Search America's historic newspaper pages from 1770-1963 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the National Endowment for the Humanities external link and the Library of Congress. Learn more
Image provided by: University of North Texas; Denton, TX
Newspaper Page Text
Early Shopping Pays *0 choose carefully, leisurely . . . from the most complete variety, shop early in the clay, early in the week. For economy and satisfaction avoid the rush days of last minute shopping .... and avoid the rush hour of the day. For the best selection, for the attention from salespeople that means satisfactory service, and for the assurance of prompt delivery t.. SHOP EARLY. Your Shopping [Dollar OT only are the provisions for this Christmas lavish but the prices are lower than they have ever been before ... due to foresighted buying on the part of the stores be fore prices began their steady rise. Reading the advertisements in The Herald is impressive of how far your gift dollars stretch this year. Take advantage of these exceptional val ues. It will mean finer gifts for your friends and greater economy to you. ALL HAIL TO RULER In the realm of good-will, of friend liness and kindliness. Ruler in the domain of the Christmas spirit. He holds court now in the stores and calls on you for loyalty in ob servance of the brotherhood of man, good fellow ship to the needy and the devotion to your kin folks that is made manifest through gifts. LAVISH has been the preparation, extensive the variety, broad in a range of choice to fit every purse, preference, and purpose. ^i IS order goes forth •.. spend as generously iii as your heart directs; spend as economical* ly as your means dictate but spend to bring JOY to all . . . to perpetuate the true CHRISTMAS SPIRIT. SJje H nmmsuttle Herald