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Image provided by: University of North Texas; Denton, TX
Newspaper Page Text
THE RIO GRANDE VALLEY’S GREATEST | I PAGEANT Starts Thursday Morning, March 7 50 Miles of Glamorous Cottons - Linens - Silk 264,000 Yards Organdies, Voiles, Piques, Seersuckers, Waffle Cloth and Printed Fabrics! YOUR PENNEY STORES EDINBURG BROWNSVILLE McALLEN SAN BENITO WESLACO HARLINGEN Crepe Romance Rayon Print YARD 39« A Dollar Makes a Dress PIC-PON CORD YARD 25° ■0U1 and bo Cool l» EYELET BATISTE YARD 49° For Warm Weather Frocks NOVELTY PIQUE YARD 25« Make a Bee Line For These Blue Bonnett Batistes YARD 15c Cool's the Rulo in Sheer PRINT SWISS YARD 2S* •brer Wear* GINGHAM SWISS YARD 49c HONOR MUSLIN YARD 13° v BELLE ISLE MUSLIN YARD 10° Rayon Flat Lively Spring Color* YARD 25,000 Yards Fast Color Printed Percales - Cambrics AVENUE 15c YARD RONDO 19c YARD NU-TONE lOc YARD The greatest single purchase of piece goods ever made In the Valley, Specially bought for this Valley-wide fabric event. New prints in plaids, florals, dots and stripes. Novelty Weave Rayon A splendid material and a good buy YARD 69 Printed Novelty Sheers 30,000 Yards BATISTE VOILE LAWN FLAXON This is s special purchase by the six great Valley Penney department stores. A great Mg buying Job. a bigger sell ing eront and It's going to be Valley-wide. Go to your near est Penney store for these bargain* YARD 20,000 YARDS of SILK Never before has such a tremendous yard foods event been pre sented to the Valley public. Flat crepes, satin crepe*, rayon crepe*, rayon novelties, acetates, silk novelties, taffeta novelties. Blister sheers, metelaase, prints, roughs, tree bark and other*. A Wonderful Buy All Silk (Not Rayoni Gay Spring Colors YARD 39c Smart Printed SILKS Gay and colorful! YARD You'll Agree—It’» a Buy! SILK FLAT CREPES Al the amazing price of 39c YARD The Rougher the I Better NOVELTY CREPES YARD 69* NEW NEW COLORS WEAVES Beautiful Organdy 5,000 Yards —in— White and Colors 2,500 Yards of solid white to sell in this big Valley-wide Event YARD 25 2,500 Yards Permanent finish Colored Organdy YARD 49c DRAPERIES Jacquard pattern, Rayon Warp Spiral Weave and All-Over Design Rayon. New Spring Shades YARD 25. To 98c Crisp Novelty Net Priscillas Bargain priced at 49® To 98c Complete with cornice val ance and tie-backs! In an assortment of shadow weaves, cushion dots and colorful prints. Grand buys. MONK’S CLOTH OQ_ SS-inrb. r4. 49c; 3«-lnch. »dU Six Great Stores Six Big Valley Department Stores Where Women Will Plan Their Spring Sewing Value in Every Here is Spring In Lovely Drew Fabric*: Come—Let Yourself Go Completely! Plan New Spring Dresses Galore! As Gay and Colorful a Show aa You Have Oor Seen! With Penney’* Tested Quality and Sound Val ues in every single yard of fabric! If You ara Watching Pen nies, You'll Watch Pen ney'a Bargains. Novelty & Heavy Net Fringed PANELS > EACH 1 25 To 79c i An interesting variety of smart I novelty weaves and of course the popular heavy nets at a bargain price! Ready to hang! El -I Bright clear colored Cretonnes Wide choice of patterns! _I YARD i lo* Jr To 29c Regal, formal pattern* for formal rooms! Quaint flor* al» for bedroom* and sun* rooms! Sunfast, 35*36 in. Low priced! / CRASH Sg5A.r..„69c JASPEE SET- 25c t. 39c Novelty DRESS FABRICS 39-lnrh Crepe YARD 98c Sheer Printed FLAXON YARD 25' Keep Cool In PRINTED LAWNS YARD 19c SO-Square Count Percales 30 Inehee Wide YARD is* For Afternoon Wear Fast Color VOILE YARD *s° White Honey Comb WAFFLE COATINGS 30-lnrh YARD 49* Smart sport * WAFFLE CLOTH YARD 25c P*ald and Strip** SEER SUCKER YARD 39« Pin* Quality SEER SUCKER YARD 49; YOUR PENNEY STORES EDINBURG BROWNSVILLE McALLEN SAN BENITO WESLACO ' HARLINGEN - McAllen - San pemto - W eslaco - Harlingen I I _