Brownsville herald. [volume], March 24, 1935, EARLY SUNDAY, SOCIETY, Page FIVE-A, Image 19

About Brownsville herald. [volume] (Brownsville, Tex.) 1910-current

Image provided by: University of North Texas; Denton, TX

                
HISTORY OF
COFFEE ONE
OF ROMANCE
The exact time and circumstances
marking the first use of coffee as
0 leverage are shrouded in mystery
and legend. In fact, there are many
legends about the early drinking of
coffee, but perhaps the one most
generally accepted runs like this:
“ A venerable doctor-priest named
Omar in the city of Mocha, in
Arabia, committed some indiscre
tions involving a lady, and for his
offense the authorities banished
Omar to the hills in the interior.
Food was scarce and the doctor near
ly starved. He once saw some wild
goats eating the dried berries that
had fallen from a certain kind of
bush, and soon after they became
frisky and gamboled about like young
colts.
Created Sensation
"Omar gathered up some of the
dry berries and stewed them in a
pan. drinking the decoction, and im
mediately the pangs of hunger sub
sided and he felt revived.
"Thereafter, he subisted large
ly on the brew from the coffee ber
ries. until a party of hia friends,
searching the hills for him. found
him. He gave them some of the
broth and they liked it. They car-;
rled a quantity of the berries back
to Mocha where they created a sen-1
nation. The rulers of the city sent .
out and brought Omar home under
a full pardon, and when he died it,
is said he was cannonized as a saint I
The gathering of the coffee ber
ries and the drinking of the brew
went on apace in the city of Mocha
and spread throughout the Mo
hamedan races.
Eventually some one. possibly
Helen of Troy, earned the brew to
Rome; but the early Christian
church opposed its use. The drink
ing of coffee was condemned and
it was denominated a "devil’s drink."
However, Pope Clementine, hear
Mrs. Y ates
Selects
AND THE
HOME CASH
I GROCERY
All of the groceries and meats used during the
lectures at the Free Cooking School are to be
selected from the great variety always to be
found at
Jitney Jungle
DeLuxe Store No. 1
—and—
Home Cash
Groi ery
Jitney Jungle Store No. 2
In Brownsville
The same high quality of groceries and meats
also can be obtained at our home-owned Jitney
Jungle stores at San Benito, Harilngen, Ray
mondville, Mercedes, Weslaco and McAllen.
When shopping at Jitney Jungle stores you
Save a Nickel on a Quarter
At our stores you will find such high class merchandise as
the internationally recognized Crosse Si Blackwell foods as
well as other nationally known products. We also feature
Valley grown and Valley made products.
ATTEND EVERY SESSION OF
THE “HAPPY KITCHEN”
lng of the beverage, decided to in
vestigate for himaelf. He had aome
coffee served to him. He waa de
lighted with It and la said to have
exclaimed. -Isn’t It a pity the devil
should have a monopoly on anything
so good Well baptire it and make
it a truly Christian drink.” And he
^ The consumption of coffee then
spread through Austria. Germany,
to England and to the Scandanavion
countries Many interesting inci
dents are connected with this new
habit. A king's ransom was once
paid In coffee. A treaty <* ****
was once made between Austria and
one of its enemies on the basis that
the victors would take coffee in pay
ment of all indemnities.
The coffe house as a meeting place
became a feature of the artistic and
literary 11 fe of London. It waste
a London coffee house that The
Spectator was born and Addison.
Steele. Samuel Johnson and others
of their group met and discussed
many matters.
Early Coffee House*
In the United States coffee houses
flourished in Boston. New \oric.
Philadelphia and Baltimore. Some
became world famous. It was in
these coffee houses m New Yorx
*r»ri Baltimore, that the
leaders of the early Colon es gatn
ered for discussions. And it wm in
these meeting place*, their
cups of coffee, that the most tmpor
And thA Unit* StA AA. *ch «s tv
Declaration of Independence the
Articles of Confederation, and t1
preliminary draft of the Constitute
1632. a Captain Matthew De
Clleu of France, on his wav to a post
of dutv in the Island of Martinlnur
carried a coffee plant from the Roy -
al Gardens In Paris. Tbe ship was
becalmed and DeCUeu shared his
small daily ration of water with his
precious coffee nlant. keeping it allve
and planting it on his arrival at
Martinioue From this plant came
the start of t**- now world famous
plantations in Mexico. Central Am
erica and Braril. .
The growth of the coffee Industry
in the Western "emisphere has been
enormous. Nat'cn* to the south of
u* gather mtich of the revenue to ,
maintain their governments from
that Industry. „ _
The neov’e of the United States
constitute the best and largest mar
eet for the coffee growers of those
Southern neighbors, and coffee i*
destined to be the bond that wll’
bind the peoples of the Western
World together in firm friendship
The Duncan Coffee comnanv. of
Houc*on is a good customer of r*v»nv
of the leading sh’npers and coffee
merchants in South America Cen
tral Arnica and Mexico, and their
ponular brands. Admiration and
Bright A Fa-lv Coffees, are made up
of the finef cof'res grown on care
fully selected plantations in those
countries. Coffee is America’s fa
vorite beverage — and Admiration
and Bright A Early are Texas' fa
vorite coffees.
Appreciating the greater food val
ue in fresh coffee and the frequent
I 111 effects of stale coffee, the makers
of Admiration Coffee have develop
ed a fast motor truck deliverv sys
tem that puts oven fresh coffee on
every grocer's shelf even’ seven
days, and row. to keep rot fee fresh
longer, they are packing the cof>
under vacuum In glass jars, which
make the most efficient containers
yet produced.
NON - ODOROUS CABBAGE
Professor C. H. Myers of the de
partment of plant breeding at Cor
nell university has Just announced
the development of a new strain of
cabbage that will not “smell up the
house " Heretofore many housewives
have hestitated to cook cabbage on
account of its disagreeable odor per
meating the entire menage. It is
claimed that when this new non- j
smelling tvpe is cooked in the kitch
en the odor cannot be detected in
the front of the house.
The wife of the vice president of
the United States. Mrs. John Gar
ner. has had one of the longest and
most outstanding careers in Wash
ington. Mrs. Gamer has acted as
private secretary to her husband for
33 years.
—
Government owned banks in Aus
tralia forbid the use of lipstick and
rouge bv girl clerks, and also limit
their taste in clothes colors to black <
and blue.
--1
Mrs. Beulah Mackey Yates
; .PIONEER,
- f1Lour :
f
f
f
t
f
r
f
f
AKCEl N«
hfMSSU I
9
f HAS SELECTED THIS FAMOUS FLOUR TO BE
USED IN HER DEMONSTRATIONS AT THE
BROWNSVILLE HERALD COOKING SCHOOL.
PIONEER FLOUR
ANGEL FOOD FLOUR
WHITE
WINGS
FLOUR
“The First principles of sue
1 cessful baking are unfail
> mg” found in Pioneer Flour
—Angel Food Flour. White
Wings Flour.”
This flour is made from the heart# of the finest,
firmest, cleanest wheat and processed to contain
and maintain the utmost of wholesomeness—the
fullest of food enjoyment and the most of security
in achieving successful baking results.
M. Garda Gomez & Champion
DISTRIBUTORS — BROWNSVILLE
Manufactured by
PIONEER FLOUR MILLS
Established 1851 San Antonio
Pioneer Flour to Be
Used by Expert At
Herald Cook School
Seeking Inspiration! the artist and
the poet of past generations would
turn to the sentimental old mill
wheel. Certainly, in San Antono in
the 50 s. no more idyllic setting and
tranqulllzing sight could be found
than the picturesque mill which
ground the wheat and corn into
flour and meal for the early citi
zens. No structure had more appeal
and charm, nor was there sweeter
sound to the ear than the rhythmic
lap of the water as the wheel re
volved.
Today we are indebted to an artist
for the colorful picture of the frame
5an Antonio river at Guenther street
structure which was located on the
Ean Antonio river at Guenther
street. The old mill has long since
served its usefulness. Yet a pair of
old mill stones, preserved for historic
purposes, mark the gateway to the
elevator which lends Its towering
height to the skyline of the city.
In 1851. C. H. Guenther establish
ed the mill The genial miller bore
an enviable reputation for his pain
staking care in selecting his grains
and for milling only the best flour
that could be ground. From over
the length and breadth of south
west Texas farmers made the slow
! journey with oxen, to the little vil
lage to transact business and to have
their grain ground Into flour for
family use. Barter. In some respects,
was different In those days. In pay
ment for his services the miller re
tained a portion of the flour he pre
pared. enabling him to supply the
flour wants of those who purchased
direct. As C. H. Guenther was con
I tent with nothing but the best flour
which could be ground. San Antonio
housewives of that generation learn
ed to prefer the products of the little
mill, and today the flour products
o( Pioneer Flour Mills are sold In
carload shipment* throughout Tex
a* and many adjoining states and
the Republic of Mexico.
It is a long way back to 1851; from
the quiet frontier village of that day.
San Antonio has grown into a teem
ing metropolis. During the 83 years.
Pioneer Flour Mills has kept pace
with the growth of San Antonio and
the developments In the flour-mill
ing Industry. The old mill stones
gave way to modem roller equipment
at an early date; airy, commodious
buildings. 7 stories In height, con
structed of steel and concrete, fire
proof throughout, replaced the ori
ginal mill structure; freight trains
bring in the grain others take awav
the flour; Immense motor trucks
deliver the clean white sacks of pio
neer-White Wings flour to countie*5''
stores and bakers. But the high
standard of quality set for his prod
uct by the pioneer. C. H Guenther,
.'ounder of the huge Industry, his
remained unchanged throughout the
years.
83 yean ago. the pioneer miller
made the finest flour possible with
his modest equipment. Employing
the most modem equipment known
to science, the volume of the up-to
date mill has been increased enor
mously; yet it U the same flour—
the finest flour possible to produce.
With the death of C. H. Guenther,
in 1902. Erhard R. Guenther suc
ceeded Ills father as President of the
Pioneer Flour Mills. Conducting the
enterprise true to his father's ideals
under his efflicent management Pio
neer Flour Mills has led the milling
industry In the Southwest.
A few years ago a unit was added
to the plant containing the final
word in grain elevator construction
to date. Equivalent in height to a
22-storv building it adjoins some of
the largest steel and concrete build
ings to be found In this section
Sunlighted and perfectly ventilated
he tall elevator tower houses some
of the greatest triumphs in machln
erv that scientists in the milling
industry have been able to achieve
When the grain la brought to the
mill it is stored In the elevator for
luture use. and when it is taken from
the elevator automatic conveyors
carry the grain to the proper part of
the mills. Being strictly cleaned and I
recleaned, and purified. It Is ground
end made into flour. "Pioneer" andi
“White Wings" flours sre never per- |
mitted to ccir.e into contact with the
numan nanaa rrom tne tuna »■***
wheat reaches the1 mill until the
sacked product reaches the consum
er.
Pioneer flour wlU be used In ell
of Mrs. Beulah Mackey Yates’ dem
onstrations of fine pas trie* and foods
at The Herald's Happy Kitchen
cooking school.
Garcia Ocmes and Champion are
wholesale distributors of Pioneer
flour In Brownsville.
bacon bats
"Bacon bat*’’ can be enjoyed by
the whole family during the winter
months on mild days. With plenty
of bacon and eggs to be cooked over
the camp fire, buttered rolls, a hoi
beverage and substantial dessert, a
very satisfying meal results. The
dessert can be apple pie. fruit pud
ding. gingerbread or any other food
favorite which can be easily eaten.
NURSE IMMUNE TO LEPROST
After living 29 years among lepers
on Culion island in the Philippines,
Sister Callxta has returned to the
St. Paul de Chartnos at Eure at
Loire In France. During the time
she lived abroed she "helped to
change the Island of the living dead
Into an island of hope." remaining
meanwhile untouched by the plague.
DETROIT JEWEL
GAS RANGES
Again Selected from Our Stores For
The Brownsville Herald’s Seventh Yearly
FREE COOKING SCHOOL At the Brownsville
TUES. WED. THURS. FRI. Junior College
March 26 March 27 March 28 March 29 A^UditOriVlITI
Under the Personal
Supervision of
Beul?h Mackey Yates
Noted “Happy Kitchen"
Expert
( amuter he st
FEATURES
New drawer type, smokeless broiler;
removable, sanitary oven tray; inv
proved roller -hearing cooking fop
cover; Rohertshaw oven heat con,
trol; full oven insulation; adjust,
able flame top burners; removable
chrome burner bos pan. rigid, last,
ing frame construction; beautiful,
modern, Rakelitr hardware: tps
oouk, roller -gilding utility drawees.
y The NEW
DETROIT
JEWEL
Wt consider thesr new. super improved
Detroit Jewel ranges to hr the dimes of
their maker’s long and recognized supreme
ability to build a superior product. Your
<UtiriniM cooking be as perfecf as it
could be if rou had this new Detroit Jewel
to cook with.
You deserve this perfect range, and its
many superior features likewise deserve yotv
m and be convinced.
Trade-in Allowance for Your
Old Gas Range This Week!
At Any of Our Stores—On Any New Gas Range
Purchased at Our Stores this Week
Convenient Terms May be Arranged on Any Purchase at Any of
Our Stores
A MODEL FOR EVERY
PURPOSE AT A PRICE
THAT FITS YOUR PURSE
$ 69*.°
To $149.50 i
Easy Terms
We picture here only
a few of the table
models and cabinet
model.
We are showing a
full Detroit Jewel
line, however, in
which you will find
the ideal model to fit
your kitchen and
your purse.
Sufficient Felt Base Floor Cov
ering for Your Kitchen Free
With Every Stove Purchased. I
BROWNSVILLE HARLINGEN McALLEN
— Elisabeth * 13tb 207 Wert Jackson 205 S. Main Street
Street Street Next to Palace Theatre
_ PHONE 307 PHONE 650 PHONE 307