THE Valley firms whose names
appear on this page are ask
ing your consideration of their claims
for your business.
All of them are well capable ir
their respective lines, and seek your
business on merit and merit alone.
You will do well . to investigate
their ability to serve you.
t Rio Grande Valley m
mm
CjTOING ahead with the Valley.
seeing new opportunities for a
bigger and greater Valley as each
day brings new developments.
The year 1935 is the turning point
in the Valley’s comeback after the
depression. 50 these firms believe.
Join with them and pull for in
creased prosperity.
GOOD FOOD AT
HOUSTON BAR
Quality drinks, food and excellent
service are the reasons why the
Houston Bar. a modern establish
ment operated by Ed E Bermea
just across the Gateway Bridge, h
continuing to build up a large pat
ronage from the American side of
the Rio Grande.
The establishment is modern in all
respects, its equipment is new and
the place is kept spotlessly clean at
all times. These factors, plus music
of a marimba band and tasteful
game dinners and Mexican dishes,
account for the firm's popularity
with visitors from the American
side of the Rio Grande.
Bermea is assisted in operation
of the concern by Red Gill and Bob
Sparks, both of whom are well
known all over the Lower Rio
Grande Valley.
The dining room offers a •maxi
mum of privacy to those who wish
to enjoy a quiet meal with drinks.
Drinks also are served on the porch
and to patrons who wish to remain
in their cars.
If vou wish to make preparations
in advance for special game din
ners this can be arranged by call
ing phone 227 in Matamoros.
The Houston Bar is located about
a block from the end of the Gate
way bridge, and is in easy walking
distance for patrons who do not
wish to drive their cars over the
bridge. . . .
The firm's cafe long has enjoyed
heavy patronage from Americans,
and its game dinners and special
Mexican dishes are among the best
to be found anywhere along the
border. The marimba band also
has proven a real drawing card.
La Feria Girls To
Enter State Contest
(Special toTl'e Herald>
LA FERIA, April 8—Girls of the
home economics department, under
direction of Miss Evelyn Howard,
held a cake and cream sale Satur
day to raise funds to send represen
i tatives to the Home Makers Rail’
in Corpus Christi April 15.
This was the last of a series ot
projects sponsored by the d opart -
j ment and the proceeds from the sale
I Saturday added to the amounts al
ready raised will, care for the ex
penses of the three Kiris and their
i teacher who will make the trip Rep
, resentatives from the department
' were selected earlier in the year on
the basis of clothing projects for
the first semester.
Virginia Cloud. Willie Huron
Castleberry. Flossie Walk, and Miss
Evelyn Howard plan to make the
trip to Corpus.
---
QMOICR BOKAY GRANDE
OlYIVyrwt SOY TUI. AND—5c
Today’s Ciqar Quality Supreme
Original Twin Chiefs. 2 for — 5c
Valley Wholesale Tobacco A Candy Co.
Distributors — Phone 117
Brownsville. Texas
FOLKS— |;
have you tried J >
our EXPERT <>
CLEANING i\
service, if I;
not send that J»
Dress or Suit j ,
today. Clean-j!
ing. pressing.,;
reshaping. ! [
Cleaned and
Reblocked ]j
Band Box ;
DRY CLEANERS 3c HATTERS 5
Phone 771 - 8th and Elizabeth ;
__
KEEPS FRESH LONGER
Try It Yourself - That New V i -lb. Loaf
“IT'S SURE IS GOOD BREAD_
WRAPPEPlN DOUBLE PAPER
For Sale at AH Grocery Store*
l.A PERL A BAKERY
Try MILLERS for Custom
Built
Bicycles And
Lawn Mowers
We Sell on Time Payments
^Sll^^onunerr^^^HarlinKei^
VALLEY BARBER * BEAUT*
SUPPLY CO.
Phone 264 Harlingen. Texas
We become the sole distributors
lor the Valley, for the foremost
Frederics Co., equipment and
supplies and every thing for the
Barber and Beauty Shop.
BROADWAY CAFE
JOE CASARES. Owner *
The BEST PLACE TO GET MEXICAN MEALS
American Dishes Too — Steaks and Chops — the Best j
\rross the Brides Benito, Texas |
Have Your Hal
Reblocked and Cleaned
NOW
DELTA
SHOE AND HAT SHOP
1045 Washington—Phone 535
Brownsville Tent
and Awning Co.
532 St Charles St
If It’s Made of Canvas—
We 'an Make It
m m m ■ ——---- - ^
PHONE 430 DELICIOUS FOODS J
»"eTi TEXAS CAFE
HOME OF GOOD COFFEE
R. L. MARQUES. Prop.
11th and Market Sts. Brownsville. Texas
HOUSTON BAR
Matamoroe, Mexico
PHONE 227
A<ros* Gateway Bridge
Ed. E. Bermea. Prop.
KLOSTER BEER
Cafe in Connection
Best Service in Town
RED GILL — BOB SPARKS
Manager*
HOLTRY’S
College of Beauty Culture
All branches of beauty
culture taught.
20 DOLLAR COURSES
4 E. Harrison Harlingen
DAVENPORT TYPEWRITER :
EXCHANGE, INC. <
Typewriter* — Supplies ^
Rentals — Repairs i
Ribbons for all makes typewriters <
and adding machines, delivered and <
installed without extra charge. i
PHONE 1105 — BROWNSVILLE, TEXAS 4
ARBUCKLE MACHINE WORKS
general machine work
ELE< TRIC and OXY-ACETYLENE WELDING
Phone 1215 8t. Francjs and Eleventh Sts.
3S‘ BROWNSVILLE. TEXAS
. _ _ _ a ^ a*, a ^ A A A A A a a m — — — - _ _ _
Complete Photo
Service Offered
By Fred Wright
-
•The pictures you will cherish
tomorrow you must make today.
This fact is not known to all. un
fortunately, and picture making is
ielayed sometimes until It is too
late.
No one realizes this more than
I Fred H. Wright of the Wright1
Studio, San Benito, who has been
( m the picture business over 50 ^
l years.
It is pgthetic indeed to have peo
ple come in with a faded snap shot
of some loved one who has passed
I away and want tue photo*.a h« i
to enlarge and "bring it out." How
| these poor jieople wish then that
they had a good studio portrait ol
their deceased friend or relative.
Everyone owes it to his loved ones'
to hav» a picture made of himself
as he is now. Pictures need not
be made with the thought ol
death because they are the perfect
oersonnl gift for any occasion, an
individual gift no one else can give
and none more appreciated by the
true friend and the relative
There are many occasions for hav
ing portraits made, when graduating
from school, when confirmed, when
married, on wedding anniversaries,
and at any other times that wish
to be remembered.
Years of making portraits, study
ing the proper use of lighting and
materials have fitted Mr. Wright
for making the most pleasing like
nesses.
The San Benito man’s experience
has been varied and he is an expert
STOP AT
Gateway Hotel
Mr*. Jennette Larson. Prop.
Clean and Modem
Popular Prices
SI 4 Levee. Brownsville, Texas
Let U» Supply Your
House
Furnishing
Needs
Bed Room Suites
Living Room Suites
Dining Room Suites
Convenient Terms
Gonzalez
Furniture
& Mattress Co.
1139 Adams Phone 1377 i
photo finisher and commercial pho
tographer as well as portraitist. The
best detail available in snapshots is
brought out with c&reiul developing
and printing, the best type of paper
is used for the particular picture
to be printed. Snappy borders add
to the deesirable qualities of
Wright's photo finishing.
The occasions for kodaking are
still more numerous than for ary
other kind of picture Records of
outings of ail kinds may be record
ed ir. pleasing fashion and mothers ,
often keep a month-by-month re
cord of their children by taking in
formal snapshots of the youngster:
at play. Snapshots may even be tak
en at night with the proper film and
hght and Mr. Wright will be glad
to tell how this may be done. All
kinds of materials also are kept in
stock at all time.* and in freshest
conditions for the best results.
rr.nn.tv■■cial pa-* »rrapliy deman is j
good workmanship and good equip
ment. Mr. Wright has both and is
ready at all times to make such|
pictures as may be needed.
Home Cooking Is
Big Feature At
Brizendine Cafe
Home cooking Is the featued pro
duct of the Bnzendine delieates- j
sen located on North Sam Houston
Blvd.. San Benito, and operated by
Mrs Mildred Bizendine who is known
to hundreds of satisfied customers
for the quality of her cookery.
Many hostesses rely on Mrs
Bnzendine for party goodies. She
has pleased guests at hundreds of
affairs with her cakes and pastries
including pies ”like mother used to
make.” Fresh cakes and pies are
baked daily and also are baked on
order foi many occasions.
The secret of Mrs. Brizendtne's [
success is that she cooks her cakes
and pies as if she were making them
for her own family, avoiding the
use of commercial fillers, and simi-(
lar preparations.
This is only one phase of her busi-,
ness. She also serves meals
daily and many come to her place
because of the homey atmosphere
and cooking. Not only business
men but families find it an ideal
spot at which to take that meal
when they wish to dine out.
Coffee dr\kers find their favor
ite beverage just right at Mrs
Bnzendine s and drop in for their
morning and afternoon cups.
Potato chips are made to per
fection by Mrs. Brizendine. She not
only serves them at the delicatessen
itself but makes up orders to take
out. Drop by on the way home and
take home some delicacies for the
family.
The widespread belief that there
were man-made marks on the
planet Mars came about when the
astronomer. Schiaparelli, announc
ed the discovery of “canali" on the
Martian continent, and the word
•canali’ wras translated into Eng
lish as "canals” instead of "chan
nels."
jj A. O. Reece & Son |
Tire, — Tube*. — Batteriea *
Body and Motor Work
SINCLAIR PRODUCTS
It PHONE 75 J;
jj Second & Elizabeth St. <!
j Flowers For j
I Every Occasion
Mclnnis Flower Shop \
Phone 901 F. T. D. Member X
1123 Elizabeth Brownsville Z
^#»»w»»#**#***»**»»*»»***»»»c
Superior Service
Sinclair Station No. 1
10th & Levee Phone 555
SINCLAIR PRODUCTS
Washing and Lubrication
a Specialty
j BABY CHICKS \
Week-Old Chirks J
Two week-old Chicks
J Ho’l>.vooc. Strain ;
s IIEIDLAGE POULTRY FARM \
z McAllen. Texas j
rir^zrr^r
Be Pleased
1 THE MECCA!
2 SrRYES-U-BEST %
X BOTTLE BEER. 10c X
948 Elizabeth — Phone 352 ?
CURB SERVICE
AND
Complete Fountain Service
At the
Port-Way Drug Store
Opposite the Court House
Gentry’s Custom Shop
A. V. GENTRY. Prop.
Furniture - Antiques - Novelties
Furniture Repaired and
Refinished
718-720 So. F. St. Harlingen
FRESH
Ovsters and Shrimp in Season
laguna fish market
1146 Junco Bldg.
Cantu-Esplnoza, Prop.
City Cleaner*
N. J. DAVIS. Mgr.
We Do Alterations and Repairing
164 West Stenger St. Phone 42
San Benito, Texas
BATSELL-WELLS
The Exlusive Sporting Goods Store
Complete line of Hunting. Fishing. Camping, Baseball.
Football. Basket Ball. Tennis and Motors.
Phone 1230 — 1127 Elizabeth
•" T W V V V V * ▼ V'*
NEAL’S i
BARBER SHOP <
► 439 Tenth St. <
One of the most up to date <
shops in Brownsville.
► Good Barbers to Serve You
. -WE KNOW OUR <
BUSINESS” <
►
! . A A A A A A A A A .
—
Tex-State Neon Co.
Covering the Great Lower
Rto Grande Valley of Texas
Manufacturing - Sales - Service
Neon - Electric Signs and
Bulletin Displays
Wm D. Hickman. General Mgr
608 W. Harrison St. — Phone 65
Harlingen, Texas
FIXTURES OF ALL KINDS
Made to Order — Get Our Prices
Tuggle Sash & Door Co.
PHONE 860 3RD St FRONTON
Lubrication Is
Exacting Study
With Sinclair
The summer months are begin
ning. and summer driving requires
summer-time lubricants. Chassis.
:ransmis&ion. free-wheeling unit and
rear axle — all these and many
more vital part* of your car must
x protected against wear and pos
sible breakdown on long drives in
summer heat.
Your problems in this connection
ran be solved through the Sinclair
Indexed Lubrication service offered
here by the Sinclair No. 1 station
jperated at the corner of 10th and
Levee streets by John Rowe.
Sinclair long has specialized in the
lubrication of automobiles, and it
has this service down to an exact
science. No matter what make of
rar yours may be. this station will
lubricate it according to the manu
facturers recommendations. To do
this. Sinclair dealers maintain a
stock of 21 different kinds and
grades of lubricants, and they also
have many specialized tools which,
when used with the special lubri
cants. assure that each varying lub
rication requirement of your car
will be properly looked after.
The Sinclair Lubrication Index is
a book of more than 300 pages cov
ering in detail the lubrication re
quirements of every make and mod
el of American car manufactured in
the last eight years.
The Rowe station carries both Sin
clair Opaline Motor Oil and Sinclair j
Pennsylvania Motor oil in sealed}
cans These cans are filled and
sealed at Sinclair refineries. The
cans are opened before your eyes
and you can be sure you are get
ting the oil you pay for, as pure
and clean as when it left the ref*n
ery. , „
Sinclair guarantees you full mea
sure as each can is oversize to mon*
than allow for the oil that sticks
to the can.
Motorists know Ojialine as the mo
tor oil ■mellowed 80 million years
and Sinclair Pennsylvania as the
motor oil mellowed 100 million
years’*
The Pennsylvania product Is man-1
ufactured from Brad ford-Allegheny >
crude oil. which Is generally recog-)
mzed to be one of the oldest crudes,
in America. It has been the favorite
of motorists almost since the begin
ning of the automobile Industry.
The Opaline is manufactured from
Mid-continent crude, a high quality
olL
Club Buffett Uses
Modern Equipment
One of the most important Items
in handling good beer is the clean
ing of coils—there is the difference
between tasteful beer and the flat,
indifferent kind.
The Bishop-Babcock process for
cleaning beer coils is recognized as
one of the most efficient in general
service today. The use of this process
regularly insured an even quality
of high class beer.
This process is one of the numer
ous attractive features to be found
at the Club Buffett. 421 Elizabeth
street. This club specializes in qual
ity fixtures, and it* bar. back-bar
beer-cooling equipment and other
stock in trade are among the best
to be found in south Texas.
The club has one of the best pat
ronages In Brownsville and is con
sidering a program of enlarging and
remodelling.
You will find the club a quiet, at- ;
tractive place In which to enjoy
beer and play dominoes.
Theater Improved
1 Special to The rere'!!*
LA FERIA. April 8—Patrons of
the Bijou theatre in La Feria will
enjoy comfortable temperatures
without noise that accompanied the
old cooling system according to “Rip"
Condon, manager. The fan used in
circulating air through the build
ing. and which has up until recent
ly been inside the building, has been
moved outside and placed in such a
way that enough air can be circulat
ed to insure comfort for those in
side without sound.
Under the management of Con
don. the Biiou is fast becoming one
of the popular theatres of the lower
Valley, showing first class pictures
at popular prices.
Monday and Tuesday of next week
the proceeds of the show will be
donated to the federated woman’s
clubs of La Feria to apply on the
Valley project In furnishing a part of
the Federation of Woman's Club
Building in Austin
Numerous tests indicate that no
snake ever strikes a greater dist
ance than about three-fourths of
its own length.
I THREE TEXAS LEADERS I
* MOTH-PROOFING
$ “Danger Lurks — in Dirty Rugs” ;>
HARLINGEN RUG AND
1 CARPET CLEANER'S \\
2 Domestic and Oriental Rugs J|
$ Dusted, Shampooed. Resized j>
and Repaired
| Phone 68 Harlingen. Texas j;
Keys Made
Lawnmowers
Sharpened
and Repaired
T. J. Rommer
8hop Phone 722
THE COOLEST
CAFE IN
BROWNSVILLE
With our great circulating
system, you really enjoy
your meal* here at the
Blue Bonnet. Just come
In and try It—you will
realize what real food
enjoyment ia.
BLUE BONNET
CAFE
See Our New Home Today
1123 LEVEE
LINEN SUITS
Cleaned and Pressed
LAUNDRY
PHONE 1182
THE STONEWALL JACKSON HOTEL
SAN BENITO, TEXAS
Modern Throughout — Fireproof Building
Home-like atmosphere.
Reasonable Rates by Day, Week or Month.
First Class Dining Room in Connection.
Expert
Multigraphing
Mimeographing
Mailing List* Furnished
Prompt Delivery
W. A. KING. Jr. PHONE 300
TRY OUR FOUNTAIN SERVICE
Serving the things you’ll like, promptly, courteously.
Grisham’s Ice Cream 15c pint, 25c quart.
Eagle Pharmacy, Inc. 751 Elizabeth
Modern Services
Are Offered By
Port-Way Drug
All of the services and conveni
ences offered by a modern, up-to
date drug store are to be found here
at the Port-Way Drug Story which
is situated at Elevenh and Madi
son streets, opposite the Cameron
county court house.
Tills well known firm, owned and
operated by R. Herrera, maintains
a large and fresh stock of drugs,
patent medicines and toilet articles
Its soda fountain service has grown
steadily since the company moved
into its new location Curb servic**
is offered on the cold drinks.
Mr. Herrera moved here from San
Antonio in 1927, selecting a site in
Brownsville after investigating the
business possibilities in the Lower
Rio Grande Valley. "I selected
Brownsville as my new location."
Mr Herrerg states, “because I felt
certain that this city was due for
rapid growth The depression, of
couse, retarded the anticipated
ga.ns, but it is very apparent now
that this section is due for a big
business up-turn."
Mr Herrera opened his first store
on 14th street in Victoria height*,
but his business grew so rapidly
that he found it necessary to move
Into the larger qarters in the down
town section. He Is well pleased
with his new site in the Garcia
Gomel Champion building. The
Port-Way Drug Store ha* been in
the new location for about seven
months.
If you are looking for an efficient
drug service or a refreshing, cool
dnnk you can find them rendered
courteously at the Port-Way.
According to an Arab legend,
the dove returned to Noah’s Ark
w.th an olive branch, and later
returned from a second trip with
red mud on its feet, showing that
1; had alighted on the ground.
Ever since then, so goes the story,
all doves have had red feet and
legs.
When the volcanic island, Kra
Katoa. between Java and Sumatra,
exploded in 1883, waves rushed
upon the land with a velocity of
to miles an hour.
“Brllevr It or Sot"
WE KNOW - WE KNOW
TYPEWRITERS
Exclusive Sales Agent
Underwood Typewriters. Sun.
strand Adding Machines
I REP K SCROGGINS
115 8 1st St.. - Phone 295
HARLINGEN
I NEW DEAL
CAFE
Hot Biscuits. Home Made
I Pies and Rolls
' The best of FOOD Served
Reasonable Prices
You will like our service.
j M3 E Elizabeth — Phone 45« |j
Tilt:
FIX-IT SHOP
Cabinet Making
Refinishing
Upholstering
Phone 120 — 843 Elizabeth
A wrung: - Auto Tops and
Seat Cover*
We Call For and Deliver
MOTOR TUNE UP *]
* **/ ° -A STARTERS — GENERATORS
i f J We Specialize In This Line
V*otoCLARK AUTO ELECTRIC SHOP ;
t -i- 6 Years in Brownsville
\ 2,*"* -tS Phone 432 K30 Elizabeth ]
Marine Headquarters
A BRENNEN. Mgr.
General Machine Work and
Welding Engine and Pump
Work s Specialty.
On Harlingen Highway
Phone 165 San Benito. Texas
"SANTA CRt’Z” BAR
Crixell's Old Bar
M Chavarria. Prop.
J. J. Villarreal. Mar.
FIRST CLASS ORCHESTRA
lirlirioiu Food Served
Everybody Welcome
Jaat aeroM Gateway Bridge
KNITTING
All Kinds of
Needle Work
Free Instructions
Classes All Hours
Oriental Gift Shop
1244 Elizabeth Phone 1046
...
PLANT TO PROSPER
Mebane Certified Cotton Seed Red Top Cane Seed. Texpan
Seed Com. Sure Cropper—Yellow Dent and Mexican June.
Broom Corn Seed
W. R. JACKSON FEED & SEED STORE
1036 Washington — Phone 887
FLY TO MEXICO AT
REDUCED RATES!
Some rate advantages mak
ing the fare from Browns,
ville to Mexico City even
lower than the $41 one way
passage are now available
on Pan-American Planes.
Special Reduced Fares
For School Teachers
PAN-AMERICAN
AIRWAYS SYSTEM
Brownsville
Photos of Every
Description or Size
WRIGHT
PHOTO SERVICE
Ssn Benito. Texas
F. L. WRIGHT. Owner
-o
Kodak Finishing
35 Years’ Experience
8-Hour Service
RIVERSIDE HOTEL
A. O. WILLINGHAM. M*r. - EUROPEAN PLAN
SPECIAL RATES RY THE WEEK—Hot and Cold Water
in Each Room — Phone 481
Brownsville. Texas — On the bank.*, of the Rio Grande
where Mexico meets Uncle Sam
CLUB BUFFETT
421 Eleventh St.
Play Dominoes—
Drink Clean Beer
Our COILS are kept clean
by the Exclusive BISHOP
BADCOCK PROCESS
*You II note the difference**
MA 1 1 KfcbSfcS
We make and renovate all
kinds of mattresses. Dealers
in Household Furnishings,
Stoves. Trunks, Etc.
Sommer’s Furniture
Company
INCORPORATED
hone 674—130ft S. E. Adams Si
JIM THRIFT SAYS:
I save enough in fuel costs with my new John Deere Tractor
to buy another one when this one needs replacement. It
sure bums distillate to perfection.
See For Yourself the 1935 Model
YY/e INVITE you to inspect the new Model A
™ and Model B Tractors now on display on
our floor at Roosevelt & Railroad St. Also
complete line of implements and repair parts.
Expert mechanic in charge of repairs.
McDAVITT BROS.
JOHN DEERE DEALERS
BROWNSVILLE. TEXAS — PHONE 1271