Brownsville herald. [volume], February 06, 1933, Page SIX, Image 6

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ONION FIESTA ;
TO BE HELD
APRIL 6,7,8
'Special to The Herald)
RAYMONDVILLE. Feb 6.—Ini
tial plans lor Willacy county's an
nual Onion Fiesta were made here
Saturday by members of the Amen
can Legion post.
Tentative plans were made for en
tertainments and arrangements were
made to invite guests of honor and
speakers. Chairmen also were nam
ed.
April ft, 7 and 8
Date for the annual affair has
been set for April 6. 7 and 8.
E. H. Jameson was appointed
chairman of the Valley Parade aud
Advertising committee. It was plan
ned to follow the usual custom of
sending a fleet ol decorated auto
mobiles to each Valley city during
the first day of the liesta.
I. B. Loe was named to head the
finance committee while P. D Ln.
sner will supervise decorating the
city.
A rule prohibiting use of out-slue
decorations and urging a greater me
of anions throughout decorations
was passed by the legion. AM ma
terials used will be home grown.
Ceremonies pertaining to elec* ton
of the Fiesta Queen, coronation
and the Queen's Ball will be un
der the direction ol a commit’ e
headed by Mrs. Abe Wise and Mrs
Reeves, who handled this feature of
the event last year. Honor guests
and speakers will be invited by a
committee headed by Ralph Scott.
Exhibits and displays will be han
dled under the direction of Ca
Agent R G. Burwell and Miss Op
helia Estell. county home demon
strator. . ,
P. D. Dissner will have charge el
the rodeo features
Officials have announced that
from preliminary arrangements. :t
is believed that this year s fiesta " >1
surpass those of other years in tv n
lacy county’s celebration ol its Mu
lion dollar crop.**
VALLEY GETS
(Continued from Page One*
this morning"toiiTrhe Brownsville
Herald that the difficulty now ex
perienced in securing the loans was
undoubtedly the result of a
derstandine as to the functions of
the Agricultural Credit corpora l >n
•Place of Bank loans'
One man. who would not allow
the use ol his name, ."aid that 'he
loans made by the corp nation me
intended to take the place of bank
loans which would be made in noi
mal times and that they must be
secured by the same sort of *cunt\
that banks are accustomed to de
mand -
Main have confused these Acn
cultural Credit corporation loans
with the crop loans which were
made last spring and fall, he ass li
ed. and think these new oans
should be made with the san e sp.*ed
as were the cron loans, a procec,.
ing which is impossible, he t.' a.
In the meantime Valiev ch m
bers of commerce executives and
others who have been working w.il
the grower;, to obtain federal loan*
are preparing to dr > the Acr. ul
tural Credit corporation loans tor
the crop loans authorized when
Pres Hoover signed the bill wnich
places $90,000,000 available to tasist
farmers in making their 1933 cr ps.
Favor Seed Loans
-We are very happy to know .hat
this bill is now law and are rc
paring to assist farmer in earning
these crop loans just as soon as the
regional office gives the word to
bo ” \ L. Brooks, manager o^ the
Harlingen Chamber of Commerce
told The Herald this moraine
"No trouble was experienced in
getting these crop loans through be
fore and we are sure that w will
have no difficulty this time” ne
said. . ,
It is understood that chambers cf
commerce in Hidalgo count. ’ h '*
have had difficulty in getting Ac i
cultural Credit loans through will
also devote their attention to the
crop loan method of saining relief
for the farmers of their communi
ties.
The Valley organization will be
ready to function just as soon ws
the regional office in Dallas author
izes the loans. E P Onstot. Valley
inspector for the Federal Seed Loan
Bureau has stated
Buildings Razed
GRAND SALINE. Feb fi V -
Fire which destroyed three business
houses and a hotel at Bon Wheeler
yesterday was checked bv the arrival
of the Grand Salme fire depart
ment .
The John M ore general mer
chandise store. John Moore G ar
age J. T Mitchell grocery and a
two-story hotel were destroyed.
Estimated loss was $40,000.
Rosa Rites Held
Funeral services were held Mon
day momi!'; lor Jose de !a Rosa
Jr two year old son of Mr. and
Mrs Josr de la Rosa, who died
Sunday morning at the family
residence between IStF ■’ i Ifith
and Taft Streets Religious rites
were held in Guadateipe chttrcn
and interment was made in Santa
Rosala cemetery. Delta Funeral
home was in charge
Doctors Give Creosote
For Dangerous Coughs 1
For many years our best doctors have
|«TScribed creosote in «ome form for
cough*, colds ar.d bronchitis, knowing
how dangerous it is to let them hang on.
Crromulsion with creosote and six
©tiser highly important medicinal ele*
met ts, quickly and effectively stops all
ctnrehs and colds that otherwise aught
Iran to seru>us trouble.
Creomulsion is powerful in the treat*
m*- "t of all colds and coughs no matter
how long standing. yet it is absolutely
h -.-aiesj-and is pleasant and easy to take.
'.our own drugeist guarantees Creo
mu.sion by refunding vour money if you
are not relieved after taking Creomul*
*:nn as directed. Beware the cough or
ce-ld that hangs on. Always keep Creo*
muLsion on hand for instant use. (adv.)
MARKETS
NEW YORK STOCKS
NEW YORK. Feb. 6. <£»>—'The
stock market showed some inclina
tion to pull itself together today,
after absorbing a little selling in
early dealings.
On the whole, however, the mar
ket failed to display recuperative
power, and traders were cautious.
A firmer tone in wheat in the ear
lier dealings may have been helpful
to shares.
Losses of fractions to a point cr
so were partially regained here and
there, and General Motors, on
which the dividend announcement
was expected after the close, crse a
fraction. Extreme losses of a point
in American Telephone and Union
Pacific, were reduced to fractions,
and tract ioanl losses in American
Can and Allied Chemical were re
covered. U. S. Steel was about
eady. but Bethlehem eased.
Woolworth and Goodyear sagged a
point, and lailed to show recupera
tive power. Issues off 1-2 point cr
more included American Tobacco
B. S.andard of N. J.. Eastman.
North American. Public Service of
N. J., and others. Some profit-tak
ing came into the gold mining is
sues, causing fractional recessions.
NEW ORLEANS COTTON
NEW ORLEANS. Feb 6.—i/P—
Cotton opened fairly steady today
although cables were lower than
ct te. The decline abroad, however,
was ofiset by higher sterling. First
h n ilowed losses of 4 to 8
: points, and the market eased a lit
tle further after the start on hedge
selling. March dropping to 5.69.
May to 5.33 and July to 5.94. or 7
i to 9 points down from Saturday's
I close.
Near the end of the first hour,
prices rallied 3 to 5 points from
the lows on short covering and a
scarcity of contracts.
CHICAGO GRAIN
CHICAGO. Feb. 6. (/P—Gram
averaged higher early today. Brit
ish exchange jumped four points,
and cold weather prevailed over the
[ entire domestic wheat belt, with dust
•or:::s reported in Kansas and Ne
braska.
Opening at 1-8 off to 1-8 up.
wheat later showed all around gams.
Com started unchanged to 1-8 low
er and subsequently rallied.
WEATHER
-»
East Texas <east of 100 meri
dian*; Cloudy; rain and colder in
north portion Monday night. Tuc-a
« iy cloudy; rain in south, ram
turning to sleet or snow in north
east portion, colder, Cold Wave in
no: Ml portions, tempe.a
iu*T will tall 20 or more degrees.
Moderate to fresh southerly wmas
on the coast, shifting to strong
northwest winds by Tuesday night.
Notify stockmen.
—
RIVER EC RECAST
There will be no material change
m the river during the next *4 to
36 houro.
Flood Present 24-Hr. 24-Hr
Stage Stage Chang. Rain
Eagle Pass 16 3 8 0 0 .00
Laredo 27 0.8 0.0 43
Rio Grande 21 4 4 -0.2 .30
Hidalgo 22 6 0 .0 0 65
Mercedes 20 8 5 0.0 48
Brownsville 18 8.5 00 .57
* Estimated.
1 IDE TABLE
H. h and low tide at Point Isabel
Tuesday, under normal meteor
ological conditions:
High . 4:24 o. m.
Low . 7:46 a. m.
MISCELLANEOUS DATA
Sunset Today . 6.17
8 UU I . 7:11
UlATHfcR SOI MARY
A disturbance of considerable
intensity has moved southward from
Albert a and now occupies a con
siderable area over Colorado and
adjacent states to west, south and
east with a center near Denver of
3.46 inches. Intense high pressure
now occupies eastern Canada and
banter states with a se
ven < ive producing temper
ui declines to sub-zero values
southward to Wyoming, accomp
. n.ed bv widespread precipitation
I'empt ratures have also fallen over
s.unneas in states in connection
with the movement thence of a
III -
v Rainfall was quite gen
ual over the southern half of Tex
as.
BILLETIN'
First figures, lowest tempera
ture last m=:ht; second, highest
yesterday; third, wind velocity at
8 a. m ; fourth, precipitation in
last 24 hours.)
Abilene . 48 58 22 .00
. ;n 5 4 12 .<><)
Atlanta . 22 40 12 .00
Austin . 48 60 10 .02
. 8 30 . .00
BROWNSVILLE ... 54 66 12 .57
Brownsville Airport 54 66 11 58
.
Chicago . 14 20 14 00
C nd .. 14 20 16 .06
- ! 14 74
’ 46 .54 14 00
Del Rio . 48 58 14 .04
.30 n
CitJ . 40 5R 12 00
. 42 56 .. .04
For Smith . 34 44 16 .00
. -6 It 18 .46
Houston . 50 60 18 08
ran . • 24 06
nville . 58 62 . .00
Ch . 26 40 14 00
Los Angeles . 52 72 . no
Louis\ ille . 12 22 10 00
.. 28 32 10 .00
. 48 it IS .00
New Or lea i.4» 62 .00
.... 14 58 24
Oklahoma City . 4 50 .. .00
Palestine . 4ft 58 10 .00
. 40 10 12 no
Phoenix .. 54 70 .. .00
Pert Arthur . 52 64 10 .04
Roswell . 38 52 .00
S*: Louis . 16 28 20 .00
- P .. 8 20 12
Salt I ike City . 14 26 .. no
. '
Santa Fe . 24 44 .. .00
Sheridan . -4 48 12 .14
Shreveport . 42 56 16 .00
Tampa . 44 60 12 .00
Vicksburg . 36 48 .. .00
. 16 24 .. .00
Williston . -20 34 18 .12
Wilmington . 20 50 .. .00
a . 12 28 14 .00
Mrs S E Scheedman of San
B nho. who is rememtfred by fc**r
many inends as the tormer Miss
Lorr. uie Siderious. i„ a patient at
Mercy Hospital. Attendants report
ed her in an improved condrion
Monday morning.
TEXAS PROHI
DEBATE COMES
UP TOMORROW
AUSTIN. Feb. 6. \JP>—Committee
hearings on highly controversial
legislation and renewal of the con
flict involving appointments ol Gov.
Miriam A. Ferguson held the spot
light today as the Texas legislature
started the fifth week of its reg
ular session.
Confirmation or rejection oi inc
appointments of F. L. Denison of
| Temple a as member of the state
j highway commission and of R. L.
Daniel of Victoria a life insurance
' commissioner was before the senate.
Calendar Full
The house calendar of committee
hearings was full. Hearings were
scheduled during the week on bills
to legalize betting on horse races;
to liberalize the prohibition stat
utes; to regulate public utilities; to
increase me membership of the
highway commission from three to
five members and make the com
missioners elective and on proposals
to bring about a reduction in the
number of mortgage foreclosures on
(arms and homes.
Investigation of the east Texas
oil field and of the eftorts of the
Texas railroad commission to en
force oil prorat Ion and conserva
: tion statutes was scheduled to start
today before the house committee
on oil. gas. and mining.
Dry Debates Begin
The first of the prolnbi*ion
.squabbles will start tomor'-a* when
the house constitutional amend
ments committee meets for a hear
ing on two proposed constitutional
amendments to repeal constitution
al prohibition and provide for set
tlement of the liquor question by
the local option method
Hearings cn the bills to legalize
beer having an alcoholic content of
3 2 per cent by weight were olan
! ned to start before the house state
affairs committee Wednesday.
The bill to Increase the highwav
commission membership was on the
docket for hearing tomorrow by the
house committee on highways and
motor traffic while the commit
tee on public lands and building ha.i
a hearing set for the same day on
bills involving ownership of min
erals on state patented lands in we t
Texas in which the state had r«*tr
ved the minerals.
' — -I — — ■» *
City Briefs
Just arrived lobsters and crah
meat. Rio Grande Fish Market.—
Ad\.
Mr. and Mrs. R K. Stewart of
Harlingen and Mr and Mrs. Bert
Stevens of McAllen were Sunday
visitors at the residence of Mr. and
Mrs. J. C. Lowrie of BrownsviK*.
Mr. Stewart is manager of the Har
lingen McCrory store and Mr
Stevens is manager of the McAllen
McCrory store
PLATE LUNCH. 15c. The Mecca
—Adv
Mr and Mr E. E James a;e
spending several days in the cry
They are from Falls City. Neb.
Carl Weeks is here from Des
Moines. Iowa.
Pat Gossett arrived in Browis
ville Sunday from Detroit. Michi
gan.
Mr. and Mrs. Harrv W Clark and
son of Misawaka. Ind.. are visitor,
in Brownsville for a. few dav*.
A meeting ot the West Browns
ville P.-T A. is announefd for
Thursday afternoon at 3 30 o'clock
Mrs. W A Carson and Mr W.
C. Over are spending a short time
in the city. They are from Evans
ville. Ind
E B Lewi. is in Brown ville from
New Orleans.
J H Brady of Kausa City. Kns .
arrived here Sunday for a brief
visit.
Houston visitors include J E.
Burke. W E. Burnette and W B
Everett.
W V Thomas is here from San
Antonio.
W. J. Dick is a caller in Browns
ville Iron St. Louis. He will be here
a few days.
BIRCH WILL
SHOW TONIGHT
To nuny people of the stage the
necessity to entertain children is u
real aflhction, and lew oi them haw
any patience or understanding lot
the younger members of their iui
ience. For this reason many the
atres discourage attendance of chil
dren to performances.
Quite the opposite is true of
Birch, the magician, who presents
his array of wonders at the hign
school auditorium Here tonight. Not
only does Birch welcome children
to his performances but he dev'v.-s
real pleasure from working beio.t*
an audience crowded with kiddies.
Because of his liking hr- 'hem
and their enthusiasm for the illus
ions and tricks ot magic with which
h^ mytsifiee them and their *duh
companions. Birch has children
from the audience working with him
at HALF the flj
usual prsce of rc
SO* HALITOSIS jf
mouth wash olher quality |
g**gie Antiseptics... I
TRIAL SIZE (A 2Sc VALUE) |0d
on the stage in many of his myster- j
ies.
“I like to play to adults, of course,
for they can appreciate to the full
est the wonder of illusions, but it
is really much more fun to work
with the kiddies. Their naive en- I
t thusiasm and the pure enjoyment
w’hich they get from the show is
something infinitely precious to me
and I enjoy thoroughly every min
ute of the time one of the children '
from the audience is on the stage
with me.”
• Magic is. I believe, one of the few 1
elements of the stage which calls to
the youth that is in all of us. 1
know that It Is that spirit that nr.s
caused me to become so deeply en
grossed in its wonders and has sus
tained my Interest throughout the
12 years I have been touring with :ny
own productions. I think sometimes
of my show as something that heloe
every person in the audience, what
ever may be h!s age. to regain some
of the feeling of his youth.” ‘he
magician whom Thurston has call
c his logical successor, continued
The Birch show is not a miniature
It runs lor two hours and reoutred
a huge truck to transport the 38
trunks and crates of equipment and
scenery. Birch declares that S25.000
will not cover the value of the truck
load of paraphernalia, which he
carries on his present tour.
VALLE YITES TO
ATTEND PARLEY
i -
Vaxley educators will take a
prominent part in the convention
of the South Texas division ot
the State Teachers’ association to
be held at Corpus Christi Feb. 9
10 and 11. J. Lee Stambaugh ot
San Juan is president of the
South Texas body.
, Fifteen Valley educational lead
1 ers are scheduled to appear on
the various programs of the con
vention.
Valley leaders on the procram
include E C. Dcdd of the Browns
ville Junior college, Supt. J. P,
Buck of Harlingen. Supt. H C
Proctor oi Mission. Miss Alva
Prentis? ol San Benito. Mrs. Wal
ter G. Weaver ot Donna. Frank
C Pierce of San Benito. Mrs. J. T
Traylor of Harlingen, Mrs. D T
Youker of San Benito, Miss Zara
Thigpen of McAllen, Miss Myrtle
Jenni'Cs of Brownsville. Miss
Nancy Rice of Rio Hondo. Mis*
Elizabeth Knight of Harlingen
Mrs. Lois Spears Htiehes oi
Brownsville and H E McComb or
San Juan.
60 CHURCHMEN
MAY DIE FOR
TURKISH PLOT
ISTANBUL. Turkey. Feb 6.—<*)
—A religious uprising in the holy
city of Broussa. for which more
than 60 priests and ringleaders
faced possible death today, was
belie\ed part of a widespread re
actionary plot against the modem
laicized Turkish government.
The pten «■! to nit the Govern
ment headed by President Mus
tapha Kemal at Angora, the new
capital, against its Asiatic rival,
little Broussa. the first capital ot '
the Turkish empire, which took up
the defense of Allah's name, re
fusing to change it to the Turkish
form "Tanri.”
Thp uprising in ancient Broussa
developed when a mosque muezzin.,
or crier, called the faithful to j
prayer in Turkish, as ordered by
President Kemal. instead of in the
traditional Arabic. Orthodox citt- !
sent attacked him and they then ;
turned upon government officials
who tried to save the muezein.
Police quelled the riot. Arrests,
totaling more than 60 continued
and an investigation of possible
similar plots here was couductea
by Istanbul police. It was thought
possible those arrested in Broussa
may be hanged.
• Twenty-eight Turks, who re
volted against President Kemalw
decree outlawing the fez as a head
near were hanged in Menemen. \
Turkov, on February 3. 1931, and
their bodies were left suspended
all day on the gallows as a warn
ing )
Pres. Kemal. who has enforced
his many reforms* including aboli
tion of the fez for men. thp veil
for women and the old alphabet,
with an iron hand hurried to
Broussa to take charge of the in
vestigation.
SALES TUESDAY
The regular sheriff - lies are to
he conducted at the Cameron coun
ty fourth use door Tuesday in ac
cordance with law Several valuable
ueces of property are to be offei
ed.
Mr ad Mrs. C Cuck are the par
ents of a son. born Sunday -noon
ing at Mercy hospital. The baby
weighed 7 pounds.
P B Daniel and L. L Tavlor of
Wichita Falls, ar« visitors in
Brownsville.
Fire Grips Liner
PORTLAND. Ore.. Feb. 6. uPi—
Her engine room ablaze and fire
raging under her decks, the Fur
ness liner Pacific shipper flashed an
SOS shortly before 8 a. m. today
from 15 miles west of Cape Flattery,
Wash., the Radio Marine Corpora
tion of America station here an
nounced.
The liner was bound for Port
land from London via Seattle and
was due here late today.
REDISTRICTING
STUDY BEGINS
A resolution on the proposed
judicial redistncting of Cameron
county was to be drawn by a com
mittee of the Cameron County Bar
association here Monday after
noon. The findings of the com
mittee. composed of C. K Rich
ards. J. T Canales. Harry Faulk
Judge A. M. Kent, Chas. Bowie.
Asa Moore and Paul Brown, are
to be placed before a general
meeting of the Bar association
here at 9 a m. Thursday.
There is a movement now be
ing considered ui the state legis
lature to abolish the present crim
inal district court in Cameron
county, and to limit the present
civil court to Cameron county with
joint cnmiral jurisdiction. In this
event, the county attorney would
do the prosecuting, doing away
with the office of district attorney.
The civil district court now op
erates in both Cameron and Wil
lacy county Under the pr posed
arrangement it would no longer
operate in Willacy county but
would handle all criminal and civil
cases in Cameron county.
Members of the Bar association
appear to be split over this pro
posal. Some favor it while others
have set-ups in mind which they
believe would best serve the
county.
state shippers for less than So,
that the market will improve rap
idly within the next few days.
SAN BENITO. Feb 6—A price
of $6 per ton for cabbagr and of
20c per bushel f®r carrots aatd
beets to the farmers was announced
Sunday morning by the produce
firm of Wade Newton
In making the announcement
Davis Wade, senior member of the
firm stated that “we have told all
of our field men to quote these
prices to the growers in all sec
tions of the Valley beginning Mon
day morning. We will pay these
minimum prices just as long as it
is possible to pay them and to dis- i
pose of the stuff on that price
basis."
‘Plow Half t'nder'
Telegrams were sent Sunday U>
all market connections. Mr. Wade I
•>aid stating that farmers were re- ,
fusing to sell their cabbage and
beets and carrots unless i>aid a
minimum price of $6 for cabbage
and 20c for carrots and beets and
that it would be necessary to
quote on that basis.
• We will go further.” W’ade saia,
•and will guarantee to the grow
ers ot the Valley that U they will
plow up one half of all the acreage
of cabbage, beets and carrots hi
the Valley, no matter how small
the patch, the price of cabbage
will go to $25 a ton and of beets
and carrots to 50c a bushel within
two weeks.”
Expressing the opinion that tn«
growers are on the right track in
organizing and refusing to sell ex
cept at the minimum prices named.
Wade stated that his firm and he
believed all reputable shippers in
the Valley would stand behind
them and would cooperate in ev
ery possible manner.
Will Stabilize Price
• A determined stand refusing to
sell below certain prices, and the
plowing under of the crop whoa
the price drops below these levels
will do more to stabilize the price
of our Valley commodities than
anything we can do." he stated.
Conditions in produce business
end growing have changed in the
past two years to such an extent
that fcnh growers and shippers
must get down to a business bask,
and recognize that the purchasing
power ol the consumer in the
north has been greatly depleted, m
the opinion of this Valley shipper.
■Right now in the north th*
housewife Is able to buy storagt
cabbage at lc a pound and we
cannot hope to put our cabbage
before her at a price greatly in
excess of that and expect her o
buy” he expressed himself.
Growing and shipping of Valley
truck crops must be taken out
of the speculation class and put
on a business basis if grower and
shipper are to continue in business.
1s Wade's opinion.
Coats Are Cut W
• We have been able to cut cwr
costs so that we can sell $3 a ton
cabbage in Los Angeles crates at
35c to the cash buyer or 40c over
the wire and lot lose money. We
are loading cabbage from the wagon
to the car at a cost to us of aj>
proxiniately 28c a crate and are
loading carrots from the field lo
the car and paving brokeragj on
the car at xn average cost of 48c
a crate, enabling is to sell »i 60c
and still breaic even,'' he said
•Growers and shippers, by co
operating and by refusing on the
one hand to sell and on the other
hand to buy and ship when the
price falls below a set minimum,
will be able to stabilize vegetable
prices to a great extent and to take
a great deal oi the gamble out of
the produce business.” he concluded.
Wade Newton maintain pack
ing sheds at practically all Valley
points and shippers over the Valley
were exacted Monday to meet the
price hike announced Sunday.
Fasteeth Holds Your
False Teeth In
This new delightful powder keeps
false teeth from rocking, slipping or
dropping. No pasty taste or feeling.
Gives perfect confidence all day
long. Get Fasteeth from Central
Pharmacy or your druggist.—Adv.
Complexion Curse
She thought she was just unlucky when he called
an her once—avoided N r i N-tealu r. But no ont
admire* pimply, blemished skin More and more
women are realizing that pimples and blotches
are often danger signals of clogged bowels—
po.sn . >u* » Htrs ravaging the system. Let Nil
(Nature's Remedy) adord complete, thorough
hmtn.il ion and promptly ease away beauty
mining poisonous matter. Fine for sick head
ache, bilious conditions, dizziness. Try Uus safe,
iependablr. all
cor cc
' * JyL|LJi|I|JLB
'XI | a AC" Quick relief for »c'd
^YUflflJ^^^ton^cartbunjJhily^i^
ILLUSION i
One of Napoleon's soldiers rose to fame on the "Burn
ing Oven trick. A roaring tire was built in an oven
...the temperature rose to 600° F. Into the oven
walked the "fire king,” M. Chaocrt, carrying several
raw steaks. A few minutes later the doors were flung
wide and out he stepped ... safe and sound... wi.h
the steaks thoroughly cooked.
iXPLANATION:
Heat rises. When Chabert entered the oven he hung
the steaks above the tire, tn the fritter of the oven,
then dropped to the floor at the siJe, covering his head
with a hood made from his shirt He breathed through
small air holes in the floor. When the steaks were
cooked be threw back the hood, grabbed the steaks, and
f \ .1 out in triumph.
_
Copyright. 1*33 H J. Uhlcioi Tubauo Cu04>aaj
It’s fun to be fooled_
...it’s more fun to KNOW
"The Burning Oven" is an old illusion
which has played a leading role in ciga
rette advertising. Its modern name is
“Heat Treatment.”
explanation. All cigarette manufac
turers use the heat-treating process.
Cheap, harsh, raw tobaccos require
intensive processing under high tem
peratures. The more expensive tobac
cos, which are. naturally mild, call for
only a moderate application of heat.
I The first Camel cigarette was manu
factured under the heat-treating process.
Every one of the billions of Camels
produced since has received the nec
essary heat treatment. But remember
that heat treatment never makes cheap,
inferior tobacco good. It is not in heat
treatments, but in more costly tobacco
and tine blending, that Camels find
their appealing mildness and flavor
It is a fact, well known by
leaf tobacco experts, that
Camels are made from finer,
MORE EXPENSIVE tobaccos than
any other popular brand.
You sense this quality in the mildness
... the distinctive flavor... of Camels.
More costly tobaccos and a matchless
blend tell the story of Camel leader
ship in public confidence.
Try Camels. Judge them critically.
Compare them with others for mild
ness, for throat-ease, for good taste.
Key your taste to quality! Camels come
to you fresh and cool...in the air-tight,
welded Humidor Pack that keeps
dryness outside and freshness inside.
_NO TRICKS
, JUST COSTLIER
TOBACCOS
i IX A MATCHLESS BLEND
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