lbs 12® 11.25; cows, good and choice
$7.50® 10.75; vealers (milk-fed) me
dium to choice $9® 14.50.
Sheep: 3000 ;lambs $11.75® 12.85;
ewes $3.75®5.10.
CHICAGO. Sept. 6.—MPv—Hogs:
30,000; 10 to 25c lower on hogs 240
los.; heavier weight 10c lower; top
$11.20; packing sows $7.75®9.20;
pigs $8.75®10 00.
Cattle: 2.000; * lives 1,000. steady;
slaughter steers, good and choice
950 to 1.500 lbs. $13® 16.75; cows,
good and choice $8.50® 11.75; veal
ers (milk-fed) good and choice
115 00® 18.00.
Sheep: 12.000: steady to strong;
lambs $13.50; ewes $4.00® 5.50.
FORT WORTH. Sept. 6.—<JP>—
Hogs: 800; 10c lower; rail top
$10.65; truck top $10.25; bulk me
dium to choice 170-230 lb. rail hogs
10.25 to 10.65; bulk better 180-230
lb. truck hogs 10.00® 10.25; packing
sows 7.75 to 8.00.
Cattle: 1.700; calves 1.000; steady
slaughter steers 8.25 to 9.00; cows
up to 8 00 and above; butcher
grades 6.00® 6 75; stock calves 11.00
® 11.25; heavy calves 10.50 and
less.
Sheep: 500; steady; lambs 12.00;
yearlings 9.5; feeder yearlings 8.00;
goats 3.75.
Wheat Steady In
Trade Openings
CHICAGO, Sept. 6.—-Offer
ings were light as the board of trade
session opened today and wheat
held about steady on scattered buy
ing encouraged by a relatively firm
market at Liverpool.
The opening prices were l-8c low
er to l-2c higher for wheat and 3-8c
lower to l-4c higher for corn. Oats
started l-8c lower to 14c higher
and provisions were unchanged to
25 lower, bellies showing the de
cline.
Wheat finished strong. 1 1-4 to
1 5-8c higher, and corn strong at
5-8 to 1 7-8c advance; oats were
1-2^ 5-8c to 7-8c up. provisions
closed easy, unchanged to 32 cent*
lower with bellies suffering the
biggest loss.
CHICAGO CASH GRAIN
CHICAGO, Sept. 6.—(A*)—Wheat :
No. 4 hard 1.24; No. 2 northern
spring 1 28.
‘ Corn: No. 3 mixed 1.03; No. 5 vel
low 1.02.
Oats: No. 2 white .49.
Chinese Pair Faces
Nanking Opium Trial
SHANGHAI, Sept. 6.—(rf)—De
ported from the United States aft
er the revealation of an opium plot
of huge proportions Ying Kao. for
mer Chinese vice consul at San
Francisco, and his young wife were
taken into custody by Chinese au
thorities here today upon their ar
rival from San Francisco.
Instead of being jailed at Shang
hai as it was expected they would
be, Kao and his wife were taken
to Nanking, where they were book
gcIt/0,L *rial *n Nanking courts.
Tachung semi-official news agen
cy quoted officials of the govern
ment as having said they were de
termined to make an example of
the pair to all government workeft
who violated a public trust.
Rural Mail Route
Extensions Operating
The extensions to rural mail
routes Nos. l and 2 are now in op
eration. It has been announced at
the post office.
A number of the new people on
the routes have not yet obtained the
large boxes required. These are be
ing installed rapidly, however, it
was said.
1
say.pop- (that* what I Auto experts smile
-5MILCA6E7 most of. in with satisf act 1 o n
mian ? [ one op our over ||j| mileage
they get from one
of our rebuilt cars.
Buy one.
Dodge Victory, 1929 Chrysler, 1926 Roadster
Sedan Hudson, 1928 Sedan
Dodge Standard, 1928 Chevrolet, 1128 Sedan
* an Chevrolet, 1927 Coupe
Dodge Standard, 1929 Marraon, 1927
^°UP° Cabriolet Coupe
Dodge, 1927 Sedan Essex, 1928 Sedan
Dodge, 1926 Sedan Willys-Knight, 1926
Roadster
Dodge, 1926 Coupe Whippet, 1926 Road.ter
Dod(e, 1927 Road.ter Studebaker, 1927,
Chrysler, 1927 Sedan 4-passenger Coupe
i -
COTTON TAKES
BULLISH TREND
Private Crop Reports Send
Market Higher In
Early Trades
I -
New Orleans, Sept. 6.—UP—Pri
vate crop reports of a bulish char
acter influenced cotton to slightly
higher levels in early trading. Open
ing steady at an advance of 3 to 4
points in response to better cables
the market continued to improve on
buying induced by two private re
ports with estimated yields of 14,
:S5.000 bales and 14.712,000 baler
respectively.
October traded up to 18.96, Decem
ber 19.25 and January 19.29, or 13
points net up. At the end of the
first hour the market was steady
and near the highs.
The market ruled quiet all the
morning and prices fluctuated nar
howly within the early range. In
| fluence of relief in the drought sec
tion was offset by the low estimates
and bullish private crop prospects.
At mid-session October traded at
118.87. December 19.19 and January
19.22. or 4 to 7 points above yester
day's close
N. O. COTTON FUTURES
NEW ORLEANS. Sept. 6.— (JP) —
Cotton closed steady at net advance
of 7 to 11 points;
Prev.
High LoC Close Close
Jan. .... 1929 1917 1923-24 1916
Mar. 1947 1939 1944-45 1933
May .... 1951 1944 1947-B 1936
July .... - - 1939-B 1928
Oct. 1896 1885 1893 1883
Dec. 1925 1914 1921-22 1912
i Opening: Jan. 1919; Mar. 1940;
[May 1942-B; July 1934-B; Oct. 1885;
! Dec. 1914.
N. O. SPOTS
NEW ORLEANS. Sept. 6.—Up—
' Spot cotton closed steady 10 points
■up. Sales 9175; low middling 1743;
imiddling 1893; good middling 1933;
receipts 25.604; stock 67.688.
NEW YORK COTTON
i NEW YORK, Sept. 6.—<*>>—'The
i cotton market opened steady at an
j advance of 5 to 10 points. There
! was further selling on Texas rain
I news, but it was much lighter after
| the heavy liquidation of yesterday
i and there seemed to be some trade
I buying which helped to steady
! prices.
Covering was promoted by a pri
I vate crop report placing the con
! dition of the crop at 55.8 and the
| indicated yield at 14,712.000 bales.
Prices worked up to 19.37 for De
cember and 19.59 for March, or 13
to 16 points net higher, but de
mand tapered off at the advance
and trading was quiet at the end
of tha first half hour.
The market was comparatively
quiet later. A little selling was re
ported on reports statistics placed
world s consumption of American
lint cotton for last season at 15,
076,000 bales compared with 15,407,
000 for the previous season. These
figures were somewhat below expec
tations. But offerings were light and
wrere well enough absorbed to steady
prices on setbacks of 4 or 5 points.
[ At mid-day the active months were
17 to 11 points net higher with De
cember selling around 19.33.
N. Y. COTTON FUTURES
NEW YORK. Sept. 6.—(2P)—(/P3
—Cotton futures closed:
Prev.
High Low Close Close
Jan. .. 19.39 1927 19.30-31 19.25
Mar. .. 19 59 19.47 19.50 19.43
May .. 19.68 19 56 19.56-58 19.53
July .. 19.60 19.47 19.49 19.41
Oct. old 19.02 19.05 19 03-05 18 31
Oct. new 18.02 18.92 18.96-19 18.88
Dec. .. 19.37 19.26 19.30-31 19 23
Opening: Jan. 1932; Mar. 19.49;
May 19.58; July 19.47; Oct. (old)
18.95B; Oct. (new) 18.94; Dec. 19.28.
NEW’ YORK OPENING
NEW YORK. Sept. 6—UP—Cot
ton opened steady. Oct. 18.94; Dec.
19.29; Jan. 19.32; March 19 49; Mav
19.58.
LIVERPOOL SPOTS
LIVERPOOL, Sept. 6.—0P>—Cot
ton spot moderate demand; easier;
American strict good middling 11.26
good middling 10 86. strict middling
10.66. middling 10.46, strict low mid
dling 10.21; low middling 9.91;
strict good ordinary 9.51; good or
dinary 9.11. Sales 6.000 bales. 4,700
American; receipts 2.000. American 1
1.800. Futures closed quiet and
steady'; October 1C.12: December
10.16. January 10.16: March 1022;
May 1024; July 10.23.
TEXAS SPOTS
DALLAS. Tex.. Sept. 6.—(JP>— I
Spot cotton middling 18 20; Hous
ton 18.85; Galveston 18.85.
00
(Continued Prom Page 1)
chemist to teach a local man how
to make the water tests. The city is ,
to pay the expenses of this man for
one month.
The city agreed to have plans
prepared for a new filter and au
thorized Mayor Cole to notify the
1-alth department.
ONE HELD IN DEATH
OF MAN AT BORGER
BORGER, Texas. Sept. 6. UP—
One man was under arrest and
another was sought for questioning
in connection with the death of A.
A. Ray. 44. at a s*.t drink stand
here last night. At an inquest to
day it was shown death was caused
by concussion of the brain appar
ently caused from a blow on the
head
LONG DROUTH BROKEN
CORSICANA. Texas. Sept. 6.—UP
The three months' drought was
broken in Corsicana and Navarro
county last night when 26 of an
inch of rain fell.
WHITE SHIRTS
(Continued From Page 1)
Frank Hawks, transcontinental rec
ord holder, by Mrs. Lindbergh.
The plane is the one in which
Captain Hawks recently set a new
coast-to-coast flight record. It still
Is equipped with the big gasoline
tanks Captain Hawks used on his
last flight across the country.
The colonel did not tell flying
field officials why he wanted the
plane.
Just as Colonel Lindbergh reached
this field, where his borrowed plane
was waiting ready for a takeoff, he
was informed of a report from
Winslow. Arts., that four men had
been sighted from the air walking
across the desert 100 miles north
of Winslow.
He immediately called the Asso
ciated Press In New York and ask
ed to have the dispatch from Wins
low read to him. He then said he
would leave Immediately to join In
the search, stopping at Columbus on
the way to see if by that time the
eight persons who disappeared with
the transport plane last Tuesday
had been found. He asked the As
sociated Press if they would have a
man at Columbus to give him the
latest information ao he would know
whether to hurry on or to turn back
in case the search should be ended.
Colonel Lindbergh was accom
panied to the field by his wife and
at the last minute revealed she was
going along with him. He had
brought with him two parachutes
taken from his own plane at the
Newark airport.
ARMY PLANE GOES TO
REPORTED SURVIVORS
ROCKWELL FIELD. CORON
ada. Calif.. Sept. 6. i/P>—A relief
medical plane .as dispatched by
the United States army air service
this morning to Walpi, Ariz., Im
mediately upon receipt of word that
four men were seen on the desert
near there thought to be survivors
of the missing T. A. T. transport.
RECORD FLIER IN
SEARCH FOR PLANE
ST. LOUIS. Sept. 6. (ip)—Dale
"Red” Jackson, co-holder of the
world sustained flight record, took
off here at noon today on a nonstop
flight to Arizona in a Curtiss Robin
plane to join the searchers for the
air liner. City of San Francisco.
COURIER’S PARENTS
POST REWARD FOR SON
NEW YORK. Sept. 6. (/Pt—.lr. and
Mrs. George I'. Canfield announced
through the l ew York office of the
Transcontinental air transport to
day that they would give a reward
of $5,000 to ny person or persons
discovering their son. Maynard, who
was a courier on the missing T. A.
T. Plane, City of San Francisco.
CHARGES WERE
(Continued From Page 1)
tlce of the Peace Fred Kowalski
and San Benito parties, it is un
derstood.
The docket of the court was be
ing set Friday and it was thought
probable that the Jester case would
be among the first ones to be taken
up. The case concerning the slay
ing of Deputy Constables Bob
Brown and Frank Stanner at a
dance hall near Brownsville also Is
expected to be tried early in the
term.
A total of 68 indictments had
been returned through Friday at
which time the grand jury recess
ed. subject to recall. Mast of the
old cases are set for Sept. 17.
Considering Divorces
Judge A. W. Cunningham Is now
considering smaller matters and
divorces.
One transfer case expected to
cause considerable interest is that
of Rafael Galvan of Nueces county.
He is charged with attempting to
bribe an officer.
ELECTRICAL STORM
WICHITA FALLS, Sept. 6.—(VP)— I
A violent electrical and rain storm
visited this city and vicinity last
night. Light and telephone service
was interrupted temporarily.
WEATHER SUMMARY
Barometric pressure was still mod
erately high over the Northwest, and
relatively low over the balance of
the country this morning. Cloudy
and unsettled weather prevailed
practically throughout the country
at the morning observation, and nu
merous showers and thunderstorms
occurred within the last 24 hours
from the Plateau and Rock moun
tain regions eastward to the Atlan
tic coast. Temperatures were season
able to subnormal in the Northwest*
while readings were still rather high
in the southern and southeastern
states.
WEATHER BULLETIN
First figure, lowest temperature
last night; second, highest tempera
ture yesterday; third, wind velocity
at 8 a. m.; fourth, rainfall past 24
hours.
Abilene. 64 76 — 1.12
Amarillo . 56 72 — .00
Atlanta. 72 86 — .02
Austin. 72 96 — .00
Boston . 62 66 — .06
BROWNSVILLE ... 79 92 — .00
Chicago .. 62 72 14 .60
Corpus Christ!. 78 90 — .00
Dallas. 70 86 — .SO
Del Rio. 88 98 12 .00
Denver. 40 68 — .20
Detroit. 68 64 — .14
Dodge City. 50 74 — .00
El Paso . 64 80 — .02
Fort Smith. 68 84 — .60
Galveston. 80 88 — .00
Helena. 34 48 — .00
Huron. 40 70 — .00
Jacksonville. 74 86 — .32
Kansas City. 58 72 — .01 j
Louisville. 72 90 — .32
Memphis .. 70 84 — .24
Miami . 74 96 — .00
Montgomery. 72 92 — .00
New Orleans. 76 86 — 1.30
New York . 66 76 12 .60,
North Platte . 48 60 — .18
Oklahoma City. 60 78 — .30
Palestine . 72 94 — .00
Pensacola. 78 82 12 .00
Phoenix . 72 92 — .00
PittsBCryfi. 70 90 — .00
8t. Louis .,. 62 72 — .02
St Paul. 48 70 10 HO
Salt Lake City. 46 64 — 48
San Antonio. 78 96 — .00
Sheridan . 38 48 — 44
Shreveport. 78 92 — .00
Tampa. 74 80 — 46
Vicksburg . 72 90 — 40
Washington . 70 80 — .20
Williston . 32 48 — .00
Wilmington. 72 84 — .08
City Briefs j
Girls see the new Dauliste bras
slerelettes and step In girdles at the
Corset Shop, 1327 Elizabeth.—adv 7
For Sale.—Complete restaurant fix
tures in Harlingen. Value $3,000.
WUl take $1,000 for prompt sale.
See Walker-Craig Co.—Adv. tf.
Tampico Visit—TeofUo Crlxell,
Sr., left Wednesday by plane for
Tampico.
Visit*.—Miss Petra Champion,
who Is employed in the office of
the city tax collector, spent the
week-end In San Antonio, return
ing Tuesday.
To School—Jack Dwyre, who is a
student In Mexico City, left by
plane to resume his studies there,
after a vacation In the north.
Returns.—Hulon Sterling, city tax
collector, is back at his desk after
a week-end visit to Houston and
Galveston. He returned Wednesday
morning.
Son Born—Mr. and Mrs J. 8
Graham, S55 West St. Charles, an
nounce the birth of a son, born
Tuesday night.
Enlarge Shop — Workmen have
been busy at the Oriental Rug and
Gift shop the past week enlarging
and freshening up the quarters for
the extension of the gift line this
Tall.
Improves.—Mrs Harry Reeder, of
the Chamal ranch. Mexico, Is Im
proving rapidly following her oper
ation at the Mercy hospital. It is
reported. Mrs. Reeder came here for
the operation some time ago by
plane.
Quicken Service — An effort Is
now on foot to quicken sorting of
mail at the airport. Heretofore pas
sengers have been the first to dis
mount from the planes. It is proba
ble that in the future the mail will
be taken first. This would give the
sorters about five minutes extra
time.
Returns.—Teofile Crlxell, Sr., who
has been In Tampico several days
looking after business, returned
Thursday by plane.
On Vacation. — Geo. W. Rogers,
city engineer, Is away on his vaca
tion. He left early in the week, and
will be out of town about ten days,
visiting in Kerrville and Junction.
Visit* Here.—Mrs. D. G. Richard
son, of Mexico City, is here for a
few days visiting friends. She is ac
companied by her daughter . Mr.
Richardson is operations manager
of the Mexican Aviation company.
Returns Home. — T. S. McCaleb,
radio engineer, came in from Mexico
City Thursday.
En Route Home. — W. Kenneth
Crowe, of Dallas, who has been in
Tampico looking after business,
came in by plane Thursday en route
home.
RAIN AT SAN ANGELO
SAN ANGELO. Sept. 6—^—Al
most too late to benefit crops but
of inestimable value to ranges, scat
tered rains fell last night over this
section of West Texas.
IT--11 '■
SELLERS SELLS
BANK INTEREST
Nix Buy* Stock Held By
Brownsville Man At
McAllen
(Special to The Herald)
M’ALLEN. Sept. 6.—A Nix and
associates have purchased the in
terests of W. B. Sellers and R. C.
Morris in the First National bank
of McAllen and have already as
sumed control of the banking house
The only change in the person
nel will be the assumption by Mr
Nix of the active vice presidency
of the First National bank. J. A
Frlsby. president of the institution
for the past several years, will re
main in that office, it was stated
The First Natonal bank, prior to
its sale, was one of a chain of 13
banks in the lower Rio Grande Val
ley owned by Mr. Sellers and his
associates.
VALLEYBl
FOR TROOPS
_
Asks New Batteries Of Na
tional Guard for This
Section
The Valley is making a bid for
four batteries in the national guard
regiment that Texas now has “on
paper.” If organized, it would mean
about 400 enlisted men and 35 or
40 officers in the Valley, according
to Maj. H. B. Galbraith, who is
acting as spokesman for this sec
tion.
Major Galbraith has received
numerous inquiries from potential
officers and enlisted men in the
Valley and has written Maj. Gen
John A. Hulen of the organization
asking that the possibility of or
ganizing lour batteries in the Val
ley be investigated.
Major General Hulen's answer is
expected in the near future.
Major Galbraith points out the
advantages of a national guard unit
in the Valley. He says there are
numerous members of the reserve
officers corps who would transfer
over to the more active branch
of service. Regular army training
and instruction, drilling and inspec
tion could be obtained at Forts
Brown and Ringgold. The Valley
being on the border, it would be an
excellent position for a unit of this
sort, it is ^ald. There is ample
room for maneuvers in this vicinity
also.
The national guard payroll would
man a tidy sum to this section.
Armories would be established in
several Valley cities.
~A TAMM j
Blue Printing and f
Supplies
Harlingen. Texas <
.J-'—Tl
“Since 1891”
#
■ For thirty-eight years this bank has served the
Rio Grande Valley, and served the people well.
Ask any banker from Rio Grande City to Browns
ville, as to the character of service we render, both
banks and the entire citizenship.
We are known throughout this entire section
of the state as “THE FRIENDLY BANK,” and we
live up to that reputation daily.
If you are not one of our fast growing
list of customers.
Start An Account Today
4% Compounded semi-annually paid
on Savings Accounts
First National Bank
Brownsville, Texas
“THE FRIENDLY BANK”
Oldest Bank in the Rio Grande Valley
I BRAZOS ISLAND
Where you find Health and Pleasure
in the
“COOL SURF BATHING”
Drive Right Up in Your Car to
Brazos Island Bath House
(At Boca Chica)
Modern Conveniences
Pipe Lines for
DRAINAGE AND IRRIGATION
Let
Agar & Gentry
San Benito, Texas
Design, Finance and Install
Large Tracts Preferred
Wh t Price
White Space?
Suppose you buy a quarter page of
space in a publication in which you will
• place an advertisement . ... You have
bought white space at so much per cob
umn inch. Your ad is prepared — print
ed on your white space — sent to the
readers .... And how can you know
whether you paid too much or too little
for that “white space”?
BY THE RESULTS!
I
But to get results the white space you
buy should be filled expertly — your ad
vertisement must be prepared with care
in this era of keen competition to induce
prompt action . . . That’s why there are :
included on The Herald's advertising ]
staff men skilled in the art of preparing
advertising copy and layouts—to assist
you in filling that white space witB
PULLING POWER and APPEAL!
Rates per column inch of white space
are based on the newspaper’s number of
readers. The Herald’s NET PAID cir
culation more than doubles that of any
other publication in the Valley and its
rates are far lower in proportion.
And as to reader interest—well, judge
for yourself the value of this Valley
wide newspaper as a chronicler of Val
ley, state and world-wide news ...«
There is power in the printed word
and illustration when it is placed in the
publication that is demanded by men,
women and children all over the Valley
—and merchants or firms who know
their products or utilities have sound
value realize that consistent, intelligent
advertising in the columns of The
Brownsville Herald brings sure returns.
An advertiser’s dollar buys twice as
much circulation in The Brownsville
Herald it does in any other Valley pub
lication — and our rates are only about
Half as much per thousand circulation • • •